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Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on stories and more. Google released a mobile feature Thursday that allows advertisers to add a clickable local phone number to mobile paid search ads. The phone number in the ad enables consumers to initiate a call to the business immediately, similar to the way the person might click through to the company's Web site.
Paul Feng, Google group product manager for Mobile Ads, says Google ran a test with a handful of advertisers for several months. Paid-search ads will become a more important tool as companies attempt to gain space on the mobile screen. Internal data from Google suggests that consumers with iPhones search 50 times more than those with prior-generation phones. The two-step process to show a click-to-call business phone number in ads on mobile devices with full Internet browsers requires AdWords advertisers to set up a local extension to add a business phone number and check that you chose to show the ad.
Google will charge the same for click-to-call ads as the cost for a click to visit the business's Web site, according to Feng.


Were this to be a non-Google article, it would have been pointed out that this technology already existed in the marketplace. Until Facebook started offering their mobile app ads, new programmers and developers had a hard time getting their applications noticed among the thousands of new applications that are always being added to the App Store and Google Play. With Google’s extensive AdWords network, they will likely be able to reach even more people and attract more app creators than Facebook has been able to.
In order to create one of these ads, you will need to have an AdWords account and then follow the instructions below. Seth has been a journalist for the past five years, covering technology-related topics with a strong personal interest in privacy issues.
The phone number appears as an additional line of text in the mobile paid-search ad at either the bottom or top of the search query page.
AdWords recently added a feature that allows advertisers to specify the type of phone to run the paid-search ad. Online Media Daily first heard about the tests, to insert phone numbers and coupons in mobile ads, last week.


Search traffic continues to climb, and more people have begun to adopt smartphones that allow them to browse the Web easily.
Tapscape is also a leading reviewer of the latest in apps for both iOS and Android devices, with over 2000 apps reviewed to date.
If your campaigns are already set up this way, the phone numbers will display automatically. Feng suggests the uptick -- driven by smartphones, such as Motorola's Droid, Apple's iPhone and Google's Nexus One -- should increase.



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