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An accurate, complete, well-maintained fundraising database is the foundation for fundraising success. Outdated records increase waste and inefficiency, and can prevent your campaign from reaching important contacts. Prospect research - Prospective new donors are regularly researched and added to your contacts, including annual updates of Annapolis (PAC, lobbyist, Labor) and District prospects. Contact updates - Thanks to our partners in the information-technology industry, we regularly check your entire database against the National Change of Address database, ensuring accurate information.A  We also update databases on a daily basis with biographical information, e-mail addresses phone numbers.
Database builds - We can take your box of business cards, your old rolodex and your Outlook file and turn them into a fundraising database-in short, we help put your data in one place and put it to work for you. Rice Consulting polishes your campaign image with custom campaign lit design, photography packages as well as website design and development and social media management. Rice Consulting has been involved with countless successful political events and fundraisers. Start by creating a charity-focused event with a Mother’s Day theme at a local retail business. The photography promotion generates funds for your favorite charity while bringing a cash infusion into your photography business to kick off Spring.
The strategy behind this photography promotion is to create an event where you can go out in full-force and stir up a tremendous amount of business in a short amount of time while generating money for your favorite charity. Creates exposure, goodwill and lets people get a small taste of your photography (…and go crazy over it!).
You partner with your favorite charity and agree to donate 100% of the session fees earned during this photography promotion to them. You hold your mini-sessions at the retail store on event day, selling your specialized packages to those who attend. Your favorite charity gets the donations from the session fees; your retail partner gets publicity, foot-traffic and customers; and you get to sell your photography packages back-to-back all weekend long, ending in a $10K or more weekend!
Now that you understand what this campaign is about, it’s time to dig into the details. This is a lot of information, so you might want to bookmark or print out this page to refer to later. Then figure out how many sessions you need to do in order to reach $10,000 or whatever goal you set for yourself. Having professional marketing pieces for your partners to use when promoting your event is key. We recently did a pet promotion and partnered with a local charity foundation and they picked 1,500 of their best donors and let us do a mailing to them. This works much better than renting out a mailing list and sending a photography promotion to cold list of people who don’t know or care who you are. Create a written proposal outlining the offer you’re making to your charity, the benefits to the charity, and the commitments of the charity and yourself. Write down a script of what to say to the charity’s representative before picking up the phone. Partnering with a retail business expands your reach and creates foot-traffic and exposure for the store. Do you know a retail business that needs more traffic, has an established customer base and likes the idea of helping out a charity? Partnering with a local retail business gives you more marketing reach than if you were promoting the event yourself. It’s important to pick a retail partner who shares your target audience and is willing to help you spread the word.
Write down a HOT LIST of local retail businesses that are good candidates for the charity event and that you would enjoy working with. Write out your script for what you’re going to say to the business owner when approaching them with your offer. Pick a date that works for all 3 partners: you, your charity partner and your retail partner. Confirm a date and time that works best with your partners and communicate this to everyone involved. In fact, you’ll want to create a separate price menu specifically for this event so ordering is simple, easy-to-understand and fast for both you and your clients.
I usually create 3 different packages as well as a small list of a la carte boutique items.
You’ve got people coming in and making this investment, so you want to reward them by giving them a bonus.
For example, when my clients invest $700 or more, they get an heirloom box made by my favorite lab, whcc, with their photo and a cute quote on it.
Create and give away a value-added incentive for clients who invest at least your average sale amount. This is where most photographers freeze up because they think it’s going to cost them tens-of-thousands of dollars.
I recommend using a calendar to keep track of all the promotional activities that need to be done prior to the event. The key to making this turn-key marketing work is that you need to have a firm commitment and buy-in from your partners to help you with the event promotion.
Start filling out a promotion activity calendar with the marketing activities that must be done prior to the event. Create and print promotional posters for you and your partners to post in high-traffic locations. Create social media graphics and distribute them to your partners to use on their social media channels as well as your own. Write an email for your partners announcing the charity event and have them send it to their clients. Write a press release about the event and distribute it to your local media outlets (television news stations, newspapers, local magazines & publications and websites that cover your local area). Social media promotion can help create a buzz but shouldn’t be the only marketing you do.
A great event is one that flows smoothly and it’s one where your clients get a wonderful experience. Make sure you have appointments pre-scheduled and you’ve confirmed those prior to the event. You’ll want to arrive at the location at least an hour before the event starts so you can make sure the area is prepped and ready to go.
Make sure you have all the equipment and supplies you need for the event (a checklist always helps).
