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Customer expectation We know these group of customer’s expectation, they want reliable, convenient, and fast service. The brand embodies the values that we believe in seamless transportation platform Which means we will serve riders reliable, inexpensive, and convenient riding service.
All these movie posters are selling a family entertainment experience but their promises are different.
EXAMPLE: HOSPITAL—PARKING SPACESThe gatekeeper may need to feel important, users need for their lives to be made easier, initiators may need to feel like the hero.
The product, price, distribution place OR how you get your product or service to the customer. ASK THE AUDIENCETHEY ARE IN THE BUSINESS OF DISTRIBUTIONTheir manufacturing customers get the benefits of Wal Mart’s superior distribution volume.

Marketing is an umbrella term for all activities associated with selling your product or service.
The Marketing Plan is your strategy for allocating resources (time and money) in order to achieve your objectives --a fair profit for supplying a good product or service. The manufacturer’s customers --- who are you and I when we shop at Wal Mart are fulfilling a desire to get that Dell lap top or box of Tide at a discounted prices. It includes market research, collateral or brochures, signage, marketing planning, defining markets, etc. If business is all about people and money and the art of persuading one to part with the other--then marketing is all about finding the right people to persuade. WHAT DOES THIS MEAN TO THEM?Implementing marketing tactics is critical to the growth of your business. If you operate a janitorial service for newly completed construction projects-- what you ultimately provide is a “final clean”.

Your business is operating in a competitive environment where customers are becoming increasingly demanding and your competitors more savvy. The way you market your company’s brand, products and services can mean the difference between you or your competitor getting the sale. You might really be selling an experience for the end user that includes dust free, fresh smell, germ free.

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