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Being proactive here at Flashissue, we’re always on the lookout for new ways to make email marketing more effective.
One promotional tactic that we have a lot of success with is how to use  landing pages for email marketing. Designing landing pages for email marketing can be done by creating a page with a specific marketing or sales goal in mind.
With the builder you can swap images, change text colors and fonts, change background colors and much more. Now you can send your email out to your opt-in mailing list to bolster your conversion rate on your landing page. A “conversion” is simply the point at which potential customer takes the leap of faith and starts to build a relationship with your company. It’s when potentials takes the wide stride to become customers which is the main point of your landing page.
We have had great success with our landing page for email marketing we created for our new Team Plans.
If you don’t believe us, why don’t you try designing landing page for email marketing yourself. Of course, if the landing page wants to do a few more things along the way, that’s fine with me, but these three maxims should form the cornerstone of any well-structured, well-defined landing page.
Landing pages give marketers an excellent opportunity to start a conversation with the consumer.
So, without any further ado, here are 20 of the best… and the worst… landing pages, I hope you can learn something from the critique.
Google Engage is a program to train and support for agencies in the use of Google products, with a focus on Adwords. Bullet Points – the bullet points that provide more information on the product details help to structure the text, making the page easier to scan and highlighting the important details. Typography – having a grey headline, but black text, makes the sub-headline recede into the page. Shopify provides its customers with the ability to create online shops, complete with cart and payment options. Positive language – Rather than providing lots of copy to ready through, Shopify has created five bullet points.
Clear CTA – the CTA is clearly positioned and concise – there are only three fields to complete, lowering barrier to entry and making it more likely that the user will complete sign-up. Supporting information – their supporting information is comprehensive, but delineated from the main sign-up area, so as not to cause confusion or draw the user away from the sign-up process. Social Media sharing – getting users to share a page they like is good practice, but you have to be careful how you do it.
Structure – the page contains a lot of information, and all of it is competing for the user’s attention. Remove navigation – the navigation at the top and bottom of the page is superfluous to requirements. Merging Part 1 and Part 2 – the link to sign-up for Part 2 is included at the bottom of the page as an afterthought. PaloAlto creates hardware firewalls and this landing page allows consumers to download the Gartner Magic Quadrant report for that industry segment. Clarity – the page is structured clearly, with good use of colour to separate the sections and indicate information hierarchy. Copy – the copy is clear about what the Gartner report says, but it focused on the company, not the user. Imperva provides data protection services for their customers, but this landing page tries its best to stop consumers from knowing it.
Nothing hidden – the only good thing about the Imperva landing page is that everything is simple and up-front. Supporting information – if you are offering information on a subject, you have to position yourself as an authority in that area. Mandatory and non-mandatory information – it’s not clear what the minimum requirements are when completing the form. Wix helps its users create Flash-based websites and Facebook pages easily through template solutions. Examples – the Wix service is based around templates, so by providing a series of examples, potential customers can see the quality of what to expect. Expanded examples – not all customers are the same, having a constantly refreshed set of examples, or the ability for the user to choose to see examples from different industries would help them to understand what the service could offer them. Better explanation of additional features – there are ‘tons’ of features, but only six listed. Repeated messaging – repeating the 25 songs message leaves the user in no doubt as to what they will receive. MP3 players – although users are fairly savvy, there’s a lot of people who equate iTunes with digital music.
LightCMS is a service that enables users to create online stores and manage the inventory behind them. Multiple Sign-up buttons – having buttons at the top and the bottom of the page means that the CTA is always available, whether the user reads all the supporting information or not. The supporting links next to the second CTA – Formstack have realized that if a user has read all the way to the bottom, they’re still in the process of making a decision (otherwise they would have clicked the first link).
The ability to rotate through the product features – landing pages don’t have to be long and unwieldy.
Auto-rotate – although the rotator is great, it’s static, and although the copy is great, there is more.
Social Media links – Unum have understood that the best place for a conversation with consumers isn’t necessarily the corporate website. Simple and structured – not everyone is going to know what multivariate testing is, so it breaks it down into three easy stages, without getting overly heavy on the copy. Sample content preview – Making more of the content of the whitepaper, by using imagery or sample copy, would help the users to gauge the usefulness and make the page more engaging.
Contrast: The action area used the design principle of encapsulation to make it really stand out. Trust factors: The customer logos provide a strong sense of endorsement which helps establish Ion as a thought leader.
Opt-out option – it takes guts to have the ‘No thanks’ button top right, it’s one of the first things the user sees. Branding – although it’s an American Airlines landing page, the focus is on the campaign identity, not the brand. Call to Action – although we’ve seen that landing pages aren’t all about collecting data, they do still have to be clear.
Adobe Business Catalyst allows users to create and deploy web forms with a full database backend. Clear pricing – the table of prices at the bottom makes sure that the user has all the information they need to make an informed choice. Good use of imagery to make sections distinct – Adobe has used three images to be representative of the copy in each section.


