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So, first, lets quickly examine what branding is, and what the functional purpose of a logo and slogan are. Branding is about one thing – How people perceive you, your company, your blog, or whatever else you are marketing. Now that we have a pretty good idea about the purpose of a brand, let’s talk about the purpose of a logo.
A logo is a visual associated with your name that people will use to reference and recall your brand. All the fancy aesthetics of a logo are fine and dandy, but all that really matters is that its easy to see, process and recall.
This means that you need a memorable slogan that says something meaningful about your brand.
Something worth mentioning is that in the flowchart that highlights these four different stages of Personal Branding, I clearly marked each header with an arrow to indicate that each stage must be revisited as the brand grows and develops.
In conclusion, we can safely say that Reputation Management is only a subset of Personal Branding. We obviously disagree on this one, as I mentioned before in my post, but it is nice to hear the other side of the argument. Without brand values already established, what expectations and experience could we possibly be marketing and delivering on for a reputation to even exist? The general agreement on employees being a central factor of success for corporate success is supplemented by the insight that acquisition, further development and binding of the right employees in a sufficient number is a decisive challenge. Based on the formula "Attract + Engage + Develop + Recognize = Retain!", we have developed a conclusive concept to effectively meet this challenge! For more information and a full list of topics, please visit the Keynotes & Workshops section. Professional Presence, by Peggy Noe Stevens, is a must read for all graduates about to embark upon their professional careers.


This week I want to share some insights about how to pick a logo and write a killer slogan. In fact, most branding is about simplifying and focusing your message and efforts, so the best branding advice should seem simple and basic to you. Our minds are visual first, so your logo is meant to visually create a cue to associate and remember your brand. Double Entendre – perhaps the most famous usage of a double entendre is the brand name Staples.
In 2013 Jeremy released his #1 Amazon Best selling Autobiography titled "Nothing's Changed But My Change" - The ShoeMoney Story. You are right, business branding is very important and a professional logo design and catchy slogan is where it all starts. I’ve been reading about this never-ending dispute ever since I started my journey with personal branding. I mean it is a logical progress – how can you manage the reputation of something that doesn’t exist! This handy resource will help put readers at ease on how to handle a variety of business situations they will likely encounter. The two biggest challenges when it comes to branding are a)letting your ego get in the way and b) over-complicating things. Once it associates a brand name with a category it is virtually impossible to change that perception.
When you are  the first in a new category, you by default will win if the category takes off.
A lot of new business owners tend to forget the importance of a good company logo and slogan.
I am here to end this argument once and for all: Personal Branding encompasses Reputation Management, and that logically means they are not the same.


It is also a good refresher for seasoned professionals on the importance of manners and strong communication skills. So, if you differentiate yourself well enough you can emerge as a completely different category. First you think of one meaning (a U-shaped piece of metal) and then another (everything a business needs). In general, brands follow an evolutionary process, and new categories emerge from old categories, but more and more focused. By showing how you are different, not how your are the same or better, you play into the existing perception.
So, craigslist started out as a classifieds website for everything including a small section for sharing apartments and renting out rooms. So, if you were to take your logo, and overlay an image of someone’s eyes, the logo should fit that shape perfectly.
Google with Search, Kleenex with tissues) you won’t be able to change that perception.
AirBNB is basically  a massive multi-billion dollar company built off the back of that sub section of craigslist. They focused a broad category into a small niche and created a brand new category wide open for a branding play. Besides, once I make a decision, I don’t need you creating more work for me to re-evaluate my beliefs and start over.




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