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Your Strategic Marketing Plan is an integral part of your overall business plan, and we can help you pull all of the elements together. Based upon years of working with technology companies who were at various stages of strategic planning, Aistrup Consulting developed our own flexible process to help customers define and develop compelling, actionable marketing plans. We don’t need to re-invent the wheel every time we take on a project—if all you need is a “tune up” on your old plan, we’ll start from there. We write your plans to meet the specific needs of your audience, whether it’s investors, lenders, Board members or your own management.
Take the first step toward making that commitment, and call us today to help you develop an actionable Marketing Plan. Conducted a product line optimization to identify low margin products and refocus business development on high profit segments. Developed and wrote funding documentation for clients seeking financing and government grants, resulting in over $20 million of SBIR funding and successful private and public financing rounds. Trained Marketing and Sales of a Fortune 50 technology firm in Best Practices including strategy and value proposition development, market analyses, competitive intelligence, product life cycle modeling, pricing strategies and product launches. Clarified the value proposition for a disposable medical device, established a new brand identity and ultimately positioned the product as the new industry standard within two years. Conceived and led strategy development for more than 20 early stage technology companies, resulting in first commercial sales, industry awards such as “Startup of the Year” and funding from SBIR, private and public sources. Strengthened product pricing strategies for management of a renewable energy technology firm, validated with in-depth analysis of competitor financials, distribution, production capabilities, new products and SWOT analyses.
Established an aggressive IP licensing program for a biotech company resulting in the company’s first multi-million dollar license agreement with a Fortune 100 medical device company. Licensing and royalty revenues increased from zero to over $50M in 5 years, propelling the company to #20 on Fortune Small Business Fastest Growing 200 List. Managed and negotiated Intellectual Property licenses and agreements with global technology developers in the Printed Electronics industry resulting in two publicly announced agreements.
Qualified prospective licensing targets for medical diagnostic technologies, initiated discussions and negotiated terms leading to 3 executed agreements.
Promotion plays a role in the perception the possible target audience may have about your service.
Services marketing is that elusive concept which stays incomplete without a thorough understanding of 7 Ps. Also did you read our article on the The 4 P’s of Marketing – The Marketing Mix strategies? When looking for an internet marketing and advertising company, you will find that you have many to choose from. I really want to know what you think of this site, this page, and to hear your tips or suggestions about it.So please share your story or simply add a Comment in the comment box.If you feel that the information on this page has been useful to you please give it a Like or share it with your friends - thanks!!"You are a life Saver!! 8 Best Plant-Based Sources of Protein Apr 17, 16 01:05 AMProtein makes up the the building blocks of the body and is necessary for good health. Mindfulness Can Teach You How to Have More Compassion Apr 11, 16 12:10 PMCompassion means to have sympathy for other people and yourself.
How to Use Mindfulness to Better Your Business Relationships Apr 11, 16 12:09 PMMindfulness can help you improve or enrich your business relationships. According to Apple’s official statistics, over 400 apps are downloaded every second from App Store. Quick ContactIf you have any queries regarding our packages & services, please feel free to contact us. Our program isn’t “canned”—instead, we customize how we work with you based on your unique needs and budget.