The most important part of this step is making sure you have your event packages created, your pricing locked down and everything nicely presented on an order form. Also, keep in mind that every client is important and valuable, no matter what they spend at the event. Follow up on opportunities and keep reminding your contacts that you’re their one and only source for portraits will ensure a steady stream of future clients. Last but not least, you need to follow-up with all your event leads and pursue opportunities to turn them into future clients.
What milestones are coming up in their lives that might be deserving of a portrait session?
Interact with the event attendees and ask a lot of questions about their lives to uncover future opportunities. Take notes on those future opportunities and make sure they get recorded in their contact record inside your database. Publicize the money you and your retail partner made for the charity in your newsletter or blog.
Database marketing is a fast-growing strategy that has gained popularity in recent years with advance in business software systems. By combining database marketing with the customer lifecycle, marketers can direct campaigns to prospective and current customers not only based on their profile attributes but also their placement on the customer lifecycle map. For example, an email invitation to an organization’s anniversary celebration is sent to three different segments of customers. With over ten years of experience in technology, marketing, public relations and higher education, Lauren joined the Right On team in April 2013. What is Customer Lifecycle Marketing?Learn about Customer Lifecycle Marketing and how it can create engaged relationships for your brand. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Remember, this website is about small business database marketing, especially businesses in hospitality, retail, service and other sectors that deal with lots of individual customers. A Google search for a database management system gives a bewildering choice, from small packages installed on your PC to large subscription-based corporate packages accessed online.If your business is more about clients and sales accounts than customers, you'll need a full-blown CRM system. Why not explore further with these other pagesa€¦ Herea€™s some customer data you might want to capture when building your own free email lists, mailing lists and more Creating an email marketing plan Database marketing isna€™t just about email. A marketing system with a centralized database for compiling and distributing marketing data. FIELD OF THE INVENTIONThe present invention relates generally to a business system for providing a common database for marketing and sales and, more particularly, to a marketing system with a centralized database for extracting sales and marketing information for specific processes and applications.BACKGROUND OF THE INVENTIONOrganizations that market their products or services frequently compile vast collections of data pertaining to the products or services that are used in marketing and sales. We develop database solutions designed to give a single customer view in which the customer is placed at the centre of a relational database. Handling data feeds from multi-channels a€“ registration companies, ticketing agencies, and online data capture. The data framework below conceptually shows the potential power of a a€?blue chipa€™ approach to a marketing database solution embracing all bells and whistles. Sharing knowledge with you: the databases we design have web interfaces which means that you can access information about your customers and campaigns whenever you want it.


Marketing focused: we are direct marketing experts and our database designs reflect this experience and knowledge. Experienced: we have worked in the events industry for 6 years with Clarion Events and The Really Useful Group. Supportive: two of our fundamental principles as a business are to provide a high level of customer service and to be proactive in adding value to our clientsa€™ businesses.
Flexible: our databases can take information from a range of data feeds such as website booking supplier or electronically entered paper-based data. If you're in the habit of putting on trousers one leg at a time, then the following is for you. For over a decade every company I've been hired to work for has brought me in to do database marketing without making available to me a marketing database to get my job done with. Since my tenure with these companies has most often lasted several years, clearly I've done my job. It has always been the creation of the marketing database to help grow an integrated marketing operation. Now you'd think that the first task I'd set out to accomplish in building a marketing database would be to get data to fill it up with. If you don't want a mess in your hands then, before you scoop data up from anywhere, work on how you're going to take care of it throughout the entire harvesting, pressing and bottling process first and, don't forget, that being meant to be served up for the consumption of different types of drinkers, you must also plan how you will label, price and distribute it on an ongoing basis. In other words, if you want a plan in your hands for doing marketing with a database behind you, and you further want to automate components of this marketing to reduce costs and improve performance, then you need to know in advance how you will sequence and control every marketing task that will depend for its fulfillment on such a marketing database system. After you learn the context within which you are to operate in an organization and can identify what will govern the stability of your marketing processes, the most important step to take is to identify what youA’re going to accomplish for marketing and how you will systematically achieve those objectives through a database marketing system. This workflow may lend itself to automation, where efficiencies may be achieved and optimized through a database-centric system. By combining these 5 areas of operation you will be positioned to automate your marketing workflow and transform the way your company does business from a marketing operations standpoint.
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Rice Consultinga€™s expert database management will guarantee your database is current and reliable and that you are maximizing every opportunity to contact donors.
