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Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. The Honorable Lim Guan Eng, Chief Minister of Penang told the Star:We need to leverage on our core competencies in manufacturing and in the electronic sectors and, at the same time, explore blue ocean strategies. Red Ocean vs Blue Ocean Structuralist view Reconstructionist view *Key Determining Factors: Align the whole system of a firm’s activities in pursuit of differentiation and low cost. The 6 Paths * These 6 assumptions, on which most companies build their strategies, keep companies trapped competing in red oceans. Four Actions Framework To break the trade-off between differentiation and low cost and to create a new value curve, there are four key questions to challenge an industry’s strategic logic and business model This question forces you to consider eliminating factors that companies in your industry have long competed on. Three Tiers of Noncustomers First Tier Noncustomers These soon-to-be noncustomers are those who minimally use the current market offerings to get by as they search for something better.
The Six Stages of the Buyer Experience Cycle Customer productivity Simplicity Convenience Risk Fun and Image Environmental friendliness 1.
Buyer Experience Cycle At each stage, managers can ask a set of questions to gauge the quality of buyers’ experience.
Blue Ocean Strategy builds on and fuses together the collective wisdom of some of the greatest ideas, concepts and frameworks throughout history on the topic of business strategy, human motivation, and leadership.
Challenging an industry’s conventional wisdom about which buyer group to target can lead to the discovery of new blue oceans. Not only does the Photo Violation Meter allow you to swipe a credit card rather than hunt for quarters, but it will also call your cell phone when your time is up and give you the option of putting additional minutes on the meter without having to return to your car.
If all goes well and the cities buy the PVM when the trial ends in July 2008, the company’s CEO anticipates making as much as $200 million in five years.Blue Ocean Strategy shows us that by heightening barriers to imitation, companies can defend the Blue Oceans they created for some time.


According to Blue Ocean Strategy, one of the three key attributes an effective strategy (or ‘value curve’ in BOS visual terminology) must have is a compelling tag line (the other two being distinction and focus).
Interestingly enough, Wal-Mart recently issued a press release stating that it is rolling out a new advertising campaign and changing it’s current tag line to "Save Money. Its back-to-school ads showed actors posing as customers, talking about how Wal-Mart helped them save money amid high gasoline prices, a contrast to its previous ads featuring a smiley face character zooming around stores, slashing prices.
You can check out our past entry on Lovemarks here, or read the entire collection of Cirque du Soleil-Lovemarks nominations here. What do you get when you combine a Blue Ocean Strategy expert along with the 100 best and brightest minds to explore issues and trends that influence the growth of the music products market now and in the future?
On August 22nd Gabor was invited to give a Blue Ocean Strategy keynote presentation and to participate in a lively panel discussion at the National Association of Music Merchants (NAMM) global summit in Carlsbad, California.
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His unbeaten 39 from the number nine slot, coupled with last man defiance from John Spellman senior (8no), held the Moor machine at bay, Castle just clinging on at 176-9 after 50 overs. Rumours were more persistent three or four years ago when the market was weak, but now the time has come, the move appears to be have been driven by a number of factors. Another is a special-order 930 Turbo Carrera once owned by the late screen legend Steve McQueen -- replete with a kill switch for the rear lights to foil any police who might be in pursuit along Hollywood's Mulholland Drive.
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This week, it is holding an open day ahead of an additional six apprentices joining the team Mr Duncan concludes: “You have to adapt and take a few knocks. The Tengiz oil field was discovered in 1979 and is one of the deepest and largest oil fields in the world. ELIMINATE A New CREATE Which of the factors that Which factors should be the industry take for granted Value created that the industry has never offered?
For example, we are exploring how to develop Penang as a known outsourcing and training centre for new business enterprises such as the animation industry.The government of Penang is one of the most recent to dive into Blue Ocean Strategy, including Singapore, which formed the Value Innovation Action Tank (VIAT), a non-profit organization, which has 15 Singapore government ministries and agencies as founding partners. Align the whole system of a firm’s activities with its strategic choice of differentiation or low cost. Value innovation is a new way of thinking about and executing strategy that results in the creation of a blue ocean.
This question forces you to determine whether products or services have been over designed in the race to match and beat the competition.
These are the blue ocean strategists, and they are the most powerful sources of profitable growth.
Second-Tier Noncustomers This tier of noncustomers are people who refuse to use industry’s offerings as an option to fulfill their needs but have voted against them. After a work is featured, it is posted to the 'One Minute Summaries' section, where you can reference the whole collection of concepts. By looking across buyer groups, companies can gain new insights into how to redesign their value curves to focus on a previously overlooked set of buyers (Blue Ocean Strategy, p. It’s the one that allows you to park your car and pay for the spot with an SMS—without any need to search for the correct amount of coins in your pocket or to look for the parking meter.
One possible way Mobilkom Austria can defend the Blue Ocean it has created with the HANDY parking meter is to emphasize the difference in payment methods between the two technologies (the HANDY meter accepts SMSes for payment while the PVM accepts credit card payments), which is linked directly to cultural preferences. David Aaker, professor emeritus of marketing strategy at the Haas School of Business, the University of California at Berkeley.
