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Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. CAREER is the most solemn and thought provoking word that is ruthlessly shot at the youngsters by their parents, teachers, relatives and every single wannabe well wisher, isn't it?
Digital marketing industry leaders share their views Asia's leading digital marketing training company. Global market trends in imaging products - Foto- und Imagingmarkt - Photoindustrie-Verband e.V. Irrespective of trends in phones, the total world market in 2012 for digital cameras may be able to reach almost 140 million.
That is explained by production shortages in the first half of 2011 and also because at that time, cameras sold were presumably being drawn from stocks, and that stocks are now back to normal levels. Associated with this product group, accessories are gratifyingly moving in the same direction.
Conclusion for the imaging industry: the current trend to high-value products, both in the area of cameras that take changeable lenses and also within the compact camera sector, creates added value, which is then enriched by the accessories business.
For further information please visit GfK at photokina at its stand (A1) in the passage between Halls 2 and 4. SlideShare utilise les cookies pour ameliorer les fonctionnalites et les performances, et egalement pour vous montrer des publicites pertinentes. If you observe the careers of all successful global personalities, they have one thing in common, they've made their hobbies their career! Japan, Russia, the Ukraine and Kazakhstan are all enjoying double-digit growth rates, while in Western Europe, markets are characterised by growing added values. In the first six months of 2012, there was a 17% increase in sales of image capture devices. That represents a slight reduction compared with the previous year, and that is due to compact camera sales falling more rapidly.
The production statistics also report growth of 23% in the sales of changeable lenses, which correlates with similar growth in sales of lenses in the GfK figures. Globally, a decline in volume sales is being registered, which is largely due to declining sales in North America.


Currently compact cameras are experiencing a huge enrichment in terms of technical features, where the subject of connectivity is taking on a key importance. In the CIPA production statistics, there is recorded for lenses an attachment rate 1.48 for lenses per camera. Mobile imaging presumably reduces volume sales of compact cameras in certain price categories, but leads to a significant expansion in the target group of eager photographers, who want to get involved in the photo-market. Particularly notable were the increases in Turkey, the Middle East, Africa and also Asia and Latin America.
In markets such as Western Europe, there is already no growth in the market to be seen, but rather a movement which will lead to a better positioning in terms of added value.
Production statistics from CIPA suggest that in the first six months there was an increase in production of almost 3%, which was mainly due to an increase of 41% in sales of cameras with changeable lenses.
What stands out in current developments, is that the value structure remain stable, meaning that the consumer is buying higher-value cameras. New product features for photokina announced by some manufacturers include cameras equipped with Wi-Fi, thus providing fast radio data transmission and Android distribution systems. The problem of being insufficiently a€zconnecteda€? is no longer an issue as a result of the new features which have been announced.
Consultez notre Politique de confidentialite et nos Conditions d’utilisation pour en savoir plus. Featurephones and smartphones, currently possibly the most frequently discussed issue, have a not insignificant effect on trends in demand for digital cameras. This trend can also be very clearly seen in Japan, where sales of camera-phones, including smartphones fell in the April-June period. In terms of production figures, the number of compact cameras produced will be relatively stable compared to last year. This has to be seen in the light of the fact that sales in the price group of under 150 Euros have fallen 16% in volume, while sales of 10x zoom cameras have gone up 27%.
The up-to-now most important differentiating feature of cameras and phones, connectivity, is therefore no longer an issue. The new generation of digital cameras has many phone-functions, including apps and touchscreens and will certainly become as a result of greater interest for this new group of photographers, but also for those who want to undertake a€zadvanceda€? photography.


The situation is particularly interesting in China, which ranked after North America, is the second largest market for digital cameras in the world. Cameras will therefore be equipped with the features characteristic of smartphones, but with the main emphasis on still and moving image capture and superior qualities. An analysis for instance on Germany indicates that around 75% of all digital cameras with changeable lenses were bought together as a kit.
Rather they open up a whole new group of consumers and arouse their interest in photography. Clearly the impact of phones is stronger in China than in other parts of the world, because average phone prices due to the actions of local competitors are far below the price of digital cameras, but at the ame time are also below the average price of phones in other regions of the world. Clearly the area where sales are falling fastest is the 50-100 Euro price group, while everywhere in the world, the over-150 Euro price group is gaining importance. In addition to that, cameras which take changeable lenses are enjoying increased popularity. That represents huge potential for future sales of digital cameras and will lead to increased demand for higher-value models. In particular, very expensive lenses are stocked on a stand-alone basis in specialist imaging stores. But equally, it can be seen especially in China, that the consumers are willing to buy higher-value products, and so on average they spend 22% more for a digital camera. That can be seen very clearly in the trends of sales of compact system cameras and SLR cameras in the Chinese market.
This means that in Germany for instance 70% of all lenses for compact system cameras are sold in kit-form, while with SLR lenses, the equivalent figure is just under 50%.
The market share held by SLR cameras in China is 18%, compared with 10% in Japan and 12% globally (excluding North America).
That means that in China, one in every two RMB (Renminbi) spent on cameras is used to purchase an SLR.



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