Develop marketing and sales strategy,transfer svideo to pc,presentation slides with video - 2016 Feature

Marketing is an integrated process that controls the production of goods and provision of services. Development of the company’s sales and marketing strategy involves drawing up a concrete long-term plan to achieve a certain goal. In order to develop an effective sales and marketing strategy, you need to clearly know the quality of the product or service that your company is making or providing.
Remember that you have to know everything about the product, and most importantly, its advantageous side before offering it to people, who have no idea about it. Make the chart including different columns such as age, sex, social class, income level of the targeted audience. Conduct an everyday meeting regarding the product sales with the entire sales and marketing staff and try to motivate them to use the same marketing strategy that you have chosen. The end result of all the activities aimed at improving the marketing of your company depends on those who directly serve your customers and clients. The Core Message Creation process implemented by ROAR enables your business to systematically identify all of its selling points, rank them in importance, and develop a compelling message based on its core offerings. ROAR engages with you to uncover answers to these and other important discovery questions and, based on this information, creates a core messaging strategy that boldly communicates your unique value. Christina Boyle on KODAK HIRES LAW FIRM FOR RESTRUCTURING ADVICE, IS THE END NEAR FOR THIS 131-YEAR OLD COMPANY, OR IS BANKRUPTCY NEXT? If you are the founder of a new startup or an existing business it's highly recommended that you develop a roadmap that will get you from where you are today to where you want to be tomorrow, six months from now, or a year or longer down the road.
A marketing plan should be a formal written document, not recalled from memory or something scribbled on a napkin. Segmentation, Targeting and Positioning - This three stage process involves analysing which distinct customer groups exist and which segment the product best suits before implementing the communications strategy tailored for the chosen target group.
SOSTAC® - This acronym stands for Situation, Objectives, Strategy, Tactics, Actions and Control and is a very popular classic marketing planning framework for creating marketing plans. Ansoff's Growth Strategy Matrix - Ansoff’s Growth Strategy Matrix identifies alternative growth strategies by looking at present and potential products in current and future markets.
For my money, the SOSTAC® marketing planning model is the model I use the most when developing marketing plans.
SOSTAC® is a marketing planning model, originally developed in the 1990s to help with marketing planning by PR Smith, who together with Dave Chaffey co-authored Emarketing Excellence. You can see it gives a logical order for tackling your plan (with iterations) and a great way to summarise the main elements of each. SOSTAC® has become very popular since it’s simple, easy to remember and covers all the main issues which you need in a marketing plan or business plan.
Here are some tips on how to use SOSTAC® based on Chaffey's experience applying the model in companies and in academia.
Use SOSTAC® to review your process - Before looking at how you apply SOSTAC® at each step to create a marketing plan, use it to review your planning process and how you manage your marketing.
Integrate the different elements of your SWOT Analysis -  Oftentimes in a plan or report there isn’t good flow relating sections. Where Are You Today - You must know where you are today in order to develop a roadmap to where you want to be in the future.
Know Your Strengths and Weaknesses - Take an inventory of your individual and management teams strengths and weaknesses.
Organizations - Describe them by number of employees, sales, geographic location, and industry. SWOT Analysis - Identify your competitive strengths and weaknesses, business opportunities and potential threats.


Management Team - List the key members of your present management team and very brief description of their business and industry experience and education. Milestones Accomplished - Elaborate on significant milestones that have accomplished to date. Your marketing strategies answer the big question:  HOW do you get from where you are today to where you want to be tomorrow? Core Marketing Message - Your core marketing message is a short description of your business, products and services, employees, core values, business philosophy, mission and value proposition you bring to the customer relationship. Define Your Brand - Your brand isn’t just your corporate identity like your logo, tag line, motto or its visual associations such as unique design, colors or packaging, but the relationship you have with your customers.
Pricing Model - Describe the methodology you will use to set prices for your products and services. Distribution Strategy - Describe the distribution channels you will utilize to get your product or service to your target market (e.g. Advertising and Promotions Strategy - Determine what media channels you will use to market and promote your products and services to your target market (e.g. Public Relations Strategy - Describe the methods you will utilize to inform, communicate and educate your public (e.g. Strategic Alliances - Describe the nature and type of third-party alliances you anticipated will be needed in order to compete effectively in the marketplace. Word-of-Mouth -  Describe how and the methods you will utilize to create word-of-mouth. Ia€™ll briefly review each step in turn: Understand Your Customer Develop a clear picture of your target customer using market research and analysis. Click here to get the 7-Step Marketing Toolkit, which will help you easily develop an effective marketing plan for 2016!
Download our Marketing Strategy eBook - an easy 7-step marketing strategy program to drive business results. SWOT analysis is a straightforward model that analyzes an organizationA’s strengths, weaknesses, opportunities and threats to create the foundation of a marketing strategy. Affected and effected are two words that are commonly confused in writing, while their meanings are related they are very different. When setting up a new business, you should pay careful attention to designing your companyA’s organizational structure. As an owner of a small business, the danger of crippling litigation should also be at the top of your priorities. In business, a stakeholder is usually an investor in your company whose actions determine the outcome of your business decisions. In order to improve sales through marketing and increase its efficiency, you must learn some methods and marketing tools.
It has to be compelling because a decent strategy helps in convincing customers to buy your product. For example, companies producing men's clothing and developing things for women focus primarily on young people, especially in the fashion industry.
If possible, try to learn the tastes and preferences of your audience, for example, conduct a survey on the Internet or by spreading questionnaires on the street, in cafes , etc. Determine how much goods they are producing and what can they offer to harm your product in the near future. Attend the promotional campaigns of their products to have an idea about what they are offering. So, organize courses and familiarize all employees with the methods and techniques that are included in your marketing strategy.