Wea€™re happy to research and re-direct any returned mail, finding new addresses for contacts as they are needed and making certain they get the information they should. Events that range from the Maryland Democratic Party Convention to individual fundraisers for our clients.
It’s an emotional time of year when people are already spending money on gifts for someone they love. There are 9 steps you need to take to make this event a successful one and each step has its own action items that I’ve listed. Your business plan maps out exactly what volume of sales you need to achieve to hit your goal for the photography promotion. There’s nothing worse than getting tongue-tied after going through all the work to get an appointment.
By partnering with a retail business, you tap into their loyal customer base who will appreciate your services because you’re affiliated with a business they already trust. Not only do they get foot traffic through their doors, but it’s also very little work for them and it generates publicity, awareness and additional sales for their business, not to mention the feel-good aspect of helping out a charity. Also, make sure they have enough space for you to set up your background and lights if necessary.
It’s important to emphasize what you can do for them instead of asking them for favors. I also give my clients a Facebook cover image because it makes them feel all warm and fuzzy and it creates a lot of social buzz around my business. This bonus should be set at what ever your average sale amount needs to be (remember step #1). Talk to your lab and see what new products they’re coming out with that you can use as your value-added incentive. Make ordering as simple and efficient as possible and avoid giving your clients too many options to choose from.
Not only will they love it–their friends and family will love it as well and that creates more buzz for your business. I send them individually, rather than using an email marketing software because I think it’s more personal. You should also collect the session fee prior to the event, so if the client no-shows, then the charity will still receives the money. And make sure you have everything you need for your mini-sessions ready to go a day before the event. A client who spends a minimal amount during the event might come back to you later on for a high-ticket portrait wall piece, so give them a great experience. At its core, database marketing includes the communication, promotion, and sales activities of an organization based on a database management system. From purchasing information to email opens and website visits, marketers have critical data at their fingertips. She is a 2013 graduate of the Hamilton County Leadership Academy (Ind.), and a board member of Girls on the Run of Central Indiana. The system compiles marketing data from a plurality of internal and external data sources into a centralized database. The method of claim 1 further comprising: validating the marketing data before it is compiled into the centralized database.
The method of claim 1 wherein the plurality of disparate data sources comprise internal data sources, external data sources and legacy systems. The method of claim 1 wherein the format for the venue specific data comprises a markup language. The method of claim 1 wherein the interface module is an application programming interface. The method of claim 1 including determining the subset of data contained within the centralized database required for the venue specific database for each venue specific client and extracting each determined subset of data from the centralized database to create each venue specific database. The method of claim 6 including distributing the venue specific database for at least one of the client specific venues to that client specific venue. The method of claim 6 wherein at least one of the client venues uses an application programmers interface to create a venue specific application and uses this venue specific application to access the venue specific database created for that client venue. The method of claim 6 wherein the determined subsets of data for the venue specific databases for at least two of the client specific venues are different. The method of claim 1 including creating each venue specific database each time marketing data is added to the centralized database. The method of claim 1 including determining how frequently data from each of the disparate data sources is to be compiled into the centralized database and compiling data from each of the disparate data sources into the centralized database based on the determination of how frequently the data from each disparate data source is to be compiled into the centralized database. The marketing system of claim 12 further comprising: a validation module for validating the marketing data in the centralized database wherein the marketing data is validated when it is compiled into the centralized database. The marketing system of claim 12 including a plurality of clients of the data, each of the clients having different requirements for the data, the extract module extracting a subset of the marketing data from the centralized marketing database based on the requirements for each client to create a venue specific database for each client where each venue specific database has a different subset of the marketing data. The marketing system of claim 12 wherein the compilation module determines how frequently to compile data from each of the plurality of data sources into the centralized marketing database and compiling the data from each of the plurality of data sources into the centralized database based upon those determinations. This data may come from several sources including internal marketing departments and external agencies such as advertising agencies or governmental agencies.
It is the engine room that directs and evaluates marketing activity driven by the customer knowledge captured and stored within it. Flexible functionality equals cost effectiveness, so that from the start, you get the right database at the right price.
Our solutions are focused and practical because we are able to, where relevant, input and guide the marketing user specification in partnership with our clients. If you define this strategy well enough to touch 5 key areas of marketing operations, then you will succeed in defining the core marketing workflow for you business.
Formulate your workflows first, and then neither your data will go rancid nor will your marketing workflow automation fail to improve your performance.
