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Here are some course for those are interested in learning about digital marketing but do not have the money for it. There is no better place in the world to learn digital marketing than from the big G itself.
The collection of online marketing guides provided to you from Constant Contact will help you mater social media marketing in no time. Here in this quick twenty installment marketing course that comes to you from CopyBlogger, you get the absolute low down information on content marketing, SEO, copy writing, keyword research and so much more! Celebrating five whole years of service echoVME is an acclaimed digital marketing organization that focuses primarily on the digital front as well as teaches digital marketing courses for both the experienced as well as the fresher. This course is a 10 hours course and you can have direct access to Question and Answers Community. With 18 free marketing classes to teach, Hubspot backs up their training program with a great deal of reading material to help you master the art of inbound marketing. Copyright Clarity– learn about the myths and misinformation regarding copyright and the fair use. Projecting your brand through new media– here candidates are thought on how to use the media to promote their brand voice as well as the ways to tailor their message to the various media markets.
The Analytics Edge– Learn more about the power of data and learn how analytics can give your business the leg up. Entrepreneurship 101– the sessions focus on certain case studies from entrepreneurs hailing from MIT in sectors like 3D printing, electronics, mobile apps and more. ALISON offers you a variety of online business courses free of cost as well as free virtual diplomas for anyone who enjoys learning new things. ALISON Social Media Marketing Diploma: A total run down on the world of Social Media Marketing as well as learning about email marketing, affiliate marketing, blogging etc. MIT Open Courseware is a publication that is web based and has all of the MIT course content.
UDEMY offers a massive (more than ten thousand) selection of online courses on everything possible. Content Marketing for B2B Enterprises: A definite and solid guide which is great for those who want to learn about content marketing for B2B lead generation. Entrepreneur on Fire: guests share their wisdom and experience with the host John Lee Dumas. I Love Marketing: With the hosts Joe Polish and Dean Jackson you learn about all things that are marketing right from emails to generating leads.
Marketing Over Coffee: this weekly discussion handles all the goings on in the marketing world. Duct Tape Marketing: Hosted by John Jantsch, this podcast provides listeners with the experts on marketing strategies and techniques. In this world with the help of social media, it is easy to build a professional network faster than the time it would normally take.
The fundamental if not founding feature of making money online for many social marketers and social bloggers is the ability to leverage SEO, inbound marketing content, social media followers and how to build an e-mail list.
The minds over at GFC proved short, well structured courses some of the hot topics in social media as well as the better uses of technology. This MOOC that is completely brand new from the University of Manchester, England helps candidates develop their professional and online profile through Search Engine Optimization (SEO) and marketing tactics in Social Media that help you prove your online presence.
The course here from Google Analytics gives you a foundation for marketers and analysts trying to understand the basic principles of digital analytics and helps to improve business performance through better digital measurement. The new PPC (Pay per click) University is the one stop super shop for learning the workings and details of PPC. There are plenty of courses out there for anyone who wants to test the waters in the digital marketing world and for those who are experienced but still wish to learn more and more about the ever changing landscape. Nancy Duarte, the Principal of Duarte Inc., and Patti Sanchez, her Chief Strategy Officer, join the Business of Story Podcast to share the tactics behind their masterfully persuasive presentations. 3iCons concentrate in creating high impact websites and web applications in a variety of domains which include everything from a simple content web site application to the most complex web-based applications. SEO is a technique which helps search engines find and rank your site higher than the millions of other sites.3iCons have experts which provide the complete end to end services to their clients on the design, coding, content, key words which help Google, Yahoo, MSN to search the site which increase the rank. When Affiliates (Partners) promote your site, your traffic will increase and more visitors interested in your products will click. 3iCons helps business to generate competitive value by leveraging its expertise in technology, Brilliance in Process Management and Enthusiasm for Perfection, from Strategy to Delivery of Custom Solutions. We have 3 years of experience in Digital marketing, Pay Per Click and Affiliate Marketing campaigns for our clients. Being a global company, we have sales and service representatives available 24 hours Mon to Fri to answer all your Pre Sales or Support questions.
With offices in 5 major cities a€“ Bengeluru, Mumbai, delhi, chennai and Pune, we have clients from all across the india. We keep ourselves Updated with the latest Search Engine Optimization Trends and Implement Strategies to Future Proof you from SEO updates.
