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We have 11 offices across 5 continents and help brands like adidas, Heineken, Google, Kimberly-Clark, Mondelez, Intel, Heinz, Expedia and Lenovo.
If you’d like to chat about us helping you too, then give us a call on +65 6423 1051 or drop us an email. 2014 was a landmark year for growth across all things digital, and We Are Social’s new Digital, Social and Mobile in 2015 report indicates that this year will see even more impressive numbers. Based on the trends within this data, we expect that mobile will help to push internet penetration beyond 50% of the world’s population during mid to late 2016. You’ll find an amazing wealth of data and infographics designed for easy copy-paste into your own presentations in the SlideShare embed above, but read on for our additional insights into the numbers. Our analysis of these numbers suggests that much of this increase is due to more accurate and timely reporting of data rather than a sudden surge in access, but there is little doubt that many millions of new users accessed the internet for the first time in the past 12 months – many of them via mobile phones. As we reported in early November, more than 3 billion people around the world now use the internet via a variety of different devices. Internet connection speeds vary significantly around the world too, from an average of more than 25 Mbps in South Korea, to barely 2 Mbps in India. The average internet user spends around 4 hours and 25 minutes using the net each day, with Southeast Asians registering the highest average daily use. The good news is that the potential for faster mobile internet access has grown exponentially in the past year, with 39% of all global mobile connections now classified as ‘broadband’ (i.e. Social media continues to grow apace around the world too, with active user accounts now equating to roughly 29% of the world’s population. Facebook continues to dominate the global social media landscape, claiming 1.366 billion active users in January 2015.
Meanwhile, Tencent extended its dominance of Chinese-language social networks, with Qzone’s 629 million active accounts leading the pack.
VKontakte retains the top social media spot in Russia and a handful of its neighbours, although reliable monthly active user figures are more difficult to come by. As we saw above, mobile usage of social networks like Facebook continues to grow all over the world. Meanwhile, instant messenger services and chat apps continue their impressive growth patterns, with WhatsApp, WeChat, Facebook Messenger and Viber all reporting more than 100 million new monthly active users over the past 12 months. As in other areas of this year’s report, much of this growth has been fuelled by the increasing importance of mobile devices in people’s everyday lives, and this trend looks set to accelerate in 2015.
Unique mobile users exceeded 50% of the world’s population in September 2014, and the current year-on-year growth rate of more than 5% suggests we’ll see roughly 200 million new mobile users over the next 12 months.
Reports suggest that all of North Korea’s 2.8 million mobile connections are 3G or above, although this is tempered by the fact that the internet – or at least the internet as we know it in the rest of the world – is not available to the country’s average citizen.
Despite these slow speeds, data reported by Ericsson in its latest Mobility Report suggest that the average global mobile connection uses around 900MB of data every month, with total monthly global data traffic rapidly approaching 3 exabytes – i.e.
However, more than three-quarters of the world’s mobile connections are still pre-paid, and the costs of acquiring a phone and maintaining an active mobile connection continue to represent a significant proportion of household expenditure in many developing nations. What’s more, 58% of the world’s mobile connections still come from more basic, ‘feature’ phone handsets, meaning many people will be unable to access such content even if they’d like to. At the other end of the mobile spectrum, the use of tablets increased steadily during 2014, with 7% of all web pages served in the past month going to these devices.
Combined, mobile phones and tablets now account for 38% of all web pages served around the world. Thanks to some great data from GlobalWebIndex, we’re delighted to include some detailed data points relating to online shopping for most of the countries in this year’s report. South and Southeast Asia lag when it comes to e-commerce though, with data suggesting barely 14% of Indians bought something online in the past month. Mobile commerce is picking up momentum around the world though though, especially in East Asia, with data suggesting that 37% of South Koreans bought something online via a mobile phone in the past month.
If you’d like to explore the individual country data in more detail, you might like to know you can download the complete report for free by clicking here.
This is the fifth and biggest year yet for Content Marketing World, with an expected 3,500 marketers from 50 countries in attendance. Check out the Content Marketing World website to see the agenda and all the speakers.  You can also check out this video  to see what CMWorld is all about. Content Marketing Institute is the leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. Join Over 150,000 of your Peers!Get daily articles and news delivered to your email inbox and get CMI’s exclusive e-book Launch Your Own Content Marketing Program FREE! Enter your email address to subscribe to this blog and receive notifications of new posts by email. This year, we present the 11th annual Content Marketing Awards, celebrating excellence in 75 distinct areas of our industry – the best and brightest achievements in strategy, distribution, design, and editorial from a field of over 1,200 submissions. In addition to the 75 category winners, four distinguished awards were recognized: Project of the Year, Agency of the Year (fewer than 100 employees), Agency of the Year (more than 100 employees), and Content Marketer of the Year. Learn what made the nominees stand out from the competition – and how you can follow in their footsteps: Take a look at the Project of the Year finalists and find out a few secrets of their success.


