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Sketches is a full service Advertising Agency founded recently in Dubai yet supported by a wealth of knowledge and experience brought together by its team and founders making Sketches the local creative house that speaks the language and understands the market and its uniqueness.
We offer a wide range of graphic, advertising and marketing services, including logos, stationery suites, brochures, website design, social media marketing… you name it. It just so happens it takes a lot of energy, dedication, confidence and leadership to develop creative, effective advertising campaigns with measurable results.
We don’t provide ready answers or solutions and never believe in “one size fits all” simply because if your brand doesn’t stand out among the competition, then price-reduction or addedvalue techniques will never help! As an ambitious agency that is at the heart of Dubai's fast-growing advertising industry, Sketches aims to attract out-of-the-box creative minds who look forward to exceed the expectations and possess the right skills and potentials. An advertising agency or ad agency or advert agency is a service based business dedicated to creating, planning, and handling advertising (and sometimes other forms of promotion) for its clients. Typical ad agency clients include businesses and corporations, non-profit organizations and government agencies. In 1856 Mathew Brady created the first modern advertisement when he placed an ad in the New York Herald paper offering to produce "photographs, ambrotypes and daguerreotypes." His ads were the first whose typeface and fonts were distinct from the text of the publication and from that of other advertisements. The media services department's employees are the people who have contacts with the suppliers of various creative media. Modern agencies might also have a media planning department integrated, which does all the spot's planning and placements. Without the production department, the ads created by the copywriter and art director would be nothing more than words and pictures on paper. Large advertising agencies may also have other departments common to large companies and professional services firms, such as in-house legal, business development, accounting and human resources departments. Advertising interns are typically university juniors and seniors who are interested in and may have an aptitude for advertising. An internship program in account services usually involves fundamental work within account management as well as offering exposure to other facets of the agency. Interns often take part in the internal creative process, where they may be charged with creating and managing a website as well as developing an advertising campaign.
During their internship, the intern will experience the development of an ad, brochure and broadcast or communications project from beginning to end.
Sketches is a leading advertising agency in Dubai the page title (Advertising Agency Dubai) reflects Sketches’ focus on being (Advertising Agency in Dubai) which means an advertising agency in Dubai and for Dubai and an advertising agency in the UAE and for the UAE. Ad agencies come in all sizes and include everything from one or two-person shops (which rely mostly on freelance talent to perform most functions), small to medium sized agencies such as Traction (agency), large independents such as SMART and multi-national, multi-agency conglomerates such as Omnicom Group, WPP Group, Publicis, Interpublic Group of Companies and Havas. These agencies are involved in planning, creating, producing advertisements, performing research and selecting media. A full service agency is one that provides a direct relation to the Copyright, Artwork, Ad production, Media planning etc.
Creative agencies specialize in "creative" or design-based business models and are also known as a "creative boutique". The client who chooses to use a design only based advertising agency must assume some of the advertising purchasing.
An In-House agency is a team within a company that focuses on selling the company's product; they will handle all aspects of the brand. The digital space is defined as any multimedia-enabled electronic channel that an advertiser's message can be seen, heard from and understood.
Lately, pay per click (PPC) and search engine optimization (SEO) firms have been classified by some as "agencies" because they create media and implement media purchases of text-based (or image-based, in some instances of search marketing) ads. Social media agencies specialize in promotion of brands in the various social media platforms like blogs, social networking sites, Q&A sites, discussion forums, and microblogs. Healthcare communications agencies specialize in strategic communications and marketing services for the Healthcare and Life Science industries. Medical education agencies specialize in creating educational content for the healthcare and life science industries. The student-run advertising agency model, which mainly operates out of university classrooms or as a student groups, provides free advertising services to clients in exchange for the educational opportunity. A graphic designer reports to the art director, creative director or senior media creative.