Team Strength With a staff of 12 people, 3icons is one of the Largest Search Engine Marketing Companies.
We have successfully executed over 24 search engine marketing projects and we pride ourselves on being able to achieve this record.
Gone are the days when companies would spend so much money on marketing campaigns and ads that may or may not reach their target audience. The digital marketing course that is offered by Google comes jam packed with video tutorials on everything from SEM, social networks, AdWords, mobile strategy, video marketing and so much more. It comes equipped with easy to read and quick guides; this allows social media novices the ability to browse through this extensive knowledge base at their leisure. More than that, it is sent to you through emails so you won’t become overwhelmed with too much information sent at once. There are close to about 1000 people already taking this course, you should not miss out on the same.
Digital Storytelling (known as Ds106 to a select few) is an open, online course that occurs at various times across the year.
Hubspot teaches candidates not just how the tool works but also why it is important and how it fits into the inbound methodology.
Though there are no courses that specifically deal with online marketing, there are courses that can be helpful for anyone that is in the online market. It is vital for those who are in the online market and wish to borrow content, licensing responsibility and how to use creative commons, etc.
Through these stories you can get and examples and learn how to access the ideal customers interested in your product as well as how to appeal to their needs.


ALISON is a massive six million global online learning community that offers free high quality education and the resources that will help develop essential and workplace certified skills.
Open courseware (OCW) is available and open to the world as it is a permanent MIT activity.
Some of them range from parenting to cooking and then there’s app building and finally of course we have marketing. There are also paid courses for those who do wish to learn more detailed and extensive courses. This teaches all about the type of economic situations that one may encounter on a daily basis. Anyone can become a self made influencer using a combination of high degree of social intelligence and social media. This course comes from top blogger Glen Allsopp and teaches how to build and monetize the audience with e-mail marketing.
The courses here may seem rudimentary to some but they are a great help for anyone who is an absolute beginner and needs the basics on the setting of a profile, sharing content and finding people. With the help of the four primary themes they have heard from online marketing students, they have made a series that will navigate online marketers through building relationships, direct response copy writing, content marketing and delivering on your promise. There are easy to view lessons for beginners as well as an advanced course for more experienced PPC users. It’s a great opportunity to start learning about the digital market so start learning today.
I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley.
Marc Miller is the founder of Career Pivot which helps Baby Boomers design careers they can grow into for the next 30 years. We are fully experienced in Search functionality, Google Maps and Payment gateways integrations. Because it is not only a rapidly growing force in the current marketing playing field, it is set to be the future of Marketing, and it seems likely that Digital Media will take over traditional Media.
By building network of Affiliates, more Affiliates will place your web site links on their web pages, resulting in an increased number of links pointing to your web site. We compete to win in the global marketplace with service quality that delight our customers and give them total peace of mind. Fortunately there are a lot of free SEO tools online that can help you assess the work done thereby helping you achieve your SEO (and business) goals.Tools for Keyword ResearchGoogle keyword plannerThe keyword planner tool in Google Adwords forms the basis of most SEO strategies today. With the advent of social media; companies, startups, professional marketing employees and stay at home parents can become an internet sensation by learning how to navigate the digital media market. During this training you will familiarize yourself with the digital marketing world and take the necessary steps required to promoting your brand on an online platform.
The course is conducted by the University of Mary Washington but candidates or those who are interested are free to join whenever they please. With the help of Hubspot you can learn about SEO, keyword strategy, blogging, email marketing, social media, calls to action and more. With the help of OCW educators can improve upon the courses and curricula, making schools effective and help them find the additional resources that help them succeed. Now that may sound dull and some-what off putting it honestly is a great help for anyone who listens. They can be listened to at anytime like during the daily commute, having lunch or when the day is over and you have a few minutes to yourself. In order to be part of the cutting edge of digital marketing, one must learn about growth hacking.
They systematically introduce candidates to the very important concepts that every online marketers needs to know about. This free tool from Google can be used to search keywords, ad group ideas and also get an understanding of how a particular keyword might perform. All that’s really required from the candidates is a computer, a fair internet connection, their own domain and all the creativity that you can bring up. Though some of the episodes may not relate to marketing, more often than not there is always a less that businesses or entrepreneurs can take away from these podcasts. This is a skill that involves creativity convergence, social metrics and analytical thinking. This is a twenty part course on internet marketing that helps people prepare for a life in the digital marketing world. You can also get help in choosing competitive bids and budget to go with your SEO campaign. This is undeniable the primary if not ultimate skill set in today’s fast-growing digital economy. He also writes some very engaging marketing related blog posts, making him an excellent person to learn from.
