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2.The other concern is that the pagination at each category instance (category pages 2-n) also create duplicate content.
No matter what method is chosen, be sure to thoroughly test the deployment, measure successes and non-success and fine tune any future strategies.
We designed the site to be clean and clear with easy access to integrated calendars and news along with an insight into the world of Shotokan Karate. Social media marketing poses new challenges every day – but with every new challenge, comes new opportunities. The panel speakers consisted of Vanessa Fox from Nine By Blue, Maile Onye from Google and myself. Build it right the first time (slide 11) by storing all products in a single database that assigns one unique URL to each product no matter where the product is called.


When working with an existing infrastructure (slide 14) it is recommended to deploy rel=”canonical” tags to product URLs at the primary category-level.
Having just completed a brand new state of the art dojo, they needed a website that reflected their new set up online. Keep yourself up to date with everything digital, subscribe to our newsletter, rss feed or just keep on coming back for more!
The ability to promote products by season, sales, new arrivals, and the like enable a retailer to create new entry points and better align their brand with the consumer decision process in each stage.
The navigation paths from categories (primary category, needs-based, new arrivals, sale, etc.) do not append to URLs. The BKA team actively promote the dojo across Facebook and Twitter and both channels were integrated into the footer section of the site.


The example in the presentation illustrates this opportunity by an increase of 4x based on monthly search volume (click on the image to enlarge). While this alleviates duplicate content, the data examples do show that this method performs better with BingHoo than Google.



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