Sketches is a leading Advertising agency in Dubai the title (Advertising agency Dubai, dvertising agencies Dubai) reflects Sketches’ focus on being Advertising Agency Dubai) which means an Advertising agency in Dubai and for Dubai and an Advertising agency UAE and for the UAE. Graphic design is the methodology of visual communication, and problem-solving through the use of type, space and image. Common uses of graphic design include identity (logos and branding), publications (magazines, newspapers and books), print advertisements, posters, billboards, website graphics and elements, signs and product packaging. A graphic design project may involve the stylization and presentation of existing text and either preexisting imagery or images developed by the graphic designer.
Before any graphic elements may be applied to a design, the graphic elements must be originated by means of visual art skills. Typography is the art, craft and techniques of type design, modifying type glyphs, and arranging type. Typography is performed by typesetters, compositors, typographers, graphic artists, art directors, and clerical workers.
The page layout aspect of graphic design deals with the arrangement of elements (content) on a page, such as image placement, and text layout and style.
Printmaking is the process of making artworks by printing on paper and other materials or surfaces.
Since the advent of the World Wide Web and computer software development, many graphic designers have become involved in interface design, in an environment commonly referred to as a Graphical User Interface (GUI). User experience design considers how a user interacts with and responds to an interface, service or product and adjusts it accordingly. Experiential graphic design is the application of communication skills to the build environment.
Experiential graphic designers try to solve problems that people encounter while interacting with buildings and space. A branding agency is a type of communication expert which specializes in creating and launching brands as well as rebranding. As with advertising agencies, typical branding agency clients come from all sectors including businesses and corporations, non-profit organisations and government agencies. Branding agencies create branding materials that define who a company is to their customers, differentiate the company from competitors, and communicate the unique value the company provides. Sketches is a leading branding agency in Dubai the title (Branding Dubai) reflects Sketches’ focus on being (Branding Agency in Dubai) which means an branding agency in Dubai and for Dubai and an branding agency in the UAE and for the UAE.
Sketches is a leading Creative agency in Dubai the title (Creative Agency Dubai) reflects Sketches’ focus on being (Creative Agency in Dubai) which means an Creative agency in Dubai and for Dubai and an Creative agency in the UAE and for the UAE.
Being an advertising agency in Dubai and a creative advertising agency in Dubai and the UAE makes the main focus of Sketches is on Dubai, Abu Dhabi and the UAE in general.
Arabic language is also essential in branding, creative branding techniques will require the creative agency to utilize the local aspects including language (Arabic) and calligraphy in the creation of a brand new creative local brand. Sketches is a leading advertising agency in the UAE the page title (Advertising Agency UAE) reflects Sketches’ focus on being (Advertising Agency in the UAE) which means an advertising agency in the UAE and for United Arab Emirates (UAE) and an advertising agency in the UAE and for the UAE. Sketches is a leading advertising agency in the UAE the title (Advertising Agency UAE) reflects Sketches’ focus on being (Advertising Agency in UAE) which means an advertising agency in UAE and for UAE and an advertising agency in the UAE and for the UAE. Sketches is a leading advertising agency in Abu Dhabi the title (Advertising Agency Abu Dhabi) reflects Sketches’ focus on being (Advertising Agency in Abu Dhabi) which means an advertising agency in Abu Dhabi and for Abu Dhabi and an advertising agency in the UAE and for the UAE.
Being an advertising agency in Dubai and a creative advertising agency in Dubai and the UAE makes the main focus of Sketches is on Dubai, Abu Dhabi and the United Arab Emirates (UAE) in general.
Sketches handled the conceptualization, design and finalization of the newspaper campaign of the summit.