When searching for a particular keyword the suggestions provided by google gives an insight as to what users are looking for in the particular field. Simple shortcut to Incognito is Ctrl + Shift + N.ContentSitelinerThe site helps identify duplicate content within the site, be it in the meta-tags or content within the site. In today’s scenario where Google algorithms strictly check for duplication Siteliner is very beneficial.CopyscapeA special tool to check for copied content from other sites.
More often than not bloggers are seen referring content from other sites and using them without any modification which is strictly against SEO rules.
Copyscape can help detect any copied content to be placed within the site.Anchor Text Over Optimization ToolOnce you have created your meta-tags, it is important to check the optimization levels of the keywords used in them.
Apart from this the tool also provides insight on website traffic patterns, reach, visibility, speed-metrics and authorship statistics.Moz open site explorerMoz is considered to be one of the pioneers of SEO and their open site explorer sites will help you understand the various off-page SEO techniques. With Moz open site explorer ou can gauge site’s influence, view subdomain, inbound links to the site, root domain and analyze the link pages.Google Developer PageSpeed InsightsThe tool helps analyze the performance of a webpage. Based on the speed at which the site loads you can quantify and estimate the performance on all devices.Pingdom Website Speed ToolPingdom Website Speed Tool helps check the time your website takes to load. Apart from generating the file you can also enter pages that you want the search engine to not crawl without having to do manually.Ahrefs – Backlink CheckerAhrefs is a site explorer and backlink checker and is probably one of simplest yet effective tool available. Can be useful in analyzing online strategies to compete with your competitors.Majestic SEOA complete SEO service tool that shows results specifically on link building and domain-based metrics. The free services provided include Site Explorer, Backlink History tool and Keyword checker.Schema CreatorThis site will help you create a schema based on which Google and other search engines make sense of content in your HTML.
For people new into SEO creating a schema might be difficult to grasp and Schema Creator will turn out to be a huge help for them.SEO ChatUseful in developing new SEO strategies. You can look into our article on Google Analytics for more insight into using the tool.Are there any other free SEO tools you use that you feel should be on this list?


Every business can use Google Adwords to grow their reach and achieve their business goals which may be to generate leads or enhance sales.Below you can find a slideshare presentation on the basics of Google Adwords and what one needs to know before starting their first Pay Per Click campaign. This has been made from practical experience of multiple team members at Social Beat (a Google Partner).Ad TypesGoogle Adwords offers a whole range of ad types to choose from depending on the objective of the campaign. Prior to running a campaign, it is important to understand each type and how they function.Keyword ResearchKeyword research forms the basis of an Ad campaign on the search network. The keywords must be specific and include all possibilities and variations keeping in mind the interests of the target audience. A clear understanding of the keyword types – Broad match, modified broad match, phrase match and exact match and using the right mix of them in a campaign is essential to building a successful campaign. It is also important to carry out research for your negative keywords (not sure what negative keywords are? Watch out for our next blog post on the same)Ad creationSimilar keywords would need to be grouped together to form different Ad groups and then multiple ads would have to be created for each group.
For example, for a dental clinic they Ad Groups could be Dentist, Dental Clinic, Dental Care, Orthodontic Treatment etc. These might seem similar from a business perspective, but from a search and Adwords perspective they need to be broken down into separate Ad Groups.The quality of these ads is of paramount importance as these will attract the user to click on them and get to your website. One interesting technique, which helps make the ad headline appear longer the 25-character limit when the ad is shown, is to add a full-stop at the end of the first line of the description.
Keywords need to be optimized to enhance Quality Score which will eventually impact the Ad rank (which is the Quality Score multiplied by the CPC bid). A good understanding of ad rank and quality score is essential to running a good campaign.Once the campaign is up and running, improving it and optimizing it is a continuous process and involves managing bids, refining keywords based on conversions and adapting ads based on their response.Are you ready to run your first campaign?
