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You might be offering superb content or products and your ads might even be generating a good click through rate.
A landing page is any webpage on which the visitor arrives or stops at, while visiting a website. It usually serves a purpose of enticing a website visitor to do something specific – sign up for your email list, buy a product or set up a meeting. A landing page plays a very crucial role for your website – it helps you turn traffic into leads. If you have multiple products or offerings, you don’t want to confuse the visitor with too much information. These buttons enable the visitors to share the content of your page with their connections or networks on social media platforms. This form enters the customers credentials in exchange for an offer – leading to sales leads. Research by invodo revealed that 52% of consumers say that after watching a video about a product they are more confident to make a purchase decisions. If you have a product that is very technology oriented, explaining it in just words won’t answer all of your customers queries. Resolution savvy layout – create the layout of your landing page in a low resolution.
Once it is decided what element to test on your landing page, you can create different versions of it.
It can also measure very small performance differences with high statistical significance if you can attract traffic to each design. According to data taken from the report- “Marketing Benchmarks From 7000 Businesses” by Hubspot – having 1-5 or 6-10 landing pages does not show much visitor-to- lead conversion. This tool gives you reports on which parts of your site are getting the most user attention. This tool uses your Google Adwords account to assess your landing page based on its keyword relevancy, conversions, spend, form length and much more. With Unbounce you can not only test your landing pages but also build them without any IT assistance. This is not one of the best tools in the market but, it is a good free tool if you are a beginner. This tool makes an in depth analysis of your website by asking you a set of 21 questions as well as asking you for certain data about your website.
The major thing to conclude from the above is that every website landing page should accomplish one goal- whether it is about selling something, creating brand awareness or growing leads. Making your website user-friendly is extremely important to make sure your customers keep coming back. If you own a self hosted blog, you are in for a real treat today, because I am about to share with you how to create high converting capture pages in under 3 minutes that will suck in leads like gangbusters. Get this, Ryan Deiss, Eben Pagan and Frank Kern (Million dollar internet marketers) use these pages as well because they work! If you are an internet marketer, you are going to see what I mean when you start to create pages like this, the leads just start to pour in.
To be honest, I wasn’t even going to share this with anyone, but I made a promise to myself to give it forward because others have helped me as well.
Click here and let me show you how to make these high converting capture pages that suck in the leads.
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Wishpond makes it easy to create landing pages and contests, manage your leads and contacts, and automate email campaigns. With so many tools and programs at our disposal, often times we can get so busy building that we forget to sit back and think about what we are trying to achieve. If all this has you wondering, “then how will I know what's right for me?” then I have good news for you.

In this article I’ll outline 6 questions you need to ask yourself that will set the groundwork for a high-converting landing page. Before you run off to find a new catchy headline or sleek landing page design, first ask yourself “who am I talking to?”.
By asking this question, you can start to drill down on who your users are, what their goals are, and how you can help them achieve those aims.
Persona building is the process of developing a hypothetical user profile which all marketing decisions are tied to. Once you have information for all of these variables, you can start to build a landing page that caters to the specific preferences of this persona.
That can include images of similar people on the page, phrases unique to their generation, or references to their geographical location. For more information on how you can hone in on an ideal buyer persona, check out our article Make them an Offer They Can’t Refuse. This usually comes in the form of contact information in return for some sort of promotion or a piece of educational material.
Next to who you're talking to, what you're offering is the most important thing you’ll need to consider when building a landing page. That being said, the more you ask from your users, the more information you’ll need to provide them with in order to persuade them to convert. For example, a free ebook that only requires an email address might only need a headline, a couple bullet points, and a brief description of the book.
Long story short, always consider the magnitude of what you're asking for in relation to the amount of information presented on your page. What’s interesting is that when both sections were deleted together, conversion rates actually dropped by around 3%. There’s a general rule of thumb in web design that says you need to be able to determine what a page is about in 5 seconds or less, otherwise the page is either overcrowded or unfocused. The nature of the internet is that there are always a ton of other options out there and the difference between a view and a conversion is just a back click away. To ensure your page isn’t lacking clarity, ask someone you know if your page can pass the 5 second test. If they can get a general sense of what you are trying to convey in 5 seconds, your page passes the 5 second test. If no one’s around to give you a hand (and since you’ll be biased from designing the page), you can try an online tool like the 5 Second Test online.
If you're using paid traffic to drive traffic to your landing page, don’t make the cardinal error of not matching your landing page headline to your ad copy. The reason that people clicked on your ad in the first place was so that they could find out more about what you promised them in your ad headline and description text. Once they did that though, one of the worst user experiences you could give someone is to bring them to a page that has nothing to do with what they just indicated they were interested in. This might mean that you need to create separate landing pages for different ad campaigns, but it will allow you to create a better user experience and keep your messaging consistent.
For more ideas on this, check out our article on 4 Ways to Create Facebook and Landing Page Combos to Maximize Conversions. The post entry page is one of the most overlooked and underappreciated parts of the lead gen process. Generally speaking, if someone converts, it's likely that they’re a much better fit for your business then someone who didn’t convert. Smart marketers can use this information in a post entry page to push them towards another conversion goal.
They also receive an automated email with their ebook file as well as an option to sign up for a VIP demo. There you have it, 6 questions to get you going on the right track for creating a high converting landing page.
Kevin is a Content Marketer at Wishpond specializing in Marketing Automation, Lead Nurturing, and Conversion Rate Optimization. Use Wishpond to generate leads, track their activity, and nurture them with automated email campaigns.
The first glimpse of your landing page decides whether the viewer will stay on your website or if they will bounce.

