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Great Resumes Fast is a professional resume writing and interview coaching firm that assists job seekers at every level secure interviews and job offers. WorkBloom's goal is to help job seekers find work and reach their highest aspirations, one step at a time. Christina Boyle on KODAK HIRES LAW FIRM FOR RESTRUCTURING ADVICE, IS THE END NEAR FOR THIS 131-YEAR OLD COMPANY, OR IS BANKRUPTCY NEXT? If you are the founder of a new startup or an existing business it's highly recommended that you develop a roadmap that will get you from where you are today to where you want to be tomorrow, six months from now, or a year or longer down the road. A marketing plan should be a formal written document, not recalled from memory or something scribbled on a napkin. Segmentation, Targeting and Positioning - This three stage process involves analysing which distinct customer groups exist and which segment the product best suits before implementing the communications strategy tailored for the chosen target group.
SOSTAC® - This acronym stands for Situation, Objectives, Strategy, Tactics, Actions and Control and is a very popular classic marketing planning framework for creating marketing plans. Ansoff's Growth Strategy Matrix - Ansoff’s Growth Strategy Matrix identifies alternative growth strategies by looking at present and potential products in current and future markets. For my money, the SOSTAC® marketing planning model is the model I use the most when developing marketing plans.
SOSTAC® is a marketing planning model, originally developed in the 1990s to help with marketing planning by PR Smith, who together with Dave Chaffey co-authored Emarketing Excellence. You can see it gives a logical order for tackling your plan (with iterations) and a great way to summarise the main elements of each.
SOSTAC® has become very popular since it’s simple, easy to remember and covers all the main issues which you need in a marketing plan or business plan.
Here are some tips on how to use SOSTAC® based on Chaffey's experience applying the model in companies and in academia.
Use SOSTAC® to review your process - Before looking at how you apply SOSTAC® at each step to create a marketing plan, use it to review your planning process and how you manage your marketing. Integrate the different elements of your SWOT Analysis -  Oftentimes in a plan or report there isn’t good flow relating sections.
Where Are You Today - You must know where you are today in order to develop a roadmap to where you want to be in the future. Know Your Strengths and Weaknesses - Take an inventory of your individual and management teams strengths and weaknesses. Organizations - Describe them by number of employees, sales, geographic location, and industry. SWOT Analysis - Identify your competitive strengths and weaknesses, business opportunities and potential threats. Management Team - List the key members of your present management team and very brief description of their business and industry experience and education. Milestones Accomplished - Elaborate on significant milestones that have accomplished to date. Your marketing strategies answer the big question:  HOW do you get from where you are today to where you want to be tomorrow?
Core Marketing Message - Your core marketing message is a short description of your business, products and services, employees, core values, business philosophy, mission and value proposition you bring to the customer relationship. Define Your Brand - Your brand isn’t just your corporate identity like your logo, tag line, motto or its visual associations such as unique design, colors or packaging, but the relationship you have with your customers.


Pricing Model - Describe the methodology you will use to set prices for your products and services.
Distribution Strategy - Describe the distribution channels you will utilize to get your product or service to your target market (e.g. Advertising and Promotions Strategy - Determine what media channels you will use to market and promote your products and services to your target market (e.g. Public Relations Strategy - Describe the methods you will utilize to inform, communicate and educate your public (e.g. Strategic Alliances - Describe the nature and type of third-party alliances you anticipated will be needed in order to compete effectively in the marketplace. Word-of-Mouth -  Describe how and the methods you will utilize to create word-of-mouth. Highly accomplished enterprising visionary combining outstanding sales & marketing talents with high caliber general management qualifications.
Created a responsive market-driven department increasing market share from 25% to 50% in 3 years. Established 5 new SKU's with the Target Corporation triggering $2.5 million in additional sales revenues.
Devised a "service team" approach for company's top 10 accounts creating a consultative sales process.
Reengineered product specifications in the water kettle category producing cost savings that led to  product expansion opportunities within existing accounts. Liaised with Customer Service Manager developing a QC reporting process across all categories.  Quality control scrutiny led to significant improvements of the Costco rice cooker and increased sales by 20%. Streamlined the sales presentation process through the creation of a "product development  database" providing sales managers with immediate access to product progress, features and pricing information. Conceived and implemented a sales strategy  targeting a niche market of clients with licensed  properties, which was adopted as the center of Teling's  international sales campaign. Established accounts with Elvis Presley  Enterprises, Marilyn Monroe Enterprises and Anna Kournikova.
Developed a six-month training program utilizing video tape for teacher performance training reviews. Gained hand-on experience in pre-press  production, project management, content writing and editing, layout and design and desktop publishing. This Director of Marketing resume sample portrays an MBA with international marketing experience in the medical and pharmaceutical industry. The headline opening style followed by the defining areas of expertise can be a very effective way to open a resume. The resume headline and points of interest are followed by an executive summary paragraph that highlights specific marketing experience in medical device, life science and consumer healthcare products.
As with a Marketing Director or other high-level executives, the professional experience section outlines the scope of work for each job position in a paragraph format followed by additional contributions or accomplishments.
Marketing Executive Resume ExampleExecutive Marketing Resume Sample for professional with experienced as Director of Business Development.
They create dynamic, best-in-class resumes and cover letters that consistently deliver results. This sample uses the Functional Resume Layout, as it deemphasizes the work history and employment dates and instead focuses more on the applicants skills.


SOSTAC is more comprehensive and borrows elements of several of the other popular marketing planning models.
The four growth strategies include: market penetration, market development, product development and diversification.
Include major new customers, revenues, no of unique visitors, downloads, new patents, major personnel additions and awards. Will you be using inside sales personnel, inbound or outbound sales personnel, outside sales personnel, manufacturer's representatives, independent salespeople or network marketing personnel. Results-oriented, decisive leader, with proven success in establishing a lasting presence in new markets, identifying growth opportunities, and initiating strong business alliances.
The example below provides a good reference for any professional in high level business development or marketing positions. This headline develops the focus of the individuala€™s experience and target position immediately. In a fashion similar to the headline section, this summary is followed by a set of very specific bullet points that define areas of specialized expertise.
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This format is good for someone with holes in their employment history, making a career change or someone new to the workforce.
Don't think in terms of what other organizations or individuals have done, but how you are going to get it done.
Researched and analyzed potential  markets, financial affairs, competitive bidding, and entire  project management.
Edited  engineering bids for infrastructure projects, semi-conductor plants, nuclear energy plants and high speed rail projects. Following, he provides his areas of emphasis that include product management, global market strategy and brand management.
A general experience area could be brand management whereas a specific experience area might be social media development or channel management.
What will make you unique are your accomplishments and contributions to each company you worked for. Perhaps you’re not so good at setting SMART objectives, or developing strategies to support them or the control stage of assessing how effective your strategies and tactics are and adjusting them?
Managed new business development and  strategic planning to maximize growth and profitability.
Much can be said about using this design for an executive because it provides such a powerful outline of skills and experience very efficiently only using the top third of the page. The candidate demonstrates how they implement marketing campaigns, increase market share, improved gross sales and increased profits.
Established growth plans for individual accounts and personally  managed account calls throughout the United States. Liaise with 25 factories in  China to oversee cost saving product adjustments, product  specifications, quality control and order fulfillment.



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