If you’re one of them, it’s time to give this thought some serious reconsideration.In less than three years of its existence since its launch in the second half of 2011, Google+ has shown tremendous growth with the total number of registered users recently crossing the 1 billion mark and the number of active monthly users crossing 540 million. It’s a Google product:No other social network has the kind of web assets leverage that Google has. Apart from being the world’s most used search network, Google owns one of the most popular browsers in Chrome, one of the most-used mobile Operating systems in Android, the largest video sharing website in YouTube, the world’s largest email service in Gmail, one of the most popular photo-editing platforms in Picasa, a versatile cloud-storage application in Google Drive and the most popular mapping service application in Google Maps. Google is the leader of the online world and is already using all its might to ensure Google+ gains popularity and acceptance. Almost all SEO experts will tell you that content on Google+ is indexed faster than other content across the web and any links on G+ positively impact SEO results. This is because unlike most other social platforms like Twitter, where all links are placed with a no follow tag, Google+ links are follow links and G+ pages are treated as web pages. This increases website visibility and accumulates Page Rank and thereby, by actively participating on Google+, you are increasing the visibility of your brand.A recent scientific correlation Study by Moz to discover the qualities of web pages that have a strong association with ranking high in Google, shows that Google+ posts have multiple SEO benefits unlike other social platforms.
The study also found a strong correlation between Google +1s  and higher search rankings, clearly indicating that sharing content on Google + has the potential to influence search rankings in many ways.3. Enhanced search results:When a user searches for your Google+ optimized business online, the results show the most recent G+ post, the number of followers, profile name and image, any +1 recommendations from friends and Google map directions to the business. Google+ Authorship:Google Authorship includes the author’s photo and byline with the search snippet on search results pages. It is activated by linking the author’s Google+ profile to the website he is a contributor to, through an email address on that domain. Unfiltered Updates:Unlike Facebook, which constantly tweaks its Edgerank algorithm to decide which of your updates will be seen by your fans, updates on Google+ are currently unfiltered and chances of your updates reaching your fan-base are higher on Google+ than Facebook. Also, unlike Facebook, whose primary source of revenue is Ads, Google’s primary source of revenue comes from search advertising and it presently does not need to force users to pay to gain visibility on Google+.6. Google+ Ads:The above does not mean that Google will never attempt to monetize Google+ through ads.
Google is already testing paid +Post ads for Google+ content and apart from Google’s experience with Adwords expected to make the Ads a great product, the possible game changer would be access to the whole of the Google Display Network through Google+ Ads.7. Think of it as a free webinar tool where you can include upto 9 participants and automatically broadcast live to your Google+ page as well as your YouTube Channel. So, get on it, establish your presence and learn how you can use it effectively to grow your brand. The proverbial early bird always gets the worm and being early to Google’s party is sure to have its benefits in the long-term. On August 20th 2013, Mark Zuckerberg released a draft plan titled “Is Connectivity a Human Right?” that explained in depth how to make world more open and connected. Exactly three months later, now, Google India comes up with this commendable initiative to make women aware the benefits of Internet and how it could uplift their lives and their families.The Digital DivideAs per the IAMAI report, the number of Internet users in India has reached 205 million this October.
We are all set to overtake the United States as the second largest country in the world after China in online penetration. Yet, only 30% of the women users in India have access to Internet which is a stark contrast. Google aims to decrease this disparity by bringing 50 million women users online by the end of 2014. But, that is definitely not going to be a cakewalk taking into account the online penetration in rural India. In rural India, there were 68 million internet users in October and it is estimated to reach 72 million by December 2013, says the IAMAI report. Also, 40% of the internet users use community service centers and cyber cafes in rural India.
About the initiative‘Help Women Get Online’ is a website launched by Google to kick-start this campaign. Google has also planned for a mass media campaign including a TV commercial to promote its exclusively designed website. The website has a number of step-by-step guides on various topics including computer basics, internet skills, chat & email and watching videos online. Each topic has different chapters ranging from how to start and shut down your computer, how to create an e-mail account and of course, how to download Chrome. The PartnersTo accomplish the target, Google has joined hands with a number of partners like HUL, Johnson & Johnson, Axis Bank and Babyoye. Interestingly, Google also has a “Partner with us” option in the website to invite brands to partner with Google to provide internet access points across the country and help spread awareness about the campaign.All we can do is educate the women in our family and our neighborhood about the basics of Internet.
That would be one of the first steps to empower women and for an inclusive growth in the digital world.



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