Sketches handled the design and production of the VIP version of the Government Service Development Manual. Tawazun Work-Study Program is a unique dual education program that combines University learning and actual work experience while enrolled in college, preparing UAE Nationals to work in leading manufacturing industries in the UAE and obtaining a Bachelor’s degree in Engineering. Etisalat is a leading telecommunications corporation catering to consumers, businesses, international telecommunication companies, ISPs, content providers and mobile operators. Based on the original logo and brand guidelines of Etisalat, Skethes created the icons of the Etisalat’s main service lines and produced a full logo animation along with accompanying music based on Etisalat’s jingle. Sketches created the logo of Burj Petroleum, stationery suite and designed their company profile brochure. Tejari is a leading international provider of Supply Management Excellence, delivered through software covering the full supply management lifecycle, including sourcing spend analysis, vendor management, contract management, professional services and category expertise. Sketches designed the sales packs of Tejari, their Gitex Exhibition collaterals, several press ad campaigns, appreciation certificates and Tejari’s Arabic corporate font. Founded in 2005 through collaboration between UC Berkeley and Intel, the Intel Global Challenge at UC Berkeley (formerly IBTEC) seeks to support and promote entrepreneurship globally. Abu Dhabi International School (AIS) is a private, coeducational K-12 day school licensed by the United Arab Emirates Ministry of Education. Frontiers in Education is an annual educational symposium aimed at supporting educational institutions in providing quality education that enables students to achieve to the best of their ability. And if you believe that drawing the best image of your business is worth the time and effort, then let us work together to achieve that. But that’s not important, because what matters the most is that we provide you with what your business needs to succeed.
We expect nothing less from our creative masterminds and analytical professionals, and you should expect nothing less from your advertising agency.
With in-house resources and both online and offline marketing expertise, we are able to deliver creative promotions and advertising services at highly competitive rates. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services.
Agencies may be hired to produce television commercials, radio commercials, Online Advertising, Mobile Advertising and AR Advertising as part of an advertising campaign. Another early agency, started by James 'Jem' White in 1800 at Fleet Street, London, eventually evolved into White Bull Holmes, a recruitment advertising agency, that went out of business in the late 1980s. Modern advertising agencies usually form their copywriters and art directors into creative teams. The account executives need to be sufficiently aware of the client's needs and desires that can be instructed to the agency's personnel and should get approval from the clients on the agency's recommendations to the clients. For example, they will be able to advise upon and negotiate with printers if an agency is producing flyers for a client. The production department, in essence, ensures the TV commercial or print ad, etc., gets produced. Larger agencies attract people who specialize in one or the other, and indeed include a number of people in specialized positions: production work, Internet advertising, planning, or research, for example.
Internships at advertising agencies most commonly fall into one of five areas of expertise: account services, interactive, media, public relations and traffic. Hands on projects such as these help interns learn how strategy and well-developed marketing are essential to a sound advertising and communications plan. During the internship, the intern should be exposed to as much as possible within the agency and advertising process. Some full service agencies also provide non-advertising related services including strategic market planning, direct market promotion programs, interactive marketing and web site design, and public relations. There are also many professional services with local and national networks which work closely with the agencies, do commissioned research in specific geographic areas, income levels, consumption patterns, product groups, etc. They may specialize in certain functions (copy, art, media), audiences (minority youth) or industries (health, computers) or in a marketing communication area (direct marketing, sales promotion, public relation). Interactive agencies rose to prominence before traditional advertising agencies fully embraced the Internet. The "digital space" translates to the Internet, kiosks, CD-ROMs, DVDs, and lifestyle devices (iPod, PSP, and mobile). This relatively young industry has been slow to adopt the term "agency", however with the creation of ads (either text or image) and media purchases (largely for PPC and contextual advertising), these search agencies are technically known as advertising or media agencies. These agencies distinguish themselves through an understanding of the strict labeling and marketing guidelines mandated by the U.S.
Whilst many will work within companies devoted specifically to the industry, such as design consultancies or branding agencies, others may work within publishing, marketing or other communications companies.
As a designer becomes more senior, they may spend less time designing media and more time leading and directing other designers on broader creative activities, such as brand development and corporate identity development. The field is considered a subset of visual communication and communication design, but sometimes the term "graphic design" is used interchangeably with these due to overlapping skills involved.
For example, a product package might include a logo or other artwork, organized text and pure design elements such as images, shapes and color which unify the piece.
Artistic pieces can be incorporated in both traditional and digital form, which involves the use of visual arts, typography, and page layout techniques for publications and marketing.