The work: As the fifth largest pain-relief brand by sales, the Excedrin team knew it had to work smarter and harder to compete against rivals with bigger budgets. Excedrin reorganized its approach around content marketing, developing a comprehensive program strategy that encompassed a web-based education hub, social media, banners, video, email, and more – an innovative move for a health-care company in terms of its scope and scale. With such a wide-reaching and meticulously executed plan (one of the most well-rounded and well-integrated approaches the judges have seen), it’s no wonder Excedrin also took the Content Marketing Award for Best Content Marketing Program Strategy. To take the research from observations to practical insights, editorial strategists recommended story themes and creative territories most likely to drive interest. How you can work it: As we’ve learned through CMI’s annual research, not only do you need a content marketing strategy to be successful, you also need to document it so that your team can align its efforts across the enterprise. The work: Sprint was looking to create a great content brand to which business decision-makers would return for fresh ideas about applying information technology to business challenges. How you can work it: Along with a thorough understanding of your goals, a mission statement is one of the two most critical elements of a successful content marketing plan. In Epic Content Marketing, I share that a mission statement should outline a company’s reason for existing, as well as the priorities and perspectives it upholds in pursuit of that mission. The work: When computer-technology company Lenovo was looking to increase its brand awareness and strengthen its lead-generation process, King Content stepped in to develop and fully execute a strategy that combined elements of content marketing, native advertising, social media, email marketing, and marketing automation. What made it work: The campaign focused on providing relevant, actionable, and insightful editorial content and resources to its target audience, addressing their key questions and helping them make more informed purchasing decisions. How you can work it: If you really want your content marketing to stand out in a crowded marketplace, you need to focus on helping your target audience reach their goals, not just on furthering your own.
The work: As one of the world’s largest food-services and facilities-management companies, Sodexo considers healthy, delicious food to be central to its brand identity. What made it work: The content in this multifaceted campaign speaks to all aspects of wellness, from healthy eating and fitness to stress reduction and career success.
How you can work it: Members of your audience have varying preferences on how, when, and where they consume content. When you are starting your content marketing program, it makes sense to focus your content creation around a single platform or format that you can really dominate in your industry. One content type: Text, audio, video – what type of content can you excel at creating and deliver on a regular basis?
Consistent delivery: Can you produce and publish this content on the same day, at the same time each week? Over time: It can take 12 months or more to start seeing results from your content efforts.
Once you have started to build a strong, loyal, and growing audience, you need to expand your efforts to better serve the audience’s interests and individual preferences. The work: It should come as no surprise that a company like Autodesk, a leader in three-dimensional design, engineering, and entertainment software, would build its content marketing program around the future – of design, architecture, emerging trends, the Internet of Things, and other innovation-centric topics. How you can work it: True personalization can be a complex and challenging endeavor in content marketing for many reasons, not the least of which is that the technique requires analyzing and applying a lot of audience data. We asked some of the experts in the CMI community for their advice on applying content personalization in a manageable way. Go small, then grow: Start with intelligent segmentation – by discipline, vertical, or geography – then move on to behavior-triggered content. Curate more than create: Allow email-list subscribers to subscribe to a particular email newsletter that features select content from only one category of your blog. Approach personalization with care: You don’t want your audience to think that your marketing is creepy because it knows too much about them. How can marketers start smart, scale up, and stand out by using video as an intelligent piece of a content marketing approach? Develop an institutional process and expertise for the creation of videos – regardless of whether the actual execution is outsourced – to be truly beneficial in determining success. I also would like to take a minute to recognize the amazing agencies and Content Marketers of the Year that took top honors last night. Here is a method how it is possible to make 65 bucks each hour… After searching for a job that suits me for six months , I started making cash over this internet site and now I possibly could not be more satisfied. We connect your property with one of the industry’s largest collection of online distribution systems and the best global online booking sites. Enhanced visibility via GDS screen preferencing, exclusive consortia rate plans and partnership events ensures you’re always top of mind when it matters most. We work on your behalf with the world’s top Travel Management Companies to build market share in the most cost-efficient way. Preferred partnerships achieve prominence through targeted online advertising, itinerary messaging and online newsletters on top producing sites like American Express (Global Business Travel), HRG (Global Hotel Programme) and WIN Travel Network. Through our partnership with Luxury Hotels Group, we offer the LU private label chain code – at a fee of just 5% per transaction, with no set up or monthly fees, it represents exceptional value for independent upscale properties.
