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Creating descriptive categories and filenames for the documents on your website can not only help you keep your site better organized, but it could also lead to better crawling of your documents by search engines. Lastly, remember that the URL to a document is displayed as part of a search result in Google, below the document’s title and snippet.
Below is another example showing a URL on our domain for a page containing an article about the rarest baseball cards. Google is good at crawling all types of URL structures, even if they’re quite complex, but spending the time to make your URLs as simple as possible for both users and search engines can help. Titles for deeper pages on your site should accurately describe the focus of that particular page and also might include your site or business name.

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If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would.
Like the title and snippet, words in the URL on the search result appear in bold if they appear in the user’s query. If you do find that people are accessing the same content through multiple URLs, setting up a 301 redirect from non-preferred URLs to the dominant URL is a good solution for this.
Visitors may be intimidated by extremely long and cryptic URLs that contain few recognizable words.

Also, users may believe that a portion of the URL is unnecessary, especially if the URL shows many unrecognizable parameters. To learn even more about good URL structure, we recommend this Webmaster Help Center page on creating Google-friendly URLs.

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