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Just because you own a small business with less-than-extravagant resources does not mean you cannot have the effects of great marketing that large businesses do. Promotion plays a role in the perception the possible target audience may have about your service.
Services marketing is that elusive concept which stays incomplete without a thorough understanding of 7 Ps.
Also did you read our article on the The 4 P’s of Marketing – The Marketing Mix strategies? Typically marketing of services is done following the services marketing mix using the 7 Ps framework unlike the marketing of products for which the marketing mix involves the 4 Ps framework.
The initial movement in marketing strategies was from a direct marketing scenario to brand marketing.
However, with services gaining prominence over time, it was realized that the very definition of services was evolving as more and more services were being focused on internet or info-tech based services where direct interaction with the customer was lost.
Since services cannot be differentiated purely based on features on offer, the major differentiation to create a brand association and thus customer engagement, is through tapping the social networks. The 7 S framework for digital marketing started gaining in prominence for services marketing strategists. Over time, it was realized that social media is perhaps the biggest tool today to lead a brand marketing strategy for many of the services and product categories, since in both cases, the target segment often uses the internet as a source of information (through websites or though the personal social network) while deciding on a service vendor. Your Strategic Marketing Plan is an integral part of your overall business plan, and we can help you pull all of the elements together.
Based upon years of working with technology companies who were at various stages of strategic planning, Aistrup Consulting developed our own flexible process to help customers define and develop compelling, actionable marketing plans. We don’t need to re-invent the wheel every time we take on a project—if all you need is a “tune up” on your old plan, we’ll start from there.
We write your plans to meet the specific needs of your audience, whether it’s investors, lenders, Board members or your own management. Take the first step toward making that commitment, and call us today to help you develop an actionable Marketing Plan. Conducted a product line optimization to identify low margin products and refocus business development on high profit segments. Developed and wrote funding documentation for clients seeking financing and government grants, resulting in over $20 million of SBIR funding and successful private and public financing rounds. Trained Marketing and Sales of a Fortune 50 technology firm in Best Practices including strategy and value proposition development, market analyses, competitive intelligence, product life cycle modeling, pricing strategies and product launches. Clarified the value proposition for a disposable medical device, established a new brand identity and ultimately positioned the product as the new industry standard within two years.
Conceived and led strategy development for more than 20 early stage technology companies, resulting in first commercial sales, industry awards such as “Startup of the Year” and funding from SBIR, private and public sources. Strengthened product pricing strategies for management of a renewable energy technology firm, validated with in-depth analysis of competitor financials, distribution, production capabilities, new products and SWOT analyses.
Established an aggressive IP licensing program for a biotech company resulting in the company’s first multi-million dollar license agreement with a Fortune 100 medical device company.
Licensing and royalty revenues increased from zero to over $50M in 5 years, propelling the company to #20 on Fortune Small Business Fastest Growing 200 List. Managed and negotiated Intellectual Property licenses and agreements with global technology developers in the Printed Electronics industry resulting in two publicly announced agreements.
Qualified prospective licensing targets for medical diagnostic technologies, initiated discussions and negotiated terms leading to 3 executed agreements.
Online Marketing is growing rapidly and getting your Virtual Assistant business out there is important to enable you to attract visitors to your website, which in turn should ideally lead to new clients and increased revenues.
Article marketing is the practice of posting keyword-focused articles on article sites to make a wider audience aware of your existence. As with “off-line” networking, online networking is used to build contacts for your business. However, before you do any marketing, always keep in mind that knowledge of your targeted clients (who they are, what they need and where you can find them) is critical to give your marketing efforts maximum impact and make it most effective. Everyone knows that the internet is the place to be if you want to sell products at a good price with much less overhead cost and expenses to you. Online marketing and advertising is essential to businesses struggling to make a place for themselves in the online world.
Your business can and will see online success if you go about things correctly and you are willing to invest time to boost your business.
Starting a business is a challenge no matter what your platform is, but if you start an online business then you often have an easier time of it. What's your strategy?Marketing is perhaps the most overlooked aspect of small business management.