Crucially, 1.133 billion of the platform’s global users – 83% of the total – now access the service through mobile devices.
However, our analysis indicates that a number of the platform’s users have more than one account, meaning this figure may not be reliable as a basis for the calculation of social media penetration.


The latest data suggest the platform has around 100 million monthly active users, of which roughly two-thirds are in Russia.
However, at 11% penetration – 65% up on the same period last year – the role of mobile in North Korea may be cause for optimism.
But one of the surest signs your program is on the right track is when your fellow content marketers recognize it as worthy of their attention and their praise. With so much amazing work from which to choose, the judges truly had their work cut out for them. These special honorees were announced in a ceremony September 10 at Content Marketing World. The team created an audience map that expanded on where and how the audience prefers to consume media formats, topics, mediums, tonality, and so on. These efforts ultimately helped to define and validate the overall content marketing strategy, which in turn ensured that the content, once created, would help the brand achieve its business goals. Its huge launch involved a new brand, a new look, a new website, and a full content marketing program, including messaging, SlideShare presentations, e-books, videos, a new resource center, and a new blog. Defining your content mission helps you prioritize the content you should create and serves as an ongoing reminder of content topics and types that aren’t likely to serve your business goals.
The effort both strengthened the company’s public profile among IT professionals and helped it develop and support stronger customer relationships.
The best way to do this is through utility marketing – providing something that customers not only would want to use but would also find so valuable that it becomes an important part of their lives.
But the goal for Mindful by Sodexo was to take the concept of wellness beyond food, positioning it as a tool to help clients motivate their employees and students to make healthier choices – both inside Sodexo cafes and in their own lives. By leveraging social media platforms to surface seasonally and topically relevant content, the platform (managed by Rodale Grow) has been able to provide a wide variety of fresh social, email, and website content on an ongoing basis. Over time, you should aim to offer options in terms of content formats, as well as delivery platforms and schedules.
Naturally, Autodesk’s storytelling is packaged in a way that is accessible, insightful, and elegantly designed. This includes an innovative, mobile-first strategy that is ever-mindful of providing readers with a seamless storytelling experience as they move between devices, which helped to earn the company the Best Mobile Strategy award. All of these benefits also help the editorial team understand how individual readers are interacting with the content across their devices and allows the team to optimize the experience for users as they become more deeply engaged.
House of Thrones went viral with over 1.5 million views in the first two weeks, and was even mentioned in a tweet by House of Cards’ Kevin Spacey. Driving store visits, a key performance indicator, took a back seat to creating high-quality content that would capture the attention of its target audience. While consumption of streaming video is on the rise and even B2B marketers are starting to embrace the audience-building power of original video, the competition for attention is getting tougher (Google estimates that more than 300 hours of video are uploaded to YouTube every minute), and the number of platforms available for video consumption is growing, as well.
Founder of the Content Marketing Institute , Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, including best-selling Epic Content Marketing (McGraw-Hill) and the new book, Content Inc. Through online marketing with TripAdvisor, Trivago, Google Hotel Finder and other key partners we ensure maximum exposure, brand awareness and increased business, and we partner with leading Channel Managers Siteminder, Rate Tiger, Rate Gain, Ezyield, Parity Rate and XYZT to drive revenue in the most cost-efficient way possible. Preferred placement provides multiple benefits that help you to maintain a competitive advantage.
We believe in people, not platforms and the power of social insight to drive business value. Additionally, one of the world’s most entertaining musical acts, Barenaked Ladies, will be the musical guests on September 9. CMI publishes the bi-monthly magazine Chief Content Officer, and provides strategic consulting and content marketing research for some of the best-known brands in the world. But what really impressed the judges – and helped earn Sprint the Best Launch of the Year – is that it was all managed masterfully by Velocity Partners in 20 weeks. As a result of the program, Lenovo was able to increase the value of the leads it received by 63% and increased conversion rates for its outbound-calling program, while simultaneously reducing the telemarketing hours by approximately 50%. To date, the Mindful by Sodexo weekly e-newsletter has more than 11,000 subscribers; its Facebook page has more than 45,000 fans, and website page views have increased by 28% year on year. More mash-ups, like Mad X-Men and Waze Runner followed (along with millions of viewers), helping the brand get its name into the pop-culture conversation, driving consumers into its stores, and cementing its dedication to moving away from traditional advertising. Having tasted viral success as far back as 2004 with its “spongmonkeys” television commercials, video was familiar territory, making it the perfect platform to further its brand awareness and consumer engagement goals. It gives you enhanced recognition with a more powerful brand presence across the big four GDS.



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