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Email marketing is one of the most effective and direct ways to connect with customers (or potential customers) and forge a sustained, engaging relationship. There are still effective methods for collecting email addresses, though, and if you can deliver worthwhile content to subscribers you’ll find it easier to sustain and grow your list. If you’re delivering killer content, as we covered in the last item, readers will be more inclined to share it with their friends.
If you have active social media accounts with solid followings, then you’re probably doing a good job of engaging users online with relevant info.
We can help you implement any of the strategies mentioned above, as well as developing and executing exceptional email campaigns.
Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Follow our mantra of sending the right message, to the right person, at the right time, with the right frequency as a framework for your email marketing strategy. This has always been true, and the approach is becoming all the more important in today’s mobile world.
People are growing increasingly protective of their personal information, and the extremely high volume of gimmicks, promotions and spam has understandably caused a lot of reluctance to share contact information.
If growing your email list is important, make it easy for visitors to your website to provide theirs.

There are plenty of creative and useful incentives that you can offer someone for providing their email address. In order for your email marketing campaigns to resonate, you need to give your subscribers insightful information that they can use. I often see restaurants including valuable coupons in newsletters, so that only recipients get access to the great deals. People are constantly checking emails on their mobile devices, so with the right approach and the right messaging, you can reach people in a meaningful way at any time. Exclusive and valuable content like a whitepaper or ebook are popular choices that have proven effective.
One smart tactic is showing people what they’ll be getting before they sign up, by offering a sample newsletter that you feel encapsulates all the most appealing aspects of your messaging. When developing content, focus on including stats, facts or insights that individuals in your target audience would be compelled to share with like-minded folks. Make it appropriate for your clientsThe design of your e-mail should reflect what your business is.
Statistics show that almost 70 percent of internet users consider email their preferred method for communicating with businesses. For best results, feature this on a page that is rich with quality content (such as your blog) so that people who are impressed with what they see can easily sign up to get more.

If you sell and ship products, you could also do something like offering free first-time shipping to those who sign up. JCPenny’s will include information for their customers that might be drastically different than what your message should be. Make it mobile ready With the rise of mobile device use, people are constantly checking their e-mail while on the go.
Stream Companies doesn’t just stick to the same old templates when making emails; Stream designs unique e-mails that work for your needs.
While there’s no ignoring the impact of social media on the marketplace, we can’t forget to consider one incredibly powerful medium: e-mails.You may be thinking to yourself, “Really? Email has nearly has nearly three times as many user accounts as Facebook and Twitter combined – 2.9 billion – and that was in 2012.

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