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Il content marketing e una forma di marketing non convenzionale che utilizza i contenuti realizzati (articoli, video, presentazioni, pdf, infografiche, ecc.) per promuovere la propria attivita. La creazione di contenuti interessanti e comunicativamente efficaci ha l’obiettivo di raggiungere il maggior numero di persone e aumentare la propria notorieta o brand awareness. Contenuti di grande qualita che incorporano un alto valore aggiunto possono diventare virali veicolando l’autorevolezza dell’autore a un target di persone interessate. Senonche, la semplicita del copia-incolla su internet rischia in ogni momento di diluire l’originalita dei contenuti prodotti tra i molteplici duplicati che ne vengono fatti. Considerando il modo in cui funzionano i motori di ricerca, sempre alla ricerca dei migliori contenuti da offrire ai propri utenti, siamo costantemente sottoposti all’eventualita di incorrere in penalizzazioni seo qualora i motori di ricerca non riconoscessero l’originale tra le molte copie on line e questa situazione si moltiplicasse per molti casi. Il post duplica i contenuti interamente o parzialmente senza rimandare alla controparte originale.
Diversamente, quando i duplicati sono ospitati da pagine web e alto il rischio che la propria strategia di content marketing finisca col danneggiare il posizionamento seo. Il content marketing basato sui testi consiste nella scrittura di articoli in formato prevalentemente testuale.
Riciclo di contenuti: creazione di articoli attraverso la rielaborazione di contenuti provenienti da fonti diverse messe in rapporto dialettico fra loro, o la riconversione di contenuti propri e altrui in un formato diverso da quello di partenza (per es. Syndication content: vale a dire la cessione di contenuti propri a soggetti terzi per la pubblicazione su altre piattaforme o siti.
Tutte queste tecniche rispondono all’obiettivo di raggiungere un pubblico, accrescere la propria notorieta e produrre contatti.
Alla base di questa forma di web marketing c’e l’idea che la proiezione esterna della propria autorevolezza attraverso la produzione di contenuti di qualita generi un ritorno di immagine capace di aumentare la forza commerciale del marchio, sia esso una ragione sociale o il proprio nome. Come anticipato piu sopra, quando si pubblicano contenuti sul web bisogna evitare che vengano riconosciuti dai motori di ricerca come dei duplicati copia di originali. Quando si realizzano articoli originali e si promuovono attraverso il blog marketing esclusivo o si utilizza la tecnica del riciclo senza copiare e producendo testi nuovi, il rischio non sussiste: gli autori vengono premiati dai motori di ricerca che, semmai, penalizzano coloro che duplicano articoli senza riconoscerne la paternita (quando li scovano). Nel caso del guest blogging il problema dei contenuti duplicati non interviene se l’articolo prodotto viene “ospitato” in maniera esclusiva su un unico blog. Se l’articolo oltre a essere distribuito su canali terzi e pubblicato sul proprio blog allora siamo di fronte a un caso di syndication content rispetto al qualche bisogna prendere alcune precauzioni SEO.
Con il termine syndication si intende in inglese la concessione accordata a terzi di pubblicare i propri contenuti. Diffondere i propri contenuti mediante una strategia di syndication content, invece, allarga l’audience e moltiplica i canali attraverso cui viaggiano i propri messaggi. Il vantaggio e reciproco, optare per una strategia di content marketing che faccia leva sulla syndication e una scelta di opportunita piu che altro. L’autore tendenzialmente dovrebbe aspirare a pubblicare i contenuti su siti e portali con notorieta e autorevolezza superiori alla propria in modo da ereditarla di riflesso, ovviamente selezionando delle audience affini o contigue al proprio pubblico abituale. Dal punto di vista dell’autore tale forma di content marketing, al di la della logica comunicativa e promozionale che sottende, ha ricadute dirette sulla strategia SEO che puo uscirne potenziata o penalizzata a seconda che si prendano le opportune precauzioni o meno. Quando i motori di ricerca rilevano online contenuti identici (o quasi) applicano degli algoritmi volti a individuare l’originale in modo da premiarlo in termini di posizionamento web, possibilmente escludendo le copie sugli altri siti dall’indicizzazione.
Ricordiamo sempre che lo scopo di Google e quello di offrire agli utenti contenuti unici, pertinenti e originali. Nel tempo la tecnica per realizzare questa operazione comparativa e stata affinata al punto che oggi e difficile che un motore di ricerca non riconosca la precedenza ai contenuti originali rispetto ai suoi duplicati successivi. Ciononostante il rischio e sempre presente, soprattutto quando i siti a cui si affidano i frutti della propria creativita hanno un’autorevolezza e una popolarita maggiori del proprio blog.
Eric Enge di Moz in un articolo dell’8 agosto 2014 conferma la bonta di queste tecniche anti-duplicati per la syndication dei contenuti. La scelta tra le varie alternative spetta all’autore in funzione della sua strategia di marketing non convenzionale.
