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The latest tools, tips, strategies, step-by-step guides and how-to blueprints from digital, social and content marketing experts! Download a free issue and start reading how you can accelerate your digital marketing right now! Start now to learn the step-by-step SEO strategies used by today’s best marketers, list building tactics of the pros, Social Media blueprints and customer conversion designs from internationally renowned experts. Digital Marketing Tools brings the latest marketing tips, strategies, practical step-by-step guides and how-to blueprints focused on establishing a successful marketing strategy for your business and profession. The combination mark, advertising, and print and digital marketing materials were developed by Philadelphia-based King Design. This new branding follows a period of unprecedented corporate and market-share growth for Seakeeper as they introduced a new line of gyros, expanded its global sales and service network, and increased its engineering and manufacturing facilities to a total of 90,000 sq. WELCOME ABOARD!Marine Marketing Tools is a collaborative site dedicated to growing your business in the boating industry. Over the last couple of years, we’ve seen a big industry built up around social media tools. The sheer volume of tools available to help you with your social media marketing is amazing. Recently, we launched our social media tools directory to help people find the most relevant tools for their needs. If you want a reference guide to all the social media tool categories there are, you’ve come to the right place. Not analyzing the results of your social media efforts is like setting off on a big journey on a ship with no compass. Website analytics – Ultimately, you still want to drive traffic back to your website and your website analytics should include information related to the source of all this traffic. It’s difficult to operate social media without one core tool to help you manage everything. Each social media platform is bringing in more advertising options, which enables you to promote to a larger audience. You can use the advertising tools provided as part of the platform but you can also use advertising tools developed by other companies. We recently wrote an article on Facebook advertising tools and there is a large number of them e.g. Social influence management software helps you find and engage with relevant influencers in your niche.
Social referral tracking – You refer a friend via social media to a place where a transaction can occur and is tracked. Social buying – Software that encourages groups of people who are socially connected to purchase products. The social media landscape is maturing. There will be some consolidation with tools where a lot of the smaller tools will disappear. Finding new marketing tools that make your life easier is the best — especially considering the amount of time you spend each day with your clients. That’s why we put together a list of 15 marketing tools, organized by category, to assist in your day-to-day marketing. Keeping your marketing ideas organized and keep focused with the following productivity tools. We all know how it goes – we are scrolling through social media, see an article we want to read, but can only skim through it because we have to be somewhere in 5 minutes. We could all use a productivity boost every once in a while, especially when it comes to getting our marketing-related tasks done. When it comes to jotting down marketing ideas, it’s easy to get overwhelmed and not know where to start.
If you are consistently churning out blog posts, then chances are you have hit ‘creative title block’ on more than one occasion (we know we have!). This is one tool that we think is underutilized by many, mainly because it is so easy to use. You know you need to write a blog post, but sometimes it’s hard to come up with ideas for topics.
I’m sure you’ve heard it before — images are everything, especially if you want your content to get shared on social media. If you’re anything like us, then you’re constantly checking your spelling and grammar when typing anything from an email, to social media post, to an email online.
Forget getting distracted from completing the the blog post that should have been posted two days earlier, with FocusWriter. Studies have shown that if your website hasn’t loaded within 4 seconds, site visitors will leave. Curious to know what position your website is ranking on Google for specific keywords, without manually searching and counting? I’m going to show you how an app, done right, will educate your patients, give them the tools they need, and create demand for your procedures. Take a look at your lobby or at a patient in your consult room when they’re waiting for the doctor. Using your email list to let previous patients know about your new app is another extremely easy way to get downloads.
Visualizer – Our visualizer feature allows people with your app to take photos of their face and apply cosmetic procedures to it.

As we developed our Visualizer feature, I took the beta version out at a party and showed a friend what we had been working on.
Interactive Body and Face Charts – Patients and people considering your services are generally unaware that there are many non-invasive procedures to improve your look. The user can then read about that procedure, see your before and after photos for that specific procedure, and click a button to request a consult. But sending out a short push notification letting users know about a new special offer is easy and unobtrusive. Push notifications can be scheduled in advance so you don’t have to login every time you want to send a notification. Many clinics offer free events to learn about the latest and greatest in cosmetic technology.
The International Boatbuilders and Exhibition Conference (IBEX), has created a new program called IBEX Marine Millennials aimed at nurturing the next generation of professionals in the boating industry. The program is designed to attract young professionals in the marine industry who are looking to connect with each other, industry leaders, and be a part of the industry’s largest gathering. Our mission is to identify who the next generation of leaders are and use IBEX as an opportunity for them to connect, learn, share, and expand their presence in the industry.
IBEX will host meet & greet events and provide a Lounge for Millennials to use on the show floor. How to Join: Individuals can go to the IBEX Show site to sign up for the IBEX Marine Millennials program. The boating industry has made attracting & engaging millennials a priority for growth in the industry, as they represent the largest demographic generation in history. A dedicated group for young professionals in the boating industry will not only help develop talent for future leadership roles in the industry, but it will also help give greater insight into how to target, attract and engage millennials as future boat buyers. In a changing market as the social media marketing, it is important to analyze what is happening during the year on this field to adopt the measures working best. The quantity of information generated through surveys, email marketing, data bases, tools and applications will be given to get more and better information about every user. Wearable devices will be widely used in 2015 and it will be the platform used for marketing strategies, both for collecting data and for creating interaction.
Social networks will be surfer a sustained growth without great upheavals and any horizontal platform isn’t expected to be launched. On the other hand, according to the Social Relationship Platforms, there will be a higher integration on the social networks, as the customer relationship management tools (CRM). I thought video format was currently widely used, so I don’t understand why it will be boosted in a future.
Great post, Marketing trends are changed day to day and as we know that social media marketing is a biggest platform to do this, Here you gave a nice explanation about the trends and social networks.
All framed in the context of how you can develop and deploy an integrated online-&-offline marketing strategy to build audience engagement and create unique customer experiences. The updated marketing signals a transformation in how the boating community now views Seakeeper stabilization as the minimum expectation. Here we share cost-effective marketing tools, resources, strategies and best practice ideas exclusively for boat dealers, marinas, boat builders, marine suppliers, boating product manufacturers and boating service providers.
Each tool on our list is easy to use, free (gotta love that!), and created to make your life easier. With Pocket, you can save any online article, video, (or anything, really) for future enjoyment.
You may scribble your ideas down on random scraps of paper, in your iPhone notes, or even on a designated document on your computer. With BuzzSumo, you can see what the best “performing” content (basically the content that is shared the most), based on topic, URL, or author.
Google AutoComplete is just that — as you type into the Google search box, you can see search predictions that are similar to the search term you are typing.
You sit at your desk staring at the blank screen or blank page waiting for inspiration to strike, but it just never seems to come. If you’re using social media, or have attempted to use social media in the past to market your practice, then you’ve likely felt overwhelmed with posting to several different channels, all while figuring out what the heck to post. This tool creates a distraction-free writing environment to ensure you can get your writing done quicker. Since you definitely don’t want people to leave your site, you can test the speed and performance with GTmetrix. It is much easier and more profitable to increase the number of procedures per patient rather than focusing all of your efforts on finding new patients. Often they mimic your website and don’t add value other than offering a call button and a map. Now I can see a before and after photo of my transformation, save it, or share with friends. Our interactive body and face charts allow your app users to click on an area of the body or face they’d like to improve. Everyone who downloads your app will be asked to enter their name, email address, and phone number.
And you run the risk of users unsubscribing or getting your emails sent to the Spam folder. And, on that same dashboard, you can update your special offers so interested users will check the app for more details.

