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It was only a matter of time: Meerkat has given up on livestreaming, according to an interview by Recode with CEO Ben Rubin. Personal livestreaming didn’t quite catch up with the mainstream the way Meerkat had hoped.
Furthermore, the company realized it was building a broadcasting platform that didn’t actually do much to help connect its users, so around October, it began to pivot towards creating a video social network. It sounds like an odd decision at first glance, as video chat is an even more crowded space than livestreaming. We’ll see for ourselves when the product shows up in the “next three months or so,” according to Rubin.
Google Glass has sparked a passionate debate about privacy and the role that technology should play in our lives. It will be interesting to see whether Glass is perceived as a threatening object and thus may force others in proximity of a wearer to maintain a hyper-awareness of the wearer and their own actions in places a€” whereas today, they are currently able to relax. Due to this attention tax, people might prefer that those around them not be wearing Glass. While the camera is certainly the most troublesome aspect of Glass3, it also has the potential to provide the most value to non-wearers.
These behaviors outline a possible social network focused on image sharing, but more can be done with Glass to both benefit those nearby and differentiate from existing services such as Facebook, Twitter, and Google+.
Google should not force Glass to be yet-another stage for performative broadcasting, but should rather develop it as a novel device for directed, private communication. Google knows this, as was apparent in the early promotional video above, yet the potential is much broader than simple video calls and photo broadcasts to social networks. The opportunity for new communication tools is larger, however, than incrementally-improved versions of apps we have today. Glass will allow its wearers to integrate these conversations into many new contexts, and these conversations will benefit both wearers and non-wearers. There is also an interesting use case for synchronous conversations in situations where two or more Glass wearers are together in one place and have mutual friends or coworkers somewhere else.
As an alternative, imagine two Glass wearers are seated across from each other in a restaurant, and a mutual friend in a faraway city would like to join them from her computer. Social applications for Glass that focus on photo sharing, optionally synchronous messaging, and telepresence can all benefit non-wearers and balance concerns about privacy and the attention tax. Other emerging technologies will levy this same tax, and that there’s an upper limit to how much attention is required in total.
Another concern is the prominence of the display: it is both on your own face, and in the face of everyone else. There are many questions about the long-term consequences of Glass:Will every surface be covered in digital advertising? As a GoingOn member, you can create one profile page and join any network on the site - there are currently 40,000 members and 38 networks.
A new Manta study shows more than half of small-business owners get their biggest boost in business from customer referrals, not from Facebook, LinkedIn, or even personal relationships. In a survey of more than 1,000 small-business owners, 78% of them say they’ve asked for a recommendation. With new business activity expected to rise this year, small businesses need to think of innovative and effective methods to capture their part of the growth around them. Pamela Springer is CEO of Manta, the largest online community dedicated entirely to small business. Join over 600,000 marketing professionals, and gain access to thousands of marketing resources!
Brian Solis shares why great products, creative marketing, and delightful customer service are no longer enough to win customers.