At several conferences I’ve used the image above to illustrate how a blog can be the centerpiece to a social SEO effort where objectives are focused on raising brand awareness and improving customer relationships in a way that is beneficial to search engine visibility. The increasing popularity of search within social networks presents optimization and analytics opportunities. Social networks and media sites that have social networking functionality offer prime opportunities to interact with communities of interest and can be particularly effective as distribution channels.
If there were ever a legitimate way to automate link building, it would be the RSS disribution and syndication functionality to promote new content to people who are interested.
The diagram above illustrates this situation well, where a blog is the central repository of content and social media sites around it are the developed networks of communities and channels of distribution for quality, keyword optimized content.
As we already know – it is an effective promotion that brings the customers to our online store and encourages them to buy our products – luxurious lingerie in this case.
There we come to the point where people are getting sick of the influx of information and ads.
That is why it is worth considering carefully our marketing strategy before we start making it. It is a good idea to run some experiments on friends and family or observe the reactions of ours. It is important to remember that building good and long-term effective advertising campaign will take either our time or our money. There are many different advertising strategies but we want to focus on the most important factors – its effectiveness and profitability. So if there is for example 10 Euro cost of acquiring one customer, this customer should also buy products that will give us minimum 10 Euro in return. Of course, we wish everybody to start earning money from the very beginning of running their own business that is from the first purchase of their customers.


Why we claim they are the most important and how to use them – you will read in our next articles. Marketing is emerging as a viable division of business as companies seek to bolster consumer relationships through strategic and personalized initiatives. Our Bachelor of Arts in Marketing degree is offered fully online for professionals seeking career advancement or transition through the acquisition of new, targeted business skills. Marketing Innovation: Explore the five Ps of marketing – place, price, product, promotion and people – and learn how innovative strategies can translate to new business success in this marketing course.
Integrated Marketing Communications: Developing marketing strategies for the effective execution of communication tactics is at the center of this course. Marketing Research: Consumer research is essential to understanding market behavior and devising effective strategies and tactics. Interactive and Mobile Marketing: Smartphone technology has pervaded our culture with the Pew Research Center reporting that 56 percent of adult Americans own a smartphone – up from 35 percent just two years ago. International Marketing: A global economy is stressing the importance of integrating an international perspective in our marketing efforts. Marketing Strategy: This is a comprehensive course the combines your previous coursework for a deeper understanding of marketing. Business Plan: This is an independent study course allowing you to create your own business plan for maximized outcomes using the knowledge and skills gained throughout your degree program.
Concordia’s online marketing degree delivers a comprehensive study of traditional as well as advanced competencies for a well-rounded program of study. Consideration of the marketing mix elements and how they fit together is the basis of your marketing program. In addition to the traditional 4Ps it is now customary to add 3 more Ps to the mix to give us 7Ps. Your retail units where customers expect a high level of presentation in modern shops, they need to easily find their way around the store, and expect a good standard or presentation. Your website greets visitors with highly focused information that aids their product or service research and evaluation process, as well as providing them an easy way to engage with you and buy your products. Your social media and blog posts reinforce your brand and demonstrate your broad knowledge regarding what you offer. Customer service lies at the heart of modern marketing transactions as a mechanism for building long term customer relationships of mutual advantage.
The 7Ps – product, price, place, promotion, physical environment, provision of customer service, and processes comprise the modern marketing mix that is relevant in the service industry, but is also relevant to any form of business where meeting the needs of customers has high priority. In my experience, one of the most important reasons to use a marketing mix decision model, is when something doesn’t work as you thought it would.
Of course, when trying to balance the different elements, it is very important to understand the market in which you want to sell. Most small businesses understand the marketing mix; but finding the right marketing mix balance takes time to put together.
Di piu, pianifica la creazione di contenuti informativi o d’intrattenimento con il preciso intento di utilizzarli nelle campagne di marketing online. In questo caso il motore di ricerca utilizza altri fattori per determinare qual e il contenuto originale tra cui la data di pubblicazione: l’originale anticipa sempre la copia.
Allo stato attuale questo formato e il piu efficace quando si tratta di guadagnare un buon posizionamento seo su google, cosi come il formato video e quello piu performante per il marketing virale.
Se l’articolo viene pubblicato su piu di una piattaforma moltiplicando le copie sul web la questione dei duplicati si ripropone, ma non interessa l’autore dato che i canali non gli appartengono. La scelta di affidarsi a questa strategia di content marketing riposa sulla certezza che pubblicare un articolo esclusivamente sul proprio sito significa circoscrivere l’impatto al pubblico di seguaci, fatto salvo il potenziale virale che puo scatenarsi attraverso il social media marketing.
