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As a small business marketer with my own entrepreneurial dreams, I’m a big fan of the show Shark Tank on ABC. For some reason, many small business owners still falsely believe that, in order to scale, they need the money to invest in a million-dollar TV commercial or put hundreds of thousands into radio and print ads to get the word out. Perhaps the fastest and most cost-effective way to reach your customers today is with email marketing software—especially when there are so many 100% FREE email marketing solutions available. While email marketing might seem like a passe marketing tactic of the ‘90s and 2000s, it has grown up quite a bit since those times. As such, email marketing software is no longer just a batch and blast system that allows marketers to push out their message to the masses: it has evolved to include advanced automation rules, integrations with blogs, mobile devices, and social media, allowing you to not only reach customers through their inbox, but also through the variety of other channels that they frequent in 2014. Founded in 2004, Benchmark focuses on simple email marketing and appeals to those with an eye for creative design thanks to its ability to customize email templates. While you can have unlimited contacts in your Free for Life plan, they have to come from your Benchmark subscriber sign-up form—not uploaded from your CRM or other sources. Reachmail was founded in 2001, and the company states that they strive to have the best, personal customer service in the industry. For an extra fee, they’ll scrub your email list to make sure your email deliverability rates don’t suffer due to bad addresses.
Free, custom email template designed by Reachmail’s design team is only available with a paid account. Despite built-in integrations with Google Analytics and WordPress, Reachmail doesn’t advertise any built-in integrations with CRM systems, meaning you have to rely on their API to create a sync with your customer relationship management software. MailChimp is perhaps the most widely-used email marketing system for small-businesses, and based on a recent email marketing survey we performed of 60 small business owners, it received rave reviews from its users.
Nice analytics—easy-to-read graph reports that show side-by-side comparisons of your email performance compared with past emails or others in your industry.
Some features excluded in free version, including: autoresponders, spam filter diagnostics, email client testing, delivery by time zone, and advanced social media monitoring.
VerticalResponse was founded in 2001, and the company currently has more than 1 million users.
Built-in integrations with many of the major CRMs, such as Salesforce, SugarCRM, ZohoCRM, Nimble and more. Unsubscribes from any Vertical Response emails are also opted-out from all of the Vertical Response users’ databases, so you might lose some subscribers through this system.
Elite Email targets small businesses, enterprise organizations, and nonprofits alike with their mass email marketing solution. You get unlimited emails and unlimited list segments, which allows for more targeted sending.
Mad Mimi is a popular solution for beginning email marketers because solutions really don’t come much simpler than this.
It’s a phenomenal system for email marketing newbies because it’s both easy to work with, and has excellent customer service.


Freshmail is not for marketers new to email marketing – mainly because it’s less of an email marketing system and more of a marketing automation system. Freshmail can generate barcodes to send in emails – which makes it ideal for retailers.
500 contacts is very easy to outgrow for a company that is ready to use marketing automation.
It comes with a built-in contact manager, which is ideal for companies that are too small for a CRM. Campayn can get pricey if you get on the paid version, as you have to pay to have more than 1 user, as well. Mailerlite is one of the cheapest email solutions around, and makes everything easy for first time email marketers.
Mailerlite really is a lite solution – so advanced marketers may find that it lacks many features they need.
They offer automated text messages as well – so you have two channels of marketing to your customers within SendInBlue. Katie is the Director of Marketing at Capterra - a free resource that helps businesses find the right software. Good thing done by your side, But according to my opinion we should use paid email marketing software rather than using free software because in paid email services we are free to do anything, but in free email marketing software there are limitation which bound us to do anything. MailChimp vs Constant Contact: Which Email Marketing Software Reigns Supreme for Small Businesses? Join our software expert blogging community, learn more about our editorial guidelines, and propose a topic you'd like to write about.
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With mobile access to Exchange, you can check your email, access your contacts, update your calendar and more, all from your mobile phone.
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We'll give you up to A?250 cashback if you sign up for Dotmailer through the Small Business Database Marketing website! TERMS & CONDITIONS - Applies to the Dotmailer Standard, Professional and Enterprise packages. The pre-existing solutions on this list have also been updated so their information is current. If you’re not familiar with the show, every week, small business owners and entrepreneurs get up in front of the “sharks” (i.e.
But thanks to the widespread reach of the internet and the amount of time consumers spend online these days, reaching your potential customers has never cost less.
In the past 5 years, customers across all industries have increasingly turned online to take control of the sales and marketing process. Its suite of web-based marketing tools includes ways to reach customers and prospects through email, social media, mobile, and more. But all of those extra features are a boon to marketers who need to stay cheap, yet have the skills to implement more advanced email campaigns.
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