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Influencer marketing is utilized by the latest blue chip startups to well-established traditional brands to generate awareness, engagement, build audiences across multiple social platforms, and ultimately drive up profitable customer action.
The continued growth of Facebook, YouTube, and newer social media platforms (Instagram, Snapchat, Vine, Periscope) have concurrently helped fuel the growth of influencer marketing -- brands are seeking to target these platform users and leveraging the vast audience reach of top social media influencers (YouTubers, Instagrammers, Snapchatters, Viners). Celebrating it's 10th anniversary, YouTube also has over a billion users who upload 300 hours of video each minute. With 300 million monthly active users, Facebook-owned Instagram is becoming increasingly more valuable to brands as it frequently ranks among the top few apps for mobile users.
According to Nielsen, Q1 2015 TV viewership is down 17% (a substantial 3 hours and 45 minutes per week) for Americans age 18-24.
According to a Cisco Systems study, consumer video (this includes YouTube, then Netflix, broadcast companies) will generate 80% of all Internet traffic by 2019.
Teens identify much more so with top YouTubers (social media influencers who video blog on YouTube)  than traditional celebrities in a second-year survey by Variety. The average American spends 5.6 hours each day on the Internet (Techcrunch via Mary Meeker's 2015 Internet Trends Report). In a May 2015 study conducted by marketing research corporation Schlesinger Associates, 84% of marketing and communications professionals will launch at least one influencer marketing campaign in the next 12 months. As defined in an article by Forbes, influencer marketing functions as word of mouth (WOM) marketing with adjoining social media amplification. As reported March 2015 in Adweek's Social Times, 60% of marketers plan to boost ad spend for influencer marketing in following 12 months (Adweek).
From Capital One to Mercedes-Benz, brands are partnering with Instagram influencers to noticeably boost brand lift, ad recall, and drive awareness.
Mediakix orchestrates custom, high performing influencer marketing campaigns for the world's best brands.
Social media is only one such common platform that is used by every marketer for their business promotion.

Now, enhance your marketing efforts with the help of Saleoid FREE Marketing Automation Software. The first, and most notable stat in this report is that number of B2B marketers using content marketing has gone down from 93% last year to 86% this year. As a rapidly growing sector of digital marketing, social media, and native advertising, influencer marketing helps brands capitalize on overarching industry trends including the shift from TV to digital, display advertising to sponsored content, and online video traffic. For perspective, top YouTuber Bethany Mota's average video view rivals the median viewership for many TV shows.
As such, many broadcast networks and associated businesses are pioneering YouTube influencer strategies (WSJ). Furthermore, 81% of marketers who had previously executed influencer marketing campaigns agreed that influencer engagement is effective (eMarketer). In a McKinsey study, WOM-inspired marketing produces 37% greater customer retention rate and twice the amount of sales when compared to paid advertising (Forbes).
74% of the marketers have noticed an increase in their website traffic after spending 6 hours per week in social media. 52% of the marketers have gained a customer for their business from Facebook and 32% from Twitter. The study also examines the habits and activities of the most effective B2B content marketers, so you can see how you are doing against those who report that content marketing is meeting their goals and driving business value. To combat ad blocking, brands and publishers look to sponsored content and influencer marketing for native advertising options.
Currently at an average of 10.7%, social media spend will grow to nearly a quarter of total marketing budgets in next 5 years (AdAge). It is based on surveys of 1820 North American B2B Marketers across all industries and company sizes. Not putting any efforts in a task and expecting the most out of it is a strategy that is not going to work – for content marketing as well as for other businesses.

Here are my picks of the most interesting UK digital marketing statistics for 2015.Fewer than 20% of marketers rate their digital communications at an Advanced level.
The activities on these social media websites can be easily handled with the help of a social media marketing tool.
This is the fifth year that they have released this report, and it continues to improve each year.
Are we being modest, or do we still have a lot to learn?Only 24% of companies are happy with their level of integration of digital marketing and traditional communications. This suggests there are a lot of wasted pounds being spent by marketing teams.51% of marketers rate email marketing as their most effective channel, followed by SEO (45%) and Adwords (34%). 53% of organisations say insufficient time has been invested in measurement, testing and optimisation for maximising ROI.59% plan to increase investment in email marketing in 2015, while 53% plan to spend more on organic social media.
You may also be interested in our new white paper, Integrating Email and Social Media Marketing, which features a wealth of tips for combining these two powerful marketing channels. Luke Brynley-JonesLuke is the Founder & CEO of Our Social Times, one of the UK’s best known social media agencies, whose clients include The Telegraph Media Group, Orange Business Services, Blue Square and BAT. Having worked with global brands, celebrities, start-ups and SMEs, Luke writes about how social media is changing the world of business. Post tags:2015 digital marketing report UK digital marketingLeave a Reply Cancel replyYour email address will not be published.

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