WinWeb recognise that small businesses have very little time to spend on formulating online marketing strategies. The nature of the medium of the Internet requires a very different style of marketing to the conventional style of broadcasting (or pushing) the benefits of your products on to the world. To find out how Online Marketing could benefit your business, speak to one of our Specialists today. Some WinWeb products, services, features may not be available in all territories, availability and features of products, services may change without notice. As a small business, you too can use the awesome tools that are around you that you may not even realize you possess.
Who would want to travel 10 miles to have a regular dinner, even if that is priced very competitively and has a super quality?


Services being intangible, processes become all the more crucial to ensure standards are met with. These form the critical success factors for any service as evaluated by a possible customer.
Our authors are educators from top QS ranked universities and practitioners from multinational enterprises.
In direct marketing, the marketing managers typically had a role of sales managers and the most important strategic focus was to ensure a incentive structure for the sales force, both internal salesmen and external salesforce (dealers, retailers, distributors) such that the one-to-one marketing could be done at the point of sales. While branding definitely ensured that the customers develop a brand association with the service, sometimes the nature of the service is such that the essence of the service is a transactional one.
While the dynamics of a pure internet marketing strategy is slightly different, the essence of the same has been captured in more comprehensive frameworks on digital marketing, which have been derived purely through the theories based on economic rationality. Our program isn’t “canned”—instead, we customize how we work with you based on your unique needs and budget.
Your website is where you send visitors to when they see or read about you elsewhere on the web.
Some of these article sites have a significant readership following and a well written article (and bio of you and your business) can result in a traffic boost to your website.
A press release is more time sensitive (much the same as news), and is generally used to create short-term buzz for a particular event or to promote a certain aspect of your business for a specific purpose. Online networking is primary through joining forums, chat groups and social networking sites such as Facebook, Twitter and LinkedIn.
These ads can appear in search results when people search for specific keywords or they can appear on other peoples’ websites when their site is set-up for displaying ads. The Internet has greatly enabled VA businesses to prosper because of the reasonably low cost to start and maintain a web presence and the ease of spreading the word. With both know-how and innovation, we work closely with our clients to best achieve communication, branding & marketing goals. Savvy businesspeople and executives are scrambling to make the change over from traditional retail and sales systems to operations that support online growth and sales, because that’s where the future lies. It’s only through measures like affiliate marketing, SEO, blogs, social media strategies, and good online PR that a business can ever achieve success online. Check out these free online resources and see how you can use them in your own business operations. Online businesses face far fewer costs and overhead expenses, and can run more loosely, easily, and without as much structure as a traditional business. Owners of small businesses are always extremely busy and often focus what little time they can set aside for marketing on trying to retain their existing customers rather than attempting to attract new ones.
This relatively new branch of marketing allows a company to target specific market niches with great accuracy for extremely little investment in comparison with traditional methods. Customers on the Internet take their time to research products and learn about the company the are purchasing from. Compatible hardware and internet connection may be required for some WinWeb products and services.
Before spending tons of money on marketing strategies that might prove fruitless, take the time to determine what would be most beneficial to your customers.
Building the solid types of relationships with customers mentioned above takes a good amount of time and effort, which, for a small business owner, can be difficult to find. All too often, businesses will go to extreme lengths and efforts to reach out to customers only to completely disregard them upon completion of the sale.
Services can range from financial services provided by the banks, technology services provided by the IT company, food and ambiance as a service provided by restaurants or even a blog where an author provides a service (information presentation, interesting reading etc) to his audience. The attributes of the product, vis-a-vis the attributes offered by competing products and substitutes, are important in estimating the competitive scenario for the marketing strategy formulation.
Promotion leads to service (brand) recognition and further establishes a proxy to evaluate quality of services based by potential customers. Process mapping ensures that your service is perceived as being dependable by your target segment. Over time marketing managers have realized the sustainability of pull marketing than the traditional approach of push marketing strategies.