I love the examples, though sometimes I find it hard to apply the learnings to certain fields. Today’s post comes from one of my all-time growth marketing HEROES, Peep Laja of ConversionXL. Awhile back, I asked Peep to review a few landing pages for a few 500 companies who had volunteered for the critique from Batch 13. It’s tough to see problems on your own website (hard to call your own baby ugly), so here’s some outside feedback. I’m only focusing on the above the fold area as that’s the only bit most of your new visitors will ever see.
Just like someone who’s been fixing shoes for 10 years is way better able to assess what’s wrong with a broken shoe compared to a layperson, the same way an experienced conversion analyst is able to have better instant ideas on what’s wrong with a web page. Assess each page for clarity – is it perfectly clear and understandable what’s being offered and how it works? Understand context and evaluate page relevancy for visitors: does web page relate to what the visitor thought they were going to see? Understand buying phases and see if visitors are rushed into too big of a commitment too soon. In any case, if ~90% of the people are not watching the video, what are they missing out on?
The actual value proposition is conveyed on the right, but it’s very small and unimportant compared to the video, not easy to notice even.
The headline “Add amazing content overlays into your video embeds” suffers from poor clarity. Instead of the sign-up form, invite them to a tour page that shows examples and offers ample proof. Reminds me of 2001 when half the websites online started with “loading Flash.” Not the best user experience. After the site finally loads after too many seconds, the animations continue as you scroll down. The 800-pound gorilla in the room is a complete lack of clear, benefit-driven value proposition.
If these guys are measuring scroll depth (they should), they will most definitely see more and more people dropping off as they scroll deeper. No meaningful attempt is made to communicate what is this place, who it is for, what can they do with it and why should they do it. Instead of the stock photography, show a screenshot or three of your app – way better clarity, way more value. This is pretty good – starts with a statement that will resonate with people, and arouse curiosity.
Way down the page it’s revealed that it’s $200-$3000 – and whether that’s affordable or not depends on the target audience. Next obvious step in the customer journey is well laid out, but the call to action is too vague. Clarify what kind of art are we talking about here + address some of the key FAQs above the fold via bullet points (3 max). Show me proof that it works, and instead of pics of lipstick show me the product in use – like in a retail setting.
The value proposition is vague at best (“achieve more” hardly strikes an emotional chord with people), and the descriptive sub-header does not pack much punch either. Next in the visual hierarchy is the box with a call to action – “sign up for a free initial call with a coach”. The landing pages reviewed here suffer mostly from the same issues, and these are problems I see again and again. The point here isn’t to call out the few brave companies that volunteered for this review, but to show that EVERY BUSINESS can stand to improve conversions on their landing pages. Susan is part of the 500 Startups Distribution Team, specializing in content and email marketing. You can funnel your audience to the page through an email campaign or social media outreach.
Once you have downloaded your eBook template, you can edit the page to your liking using their page builder. This page took me just 8 minutes to set up and publish with the need for zero coding knowledge. So, you design your own personalized email to send to your subscribers to grab their attention. So, a conversion rate is the percentage of customers who landed on one of your landing page and decided to take an active part in your business’ online community. I’m not going to give you 20 landing pages that work – although some do – or 20 pages that don’t work – even though some of them do indeed ‘suck.’ No, I’m going to give you a mix of the good, the bad and the in between.
IBM’s landing page for its DB2 and Power System campaign suffers from a real lack of direction. Typography should be hierarchical, so that the eye can quickly pick out what elements of the page are most important. First, using white text on colours like yellow or green makes it very hard to read when the text size is smaller – this should be avoided. If these links distract users from the process of signing up, you’re damaging the effectiveness of your page. Simplifying the structure would help the user to understand what they should be reading and in what order.
If you have more than one thing to offer your user, make it easy for them to select all the ones they want as part of a single sign-up process. It appears the report will be immediately available when you click the button, but this is not the case. Although the simplicity of the form is helpful in some ways, there’s nothing here that tells us who Imperva are or what they do. Some companies will not want to give away information such as revenue, so make sure you let them know it’s not a deal-breaker for getting the report.
For long landing pages, where the top of the page disappears when you scroll, having multiple buttons is a must. To help them make that decision, they’ve added two additional links next to the second CTA. Formstack has placed their testimonials right next to the decision making point of the page to encourage sign-ups. By providing these controls they can cram a lot of information into a small space and get the user interacting and exploring the page.
It’s simple – there are only six pieces of information required to get across the essence of the service. There are some more great and possibly deal-clinching features hidden away, which could really do with being brought forward in some fashion, so I would test whether the three features shown are the ones in which the users show the most interest.
But I’ve got to say that this is one of the best financial services landing pages I’ve seen. In this case, a picture really is worth a thousand words, showing a user what’s on offer can be much more effective than talking about it.


