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Daniel GoodmanJoin us!Business Insider is looking for a paid intern to join our growing social media team.
The social media intern will learn how to grow an audience for a large digital news site, how to engage readers across a variety of mediums, and how to identify trending stories. Responsibilities include writing Facebook posts, tweets, and other posts for social media, working with editors to identify and promote stories, and engaging with readers. The ideal candidate has a voracious appetite for news and a knack for finding stories that people want to share. He or she should be comfortable working in a fast-paced environment, possess excellent communication skills, and be excited about building Business Insider's social media presence.
BIIThe demographics of who's on what social network are shifting a€” older social networks are reaching maturity, while newer social messaging apps are gaining younger users fast. Twitter has begun to lean worryingly toward male users, whereas previously it was a more gender-balanced social network. Our BI IntelligenceA INSIDER Newsletters are currently read by thousands of business professionals first thing every morning. Our subscribers consider the INSIDER Newsletters a "daily must-read industry snapshot" and "the edge needed to succeed personally and professionally" a€” just to pick a few highlights from our recent customer survey. With our full money-back guarantee, we make it easy to find out for yourself how valuable the daily insights are for your business and career. BIIAlmost half of US adults 18 to 34 are on Instagram.Each social media platform has cultivated a unique identity thanks to the demographics of the people who participate in the network. Many brands and businesses need platform-focused social media strategies, rather than a diluted strategy that aims to be everywhere at once. The report is full of charts (over 20 charts) and data that can be downloaded and put to use. For full access to all BI Intelligence reports, briefs, and downloadable charts on the digital media industry, sign up for a free trial.
People love to complain about Facebook, but according to a new report from Business Insider Intelligence, Facebook is still the dominant social network.
Facebook continues to lead across all age groups when measuring user penetration, which measures the percentage of users within an age group who access Facebook. Facebook is still hugely popular among US adults between the ages of 18 and 34, with a staggering 91% using Facebook. For full access to all BI Intelligence reports, briefs, and downloadable charts on the digital media industry,A sign up for a free trial.
A survey of marketers by Social Bakers said Tumblr was the least important social property for marketing. The ideal candidate isA organized and a multitasker who can manage posting schedules across several social media channels.A He or she is a sharp writer, thrives in a fast-paced environment, and possesses excellent communication skills.
At INSIDER, our motto is "Life is an adventure."A We tell stories for, about, and by people who seize life.

Interns are an integral part of our team, and many of our current writers and editors started in our internship program.
Business Insider is hiring a Social Media Specialist to join our fast-growing Marketing and Analytics team. The Social Media Specialist is a highly collaborative position, working closely with our newsroom and analytic teams to strategize and optimize our non-editorial social media presence. Track and report on social media mentions of Business Insider brands, events, employees, etc. If this sounds like the position for you, please apply online and include a note about why you are the right person for the role. With 17 major candidates and counting, 2016 presidential candidates a€” and those who'll likely join them a€” are increasingly looking for ways to stand out through various social media platforms. We took a look at the influence potential of each candidate through their various social-media platforms. BI IntelligenceEarned media is really just the digital-age term for word-of-mouth advertising. But, the disadvantages are less obvious:A Some brands may be frightened away from earned media simply by the prospect that an earned social media campaign might morph into a user-generated storm of negative publicity. Looks at the various benefits and potential disadvantages of generating earned media via social media. To access BI Intelligence's full report on Earned Media And Social Media, sign up for a free trial subscription here. BI IntelligenceEach social media platform has a unique identity based on who uses the network and how they're engaging on the site. Engagement is rising fast on LinkedIn, as the social network becomes a content destination. In a new report from BI Intelligence, we break down the demographics of each major social media platform and what sets each one apart in terms of audience makeup and usage patterns. Being able to identify the demographics of social media audiences at a granular level is the basis for all targeted marketing and messaging. Facebook's users skew younger, and that means brands that advertise luxury goods and services are still finding more success advertising in magazines than on social media.A Other types of brands a€” such as fast-moving consumer goods a€” do perform well on Facebook. People tend to use Twitter for news consumption.A In 2012, 83% of users reported seeing news on Twitter.
OverA 90% of people who use Instagram are under the age of 35, which makes it an attractive platform for the many apparel, entertainment, and media brands focused on the 18- to 34-year-old age bracket. This team manages the site's Facebook, Twitter, LinkedIn, and other social media accounts, and directs our social media strategy across the web. He or she should be obsessed with Facebook, active on Twitter, and inherently interested in the news.
The internship term runs for approximately six months, with some flexibility on start and end dates.

As an added bonus, you'll also gain access to all future reports and daily newsletters to ensureA you stay ahead of the curve and benefit personally and professionally.
Fortune 1000 companies, startups, digital agencies, investment firms, and media conglomerates rely on these newsletters to keep atop the key trends shaping their digital landscape a€” whether it is mobile, digital media, e-commerce, payments, or the Internet of Things.
The social media intern plays an integral role byA helping to runA our growing network of social media accounts.
That means they love to travel, tryA new foods, listenA new music, and love people who do the same. We seek out self-startersA and people who are enthusiastic about collaborating with reporters, fellowA producers, social media editors, and other team members. The internship will run for six months, and interns are encouraged to work full-time (40 hours a week) if their schedule allows.
The way the American public follow campaigns and candidates has transformed over the past two election cycles, and social media is at the forefront.
There is still a bias in the client-side toward maximizing the proportion of their spend going to actual ad buys, which they sometimes callA a€?workinga€? spend, as opposed to a€?non-workinga€? spend.A The result?
A Technorati survey found that 55% of 150 major brands had adopted specific earned media goals. LinkedIn has developed a special identity a€” and utility a€” as the social network for professionals. The social network A is also high-income and highly educated, and it has a big international presence. The report also spotlights the opportunities that lie ahead for each social network, and how social media usage compares between the U.S. And Facebook users show high ad engagement overall, accounting for half of all retargeted clicks on the Web. Some candidates are even turning to Snapchat a€” a platform that, campaign-wise, remains in its infancy as candidates experiment with it. Agencies, social media platforms, and evenA digital publishersA are promising earned media as if it were a condiment that can be quantified and heaped out in spoonfuls as value-adds to paid campaigns, not as a full-blown strategy with a life of its own.
But it has come a long way from when it was simply a forum to make your resume visible to employers and your job postings searchable for recruitment. However, the tools are there, and if earned media became more of a focus, these tools would likely see more refinement and development. Already, a survey from Cogent Research finds that LinkedIn is the preferred social network by a wide margin for building a brand identity.

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