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Welcome to my personal publishing platform, where I aim to provide tips and insights on digital media, marketing, communications, and the global impact of disruptive technology on individuals, organizations, and society.
Lately, my associates and I have been doing quite a bit of social network visualization research for clients, typically using raw social data and comprehensive, fee-based custom tools. To quickly see which discussions and hashtag communities they tend to participate in the most. Probably the best way to get a quick contextual idea of how a particular account engages on Twitter. To see the same information for the 1st and 2nd degree networks of the accounts identified above. This is a great discovery feature, that allow you to find accounts and communities you may not have come across using linear search alone. This entry was posted in Tips, Tools and tagged free monitoring tools, hashtagify, mentionmapp, network, Social Media, tools, twitter, visualization by Mike Kujawski.
Social Media is a fun and unpredictable family, but that makes the e-mail the old, reliable grandparent. E-mail continues to be the most target and most valuable channels, even when compared to new hot marketing trends, when used wisely. There are various email marketing services out there to choose from and plenty of reviews on each. MailChimp also offers paid plans as an ESP, but its free service has some pretty useful features too.
Sometimes, differences in conversion rates are so subtle that it’s hard to determine how long to run a test or when to give up and start over. RyanSolutions is really a resort and hotel marketing tool, but they happen to have an excellent link builder for social sharing across more than one network. Whether it is newsletter articles, deals, or whatever else, RyanSolutions helps you build out links with pre-populated text for sharing on social networks.
If you or your co-workers use Google Analytics to track site visits, it’s crucial to know where those visits are coming from. The Raven URL Builder helps you tag the links you use in your emails with custom variables to see how much traffic they’re driving compared with other channels promoting the same link.
Finding new marketing tools that make your life easier is the best — especially considering the amount of time you spend each day with your clients. That’s why we put together a list of 15 marketing tools, organized by category, to assist in your day-to-day marketing. Keeping your marketing ideas organized and keep focused with the following productivity tools. We all know how it goes – we are scrolling through social media, see an article we want to read, but can only skim through it because we have to be somewhere in 5 minutes. We could all use a productivity boost every once in a while, especially when it comes to getting our marketing-related tasks done. When it comes to jotting down marketing ideas, it’s easy to get overwhelmed and not know where to start. If you are consistently churning out blog posts, then chances are you have hit ‘creative title block’ on more than one occasion (we know we have!). This is one tool that we think is underutilized by many, mainly because it is so easy to use. You know you need to write a blog post, but sometimes it’s hard to come up with ideas for topics.
I’m sure you’ve heard it before — images are everything, especially if you want your content to get shared on social media.
If you’re anything like us, then you’re constantly checking your spelling and grammar when typing anything from an email, to social media post, to an email online. Forget getting distracted from completing the the blog post that should have been posted two days earlier, with FocusWriter. Studies have shown that if your website hasn’t loaded within 4 seconds, site visitors will leave.
Curious to know what position your website is ranking on Google for specific keywords, without manually searching and counting?
Tilt Marketing - Marketing Consultant for Design and AEC FirmsOne-stop marketing solutions for architectural, engineering and construction firms (Atlanta AEC industry) and Atlanta’s top residential remodelers, builders and interior designers. March 14, 2012 By Lori Tilt Leave a Comment These tips are for start-ups and small businesses. Enter the details including: name, email, phone number, location information, hours of operation, payment methods and any additional information. Next, select your business categories and sub categories and add the professional contact information.
The site says it takes a few days for the listing to appear, but it took almost three weeks to get my email cofirmation. If you want to add your business, here is a link to Yahoo Local where you may compare the plans and sign up for your listing.
If you found this article helpful, please be sure to come back to read my entire series on Free Marketing Tools and also review my series on Marketing Mistakes to Avoid and How to Fix Them!
Dropbox is a free cloud storage service that can be used to back up all of your business files directly to the cloud. Making sure you know what’s going on when your customers and prospect visit your website is an absolute must. If you’re reading you’re probably after the legal bit – sorry but this jargon is a necessary evil. All images, content and assets are property of Matchbox Marketing and their associated partners. If you're interested in that kind of thing - our cookie and privacy policy can be found here. Marketing plans should revolve around setting and tracking specific goals and objectives for your business.