Presented by: Paul ChaneyIn just 10 minutes, we'll share six practical tips that will help you tap into your online community to grow your business and benefit your customers.
In this 22-page guide, you'll learn how to identify the key hires to get your team started, what traits and skills to look for in your key hires, how to manage freelancers, and much more! Through eight simple to follow, well-defined steps, SmartTools: Email Campaign Planner will help you establish an effective email marketing program to gather and convert leads. Presented by: Mark Lerner In just 10 minutes, you'll learn three simple steps to source quality influencer video and use it to impact your bottom line in a meaningful and measurable way. MarketingProfs uses singlesign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. But, you are there to promote yourself too, so use about 10-15% of your tweets to promote yourself, invite people to  read your blog, sign-up for your newsletter, etc. But if you’re tweets are helpful, you provide useful information, you’re fun to network with, share useful quotes & ideas, then people won’t mind if 10% of your tweets, like 1 out of 10 tweets you use to promote yourself – it’s all about balance. The app only ever hit #140 in the App Annie’s app store rankings, and the highest number of streams in a month was around 100,000 people in May of last year. Still, we assume Meerkat will have something new up its sleeve if it wants to stick around for the years to come.
For the full reasoning behind the decision, check out Recode’s write-up at the source link below. He's interested in all things tech, science, and photography related, and likes to yo-yo in his free time. Many of the advertised features of Glass are utility apps (such as weather forecasts, email previews, and driving directions with traffic reports), but non-wearers who prefer not to be recorded are indifferent, at best, to the wearer’s convenience. The public reaction to Glass is reminiscent of the extreme distaste for amateur photographers that arose in the late nineteenth century. It was critical both that people enjoyed using cameras to create the images, and that other people enjoyed viewing the images later.
The Glass camera is available at a moment’s notice with a touch or voice command5, which makes it easier for the wearer to document social events, so non-wearers can enjoy more photos than would have otherwise been taken. Google+, specifically, is primarily used as a platform for public and community broadcasting, and feels like it was designed to resemble Facebook so that it could compete with Facebook.
Dustin Curtis points out that applications have recently begun to use images for communication, rather than artistic expression on Instagram or documentation on Facebook.
The Glass hardware is well-suited for optionally synchronous conversations with individuals and groups who are far away.
The Glass wearers can maintain eye contact, and the third friend can see each through the other’s camera.
The near-term8 success of Glass hinges on whether other people want their friends to be wearing it, regardless of whether or not they have Glass themselves. Security systems, autonomous delivery drones, and even gaming consoles will all have increasingly networked cameras, so perhaps we’ll just assume everything is always being recorded.
People are very adept, however, at knowing where other people are looking, and I suspect that a glance up-and-to-the-right at Glass will be just as obvious, and just as rude, as a Glance down at an iPhone. Glass will make those adjacent to the wearer more comfortable by requiring that users verbally broadcast their usage of the device.
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In addition, one-third of the small-business owners admit they’ve reviewed recommendations before selecting a new vendor or business partner. Fortunately, thanks to social networking, businesses can now connect directly with customers, enabling them to market in new more cost-effective ways. If customers or partners within your network have less than favorable things to say about your business, face the comments head on and address the concerns.


While LinkedIn is for career networking and Facebook is for friend networking, small businesses need to take advantage of myriad sites that deliver a tighter business community and features designed to help them.
Leveraging who you know in your network can help build a solid referral program and ultimately influence prospects looking to work with credible and experienced businesses. The debate has focused on the camera and, to a lesser extent, the microphone; ita€™s difficult for people near the Glass wearer to know if theya€™re being recorded. The keys to the success of Glass, then, are applications that are useful not only to the wearer, but also to other people without Glass2.
How did society transition from one in which these photographers were derided for privacy violations, to one in which everyone has a camera in their pocket? Imagine, for a moment, a birthday party in the early days of point-and-shoot cameras: everyone wants to have a friend with a camera to document the celebration4, and as a result everyone wants to buy a camera and be that friend. The service that replaces Facebook, however, will not look like Facebook, and Glass will suffer if integrated too tightly with Google+a€™s broken social graph.
Optionally synchronous conversations are somewhere between the synchronicity of a phone call and the asynchronicity of email, and a good example is desktop instant messaging on AIM or Gchat. Current mobile devices get cluttered with notifications, but the Glass wearer can engage in a conversation without seeing notifications from other apps, just as a landline telephone user can make a call without checking her voicemail. If something else captures their interest, then they’ll naturally turn toward it, and the third friend will automatically follow their gaze. Concerns about privacy and attention can be overcome by social apps that bring people closer together, and Glass has an exciting future as a communication device9.
With more than 27 million small businesses in the US today, it’s not what you know but who you know that helps small businesses stand out from the pack. To parlay those social networks into business opportunities and build a strong network, small businesses should keep the following tips in mind. Manta’s study shows that small-business owners have made helpful connections from all sorts of places, such as a bar, a wedding, and even a bathroom. Dealing with disgruntled people directly can help you establish greater brand loyalty and can even garner more advocates. The faster you can build a support network, the more at home you will feel and the happier you will be with your decision to move, he says. Specifically, non-wearers could derive value from Glass applications for photo sharing, optionally synchronous messaging, and telepresence. The friends and family of Glass wearers can enjoy this unique and personal communicative content even if they don’t have Glass themselves7. These services are great for talking with friends while watching television or with coworkers whom you don’t want to interrupt, and recipients can respond at their leisure with only an expectation of timeliness. The video from the third friend’s camera would also always be in the field of view of the Glass wearers, rather than off to the side on a screen. Remember to keep your eyes and ears open for opportunities to build your network and drive growth. Furthermore, audio quality would improve because the Glass microphone is built-in, rather than resting on a conference table. Glass will enable casual, go-anywhere telepresence that helps both wearers and non-wearers feel like they’re with friends who are far away.



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