Il primo come detto amplifica la portata della sua comunicazione, il secondo puo alimentare il proprio canale con contenuti freschi e autorevoli, senza alcuno sforzo produttivo. Il riutilizzatore che ospita contenuti altrui dovrebbe puntare sul valore aggiunto che apportano al canale con una attenta politica di selezione e affidandosi ad autori che offrono garanzie di qualita.
In questi casi i motori di ricerca potrebbero scegliere come originale in contenuto ospitato nel portale piu autorevole (per numero di utenti, interazioni, posizionamento, ecc.). La pagina che ospita il duplicato inserisce un link che rimanda all’originale citandone l’autore.
Le url canoniche trasferiscono interamente il valore seo delle pagine duplicate alle pagine originali. Of the top 20 search engines according to comScore qSearch in August 2009, 3 are search functions within social media web sites. While great content is instrumental for great performance within organic search results, publishing in a vacuum is naive.
Those same people are often publishers in the form of blogging, reviews, comments and new features like Google SideWiki with the ability to link out to what they’re interested in. We respect your privacy.EmailThis field is for validation purposes and should be left unchanged.
Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. As you have probably noticed – there are some advertisements which are irritating and annoying as well as those attracting our attention on the other hand.
In this case, the worst situation can be if we do not earn any money, but on the other hand we are not losing our money as well. It is possible, having in mind that we may need to use some marketing techniques to accomplish that. To this point, a traditional business degree only lays the foundation of competencies that effectively support the efforts of a marketing professional.


Paul offers a variety of online business degrees that provide you with the opportunity to specialize your academic experience for a more targeted career in business, including marketing.
The 40-credit hour program bridges traditional academic competencies with innovative marketing principles for a comprehensive study of this complex and growing division of business. This course examines how you can maximize opportunities through the systemization of innovation.
Students will examine marketing practices such as environmental scanning, targeting customers and achieving organizational objectives through strategy.
You will create your own targeted communications and campaigns that include major marketing components and present those to your cohort. You will learn how to develop surveys, observation, experiments and other tools for learning about your target groups. The importance of interactive and mobile marketing solutions is rising as more people gain a sense of connectivity at their fingertips. This course examines the contemporary marketing issues facing nations across the world, collaborating with global partners and marketing to foreign countries. Maintaining a reputable social and ethical identity as a corporation is a delicate balance that can go awry with a single careless step. This course provides a basic overview of financial information for non-finance majors so you can better serve your company in a marketing capacity.
Curriculum will be guided by graduate-level case studies and course work will utilize collaborative efforts. Paul is accredited by the Higher Learning Commission and is a member of the North Central Association. Your engagement works to get potential customers to take immediate action and buy something, or at least start the buying cycle by contacting you. Customers are loyal to businesses that serve them well, from the way in which a phone or email query is handled, the timeliness and reliability of product and service delivery expectations, and direct face-to-face interactions. Processes for handling customer complaints, identifying customer needs and requirements, handling orders and product or service difficulties.
When you are not getting the result you expected, and are able to examine where the failure is and in correcting it. Content that is optimized and linked to, does well in search engines like Google, Yahoo and Bing. Creating distribution channels for great content can drive awareness, traffic and inbound links. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing. That is why our strategy will depend on how much we want to spend on it and how much time we have to do it. However, we can expect that this customer will come back to our store, buy some products again and then we make profit. You will explore how innovation affects business decisions, including the allocation of resources, and you will study the dynamics and culture of organizational structure. You will also learn how to analyze data collected and use the collected information to create action plans. This course will explore the value of websites to a business’s bottom line and how to integrate brand awareness by harnessing new technology, including social media and mobile marketing. Students will examine marketing ethics and will even come away with a better understanding of your own personal ethical system. Field-related areas of interest include sales, new product development, ROI, price and profit. The way you communicate this product will make it either more or less visible to your target market.
Therefore, optimized social content and the digital assets that are common to social media (images, video, audio and widgets) are all optimization opportunities. Optimized content with a quantity of quality incoming links results in superior search visibility.
We’ll also be liveblogging the event here, so watch for more posts later this morning and afternoon. To say more – even today – we can say that there is a big Internet advertising revolution about to happen. Additionally that satisfied customer may also “make us famous” in the world – this investment seems to be something even more than a net profit – we will become a brand.
Students examine the critical marketing factors driving business today and become prepared to apply their marketing knowledge to answer business challenges as well as opportunities. A Better search engine visibility means more traffic to social media content from customers that are looking for it.
In fact, Facebook’s percentage of increase from July to August was more than double any other search engine in the top 20. Students will also be exposed to new tools and strategies that are shaping the business sector and giving rise to its value in business. If you communicate effectively about the product, it will need to be for sale in a place where your target market has access to it.
Or just opposite… Either way – if we notice them instead of ignoring – they are good (in a way: efficient, catchy, memorable).



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