Type glyphs (characters) are created and modified using a variety of illustration techniques. Beginning from early illuminated pages in hand-copied books of the Middle Ages and proceeding down to intricate modern magazine and catalogue layouts, structured page design has long been a consideration in printed material. Except in the case of monotyping, the process is capable of producing multiples of the same piece, which is called a print. This has included web design and software design, when end user interactivity is a design consideration of the layout or interface.
This area of graphic design requires practitioners to possess knowledge of creating large scale physical installations which have to be manufactured and withstand the same sort of environmental conditions as buildings. Examples of practice areas for environmental graphic designers are wayfinding, placemaking, branded environments, exhibitions and museum displays, public installations and digital environments. Branding agencies create, plan and manage branding strategies, independent of their clients. Branding is the process of developing the company's brand; including the name, identity system and messaging platform. Branding agencies may be hired to produce a brand strategy or, more commonly, a brand identity, which can then be output via a branding campaign, which is a type of marketing campaign.
But having a team that speaks the local language (Arabic) is a major advantage for Sketches here in the Dubai and UAE market taking into consideration that many Advertising agencies and Creative agencies in Dubai and the UAE speak only English.
Creative approaches will not be limited to language for sure but any a creative director will aim at possessing all the means required to provide a creative result in a creative city like Dubai, where branding as has an essential value in a branding driven environment making branding the first step towards success for any client and the most important aspect for any branding agency. But having a team that speaks the local language (Arabic) is a major advantage for Sketches here in the Dubai and UAE market taking into consideration that many Creative agencies in Dubai and the UAE speak only English. Unlike a traditional advertising agency, Sketches has the capacity to develop, produce and deploy fully integrated marketing services with both online and offline components.
An agency can also handle overall marketing and branding strategies and sales promotions for its clients. In 1812 George Reynell, an officer at the London Gazette, set up another of the early advertising agencies, also in London.
Thompson rapidly became their best salesman, purchasing the company in 1877 and renaming it the James Walter Thompson Company, which today is the oldest American advertising agency. However, when dealing with the major media (broadcast media, outdoor, and the press), this work is usually outsourced to a media agency which can advise on media planning and is normally large enough to negotiate prices down further than a single agency or client can. They are responsible for contracting external vendors (directors and production companies in the case of TV commercials; photographers and design studios in the case of the print advertising or direct mailers).

Art students working on the creative side can find internships as an assistant art director or assistant copywriter.
The importance of the various functions provided by a full service agency will depend upon the client. Offering a wide range of services, some of the interactive agencies grew very rapidly, although some have downsized just as rapidly due to changing market conditions.
Interactive agencies function similarly to advertising agencies, although they focus solely on interactive advertising services. However, SEO (or Organic Search) has traditionally sat separately, usually as a service offered by web development companies. Food and Drug Administration (FDA) and industry group guidelines, notably ADVAMED and PHARMA. Employment within Graphic Design involves workers performing specialized tasks, such as design services, publishing, advertising, and public relations, while receiving a median pay of $44,150.000 per year. Increasingly, especially since the introduction of personal computers to the industry, many graphic designers have found themselves working within non-design oriented organizations, as in-house designers. They are often expected to interact more directly with clients, for example taking and interpreting briefs. Graphic designers use various methods to create and combine words, symbols, and images to create a visual representation of ideas and messages. Composition is one of the most important features of graphic design, especially when using pre-existing materials or diverse elements. For example, a newspaper story begins with the journalists and photojournalists and then becomes the graphic designer's job to organize the page into a reasonable layout and determine if any other graphic elements should be required. Visual arts include works which are primarily visual in nature using anything from traditional media, to photography or digital art. The arrangement of type is the selection of typefaces, point size, tracking (the space between all characters used), kerning (the space between two specific characters), and leading (line spacing).