And really, any promotional event you do should start with looking at how you will make what you want to make. Have a system in place ahead of time to walk each attendee through a memorable experience that you engineered for them. If your order form is confusing or difficult to understand, not only will you eat up valuable time answering the same questions over and over again, but more importantly, you’ll end up losing sales!
The more you help them succeed with their assignments, the more they can help you make your event a success. At the same time, identify your VIPs in the crowd and make sure they’re getting enough face-time with you. With increased functionality in CRM and marketing automation solutions, marketers are able to construct customer profiles based on personal, demographic, geographic, and psychographic characteristics. The second encompasses customers who have made multiple purchases over the course of the year. Beyond data offered by marketing automation platforms alone, lifecycle marketing can combine marketing and purchasing data.
She has previously served as the vice president, programming and the secretary of the Indianapolis Chapter of the American Marketing Association. This data is distributed to clients and consumers in order to provide an accurate, consistent message about products and services offered.
We lay down a user group marketing specification at the front end and do not start software development until this has been signed off. Therefore, get a serious hold on that workflow definition to take the next step in marketing workflow automation. The important thing is to set a date in writing and make sure everyone involved is aware of that date.


They have a way that you can schedule and take payment for session fees…right from your website! This allows organizations to create highly targeted marketing campaigns that are more successful over time.
Finally, the third is for customers who have made multiple purchases over the past three years. This is critical for marketers seeking to move their customers through the customer lifecycle from anonymous website visitors to brand loyal customers, all the data marketers need to effectively build relationships (and revenue) with their customers is available in one lifecycle marketing database.
Data in the centralized database is distributed to a plurality of client venues by using an extract engine to extract a subset of data from the centralized database and creating a venue specific database. When several different systems, including the organization's legacy systems, are utilized to store this data there is a high probability of developing redundancy in the data stored and as a result providing inaccurate information regarding the products or services or sending inconsistent messages about products or services.Therefore, a challenge for any organization, and specifically a large organization is the maintenance and control of all marketing related data pertaining to products or services offered by the organization. If the marketing team were to only use profile information such demographics, they would not be able to create these three segments.
In her free time, she enjoys spending time with her family, running, IndyCar and the Indianapolis Colts. Access to the venue specific database is facilitated by use of a application programmers interface for allowing the development of applications for venue specific use of the venue specific database.
The challenge is compounded when the organization has multiple legacy systems used to store different components of the marketing information.
With lifecycle marketing, the marketers have already created these segments as lifecycle stages: first-time customers, multiple purchase customers, and loyal customers. Both the compilation and distribution process is performed on a periodic basis to provide timely, accurate, and consistent marketing data across the plurality of client venues. Issues of security, redundancy, and consistency make marketing data centralization and management of critical importance in order to reach the target audience with an accurate and appropriate marketing message.Therefore, a system is needed that will allow for management, maintenance and distribution of marketing data.
Each group can receive information on the anniversary celebration relevant to their relationship with the brand. A system is required that will provide a single “point of truth” for all marketing data while at the same time providing venue specific marketing data to venue specific applications. Perhaps the loyal customers receive a VIP offer or gift while first-time customers get a coupon to encourage them to make a second purchase (and move into the next lifecycle stage). In addition, a system is needed that will converge data from several sources including sources external to the organization and including the organizations legacy systems.SUMMARY OF THE INVENTIONThe present invention provides a solution to the above described problems. This system compiles marketing data from a plurality of internal and external sources into a centralized database. Internal and external sources include legacy systems that do not directly interact with each other or the centralized database. Data from these internal and external data sources, including the legacy system, is compiled on a periodic basis into the centralized database. For example, data regarding a particular product's pricing may change weekly and therefore data from an internal legacy system pertaining to pricing for that product would be compiled into the centralized database on a weekly basis. Other data, including external zip code information for example, may be compiled on a yearly basis as this data changes infrequently.After the data is compiled pursuant to its specific compilation schedule into the centralized database, it can then be made available to any client, customer, entity or employee of the organization who can then work with the data. In order to allow access to the centralized database from disparate systems, an extract engine is used to compile specific elements of the centralized database into separate venue specific databases to be used by venue specific clients. The venue specific databases are then distributed to clients for use until another version of the venue specific databases are created.The invention allows the client access to the venue specific data through an application programming interface (API) for programming their specific interface to the data.
The API allows the client to customize their access to the data and to utilize the data on an ad hoc basis.Further areas of applicability of the present invention will become apparent from the detailed description provided hereinafter.