It’s a different font from the rest of the page and the white on apricot just doesn’t work. First it tells you what you what the whitepaper is about, then it tells you what the benefit of optimizing your website is, and then finally it goes into detail. As a result, they really should know better; once again, landing page experts have let themselves down. Why should a consumer give you their details without knowing what they are getting return, it’s madness. By rotating different images from different sports (a baseball changing room or an American football changing room) the reaction from users may be different.
Using copy in this way hammers home the message of individuality, from the repeated ‘The Individual’ phrase to the quote. Unum gave the user two clear and differentiated choices; here there are five choices and it’s not clear if they are pages or videos. Now working in the pharmaceutical industry, he previously worked at Volume, one of the largest independent B2B digital marketing agencies in the UK. Sometimes it’s not appropriate as it can affect the stats of the pages being tested if lots of people visit just to check it out, rather than being real potential customers. Having a well designed, clean and organized landing page is very important as it can improve (or damage) your company’s credibility. That’s it what your article makes interessting, so we can see what is good and what is bad. While the size of the fold varies from device to device, fold is very much alive and matters a great deal. We evaluate a web page against a set of heuristics, and apply our field experience on top of it.
This is not just about the value proposition – it applies to all pages (pricing, featured, product pages etc).
This includes difficult and long processes, insufficient information, poor readability and UX, bad error validation, fears about privacy & security, any uncertainties and doubts, unanswered questions. You’ve shown people 2 vague sentences – and expect them to sign up for something that they don’t even understand yet. These are distractions that stop people from focusing on what really matters – is this place for them, and how can it help them?
No human being can understand “what” and “why” without scrolling down, and that’s a huge waste. They could be more specific about “art” – are we talking about $10 wall prints, hand-made sculptures or original paintings? You might be able to increase your lead quality by stating that up front, at least in your paid acquisition campaigns. Your landing page CTA should make it absolutely clear what happens when I click on it, and it should be low-commitment at this stage. The thing about FAQs is that there shouldn’t be a need for an FAQ section, and all the questions that will arise should be answered in context. The second line is crucial to communicate who this site is for, but nowhere is the WIIFM (what’s in it for me) mentioned. Eventually, I’ll add the ebook to my full website but in the meantime I want to give my current customers an exclusive preview. Select the section you want to edit and the builder will populate what portions of the page you can change. Because they’ve already made the effort to click on the advert, email link or QR code to get to your landing page, so they can be considered somewhat prequalified, or inclined toward your brand or product.
IBM has tried to introduce social media links, but by having all the icons in a pale grey, they are lost on the page and unlikely to be found. Phrases such as ‘Easy to use’, ‘Secure’ and ’20,000+ Store’ breed confidence in the user (as does the tick icon).
Some supporting information would be useful when making the decision to download the report. By allowing the user to ‘learn more’ and ‘see examples’, they’re effectively buying a second chance to persuade the user if they’re not sure about proceeding to sign up. By keeping them simple and personal (no corporates here), they feel more genuine and friendly.
I’d test a version with some indicative pricing information to see if it made users more confident in what they were entering into. As a result they have over 13,000 likes on their Facebook page, and the demographic information they get from that data will help them to target their follow up marketing.
Much better to allow the user to browse the available content, then ask them for their details at the point of transaction.
In this case there is also overlap in the styling of the tabs and buttons – styling page elements in a similar fashion leads the user to believe that they behave in the same way. Changing the image dependent on the location of the user might also help, as different sports are popular around the world.
The answer: some of them are videos, some are just the same page with a different image and copy and one of them is a different page.
The overt data collection approach used by Marketo really made me think twice about them – it appeared a little arrogant (imho). I am developing a social network platform for artists to share their creative content and build an audience.
Unstructured approach yields less value as you’re not really sure what you’re looking for, “stuff that’s bad for conversions” is way too generic. Heuristic analysis is always only the starting point for a proper data-driven investigation. First piece of text I see is “Try out the Storygami player” (which isn’t a link or button). Get in touch”) demonstrate them the value of your product, and show them how easy it is to implement it. They have a ton of templates to choose from and after some quick customization with a click of a button you can publish your page and start driving traffic to it. This is no longer a cold lead, so marketers shouldn’t let that opportunity get away from them.
By keeping them simple, they’re not distracting the user from the path they actually want them to take. In actual fact, the ‘Travel Options’ link is the actual CTA, taking the user to a booking page, but it really isn’t clear.
Storygami gives no reason to watch the video, no indication of how long the video is, so the metric might be even lower for them. I’d test a version with a clearer CTA that doesn’t look as if it was part of the bottom navigation.
I might be an executive in a large manufacturing organization, yet the coach has only SME experience.




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Comments to «Flash landing page examples templates»

  1. ZUZU writes:
    Doing this is as straightforward as Sun would've know back when I produced my first channel.
  2. AnGeL writes:
    Key improvement, but it really is really a boon you must program.
  3. JESSICA writes:
    Application required except a decrypter your video for interesting.
  4. BRIQADIR writes:
    Application (video recording/streaming, download-managers or PDF creators) that had bundled mini And.