To get started with the marketing goal tracking template, be sure that you take some time to really think through key goals and objectives for your business and your annual marketing efforts. A marketing objective is defined as a mission or purpose for a marketing plan or component of a marketing plan. The layout is a guide that can be flexible for your business and marketing plan categories throughout the year… such as website, branding, advertising, lead generation, social media and more.
With over 20 years of integrated marketing experience, Diane is author of the award-winning book PR Tools to Toot Your Own Horn. In a world of micro-moment marketing, customers and prospects are seeking more bite-size content to consume.
I have a particular interest in how this space affects the public and not-for-profit sectors. While these are great for deep analysis and strategic planning, sometimes a simple free tool can do the trick if all you are looking for is quick high-level insights. A lot of e-mail marketers stumble in the field, so that's why you need to know where you can find all the help you need to prosper. With the help of Scope, not only can you review and share desktop and mobile previews of your own emails, but you can also take an email in your inbox and use the Code Inspector tool to look behind the scenes and see how they managed pull it off. This tool allows you to plug in key words or phrases you’re considering for a subject line and see how well they performed for other users. With this tool, you simply enter the current rates, desired improvement, number of variations, and daily sends, and it will tell you how long to run a test before throwing it aside. Knowing the sources not only helps you determine where to focus your marketing efforts, but it also helps prove that you know what you're doing.
Each tool on our list is easy to use, free (gotta love that!), and created to make your life easier. With Pocket, you can save any online article, video, (or anything, really) for future enjoyment. You may scribble your ideas down on random scraps of paper, in your iPhone notes, or even on a designated document on your computer. With BuzzSumo, you can see what the best “performing” content (basically the content that is shared the most), based on topic, URL, or author.
Google AutoComplete is just that — as you type into the Google search box, you can see search predictions that are similar to the search term you are typing.
You sit at your desk staring at the blank screen or blank page waiting for inspiration to strike, but it just never seems to come. If you’re using social media, or have attempted to use social media in the past to market your practice, then you’ve likely felt overwhelmed with posting to several different channels, all while figuring out what the heck to post. This tool creates a distraction-free writing environment to ensure you can get your writing done quicker.
Since you definitely don’t want people to leave your site, you can test the speed and performance with GTmetrix. Whenever software and functional tool purchases are required it should always be done if there is a good business justification and a tangible positive impact to your bottom line as a result.
This is easily the most useful tool available free for small businesses as you not only allow yourself an extra level of data security by storing files within the cloud, but you can also share Dropbox files with other users allowing you to effectively harness remote working. Google Analytics (GA) provides a single point of information for accurate reporting on your website’s performance.
Hootsuite gives you the opportunity to manage all of your social media accounts such as Facebook, Twitter, LinkedIn, Google+ and many more, from a single dashboard.
Survey monkey can help you simply create rich surveys in moments, which drive your market research. All you need to do is set up a free AdWords account and then input your website, to find out what your targeted users are searching for.
We’re currently looking into new ways of reaching out and sending our own newsletter to our subscribers.
Establishing measurable goals – along with specific marketing strategies and tactics to achieve them – will ensure that your business stays on track throughout the year.
Designed to be a high-level tracking worksheet, the template can be used in conjunction with a full detailed annual marketing plan or annual marketing calendar.
Business and marketing goals and objectives should be interrelated and become the foundation for strategies and tactics used in your marketing plan.
Our Advertising Media Plan Template Package includes an advertising cost analysis worksheet, advertising media calendar and more for small businesses to plan their online and print advertising without the need of an expensive media planner! Diane also serves as the marketing director for SureShade, a growing small business that has become the new standard for shade on boats, and runs Marine Marketing Tools, a site that bridges her passion for boating and small business marketing.
They are looking for information that is quick, understandable and easy to act upon if desired. This would be useful if one of your broader organizational goals is to build bridges in your community. ExactTarget, Vertical Response, Marketo, and Silverpop (just to name a few examples) are all powerful paid platforms.
Subject Line Checker allows you to see exactly how the subject will appear to different users so you can know your limits.