1 is a block diagram illustrating the centralized marketing database system of the invention with data flowing from internal and external sources into a centralized database for distribution to data clients;FIG. 1 showing a plurality of sources for marketing data and plurality of data client venues;FIG. 1 showing the extraction of data and application of an applications programmer interface (API);FIG. 4 is a flowchart illustrating the process of compilation of data into the centralized database; andFIG.
1, a centralized database system 10 incorporating a central database server 12 with a centralized database 14 attached in accordance with the preferred embodiment of the present invention is shown.
Data sources 16 that provide data to the centralized database system 10 include legacy systems 18, other internal systems 20, and external systems 22. Legacy systems 18 include applications in which the organization has already invested considerable time and money.
These legacy systems typically do not directly communicate with other database management systems. For example, external systems includes systems at marketing firms or governmental agencies.Each of the data sources 16 has a database attached. Legacy systems 18 include a legacy databases 24, other internal systems 20 include internal databases 26, and external systems 22 include external databases 28.The centralized database system 10 has attached a plurality of data clients 30. To illustrate this, a first venue specific client 32, a second venue specific client 34 and a third venue specific client 36 are shown.
First and second venue specific clients 32, 34 have a first and second venue specific database 38, 40 attached. 2, the centralized database 14 of the centralized database system 10 is a data compilation 60 created from internal data sources 62 and external data sources 64. Internal data sources 62 includes data from legacy systems 18, and other internal systems 20 along with their associated databases 24, 26.
External data sources 64 includes data from external systems 22 with their associated databases 28.
The data in internal data sources 62 include pricing information 66, product information 68 and other marketing data 70.
For example, other marketing data may include information about customer preferences including information determined as a result of research. Other marketing data 70 may also include any other data used in the marketing effort, including multi-media data comprising sound and image data for a particular product or service.The data compilation 60 also includes external data sources 64.
External data sources 64 comprise a plurality of data sources including marketing firm data 72, governmental data 74 and other external data 76.The internal data sources 62 and external data sources 64 are integrated into the centralized database 14. The compilation of data within the centralized database 14 is then distributed through a data distribution 78 process to data client venues 80. Data client venues include the worldwide web 82, kiosks 84, product dealers 86, organization applications 88, and other venues 90.Now referring to FIG. 3, first, second and third venue specific clients 32, 34, 36 are allowed access to different subsets of data within the centralized database 14.
An extract engine 110 extracts venue specific data from the centralized database 14 to create a first venue specific database 38 and a second venue specific database 40. The first venue specific client 32 and second venue specific client 34 access their respective databases through an application programmers interface (API) 112. This involves identifying all sources for marketing data that should be compiled into the centralized database 14. Data sources 16 include legacy systems 18, other internal systems 20 and external systems 22.
Next in step 134, a determination is made as to how frequently the marketing data should be collected from the various data sources 16.
Therefore, pricing data 66 may require compilation 60 into the centralized database 14 on a daily or weekly basis.
Other data, for example, governmental data 74 may change on an infrequent basis such as yearly. Therefore, this type of data can be compiled 60 into the centralized database 14 on a yearly basis.Next in step 136, the marketing data is compiled 60 into the centralized database 14 based upon the predetermined schedule.
This includes testing the data for accuracy by comparing it to other data sources and to similar prior data.
Corrective action involves re-requesting the data or retrieving the same data from another source. After the data is validating, then in step 144, it is input into the centralized database 14.
5, the centralized marketing database system process of providing venue specific data to data clients 80 starts in step 160. In step 162 a determination is made as to what specific marketing data is required for the venue specific application.
Different data client venues 80 may require different data.Next in step 164 venue specific data is retrieved from the centralized database 14 and used to create a venue specific database such as a first venue specific database 38. In step 166, the venue specific database is provided to one of the data clients 30, such as a first venue specific client 32.
In step 168, the application programmers interface 112 is used by the venue specific client to create a venue specific application. In other words, the venue specific client is able to use the API to create a program specifically designed to extract and use data contained within the venue specific database.In step 170, the venue specific database, such as a first venue specific database 38, is accessed through the API 112 developed application. In step 172, the venue specific client uses the application developed through the API to create ad hoc reports based on the venue specific database.
If data is added, then the process logic moves back to step 164 where the data is again compiled into a venue specific database. If no new marketing data is available then the process stops in step 176.The description of the invention is merely exemplary in nature and, thus, variations that do not depart from the gist of the invention are intended to be within the scope of the invention.
Such variations are not to be regarded as a departure from the spirit and scope of the invention.



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