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The post 11 Impossible Tech Interview Questions You Don't Want To Be Asked appeared first on DreamStateDigital. You may purchase phone plans with more than enough data to cover things like casual web surfing and streaming the occasional song. It means that if you spend an hour a day on social media over a cellular network, you could be using 2.7 GB of data a month. A lot of that usage is likely due to the auto-play video Facebook recently added to its app. You can disable the auto-play option for newsfeed videos when you’re on a cellular network by going in to the Facebook app and tapping the options button (the three horizontal lines on top of each other) found on the bottom right for the iOS version, and towards the top right for the Android version.
Streaming music at the normal, average stream quality for an hour will use up 43 megabytes of your data plan per hour. If today were the last day of your life, would you want to do what you are about to do today? But you may not realize that browsing Facebook could be a big hit against your data plan too. The post How a tweet turned Uber’s first hire into a millionaire appeared first on DreamStateDigital. The post How E-Commerce Is Finally Disrupting The $600 Billion-A-Year Grocery Industry appeared first on DreamStateDigital. While some healthcare professionals are effectively leveraging the Web to connect with time-strapped patients, many providers still have significant work to do on mobile if they are to meet consumers‘ needs, according to a report from Kentico. The post Healthcare marketers miss the mark on mobile, leading to frustration appeared first on DreamStateDigital. Kentico’s digital experience research showed that consumers are becoming increasingly frustrated with the lack of mobile options when it comes to communicating with healthcare experts or navigating wellness sites on smartphones. The post Important Alert: Payments scam targeting web designers and other small business owners appeared first on DreamStateDigital. The scam: An inquiry asking if you accept credit cards before discussing any project details. The customer often suggests a large deposit on the project, but insists on a rushed timeline. The prospective customer will claim they are ready to make payment with a credit card so that work can begin immediately. The prospective client will provide a reason why the third party can’t accept the payment directly.
Once you process the credit card payment and receive the funds, the fraudsters will be asking you to quickly deliver the funds to the third party and get to work on the project. The post This CEO is taking on the biggest banks on Wall Street — and winning appeared first on DreamStateDigital. The post Google employee dies in an accident at the Cannes Lions advertising festival appeared first on DreamStateDigital. The post How a tweet turned Uber's first hire into a billionaire appeared first on DreamStateDigital. The post How To Rock Brand Journalism Like a Celebrity appeared first on DreamStateDigital.
Goop ’s pages that are labeled “Go,” “Be,” “Do,” “See,” “Make,” “Get” and “Shop” represent the site’s wide variety of content. With light and fun articles on topics such as fashion, beauty and fitness, Conrad’s site appeals to every need of her high-maintenance audience. Hollywood A-listers are now adopting this tactic to promote their personal brands and offer insights into their interests and passions. As you plan for a new year, quarter, or month, it’s time to determine your SMART marketing goals. The post A Visual Guide to Creating the Perfect Linkedin Company Page appeared first on DreamStateDigital. A LinkedIn Company Page gives a business a tremendous opportunity to advertise its products and services, recruit top talent, & share important, interesting, and useful updates. Anyone with a company name and company email address can create a LinkedIn Company Page within minutes. Crafting a clear, relevant, and click-worthy title is the most important thing you can do to ensure that the article you spent hours and hours researching and writing performs well.
A great headline ensures that your post is found in search results and shared on social media, meaning more people will read and benefit from your article. There are handy formulas for writing headlines, but it can also be helpful to know what words and topics perform well. Uprise.io, a content marketing tool that allows you to research and analyze top performing content in different industries, gathered data on nearly 500,000 articles published from January 1 to April 30, 2015. To help marketers and consultants through the process of quickly creating a campaign we have created a email sequence planning template. The post How to plan event-triggered automated email campaigns appeared first on DreamStateDigital. I think that the reason event-triggered emails are underused is that maybe many companies are still in a campaign mindset. The great benefits of event-triggered e-mails is that once set up and tested for effectiveness, they are a low cost method of boosting response. Research shows that behavioural email marketing is a powerful technique to automatically follow-up online customer actions to help increase conversion to sale at a low cost.