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The NAMM Summit is an invitation-only gathering for leading executives of the international music products industry to communicate, learn and inspire the actions necessary to increase active participation in music making worldwide.
And if you’re in the mood for a little Blue Ocean Strategy music, be sure to check out this section of our site. If Turkey would stop its bombardments and raids against the PKK in Turkish cities and return to peace talks, we could have a cease-fire on the same day. Consequently, much of the country is without power and there is insufficient fuel to power the pumps.
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In a time of multiple protracted crises, the gap between humanitarian and development is naturally shrinking; how best to manage that relationship has been a talking point at several World Humanitarian Summit regional consultations.
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The allocation for the hospital is $ 25 million and $15 million for the sanitation project , al-Saghar added.The AFESD is an autonomous regional Pan-Arab development finance organization.
However, its efforts have had limited impact as the population is moving swiftly - sometimes even to .
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Disadvantages include possibly having to deal with technical issues and a lack of an experienced emcee. This summer, in partnership with the city of Madison, Shapcott will teach members and nonmembers at all four municipal courses, Yahara Hills, Odana Hills, Glenway and Monona. The documents were from a "limited sampling" of her emails and among those 40 reviewed, said the inspector general, Charles McCullough III. Theanswer seems obvious: External actors should do their best tostop thebloodshed andsupport acompromise involving all parties tothe conflict.
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This is not an easy industry and you must be prepared to react quickly to changing customer needs. Its oil reserves are estimated at between 750 million and 1.1 billion tons (6-9 billion barrels) of recoverable oil.
Red Ocean versus Blue Ocean RED OCEAN BLUE OCEAN • Compete in existing market • Created uncontested market space. The VIAT was established to bring Value Innovation to the country's private, public and people sectors. The creation of blue oceans is about driving costs down while simultaneously driving value up for buyers.
This question pushes you to uncover and eliminate the compromises your industry forces customers to make. Third-Tier Noncustomers These noncustomers have never thought of market offerings as an option. Firstly, tag lines force you to communicate concisely and to simplify your message toward consumers and the marketplace. LG has formed an alliance with Google's YouTube, for instance, and with just one click, a Viewty user can upload a video recorded on the handset directly to YouTube.
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In that context this literature review produced by the Governance and Social Development Resource Centre (GSDRC) is a useful stock take, citing both humanitarian policy documents as well as real-life examples of LRRD being applied.
Unlike the minister, whose every word could affect billions of dollars on the commodity markets, Muhanna can speak more freely. And even though everyone has been bundled up like Nanook of the North lately, no one pointed out the coatroom. When deciding tosupport UN Security Council Resolution 1970 andmaking no objection toResolution 1973 onLibya, we believed that these decisions would help limit theexcessive use offorce andpave theway fora political settlement. This question helps you to discover entirely new sources of value for buyers and to create new demand, and shift the strategic pricing of the industry.
By focusing on key commonalities across these noncustomers and existing customers, can help to understand how to pull these customers into the market. If you are unable to do that, your strategy or innovation is either too complicated or too diluted. In 2004, two professors at the French business school Insead made a study of 108 business launches over a recent five-year period, some 14% of which represented innovations that went beyond incremental improvements in an existing market space. The clowns come out before the show as you are sitting down, they serve as almost like an appetizer, cleansing and preparing your palette and mind as they instantly usher out your concerns, stress, or whatever you might have brought in with you in order to prepare you for the main course, the show.
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Unfortunately, theactions undertaken byNATO countries under these resolutions led totheir grave violation andsupport forone ofthe parties tothe civil war, with thegoal ofousting theexisting regime, damaging inthe process theauthority ofthe Security Council.
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Costs Buyer Value Value Innovation Cost savings are made by eliminating and reducing the factors an industry competes on. Use these to determine how to drop your cost structure Reduce Which factors should be reduced well below the industry’s standard? Is your offering priced to attract the mass of target buyers so that they have a compelling ability to pay for your offering? And it takes someone like myself or Richard Branson who comes from outside the industry to say, hey, let's try something new. Prior to the beginning of each session, the agents were informed that providing false testimony to the body was unlawful.
And a few of Ortega’s twelve brothers and sisters live in the area and help out on the farm.
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The name riffs on Matson's love of traditional folk textiles and patterns that inspire and become incorporated in her work. Delivery The Six Utility Levers The Buyer Utility Map : outlines all the levers companies can pull to deliver exceptional utility to buyers as well as the various experiences buyers can have with a product or service. The insurgents want to carve out a separate state governed by their strict interpretation of Islamic law, and some have links to the Islamic State group.
BOS has introduced a number of practical tools, methodologies and frameworks to formulate and execute blue ocean strategies. Support only those projects and operational moves that allow your company to close the gaps to actualize the new strategy. When the target cost cannot be met, you must either forgo the idea because the blue ocean won’t be profitable, or you must innovate your business model to hit the target cost. Get feedback on alternative strategy canvases from customers, competitors’ customers, and non-customers.



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