SOSTAC is more comprehensive and borrows elements of several of the other popular marketing planning models.
The four growth strategies include: market penetration, market development, product development and diversification. Include major new customers, revenues, no of unique visitors, downloads, new patents, major personnel additions and awards. Will you be using inside sales personnel, inbound or outbound sales personnel, outside sales personnel, manufacturer's representatives, independent salespeople or network marketing personnel. To do so, it takes into account what an organization can and cannot do as well as any potential favorable or unfavorable conditions related to the companyA’s products or services.Importance of SWOT Analysis in Developing a Marketing Strategy Often viewed as a key step related to planning, SWOT analysis is deceptively simple despite the immense value it delivers.
Therefore, it is advisable to prepare a chart of the targeted audience that buy your product. Don't think in terms of what other organizations or individuals have done, but how you are going to get it done.
Perhaps you’re not so good at setting SMART objectives, or developing strategies to support them or the control stage of assessing how effective your strategies and tactics are and adjusting them?
As mentioned above, the processA of SWOT analysis evaluates your companyA’s strengths, weaknesses, market opportunities and potential threats to provide competitive insight into the potential and critical issues that impact the overall success of the business. Strengths often encompass resources, competitive advantages, the positive aspects of those within your workforce and the aspects related to your business that you do particularly well, focusing on all the internal components that add value or offer you a competitive advantage. Weaknesses A– Factors that are within your control yet detract from your ability to obtain or maintain a competitive edge such as limited expertise, lack of resources, limited access to skills or technology, substandard services or poor physical location. Weaknesses encapsulate the negative internal aspects to your business that diminish the overall value your products or services provide. This category can be extremely helpful in providing an organizational assessment, provided you focus on an accurate identification of your companyA’s weaknesses.
Opportunities A– Summary of the external factors that represent the motivation for your business to exist and prosper within the marketplace.
These factors include the specific opportunities existing within your market that provide a benefit, including market growth, lifestyle changes, resolution of current problems or the basic ability to offer a higher degree of value in relation to your competitors to promote an increase in demand for your products or services.
For example, are the opportunities youA’re catering to ongoing or is there a limited window of opportunity? Threats A– External factors beyond the control of your organization that have the potential to place your marketing strategy, or the entire business, at risk. However, other threats can include unsustainable price increases by suppliers, increased government regulation, economic downturns, negative press coverage, shifts in consumer behavior or the introduction of A“leap-frogA” technology that leaves your products or services obsolete. Though these forces are external and therefore beyond your control, SWOT analysis may also aid in the creation of a contingency plan that will enable you to quickly and effectively address these issues should they arise.Turning SWOT Analysis into a Strategic Plan Once youA’ve established specific values related to your business offerings within the four quadrants of SWOT analysis, you can develop a strategic plan based on the information youA’ve learned. For example, once youA’ve identified your inherent strengths, you can leverage them to pursue the opportunities best suited to your organization, effectively reducing potential vulnerability related to threats.
In the same way, by identifying your organizationA’s weaknesses with regard to external threats, you can devise a plan that will enable you to eliminate or minimize them while improving defensive strategies related to your offerings.ItA’s important to remember that SWOT analysis can be influenced (and often quite strongly) by those who perform the analysis.
So itA’s a good idea to have an outside business consultant review the results to provide the most objective plan.




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