The post A Guide to Email Marketing and Marketing Automation Tools appeared first on DreamStateDigital. Companies have long used email marketing to reach out to people to keep them informed and to remain connected with them. The post 5 ways for brands to build relevance and trust appeared first on DreamStateDigital. LeadSift, a provider of #social media intelligence solutions, announced that OMERS Ventures and Salesforce Ventures have invested in the company. LeadSift also officially launched its Consumer Insights API to allow for easy integration of real-time social insights directly into other business applications to enrich contact and profile data.
The Apple Watch is here to stay, and depending on how you feel about smartwatches, that may be a good or bad thing.
The second annual EContent Sourcebook: A Guide to Content and the Digital Experience brings together everything digital content professionals need to know in 2015. Last week the digital marketing world was rightly focused on CES and Google’s latest evolution: Search plus Your World. However, caught between the importance of Search+ and Google’s embarrassing Kenyan adventures and easy to miss, there was also a humble little post about making better use of page titles. One of the digital marketing takeaways from the post was how Google describes the tag as a single rather than an instruction. In the past Google has not been keen to suggest that behavioural signals have an influence of ranking.
The truth is that we do not have to go digging around between the lines of webmaster announcements to know that Google is interested in behavioural signals and has been for a while. This is interesting because it is clear there is a sizable grey area when it comes to just how much emphasis Google gives to behavioural signals.
Even after the search engine stood up and explicitly announced it used social signals in search there was plenty of industry debate.


Today, as the controversy around social signals moves to new areas –whether Google are implementing social signals in a good and fair way – I have to wonder whether 2012 will see new debates and new controversy around behavioural signals. If behavioural signals are strong or do grow in influence then core digital marketing disciplines like branding, usability and engagement also become key SEO concerns.
This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. As discussed last month, iiGrowth has developed a process for developing your new media strategy – the 120 Marketing Process.
The answers to these questions may not always be straightforward and forthcoming, but there are various tools that can be used to answer these questions. At the end of the process you should have a set of deliverables that will drive the next phase.
The Branding & Marketing Strategy phase of the 120 Marketing Process essentially delivers the guidelines and scope document for the next phases. The critical thing is to stay true to who you are and what you stand for, while keeping your mind open to opportunities to improve.
If you lose business on price, that probably means your value equation isn’t clear enough or strong enough. If they’re leaving because of a perceived wrong or shortcoming, that probably means your relationship management and perhaps your problem escalation processes are patchy. If they’re leaving because they perceive the grass is greener, then you either have lost profile in the marketplace or you have failed to remind your customer of the value you bring.
If they don’t take up your latest offer, or they go somewhere else for it, then you either haven’t provided them with a good enough reason to change, you’ve lost ground as a brand or you’ve simply asked too much of your customers. How you said goodbye can have a lot to do with whether they boomerang to you or leapfrog to yet another player. If a company loses a particular customer base because your brand is no longer relevant to them, is there an allowable window of time where you can try to win them back? Now, when retention is so critical, how do you “unteach” that behaviour and customer perspective?
If you find our thought pieces on brand strategy and brand management insightful and would like a deeper understanding for yourself, your marketing teams or leadership teams we can develop a tailored learning solution for you.
Brand Education is a core competency of The Blake Project, the brand consultancy behind Branding Strategy Insider. Branding Strategy Insider helps marketing oriented leaders and professionals build strong brands. Subscribe to Branding Strategy Insider Now and get regular updates and two FREE Chapters of Brad VanAuken's best selling book Brand Aid direct to your inbox. While not directly copying the Gillette name, this clever piece of passing off does initially fool the eye. Funny enough, this is a lesson that many Chinese companies seeking to build their brand abroad are struggling to deal with.
Join the Branding Strategy Insider team at The Un-Conference: 360 Degrees of Brand Strategy for a Changing World, May 2-4, 2016 in San Diego, California.
