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Translate unique business goals into meaningful insights with the help of Certified Analytics Experts. Amplify your brand presence with online marketing services that are both focused and holistic.
If you need more traffic, better conversion and increased profits; you need a partner with passion. Featuring Google Analytics Premium, the impressive enterprise level analytics that includes measurement strategy, analytics implementation, training and much more. More than half of travelers change their travel plans (hotels, airline, destination) based on social media research. Your online activities should consistently and clearly convey your brand’s message, engage with your ideal clients and convert them into raving fans that trust and buy from you!
A tech savvy sales and marketing professional, I help businesses develop and execute online strategies to get noticed, engage with their clients and increase sales. An undisputed passion for connecting travelers with unique global travel products and experiences. I’ve had the opportunity to collaborate with April in various ideation sessions…from marketing strategy to mobile app development. I’m always on the look out for amazing travel brands for mutually beneficial partnerships.
I continue to recommended April and her services any chance I get as her breadth of knowledge of digital marketing and its practical applications is not common.
I hope that her endeavours are as appreciated amongst her other clients as they are with me. Thank you for our one on one consultation and marketing guidance for my photography effort. Club Mobay is open less than 6 months, but due to persons like you the demand has gone through the roof. Browse through this digital marketing arsenal of website traffic generation and conversion rate optimization services to learn more about how these online marketing strategies, tools and tactics can help your company build a sustainable competitive advantage. If you're ready to get serious about meeting your company's goals, take a look at our digital marketing partnership agreements. Or if you just need help to better understand what is or isn't working with your digital marketing efforts and how well your website is or isn't performing take a look at our Analytics Consulting services. View All CertificationsGet In Touch We love connecting with companies to improve your measurable results and ROI.
Here at Lima Consulting we use a 4 step process to help organizations develop, deploy and measure digital strategies. Just this week alone we met with four companies, two of which are non-profits, and shared this methodology with them. In all cases these very capable folks had a sixth-sense that told them something was wrong, they just couldn't put their finger on it. Of course there are other models that accomplish business objectives such as branding, but they are not direct paths to cash. And in one case, I visited with a company that had all four business models on their website but had not determined which to pursue.


So we begin each online marketing strategic plan by starting off with our four step process. Named by Hispanic Digital Marketing as one of the “Marketers Who Matter Most”, Paul Lima has seventeen years experience in serving industry, government and non-profit organizations. It’s a well-known fact that there are growing numbers of firms that look to grow their revenue online. It’s no big secret that the world of social media and digital marketing evolves all the time. Instead, you need to understand what your client wants and tailor a bespoke strategy for them. Getting repeat business is fine, but there will be times where you need to get new custom from elsewhere. My final tip for today is to be the guy (or gal) that everyone goes to for digital marketing. What Kind of Training is Best for Getting a Consultancy Job?So You Want To Start A Consulting Firm? Get the latest consulting tips from experienced management consultants delivered to your inbox.
If you have questions then email us and we will connect you to our tutors, consultants and strategists.
The world’s largest online ad market is still enjoying the largest annual growth in real terms. Getting the best value from your digital channels demands understanding what works and why. A digital marketing audit provides the fast track to understand how your digital investments are working and what’s needed to accelerate ROI. On this page we included a few words of background about digital marketing audits, but to find out how this could work for you and your business, simply email the team and we’ll find a time to meet or arrange a conference call if you’re outside the UK. Experienced external eyes, independent of your agency and your brand team can identify how your budgets could work harder. The audit can be as deep as you need; the deeper the requirement, the more information and engagement from your team is needed.
The digital audits were initially designed for brands using digital media intensively, firms with a decade of digital comms experience who wanted external support – independent of their agencies – to deliver key recommendations for how to achieve bigger results without bigger budgets.
Today we deliver them for brands large and small with digital budgets in their tens of millions or tens of thousands. Because the Digital Strategy team are not accessible to small businesses, we developed this simple checklist to help any marketer start thinking about the value of their communications and how they can identify the areas for improvement.
The centre of gravity may have migrated to digital channels, but that doesn't mean marketing managers are spending digital budgets wisely. You know your tourism business needs an effective and engaging online presence –and not just that Facebook page you abandoned months ago. It’s comforting knowing the person you are collaborating with will stop at nothing to deliver the very best…and even then, will see to better that best the next time. She support my projects as if they are her own, and that level of ownership is unheralded in today’s fast-paced world.


My calendar sales have already started and I have yet to announce the official launch for 2014!
Thank you again – as it is words like this from seasoned travellers who make it all worthwhile. You can sell products, or you can create a marketplace where products are sold (think ebay).
There are always new skills or tips to learn, ones that will come in handy for your line of work.
Make sure you are not one of those people, and you will do well as a digital marketing consultant!
Relying on a few key clients is a bad idea for obvious reasons, so you’ll need to offer your services beyond them. Make sure you can put your money where your mouth is by showing them how much of a guru you are! Engagement is replacing interruption, consumers are playing a role in the creation of the marketing message, and the shift in focus from one media channel to another is well under way. It forms a barrier to competitiveness and because the capability weakness is common at all levels in organizations, it presents a strategic risk for everything the firm develops in digital channels.
The internet's share of all advertising swelled to almost 15% in the first half of 2007, with further record-setting leaps in real growth. In a fast changing environment, many brands have websites and email programmes that are years behind best practice, failing to engage their stakeholders, generate leads, build brand equity and create the real value they could. Typically this doesn’t mean spending more, just changing the balance of where budgets and attention are focused. In today's cash-strapped world, an audit of digital marketing effectiveness is the fast track for uncovering ways to save budgets that are not working, and where to maximise budgets that could work much harder. I can certainly see that [travel writing and promotions] is your passion … and to be honest you have a great way with the pen.
Marketing techniques are changing and at a speed much faster than most firms can accommodate.
This report summarizes common challenges and issues publishing executives describe in the conversion from print or broadcast to web media.
Boosted in particular by massive increases in the supply of media from social networks, and the continued switch of acquisition budgets into search, the wider media sector is hurting as budgets are displaced and advertisers follow their audiences.
They deliver insights quickly and include key recommendations as well as prioritizing critical issues. We’ll show you how to improve the effectiveness of your agency briefings and raise the value of the time your team spend on digital channels. Digital Strategy’s team have been coaching brand managers on digital marketing strategy since 2000, and in this session we explore our take on the key trends impacting in the medium term. From leadership boards to operational sales teams, digital publishing and marketing coaching is critical in unlocking the potential.



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