Conversion landing page design,marketing plan product ideas list,make your own magazine cover page,seo internet marketing services 2014 - PDF 2016

From my experience, I’ve rarely had properly tested landing pages perform worse than direct linking.
As a marketer, the biggest value add you can provide is creating a sales funnel that converts.
For POF, you need to create the initial ad to hook your traffic, but the landing page is where you SELL. However, if you get them looking at a landing page, and taking the time to READ through your landing page. Some of this stuff should be common sense, but we all need a flick on the head and kick in the butt to remind ourselves once in a while. POF Traffic Volume Monitor: Record Traffic for All Campaigns Every 15 Minutes Automatically!
In this 11-part course landing page expert Oli Gardner and 10 renowned conversion rate optimization experts (including Rand Fishkin, Peep Laja, Michael Aagaard, Copyblogger, Hubspot and more), will walk you through how to create high-converting landing pages. A landing page can be any page that someone lands on after clicking on an online marketing call-to-action.
This creates the need for two types of landing page – a lead generation page and a click-through page. Once you have a lead’s permission, you then try to convert them into a customer by combining the two most powerful 1-to-1 communication tools a marketer has – email and landing pages.
Click-through pages (sometimes called jump pages) are designed as a conduit between a marketing ad and it’s final destination. Commonly used for ecommerce, click-through pages provide enough information to inform the buyer, making them ready to purchase, before pushing them further down the funnel – probably to a shopping cart or checkout.
Landing pages live separately from your website and are designed to only receive campaign traffic. If we look at an example of a WebTrends landing page, which is focused entirely on a single campaign objective, you’ll notice that it has only one call-to-action. It’s immediately clear what you are supposed to do on this page, complete the form to download the data sheet.
Landing pages should have all navigation and extra links removed so there is only a single action for your visitors to take.
With 50 links on your homepage, your attention ratio is 2% – compared to 100% with a single CTA. Webinar registration for live online sessions, often with Q&A with experts and special guest presenters.
Or any of the lead capture uses listed above, if you want to use an introductory page before sending them on to the landing page with your lead gen form.


Most visitors are impatient and will leave your page within a few seconds of arrival if you don’t reinforce their intent with a matching headline and purpose (quickly and clearly).
By ensuring a strong message match, you are letting the visitor know that they made a “good click”. A weak message match will result in a higher bounce rate and thus a drop in conversion rate. Not only is the copy perfectly matched here, but there is also a very strong “design match”, where the visual treatment of the landing page has been incorporated into the banner, helping to further reinforce the connection between banner and landing page. Conversion scent, or information scent, is another way of describing the connection between your source ad and your landing page. Maintaining the information scent from ad to landing page is a critical factor for conversions. The more contextually related your page headlines are to the calls-to-action people clicked on, the more likely those prospects are to make the connection that your landing page is for them.
To round out the first day of the course, we’ve got a video for you so you can observe just how bad message match can be. The part that you can most effectuate this is through landing pages, particularly because you can create landing pages that cater to specific niches and play specific angles to sell to targeted traffic. True, Mate1, etc.) and trying to sell them to niche demographics, then a landing page is an absolute requirement to do some intermediate selling. Ads that seem like they use some mashed up copy taken out of a book but do not attack the user’s attention are a sure sign of a newbie marketer.
You need it to bridge the gap between your ad and your hook to the page where you get them fill out their personal information.
The course includes step-by-step instructional videos so you can follow along, creating your own landing pages as you go.
In essence it floats alone, only accessible from the link you’re providing in your marketing content (the call-to-action in an email for example).
Videos or product images paired with a description and product benefits help to persuade the visitor to click the call-to-action. As we’ll see, this separation allows them to be focused on a single objective and makes analytics, reporting & testing a simpler task. It speaks to your overall brand and corporate values and is typically loaded with links and navigation to other areas of your site.
Each link on your page that doesn’t represent your conversion goal is a distraction that will dilute your message and reduce your conversion rate. Message match is the ability of your landing page to reinforce the messaging presented on the link that was clicked to reach the page.


The scent begins when the ad is seen, and is maintained or ended when the visitor sees your landing page (depending on how strong your message match is).
A great way to ensure your message match is strong is to write your ad CTA on a piece of paper and your landing page headline on another piece of paper underneath.
Typically, an advertiser’s expertise is in their product and niche industry, which is the precise reason why they are paying you to generate leads for them. So, to become a marketing force to be reckoned with, you absolutely cannot avoid the landing page. I mean think about what that really takes: to have a people fill out multiple fields of information about themselves on a consistent basis. Then it comes down to whether they’re interested in taking a chance with their information. Dedicated landing pages are standalone pages that are designed for a specific marketing campaign. You can only hide for so long until you realize you need to buckle down and get this right.
Instead, if you present it as a site where they need have a need for Jewish members and show them a bunch of profile pictures of other Jewish members of the opposite sex, then when they click sign up, they are only focused on the form that pops up and the sales pitch is still in their mind. As you gain experience through repetition and seeing what works and what doesn’t, creating working landing pages gets easier and faster. The person who clicked has given you a tiny tiny piece of mind and if anything seems at all inconvenient after they click, they’re gone. To get a sense of what it all feels like from their shoes and get some ideas, survey your competition.
Keep in mind that the advertiser also has to keep their landing page generic enough so that it caters to the spectrum of traffic that is sent to them. Being able to produce high performing, consistent landing pages is a difficult, but highly valuable, skill in my opinion and will set you apart greatly.
When you’re browsing on the internet, actually notice the ads, click on them, and follow through to see what you can learn from it.
If advertising through social sites, sit in a spy account and really analyze what marketing techniques work or don’t work from the ads you see.



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