Each piece is not a copy but an original since it is not a reproduction of another work of art and is technically known as an impression. Combining visual communication skills with the interactive communication skills of user interaction and online branding, graphic designers often work with software developers and web developers to create both the look and feel of a web site or software application and enhance the interactive experience of the user or web site visitor. As such, it is a cross-disciplinary collaborative process involving designers, fabricators, city planners, architects, manufacturers and large project building teams. The brand message is then applied to marketing campaigns and collateral, which are intended to spread that brand message. This remained a family business until 1993, as 'Reynell & Son,' and is now part of the TMP Worldwide agency (UK and Ireland) under the brand TMP Reynell. Realizing that he could sell more space if the company provided the service of developing content for advertisers, Thompson hired writers and artists to form the first known Creative Department in an advertising agency.
The art director and copywriter report to a creative director, usually a creative employee with several years of experience. They can often be restrained by the client's budget, in which, the media strategy will inform the creative team what media platform they'll be developing the ad for. Producers are involved in every aspect of a project, from the initial creative briefing through execution and delivery. Traffic increases an agency's efficiency and profitability through the reduction of false job starts, inappropriate job initiation, incomplete information sharing, over- and under-cost estimation and the need for media extensions. Today, the most successful interactive agencies are defined as companies that provide specialized advertising and marketing services for the digital space. They deliver services such as strategy, creative, design, video, development, programming (Flash and otherwise), deployment, management, and fulfillment reporting. With the increasing reliance of successful SEO on fresh and engaging website content, there are fewer SEO specialist agencies around, this service is increasingly forming part of full service, PR and social media agency offerings. The main job responsibility of a Graphic Designer is the arrangement of visual elements in some type of media. Graphic designers may also work as free-lance designers, working on their own terms, prices, ideas, etc. A graphic designer may use a combination of typography, visual arts and page layout techniques to produce a final result. In a magazine article or advertisement, often the graphic designer or art director will commission photographers or illustrators to create original pieces just to be incorporated into the design layout. Graphic design principles may be applied to each graphic art element individually as well as to the final composition.
Another early agency that traded until recently, was founded by Charles Barker, and the firm he established traded as 'Barkers' until 2009 when it went into Administration. Although copywriters have the word "write" in their job title, and art directors have the word "art", one does not necessarily write the words and the other draw the pictures; they both generate creative ideas to represent the proposition (the advertisement or campaign's key message). The account manager will develop a creative brief, usually about a page that gives direction to the creative team. In some agencies, senior producers are known as "executive producers" or "content architects".
For example, In small agencies without a dedicated traffic manager, one employee may be responsible for managing workflow, gathering cost estimates and answering the phone. Graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated.
Once they receive the creative brief from their account team, the creative team will conceptualise ideas to take to their creative director for feedback. The creative brief often includes information about the target audience and their attitudes and behaviors.
There are 4 elements for digital media - Digital media Planning, Social Media, Web design and applications and Digital PR.
They can include graphic designer, art director, creative director, animator and the entry level production artist. Contemporary design practice has been extended to the modern computer, for example in the use of WYSIWYG user interfaces, often referred to as interactive design, or multimedia design. This can often be a back and forth process, occurring several times before several ads are set to present to the client.
The creative team will take the brief and, aware of their parameters, develop original copy and graphics depending on media strategy. Depending on the industry served, the responsibilities may have different titles such as "DTP Associate" or "Graphic Artist", but despite changes in title, graphic design principles remain consistent.
Creative departments frequently work with outside design or production studios to develop and implement their ideas. The responsibilities may come from, or lead to, specialized skills such as illustration, photography, animation or interactive design. Works printed from a single plate create an edition, in modern times usually each signed and numbered to form a limited edition.
Creative departments may employ production artists as entry-level positions, as well as for operations and maintenance. Today's graduating graphic design students are normally exposed to all of these areas of graphic design and urged to become familiar with all of them as well in order to be competitive. Graphic designers will face strong competition when applying for positions, in which organizations are looking for candidates with convincing talents and a college-level education; field requirements consist of having strong portfolio and a Bachelor’s degree. Due to the increase in technology, employment rates within computer systems design are expecting a 35% increase, while traditional designs, such as publications, are facing slower rates of 16% or less.

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