Third, the overall appearance of those two bottles isn’t very similar and it is hard to argue that there might be confusion between the two of them. The videos appear at different rates for each user based on a variety of factors in Facebook’s newsfeed algorithm. Although several marketers, such as Web MD, have made a strong push for applications centering on healthcare, doctors and providers must roll out a greater presence on mobile and SMS to connect with consumers. That’s why we wanted to let you know about a new scam targeting web designers and other online merchants. They do this because they’ll be paying you with a stolen credit card, and want to complete the scam before the card is reported as stolen or the true owner of the credit card detects the unauthorized transaction. This could range from them not being set up to accept credit cards to them being tied up with a family emergency.
Unfortunately you will now likely be looking at a loss as the true holder of the credit card will dispute the charge and you will receive a chargeback. The site—featuring her handpicked team of experts—provides a goldmine for guidance on food, fashion and mindfulness, among other topics. Articles feature multiple graphics and rich visuals produced with a feminine flair that resonates with readers. It’s the leading social networking site for professionals, it is a truly unique space on the web, one that blurs the lines between knowledge- sharing platform and relationship-building tool. The guide also includes several inspirational visual examples garnered from top-performing company pages to assist you in crafting your own perfect linkedin company page. This way, you not only know how to optimize your headline but also can come up with article ideas that will attract and intrigue your target audience. To setup event-triggered email does need investment in a project to work through the relevant creative treatment and targeting for different customer actions and position in the lifecycle.
You can let the technology take the strain since there are too many triggers and layers of segmentation to manage manually. One barrier to setting up these event-triggered email sequences is the time it takes to specify the sequences if it’s a new approach to the company or agency.
In fact, there is a high probability your company is already using some form of it, even though you might not be aware of it. Traditionally, you would buy an email database and have an email server with the capability of high-volume email blasts to send out mailers to people in that database. He says in a press release, ““Companies need to move beyond collecting likes and retweets with meaningless content.
The company says the investment will further product development efforts and fuel sales and #marketing.
As we learn more about how people are actually using their smartwatches, manufacturers have the opportunity to create devices and operating systems that better address the needs and wants of users. This is important in search marketing because those headlines have a significant impact in click through rates. That certainly dovetails with the way Search+ makes multi-signal SEO the natural successor to the traditional few-signal SEO of yester year.
The way searchers behave is a signal that can override the explicit technical signal of the tag. Towards the end of last year the search giant was granted an American patent on Systems and methods for determining a quality of provided items.
Some of that debate was fuelled by SEOs protecting old business models, some from search marketers who did not welcome the encroaching influence of social and some came from those who were confident that Google would only ever place a small about of emphasis on social.
It is a four-phase process, with the first phase being called Branding & Marketing Strategy, which is essentially the planning phase of this process.
This is essentially a creative process, so as a starting point brainstorming and white boarding are recommended, which then can be refined with such techniques as surveys, interviews, and the results of these; focus groups being a particularly strong form of surveying and interviewing. Hopefully, if you have been successful, you will be able to deliver a concise and clear message to the customer.
It can also be used to steer the process back on course if it gets off course in the next phases.
Acknowledge that they feel the way they do, and (particularly if they have a point) tell them what you are doing to fix the problem they have identified.
Take a long hard look at what you’ve been asking them to buy and whether, in the context of what you’re asking them to spend, their priorities and what your competitors are offering, it’s really worth it for them.


Even more importantly, how ex-customers remember you can have a huge influence on whether new customers embrace you. Certainly categories like airlines & telco have shown us that churn is an active part of mature categories. How do you convince customers that your product is valuable NOW when you were prepared to give it away for so many years. So true about keeping a good reputation and how you want to be remembered by ex customers and perceived by potential new ones! As practitioners and educators we deliver interactive brand education workshops and keynote speeches designed to align individuals and organizations on essential concepts in brand management and empower them to release the full potential of their brands. Army and Wyndham Worldwide are some of the organizations that have turned to The Blake Project for help in meeting learning objectives. We focus on sharing thought provoking expertise that promotes an elevated conversation on brand strategy and brand management and fosters community among marketers.
