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Visitors are ready to buy, but your return policy will probably be one of your top pages this season. Send reminders through email and social media, as well as on the site itself, to outline important shipping deadlines. Dorothy Perkins are using that on their homepage offering special discount and when is it going to end. Customer service is going to be buzzing this holiday season and you want to be accessible, so be sure that you have enough support to handle all of the inquiries. Take a look at your top landing pages and check for links that don’t really serve a specific purpose or that might take away from the user staying on that page. Make sure that your most important information is at the top and be sure that your calls to action are powerful, your design is easy to use, and your path to conversion is clear and simple. Messaging about what you have left in stock, or “while supplies last” or “for a limited time” can push people toward conversion if they’re teetering on the edge.
An even better example is how Amazon uses a countdown timer for its recent Black Friday Deals.
Now one thing to remember is that adding these elements are not enough, you need to drive traffic to it and big retailers run PPC Advertisement with themed text ads to these landing pages to increase conversions. People often buy what they are told to buy, so design your promotions around giving specific actions and working with certain psychological triggers.
Conversion rate optimization is an ongoing science, so it’s important to work consistently on it in order to see the best results. The holidays is a great time to test, but be sure to do so in little ways as to not cause a conversion catastrophe. Disclosure: We work hard to offer you valuable and reliable information about all of the products and services that are mentioned in this website.
Regardless of what your business is selling or the conversion action you hope to instigate, it's helpful to get inspired by seeing what other great landing pages look like. We also love that, in addition to the "Apply Now" form, drivers can type their city and the number of hours they might drive for Lyft in a week to calculate how much they'd make.
The cool part about this landing page is that it can appeal to both of Muck Rack's audiences. The only thing we'd change about this landing page is that we'd remove the navigation bar at the top. For people who are coming to the homepage with the specific intent of creating an account, the form itself is front-and-center. The form itself is simple and only requires an email address, username, password, and a validation that you're not a robot to create an account. For visitors who need more information before creating an account, the landing page also offers a video below the fold that explains their concept and value by way of a real-life success story.
Those who need even more convincing can continue scrolling for additional testimonials and other forms of social proof. Just because this landing page example isn't flashy doesn't mean it isn't a great landing page.
The copy below the picture is equally great: It concisely explains exactly what customers can expect from their service.
Visitors to your website won't hand over their personal information without knowing what they're going to get in return. When parents fill out their teenager's name, email address, and mobile number, a link to download the Edupath app is sent directly to them.