But when you need to dig into the code to find errors or make subtle tweaks, the what-you-see-is-what-you-get editors available with most major ESPs can be difficult to use. The in-browser app allows you to organize your saved articles by category (called “tags”) for easy navigation, and can be accessed later on your desktop or mobile device. During their free 30 day trial, you can personalize the type of music to match your cognitive type and mood, and track your productivity to determine which type of music and energy level settings keep you the most focused. But when it comes to actually working with the ideas, having them scattered all over the place makes it tough to know where to start.

With the free version, you can gather quite a bit of information on what people want to read and share.
This allows you to see what popular searches occur that are related to the topic you are searching for. This Google Chrome extension (basically an app for your browser) checks spelling, grammar, and style on any page you visit. Enter a chunk of text or your page URL into the tool, and you will get detailed information on the content’s clarity, grade level, reading ease, and more.
Paste part, or all, of a blog post into the app and it will highlight hard-to-read sentences, overused adverbs, and more. Enter your URL, and the tool will grade your website’s performance and provide you with actionable recommendations to fix any issues.
With the free version, you can track up to 10 keywords, see your ranking changes on a daily, weekly, or monthly basis, and get notifications sent to your inbox. So what happens if you need some extra help when it comes to the tools which help your business operate in the first place but don’t have the cash free to pay out upfront?
To top it off we use the system to store back ups for our high resolution files and transfer them to journalists this way, rather than mailing them the huge files directly. From gathering data on user habits, to search engine traffic and a multitude of different customisation options when it comes to reporting, you cannot go wrong by installing GA codes onto your webpages. With scheduled posting and reporting functionality available too Hootsuite is an incredibly powerful tool.
What’s better is that you can use it to gather up to 100 responses per survey as well as analysing the data for free. There are a huge variety of different segmentation options, allowing you to research the most effective keywords for your website content and advertisements. I will add you to our mailing list and make sure you get a copy once we’re ready to go.
They include marketing automation tools, customizable email templates, list building features, and more to help you get the most out of your email program, and even marry it with other aspects of your overall marketing strategy.
Just enter the data from your current test, and you’ll get color-coded charts explaining the changes and significance.
We talk about our own products every day, so we understand the terminology more than the average user or customer ever will. Workflowy is a tool that Becky swears by, and uses to keep her thoughts, ideas, and day-to-day life in one place and organized.
The tool even segments the title ideas into different categories, like lists, best, how to, questions, and even allows you to download all the titles into a PDF. This is another great place to find ideas for blog posts, and to see what your competitors are writing about! You simply input three different nouns into the tool, and the Topic Generator gives you five different topic ideas. It’s a browser-based tool that brings sophisticated design abilities to everyone, and it’s easy to use. That means no more spelling errors in your Facebook posts, or grammar mistakes in your blog posts! Well we’ve gone out and found what we think are the top 5 best free marketing tools for small businesses.
This saves a huge amount of administration time as everything is accessible whenever we need it.
We use GA every single day and the amount of useful information it provides us and our clients means that it has become integral to the way we do business. It can also become the difference between your social media becoming an effective marketing channel and just being a waste of your time. We’ve used Survey Monkey extensively and have found it be a hugely useful tool when it comes to measuring user engagement whilst getting closer to your audience. This will not only increase the impact of any AdWords PPC campaigns you have but increase the relevance of your website’s content in regards to what users are actually searching for. A marketing goal is typically met with a simple yes or no (attached to a quantitative measurement).
Not all of the generated suggestions will be perfect, or even usable, but you can adjust them slightly to make them work for you. Canva provides pre-sized social media templates, designer templates to give you inspiration and a jumping off point, icons, shapes, and many free images.
It really does everything you need when it comes to making basic surveys and reporting on the findings. Whilst we would recommend you use the premium version as some of the features like using your own branding are really useful, the free version is a great place to start. A lot of people spin out because they have so many ideas, and they are worried about forgetting something. Just one click allows you fill your templates, and then you can drag and drop items to make them even better. Canva allows you to save and download your images, and makes it easy to duplicate the templates you have created to make sure your branding stays consistent.

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