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In terms of who participate in the research: 53% of the participants were marketers representing corporate brands (25%), consumer brands (30%) and other related industries (45%). Over 76% of respondents were key decision makers and influencers (CMOs, senior executives, VPs and directors) with annual marketing budgets ranging from under US$1M to over US$100M and whose key markets are North America (57%), Europe (19%) and APAC (11%). Thanks for providing the chart Drew…Anyway, I have learned a lot from this post…Great job! I definitely agree with the push on content creation as once a business gets their head around it, it is the most cost effective marketing there is. For an example: A previous client of ours (a drug and alcohol rehab) was convinced by us that doing a major content creation campaign and redirecting the bulk of their marketing dollars here was the best way forward, other then the fact that they would not see overnight results. The run up to get to 66 articles a month was several months as we had to find the correct writers to do the job in the manner we wanted. How ddi you manage the process of having that many outside writers create that volume of content? Well it took a couple of months of testing and vetting writers, but once they realized we are going to read every word they write and they would not be paid for junk content it was actually pretty easy. I think at one point we had 8 writers but they were weened down to just 3 that were producing quality.


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Their membership is made up of digital agencies and production companies throughout the world, on five continents in 24 countries.
The remaining 47% were creative service leaders from traditional agencies (23%), digital agencies (64%) and production companies (13%). I’m happy that blogging and copywriting took the 1st slot of the digital jobs of the future because I really love those.


It was only 2 or 3 articles a day and with the WordPress CMS we have on the site it was a pretty easy job to get the content online after it was approved. For that we pretty much used google keyword research then ordered several dozen books off of Amazon for the writers. The digital marketing training offered by our institute in Chennai will guide you to plan, manage and execute internet marketing campaigns that generates leads and sales to your business. All the writers were outsourced and only go paid for the article if it was worth publishing. You will learn how to use the digital tools and techniques effectively for a successful campaign. This article will help you with all the ideas to gain new clients online for your local business!



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