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NEW YORK — Retailers can expect sales gains this holiday season comparable to a year ago as the economy improves at a gradual but steady pace, financial services firm Deloitte LLP said here Monday. Alison Paul, vice president of Deloitte and its retail and distribution sector leader, said brick-and-mortar stores will still be a core element of holiday shopping, “and retailers leading the way this season will be those that effectively bring together their pricing, promotions, merchandise and inventory management across both their physical and digital storefronts. Ultimate Guide to Sleeping During Pregnancy , Learn about why sleep is important and cause of bad sleep. If you are looking to use social media to increase your holiday sales this year, Pinterest is a great place to start. Pinterest users approach the site with more of a shopping mentality than on other social sites. While you may use other networks — like Facebook or Twitter — strictly for engagement purposes, on Pinterest you’re able to connect with consumers at a unique stage of the buying process: the looking and browsing stage.
In fact, 47 percent of US online shoppers say they bought something as a direct result of a Pinterest recommendation. By creating the right Pinterest strategy, you’ll be able to reach holiday shoppers at time when they are looking for the perfect gift and ready to buy. One of the best ways to use Pinterest to reach holiday shoppers is to create boards with unique gift ideas.
Creating boards with gift ideas will draw attention to your product and services, while also making it easier for your customers to pick out gifts. To get started, you’ll need to think about the specific people your customers may be shopping for. Depending on your business, your customers may be shopping for parents, children, friends, co-workers, teachers, etc. It can be helpful to think about some of the unique characteristics people might be considering when searching for gift ideas. Location: People may be shopping for someone who lives far away that they aren’t able to see during the holidays.
You’ll also want to think about the specific challenges they might be facing, and how you can simplify their holiday shopping experience.
With all these details in mind, you can create fun and engaging ideas for your holiday boards. Once you have a list of ideas for your holiday boards, you can set up some of your favorites right away.
The more work you put into your holiday Pinterest boards now, the less time you’ll have to spend pinning when the peak holiday season finally arrives. As you create your Pinterest holiday boards, remember that many of the people who interact with your content on Pinterest will be ready to buy. As you start to build your holiday boards on Pinterest, there are simple steps you can take to maximize your holiday marketing results. Adding a Pin It button to your site will allow your website visitors to easily pin and save your products to their own Pinterest boards.


Maintaining your business’s Pinterest channel is important but it’s not the only place engagement wih your brand will originate. There’s a good chance people might already be pinning things from your website without you even knowing!
Product Pins are a type of Rich Pins that you can set up, which will automatically add important information like real-time pricing, availability, and details on where to buy a gift. Earlier this year, Pinterest also introduced a Gifts feed to make shopping on Pinterest even easier.
If you’re already using email marketing, you know that finding new and creative ways to promote your products can be a challenge. By linking to your Pinterest gift idea boards in an email, you can increase engagement by encouraging customers to pin their favorites.
Rather than linking to Pinterest from your website or blog, embedding a board with the Pinterest widget builder allows users to engage with your Pinterest content right from your website. Pinterest makes it easy to share your content and extend your reach across other social networks.
Take advantage of any extra foot traffic from Pinterest this holiday season by merging your customers pinning activity with their in-store experience. Even if your store visitors haven’t engaged with you on Pinterest, calling out popular items will instantly draw attention to that potential gift and may help undecided buyers make a decision or motivate them to check out you Pinterest channel. Get hands-on help with Constant Contact, tailored specifically for your organization's needs. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.
Clipping is a handy way to collect and organize the most important slides from a presentation. Cyber Monday reigns supreme as the biggest online shopping day of the year with expected record sales of $3 billion, followed by Black Friday at $2.7 billion. Even with their turkey comas in full effect, shoppers will be picking up their smartphones to shop on Thanksgiving Day (likely from under the dinner table or in front of the TV) to take advantage of lowest prices of the season, reaping an average discount of 27 percent.
This forecast is based on an analysis of select, anonymous and aggregated data from 4,500 companies that use Adobe Marketing Cloud.
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It also forecasts an increase of 12.5% to 13% in non-store sales, primarily from online purchases. Pinterest makes it easy to create boards with gift ideas for all of these different audiences, helping to save your customers time and generate sales for your business. Make sure your board enables these potential customers to take action, whether it’s clicking through to your website or directions on how to shop with you.


One of the best parts of Product Pins is that when someone pins or repins the item from your website, they will receive an email notification if the item goes on sale. Only Product Pins will appear in this feed, so it’s important to set these pins up in time for the holidays. Promoting your Pinterest boards through email allows you to showcase your products without having to fit all of the details and pricing information into one message.
You can also look for opportunities to segment your email list, and send targeted emails promoting your boards to all of the different audiences you want to reach. You can use Pinterest Analytics to determine your business’s most popular pins or simply scan your boards for pins that have high engagement.
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Adobe Digital Index released its annual online holiday shopping predictions today forecasting online sales will surge to a record $83 Billion, an increase of 11 percent over last year. Thanksgiving is the fastest growing shopping day for the second consecutive year, with mobile driving 51 percent of purchases. ADI predicts a full 76 percent of holiday sales will go to one percent of the product SKUs.
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In fact 20-40% of yearly sales for small-mid sized retailers take place in the last 2 months of the year. You can share a link to a board on Facebook, or schedule tweets with information about your different collections of gift ideas. It’s no surprise that electronics top the list of those items at 60 percent, followed by gift cards at 10 percent.
With this in mind, retailers need to get on the top of their game to direct our hard earned dollars to their stores.
In fact, 1 in 5 consumers dis all their Christmas shopping online in 2013 and 44% of consumers plan to shop on a tablet this holiday season. So as we get ready to buy our friends and family presents for the holiday season, retailers will be in fierce competition to make this year another record sales year. This infographic shows a ton of stats and figures related to shopping and the holiday period.



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