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Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. This Go-To-Market Strategic framework was developed as a result of a $20k consulting assignment to develop a structured methodology for determining the best path to market for a new innovation.
Slides David Shoenberger recently used in his discussion w/ mentees of The Product Mentor. A If you want to build a big nest egg for retirement, it's hard to beat the stock market as a wealth-building tool. Watch the presentation to the end as there is now an embedded video overview of the methodology. In my experience, once you create a (good) GoToMarket strategy you absolutely need to constantly adapt based on new information from the market. I like slide 20 which highlights the difference as many presentations you see on this topic mix-up GTM strategy with marketing strategy.
Investing in the market isn't a guaranteed way to make money, though: If you aren't smart about it, you can lose all of your money in it a€” or even more than that!Here are three ways to lose money in the market. The needs of your clients evolve constantly and your competitors are always coming up with something new so you must constantly adapt. This is 100% false.For one thing, it'sA impossibleA to know what a stock is going to do over the next few minutes, hours, or days.


A strategy is as good as the results from its execution and strategy without execution is no different than daydreaming.
Even if the charts look great to you, any one of many possible events could occur and cause you to lose money.
Companies can gain an unfair advantage if they manage to constantly optimize their GTM strategy and perfect its execution. Bear in mind, too, that Wall Street professionals have trading systems that can react to patterns and movements in stocks much faster than you can.Still, let's assume for a second that you're pretty good at trading, and that your trades don't lose money.
I think technology can help a lot in aligning your GTM organization by providing key intelligence in real time.
You still need to overcome the cost of the commissions tied to your frequent trading, which can add up quicker than you may think.Let's say that you complete 20 round-trip trades each day, and that your brokerage charges $10 to buy or sell a stock This means that you are paying $400 per day in commissions alone, which translates to $100,000 over the approximately 250 trading days each year. Options are just an investing tool and they're only as dangerous as the person using them chooses to make them. My bullish options position on the company magnified my losses, but because I kept my overall exposure to this position small when compared to the rest of my portfolio I was easily able to survive the (hopefully temporary) storm. To short the stock, you would have your broker borrow some shares from someone else's account and then sell them. The idea is that later, when the shares have fallen, you can buy them on the open market for less and replace them.


Thus, you've still profited from the "buy low, sell high" principle, but have just reversed the order, first selling high and then buying low. And itA isA a way that some successful investors make money.That said, it's often best to just steer clear of shorting stocks a€” because they won't always fall in value as you expect. If you're short a $50 stock, though, and it triples in value, you will be having to replace it at some point for much more than the $50 you pocketed when you shorted it. But a handful of little-known a€?Social Security secretsa€? could help ensure a boost in your retirement income.
In fact, one MarketWatch reporter argues that if more Americans knew about this, the government would have to shell out an extra $10 billion annually.
We Fools may not all hold the same opinions, but we all believe thatA considering a diverse range of insightsA makes us better investors. The Motley Fool has aA disclosure policy.The Motley Fool is a USA TODAY content partner offering financial news, analysis and commentary designed to help people take control of their financial lives.



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