If you're selling something complex, you might be tempted to try to explain all of your product's cool features and benefits on your landing pages. Almost half of mobile coupon users, or 44 percent, say they like to change brands often for the sake of variety, compared to just 30 percent of the general population, according to new data from GfK MRI. The findings suggest that marketers have an opportunity to attract new customers with a well-executed mobile coupon campaign.
Additionally, 60 percent of mobile coupon users say they will “gladly switch brands to use a coupon,” compared to 49 percent of all consumers.
Contextually relevant coupons are important to mobile users, according to the research, with 48 percent of users saying they like to receive mobile coupons based on their current location. By age, mobile coupon use when food shopping is reported by 42 percent of 18 to 34 year olds, the highest level among key age groups. The importance of location-based coupons on mobile is reinforced by research from Koupon Media, which found that 65 percent of convenience store shoppers who use mobile coupons redeem offers within five minutes, pointing to the need to target consumers who are nearby or in a store (see story). Review your policy to make sure that it’s up to date but see if you can make tweaks to the language to give it a more “feel good” tone so that customers feel confident making their purchase from you.
Shoppers want to know that they’ll have it in time for the holidays, so be firm about the cutoff times and implement messaging across all of your channels and your site to be sure that it’s clear.
Take note of peak days, times, or periods and plan out your offers and promotions accordingly. Roll out customer support channels on the site by using live chat and making your contact information prominent so that customers can easily contact you. Make the objective of the landing page clear and compelling, many retailers remove the left-hand navigation on product pages to increase the size of product image, reviews and call to action more prominent. After all, one of the key conversion factors is actually persuading your visitors to buy your product.
Now is not the time for a full redesign or anything (which we strongly advise against at this point in the season), but review your landing pages and make small changes to boost conversion e.g Adding red banner and changing the images gives a different feel altogether. If so, think about implementing a guest checkout or simpler checkout option during the holidays to reduce bounce rate and eliminate customer stress.
Reiterate throughout the entire sales process how much the customer is saving on an item while also creating a sense of urgency. Promotions like “Buy 10 for $10”, “Buy One Get One Free”, or “Buy X Brand Item, Get a Free Gift” work well during the holidays. However, as you move into the holidays, proceed with caution: make conversion tweaks that don’t fundamentally change the user experience or the site itself. The focus needs to be on making things as simple, fast, and efficient as possible for the shopper – while also upping your overall customer service prowess. In order to provide you with this free service, we use external affiliate links that may result in receiving a small commission when you choose to purchase said product.
Although their purpose is simple enough in theory, actually creating a successful landing page requires some detailed planning and creative testing. And because there's no one "right" way of doing a landing page, you'll want to check out examples from lots of different industries for different stages of the buying process. When visitors fill out that information and press "Calculate," they aren't taken to a new page. It is visually appealing and interactive, offers scannable yet descriptive headers about Muck Rack's services, and uses quotes from industry professionals as social proof.
The top of the page is split into two, featuring their two different services side by side. This page is clearly designed for two different types of visitors: those who are already familiar with their services and ready to get started, and those who are not really familiar with their services at all.

The page lists four reasons to get started -- all of which are easy to scan and understand.
The image above the fold is a computer screen displaying an HTML bracket with a blinking cursor -- a whimsical, clear visual to accompany the form on the right. Or, you can just use your Facebook or Google Plus login, shortening the conversion path even further. Again, this helps make the potentially intimidating world of coding more approachable for beginners.
Finally, we like that they included both customer testimonials and an email address at the bottom in case people have questions about customization. But complicated copy and crowded designs can be really overwhelming for your website visitors -- it might send them running the opposite direction. You are using an outdated browser, we recommend you upgrade your browser for a better and safer experience. The opportunity is not limited to bargain hunters, either, with 26 percent of adults in high-income households reporting that they use mobile coupons when shopping for food.
In comparison, only 36 percent of the general popular likes to receive location-based offers.
These consumers also display strong interest in switching brands for the sake of using a coupon – 53 percent said they would do – and receive location-based coupons –51 percent are interested in them. In comparison, just 31 percent of those between the ages 35 and 54 report using mobile coupons. If you are not tracking your data or your Google analytics is not set up properly on your store head over to our web analytics services to set up tracking code and conversion funnels properly.
You may want to shore up your customer service team with temp workers or a third party support to ensure that you have enough coverage. Now thank them for their purchase with a future use coupon, a similar item offer, or similar.
People who visited your site recently shouldn’t feel like they’re coming to a completely new site (plus, you don’t want to alienate your most loyal customers). We guarantee that the opinions on this page are our own and do not receive any payment for positive reviews. The headline is straightforward and the description of the ebook informs viewers of the specific value they will get by downloading their ebook. There is also a CTA below each of the four descriptions, so as soon as viewers feel they have enough information, they can click the CTA to get taken back up to the form at the top of the page without having to scroll.
It shows personality, reminding us there are real humans behind the website's and product's design, which brings us a little closer to the brand. On social media, host chats, answer questions promptly, and keep your reputation and response stellar – now is the time that it counts. Make it easier for them to do so. As per a survey, only 2 out of 10 retailers in US force registration before buying. In the same vein, you can also maximize their engagement at that point by prompting them to sign up for a newsletter or follow you on social media, which can improve your future conversion rates with that customer.
There is only one call-to-action -- "Download" -- that stands out on the page thanks to a bright green call-to-action button.

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