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Many companies just starting out in the world of digital marketing are hesitant to take the plunge and advertise on google ads. Many digital marketing campaigns, such as email and social media campaigns, produce results that are difficult to gauge in terms of their effectiveness.
Anyone who has ever dabbled in SEO marketing will tell you that it takes significant amounts of time for your efforts to pay off in the form of improved rankings. Despite what some people think, you don’t have to be a marketing whizz to get great results from Google AdWords.
Essentially, all you need to do is create campaigns around keywords relevant to your business and see which once deliver results.
What kind of a chance do you stand against your competitors if they are able to reach the first page of Google’s search results whenever they like? If you’re running a business, it’s likely you’ll have a website that could use more traffic and qualified leads.
One of the easiest and most efficient ways to drive potential customers to your site, to peruse your products or services, is through PPC or pay-per-click search engine marketing. While many business owners and marketers have focused a lot of their advertising budgets setting up PPC advertising campaigns on Google AdWords, more and more are realizing the benefits of allocating budget towards Microsoft’s Bing and our advertising platform Bing Ads. You take your existing AdWords campaigns and upload them to Bing Ads, making the process simple and frictionless. We believe in transparency so recently we launched the Bing Ads Marketplace Trends site that utilizes a variety of visualization tools that help marketers plan better campaigns by having industry, device, location and scheduling data at their fingertips. For years, advertisers have been telling us they get a better return on their investment for their ad spend on Bing Ads. You can work with large lists of up to 200,000 keywords, perform integrated research on keyword and bid estimates, and find keyword-specific metrics such as clicks, impressions, position, click-through rate and cost per click. We have Bing Ads teams around the world and in the community helping marketers understand how to get better at search marketing globally in places like Canada, Europe and LATAM. Our interface has been updated to include more features and increase efficiency as we realize your time is precious.
As with regular search campaigns, product ads are easy to import directly from existing Google Shopping Campaigns and give you better control and share of voice and item level reporting.
Bing Ads allows you to take advantage of Universal Event Tracking, a powerful campaign measurement solution that helps you get enhanced insights into how customers are behaving on your site. With a new homepage picture every day, Bing is easy on the eyes as well as a driver of qualified customers to your site.

So, whether you’re new to PPC or you’ve not given Bing Ads a whirl in a while, we hope many of these 15 reasons will pique your interest enough to visit Bing Ads and see what new business and greater ROI you can enjoy in the run up to the holidays! We optimize the Client's web site adding keyword loaded alternative text and meta statements, and optimizing the body copy to include appropriate keywords.
You can select any combination of locations to target with your campaign, including countries, territories, regions, cities and custom areas. SM Technologies is a Global IT Consulting & Solutions Company that has been providing high value-added business solutions to enterprises of all sizes. Be extremely wary of sellers who do not want to use the messaging centre, or meet in person. If this image violates your copyright, please contact us and we will get back to you as soon as we receive your feedback. In my own experience, Doug, the owner of Westway, was very helpful, and the reply was quick. Some who have used it claim that to advertise on Google is a waste of money that delivers unremarkable results, while others, including Just Perfect as an AdWords marketing company, believe that the AdWords program is effective and can work for pretty much any company that is hoping to increase their web traffic. While platforms such as Facebook and Mail Chimp are constantly increasing the accuracy and variety of their measurement metrics, nobody can hold a candle to Google AdWords in telling you exactly what actions caused what results. In general, producing more results requires more work, but this is not the case with Google AdWords. This is due to the fact that Google takes time to index and rank sites, sometimes several weeks or even months. SEO requires knowledge, experience and lots of time to product results, while PPC is incredibly simple to use.
Running test campaigns is easy and allows you to adjust your ads to get the best possible results for your money. We put this down to the quality of our network and the fact Bing searchers earn more and therefore, have more disposable income. That’s why we created Bing Ads Intelligence which you can download for free to help advertisers with keyword research. We regularly share industry vertical-focused insights on our SlideShare channel to support marketers in making the best decisions for their campaigns. If you’ve not dropped by Bing Ads in a while, you’ll be pleasantly surprised how much it’s improved. Bing is baked into the Windows 10 desktop experience and your digital assistant, Cortana, is powered by Bing as well.

Bing is the default search engine on all PCs and Cortana, powered by Bing, will be available as an app for Android and iPhone soon.
It is worth the try especially if you want to test some ads before you take on bigger platforms. By creating a free business listing with Google Places, you can help them find your business more easily.
For example, if you want to reach English-speaking users in select locations, you could target specific regions within the United States and a few large English-speaking cities in Europe.
It is not owned by me nor do I have copyright, but what makes a good shot even more popular than letting everyone see it ?!
When you advertise on Google, you not only have a wealth of important information about your campaigns at your fingertips, you also have unprecedented power to act on those metrics and adjust your campaigns for even greater success. It allows you to scale up a particularly successful campaign with little more than a few clicks. Google AdWords marketing, on the other hand, is immediate and begins providing results from Day 1. If you need even more of a reason to start advertising with Google, do a simple search of some keywords related to your business and see what comes up. It’s safe to say Bing is pretty much everywhere bringing you customers regardless of what device or operating system they are on. Also, fewer advertisers are on Bing so the CPCs are lower for traffic that is effectively the same quality.
Adding a tag to your Google Places listing allows you to highlight info that you want your customers to see. It’s as simple as duplicating your existing campaign and upping your budget, and suddenly your ad is generating 10 times as much traffic with hardly any work at all involved. Think about how many potential leads you could lose out on simply because you’re not as visible as your competition. Don’t miss out on the potential business among those using search engines other than Google!

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