Who would want to travel 10 miles to have a regular dinner, even if that is priced very competitively and has a super quality? Services being intangible, processes become all the more crucial to ensure standards are met with. These form the critical success factors for any service as evaluated by a possible customer. Our authors are educators from top QS ranked universities and practitioners from multinational enterprises. This means that over 34 million apps are downloaded every single day, grossing up to $100 million. Press releases are useful for driving traffic to your website, or for directing users to your App Store page. Services can range from financial services provided by the banks, technology services provided by the IT company, food and ambiance as a service provided by restaurants or even a blog where an author provides a service (information presentation, interesting reading etc) to his audience. The attributes of the product, vis-a-vis the attributes offered by competing products and substitutes, are important in estimating the competitive scenario for the marketing strategy formulation. Promotion leads to service (brand) recognition and further establishes a proxy to evaluate quality of services based by potential customers. Process mapping ensures that your service is perceived as being dependable by your target segment. Marketing is basically the whole approach you take to sell your product or service, while advertising is just one part of the marketing pie. Close to 50bn apps that have been downloaded, and the figure is set to soar in the coming years.
Statistics show that of Twitter’s 1 billion users, over 50% follow brands, companies and products. Therefore, you need to write periodic press releases announcing different facts about your app.
This includes things like placing it in the right category, selecting the right keywords, and using the perfect description for your app features. Services marketing are dominated by the 7 Ps of marketing namely Product, Price,  Place, Promotion, People, Process and Physical evidence. What is important to note that services being all the more intangible, the price becomes an important factor for the actual service consumption to happen, after service awareness and service acknowledgement. Many different promotional tools are often used like internet advertisement, special events, endorsements which happen out of the store or in-store merchandising like branded boxes from Custom Boxes Now, plastic dump bins and digital signage. Intensive training for your human resources on how to handle customers and how to deal with contingencies, is crucial for your success. Would you like eating at a joint where the table is greasy or the waitresses and cooks look untidy and wear a stained apron?
The other pieces of the pie include, but are not limited to, market research (researching your target market and competition), media planning, public relations, product or service pricing, distribution, customer support, and involvement in the community. Currently, top earners gross up to $300,000 every single day, and the figure is set to rise. A website is important for providing demos, descriptions, tutorials and useful info about your app.
Others can be creative, funny or provocative videos which are aimed at generating interest in you app.
The 7 P framework is one of the most popular framework for deciding a marketing strategy, right from strategy formulation to actual implementation. Market research is a key activity that needs to be performed by yourself or another company that specializes in this.


It is also a place where you can receive feedback from your users, and post testimonials and recommendations. Studies also show that up 73% of app downloads are a result of decisions influenced in part by Facebook recommendations.
In fact, you are better off hiring an expert to do your press releases because they usually know which kind of websites to post them in Whatever you opt for, be sure to send out regular press releases, they can help you generate leads. You can hand over your marketing to us and we will create a marketing strategy, execute it, and basically do all the hard work. It is crucial that you do this and also very time consuming so it might be one of the tasks that you do outsource to someone else. 59% of the apps don’t break even, and up to 400,000 apps (40%) had never registered a single download. The safest approach is to hire an experienced marketer to create and execute your marketing strategy. This should also be a continuous process; you should periodically release Youtube videos for promoting your app. However, if you choose to do it yourself, there are a number of things which are an absolute must. A cool website tells your app users that you know what you are doing; and you do take them serious.
If you can build a loyal follower base on Facebook and Twitter, you not only market your current app, even future apps become much easier to market. In a nutshell, these are the key activities which should make up your App Marketing – Do It Yourself strategy. The following should play a key part in your App Marketing – Do It Yourself Strategy. However, these activities require time, effort and experience to carry them out effectively. Distribution, customer service and community involvement are often the kinds of duties that management likes to be involved in personally in order to be in touch with their customers and their needs.
But you can also pass this on to another company.While one firm may be an internet marketing and advertising company all in one, it is often the case that the two concepts are split. Just imagine the amount of time you will require to build your website, maintain an active social media presence, write press releases, optimize your App Store, and so on.
An internet marketing company may perform tasks such as developing a website, doing all the SEO, establishing your brand, providing content, copywriting, public relations, and ad creation. With so much on your hands, it will be difficult to create an effective marketing strategy.
Before handing your business over to someone else, think about what you really need and how much you want to spend. While you can do a great deal of the online marketing for free on various sites, this kind of stuff can take up a lot of time.
If hiring extra staff to take on this task isn't what you had in mind, then yes, an internet marketing company can be a good fit for you. People just throw their phone books out these days, and they don't go to online yellow pages either.
They just use their simple search engine, like Google, Yahoo, or MSN, and type in what they want to find.



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Comments to «How to do marketing with social media»

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