These events can be added to your calendar in your app and your app users can simply tap a button to have the event added to their calendar in their phone so they don’t forget to show up. There will also be exclusive opportunities for Millennials to learn from leaders in the marine industry and meet with other young marine industry professionals.
To this end, analytics tools must be applied orderly and specifically by applying the intelligence marketing to analyze the data and, consequently, to get measures and personalize the offers and attention to clients. It has been proven that 65% of clients visit a page after visualizing a video, so it’s the most effective mean of communication to create traffic on the ecommerce and websites.
They are used by companies to follow, analyze and answer all the aspects related to client’s necessities. I use this information to make my living by managing other people’s businesses socially online. It will be very interesting to see how digital marketing gets integrated into wearable technology.
The in-browser app allows you to organize your saved articles by category (called “tags”) for easy navigation, and can be accessed later on your desktop or mobile device. During their free 30 day trial, you can personalize the type of music to match your cognitive type and mood, and track your productivity to determine which type of music and energy level settings keep you the most focused. But when it comes to actually working with the ideas, having them scattered all over the place makes it tough to know where to start. With the free version, you can gather quite a bit of information on what people want to read and share.
This allows you to see what popular searches occur that are related to the topic you are searching for. This Google Chrome extension (basically an app for your browser) checks spelling, grammar, and style on any page you visit. Enter a chunk of text or your page URL into the tool, and you will get detailed information on the content’s clarity, grade level, reading ease, and more.
Paste part, or all, of a blog post into the app and it will highlight hard-to-read sentences, overused adverbs, and more. Enter your URL, and the tool will grade your website’s performance and provide you with actionable recommendations to fix any issues. With the free version, you can track up to 10 keywords, see your ranking changes on a daily, weekly, or monthly basis, and get notifications sent to your inbox.
This feature is specific to plastic surgery and dermatology procedures and it creates a subtle but impressive transformation. You have access to a dashboard where you can see who has downloaded your app and export that data to excel and then copy and paste your users into your mailing list. This also triggers an encrypted email to the appropriate person at your office to let them know that person is attending the event. An app is the best way to stay connected with your technology savvy patients while creating demand for your services and growing your email list. In that respect, mobile devices are expected to become the most used gadget, so apps will be more useful, easier to use and interesting for users. Workflowy is a tool that Becky swears by, and uses to keep her thoughts, ideas, and day-to-day life in one place and organized. The tool even segments the title ideas into different categories, like lists, best, how to, questions, and even allows you to download all the titles into a PDF. This is another great place to find ideas for blog posts, and to see what your competitors are writing about!
You simply input three different nouns into the tool, and the Topic Generator gives you five different topic ideas. It’s a browser-based tool that brings sophisticated design abilities to everyone, and it’s easy to use.
That means no more spelling errors in your Facebook posts, or grammar mistakes in your blog posts! By the end of the night, I had someone I hadn’t met before telling me how cool the app was. On the other hand, QR codes will be more used by people with higher developments and utilities, and there will be more personalized offers due to geolocalization.
Not all of the generated suggestions will be perfect, or even usable, but you can adjust them slightly to make them work for you. Canva provides pre-sized social media templates, designer templates to give you inspiration and a jumping off point, icons, shapes, and many free images. Social Media is, in many respects, like eggs that hatch into full-grown chirping chickens all over the internet.
Since the introduction of the smart-phone, there has been a huge rise in the amount of people on social media sites sharing and looking at content. A lot of people spin out because they have so many ideas, and they are worried about forgetting something. Just one click allows you fill your templates, and then you can drag and drop items to make them even better. Canva allows you to save and download your images, and makes it easy to duplicate the templates you have created to make sure your branding stays consistent.

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