Drawing the attention of your audience is done when you provide them with the information they seek about a topic. It should be phrased in such a way that concisely and completely covers everything that the page has to offer. It should be interesting enough to make the consumers stay on the page and complete enough to give the relevant information that the page is intending to convey. A video on the other hand, explaining how to use your product, has a way of conveying a complex message in a much simpler way. You can do this by highlighting the important features of your product or service and how they will improve your customers life.
You can highlight reviews by your customers, press mentions, testimonials, or even build statistics based on your customer responses. This experiment can be done with as many pages you want to test but should only test one element at a time.
You can confidently conclude that if version B sells more than version A, then version B is the design you should show all users in the future. If search results show your landing pages, this cuts down the steps the user would take to find that page on your site. It gives you more data to promote and more content to email your contacts and share with your followers on social media. After answering the questions the tool gives you an overall grade as well as separate scores for different areas of your landing page. You can choose from a set of four tests to evaluate your landing pages and add whichever suits you to your shopping cart. She loves reading and writing about new things and tries to get knowledge of every domain with her go-getter attitude. Whether you choose to give away an ebook, webinar, or some sort of free trial or discount code doesn't matter. The best way to convey this type of information is usually in a list format with a clear headline describing how your offer can positively impact their life.
Notice how they succinctly describe their service and core benefits in bullet points below the headline. So don’t muddy up your page with extra information that doesn’t push toward that main objective. A consultation request, which requires an email, name, phone number, and a brief message might need a longer form page with descriptions of the company's history, testimonials, and a map of the business location. If in doubt and you find yourself tempted to add a ton of information just to be safe, remember that there is a point of diminishing returns in terms of the amount of content on a page.
They found by eliminating either the FAQ section or the screenshot section they were able to increase conversions by 50-60%. What that means is that in 5 seconds or less can they tell you what the page is about, what your offer is, and what’s in it for them? If not, it’s time to start thinking about ways you can make your headline more clear, list your benefits more succinctly, and clearly explain your offer in a simple way.
It means they clicked on your ad, read your landing page copy, and decided to take advantage of your offer.
Once a user converts they’re sent to a post entry page with their ebook download as well as a secondary CTA to sign up for a free Wishpond account. If the first look at your landing page provides them with the information they are looking for, their search ends there and they are ready to take action. Here, the first impression plays the one and only part! Just make sure that the visitor gets the information they are looking for, otherwise, they won’t hang around. You could pour hours into keyword research on Adwords only to have it fall flat by sending all ads to a single landing page or (gasp!) your homepage. The most important thing is to offer something that's useful to your users, since that’s what will have them coming back for more.

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