However, it was realized that if a fraction of the sales force deviated or moved to another firm, the entire customer segment was lost to the business. So brand marketing focus gradually started to shift towards customer engagement and the benefits of social networks started getting conceptualized. Thus your site should ideally be more than just an online brochure as it is important to tell your site visitors what you want then to do. The key is to write helpful, informative, easy-to-understand articles that can help readers and make them curious to find out more. The purpose is to connect with people in your industry as well as with people in your target market. PPC ads increase your visibility and reach and although you pay each time someone clicks on your ad, a well written ad can attract targeted visitors to your website. In time the amount of shopping done online is bound to outweigh that done through actual visiting and browsing store shelves. Some of the strategies you have to use will cost you a high price, though that price doesn’t discount their worth or make them less valuable. Most social media platforms are completely free, and every business should get on board right away. Simplicity in publishing and content generation is a huge part of what blog sites and websites like WordPress can offer you.


The best way to get yourself going with online commerce is through taking the time to learn as much as you can from a course on the subject. It is not necessary to bombard them with fliers and emails that constantly persuade them to purchase your services or sale items. In order to ensure you are able to spend an adequate amount of time dedicated to connecting with customers, it may prove helpful to hand your load of administrative work over to an automated, digital system. Customers are extremely valuable to small businesses, as they not only are likely to become returning, loyal customers, but there is also the chance that they will refer your business to their friends and family. Services marketing are dominated by the 7 Ps of marketing namely Product, Price,  Place, Promotion, People, Process and Physical evidence. What is important to note that services being all the more intangible, the price becomes an important factor for the actual service consumption to happen, after service awareness and service acknowledgement. Many different promotional tools are often used like internet advertisement, special events, endorsements which happen out of the store or in-store merchandising like branded boxes from Custom Boxes Now, plastic dump bins and digital signage.
Intensive training for your human resources on how to handle customers and how to deal with contingencies, is crucial for your success. Would you like eating at a joint where the table is greasy or the waitresses and cooks look untidy and wear a stained apron? This paved the way for the next generation of marketing, namely marketing using social media. Should they sign up to receive free information from you; should they contact you for a free consultation?
When they follow the link to your website (usually in your bio at the bottom of an article), it gives you the opportunity to attract new potential clients into your clients pipeline. In the meantime, though, businesses have to do their best to attract new customers and garner interest in their services and products. But there are other things you can do as well, and resources you have available to you, which are available online completely for free. What’s better than having a way to connect directly with the people who buy and rent your products and services? You can create your own dedicated fan page where interested investors, customers, and casual readers can go to learn more about you.
You probably won’t have access to all the information you need in order to make wise decisions unless you give yourself time to study about the online world. Busy-work tasks such as managing call logs, organizing folders and spreadsheets, keeping up on follow-ups, and tracking down customer files can all be eliminated by simply using a small business CRM.
Whether through their continued purchases or free marketing, your customers are definitely an asset to your company.
The 7 P framework is one of the most popular framework for deciding a marketing strategy, right from strategy formulation to actual implementation. Now as services gained in importance, it was realized that the differentiation of services was even more difficult based on tangible features like that of a product. As an effective online marketing tool, the purpose of your website is to get (at least) the contact details of your visitors. It’s perfect both for attracting new customers and giving old ones the information they want and need to know. There are many free online courses and eBooks covering topics like online marketing, SEO, and being an entrepreneur with an effective website.
By viewing your future marketing from their eyes, you will thus improve the productivity of whichever avenues you choose to pursue. Offer them interesting and informative content, but without the pressure of buying everything you have in stock.
All of your customer notes, contract information, and log activity will be orderly and categorized within the system, allowing you to focus on more important things, such as building and strengthening those connections.
This will ensure a visitor who might be interested in what you offer, do not leave your site, never to return. Also build networks on business forums, marketing forums, women’s forums and social groups that can place you in direct contact with you ideal clients.
It’s just a matter of learning how the game is played and how experts suggest you go about using the social websites for business promotion.
Blogs are a great place to create keyword anchors to kick up your Google rankings, and they are something that you can get started for no charge whatsoever.
These are definitely worth checking out, especially because they are completely free in most cases. The stronger your relationship with them, the stronger their probability to help increase your businessa€™s profits and overall success.
When you offer them something of value in return for their contact details, you can stay in touch with them and grow the Know, Like and Trust factor. Participate in the discussions, become visible and start building the know, like and trust factor.
By keeping in touch you can turn cold leads into warm prospects and eventually into paying clients.




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