They are collectively known as “Shanzhai.” Historically, shanzhai refers to a mountain stronghold and was used as a metaphor to describe bandits who evaded corrupt authorities to perform deeds they saw as justified. Browsing through the shelves in a corner store in Qingdao, my colleague Derrick Dong and I came across the shampoo brand shown below. It is a salutary reminder that a familiar and distinctive look is an important brand asset.
Without an initial familiarity with the brand and what it stands for most, Western consumers will look askance at any brand made in China. A fun, competitive-learning experience reserved for 50 marketing oriented leaders and professionals.
I don’t know if I agree that having a brand copied means that it is necessarily weak. Neither does ?? and ?? look similar to each other, nor is it likely that someone would confuse the sound(kekou and laoshan) or the meaning of those two names. Be sure to keep an eye out and look for these telltale signs that you may be dealing with a fraudster. Originally started as a weekly email newsletter, Goop quickly transformed into a repository for consumers who crave lifestyle content. Paltrow follows the principles of brand journalism by providing the type of lifestyle content that focuses squarely on her target audience. Mark Brownlow has more on the whys and wherefores of event triggered campaigns in this post on Email Marketing Reports.
With that in mind, Battery Ventures decided to find out exactly how smartwatches are being used.
Simply put this patent described an algorithmic way to detect whether searchers were happy with a set of research results.
Another result of this phase should be the brand and marketing concept document, which serves as a guideline for the next phase, which is Design & Content. We outgrow the need for a brand or product, our tastes or priorities shift, we don’t live where we lived or work where we worked or spend our time doing what we used to do all the time, perhaps we decide to pass on the latest upgrade. They ensure that new players can enter and gain new customers and current players can change their position in a sector as they gain or lose followers. But how you do that can, in the longer run, and in the context of your brand, be as important as how you welcome customers in the first place.
BSI is a service of The Blake Project, a leading brand consultancy based in the United States, serving marketers around the world. But it took a visit to Qingdao to remind me that sometimes all you need is to leverage an existing brand’s equity to make money. Today, the word refers to manufacturers who copy existing products and seek to evade taxes and legislation. And if you can buy something that looks like the real thing but with more features and at half the price, why not? Irrespective of the fact that people will eventually realize that the shampoo is not made by Gillette, the initial impression is undoubtedly more positive than it would be otherwise. Even when the product appears to give them what they need, they will be concerned about its quality and reliability.
Many companies leverage brand equity that is based on the brand’s history or story, which can even be more important than the product itself.
However, in a blind taste test in my class last year, nobody was able to tell the difference between Coke and Wal-Mart brand cola. They’ll offer to place a large deposit and then ask if they can transfer funds to you that are destined for a third party. Paltrow and her team provide such compelling information that it wasn’t hard to get sucked into a few articles while researching this story.
Goop features many industry experts, which enhance the credibility of the site even beyond Paltrow’s celebrity status. Though the site may tout Conrad’s celebrity name, the information is laser focused on her target audience, the typical girly girl who views primping as a necessity. To help you align your marketing efforts with SMART goals, our Partner HubSpot built this marketing planning template that you can download for free. Wishing them well on the next stage of their journey, and assisting them to start that stage in the best light, may well put you a lot closer to welcoming them back. If you honestly can’t afford as a brand to deliver what they want for the price they’re prepared to pay, then don’t.
But you must always fight to keep your good reputation – because at some point, the customer who left you will be ready once again to move on. How well a brand does it shows whether they view their customers as people to sell to, or people to talk to. But a closer look suggests that this is not a Gillette product at all, since the name actually reads: GITTELLC. For many Chinese products this is now a needless concern, but in the absence of brand name recognition, the product must speak for itself or let price do the talking. Just because a copycat tries to offer a similar product in similar packaging does not mean it was too easy. This shows the psychological value a consumer feels when sipping cola from a bottle with a red and white label.
Once you agree to the project, this new customer will want to pay you with a credit card very quickly. But as I noted above, you don’t have to actually copy a product in order to benefit at someone else’s expense.
A Chinese brand can offer a sugary concoction in a red and white bottle and do a great job in leveraging Coca-Cola’s brand equity, despite the product itself. Once you transfer funds to the third party the original credit card payment will be charged back to you and all contact will be lost with the scammer.



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