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If you have a product or service you would like to market to visitors who have already decided to come to this area, consider one of these ways you can reach the millions of guests. The UPS Store® (TUPSSTM) locations are independently owned and operated by franchisees of The UPS Store, Inc. Then you already know about the potential success for your small business, with more than two-thirds of the world’s purchasing power coming from outside the United States. If you’re looking to market your business overseas, there are a number of great resources available from Export.gov, which brings together information and tools from across the federal government to assist businesses in planning international sales strategies.
According to Export.gov, when you’re just starting out, it’s best to focus on a maximum of two or three “best-prospect” markets.
Let these research guidelines walk you through how to learn your product’s potential in a given market, the market’s business practices and other tactics to help set you up for success.
This online catalogue has more than 100,000 industry and country-specific market reports written by Export.gov specialists working overseas. Attending trade events is a great way to learn about how to take your business to a global level – and market it successfully. You’ll also be able to meet other small business owners and gain their insight about what’s worked for them, what hasn’t worked and get an insider perspective about what could be in store for you as well. The government provides counseling to companies at every step of the exporting process, so you can get personalized advice about your marketing inquiries from a specialist near you.
There are additional international marketing insights available to find out even more about how their resources and tools can help you succeed in marketing your business globally. The US Small Business Administration is an independent federal agency that works to assist and protect the interests of American small businesses by delivering the answers, support and resources small businesses need to start-up, succeed and grow. Founded in 2003, Small Business Trends is an award-winning online publication for small business owners, entrepreneurs and the people who interact with them.
Together with hundreds of expert contributors, Small Business Trends brings you the news, advice and resources you need. Event details may change at any time, always check with the event organizer when planning to attend this event or purchase tickets.
17 December 2012 By Chris Dyson 12 Comments Writing your marketing plan for next year can be a daunting task if you are a Micro Biz owner. Everyone keeps on telling you that you must do this and not do that but ultimately only you will know what works for your business when you begin to invest in it.
Below are a list of 43 ideas, tips or tricks you can start doing today that can help you to market your business for free and ultimately find more customers for your business.
Circulate your Press Release with local and national news outlets if you have something that’s really worth sharing.
Sign up for HARO emails and respond to requests from bloggers and journalists looking for experts to interview.
Create an Electronic Press kit and include key contact information for your senior staff who can be contacted for press interviews.
97% of consumers search for local businesses online, therefore it’s very important as a small business to make sure that you are in the places your customers will be looking for your products or services. Contribute articles to local publications, email the editor and offer your expert services to their readers.
Comment on blogs that are relevant to your website’s topic and be sure to leave your URL.
Respond to comments on your blog posts, this is a great way to build up a community and ensure that people feel welcome and will return to you site in the future.
Run a monthly link roundup where you highlight your top 5 blog posts from around your industry.
Accept Guest blogs from other people it’s a lot easier to come up with fresh content for your blog if other people are helping. Find Bloggers running link round ups and email them your latest blog post to see if they might consider including it in their next one. Create a Custom Google Map about businesses or tourist attractions in your local area and share it on your blog. Run a big best blogs type post featuring a bunch of great blogs and bloggers, this is a great source of ego-bait and will get lots of social shares and links from the individuals concerned.


It’s well known that Social media channels are great ways to increase traffic and brand awareness for your business.
Build a Facebook Page for your business and create events, posts, contests and photo albums to engage with your audience. Sign up to Twitter, or start using it much better than you are now – it’s a great way to network with other business owners and potential customers.
Use SlideShare to market to a large audience for free: post presentations, case studies, create how-to-guides, repurpose blog content, etc.
The basics of SEO aren’t too difficult to comprehend and there is a lot of stuff you can do for free that will get you some extra traffic from the search engines.
Read the Microbusiness Hub guide to SEO  and make sure you are implementing the basic on site elements such as unique page titles and using key words in your content. Install Google Analytics on your website and setup goals so that you can see what methods of promoting your business online are working the best. Install Google Webmaster Tools and Bing Webmaster tools on your site to check for any errors such as missing pages that are returning a 404 error. Optimise your page titles and meta descriptions to increase the likelihood of people clicking through to your site. Q&A websites and forums are great places to find potential customers for your business. Join forums that are relevant to your business, join in the conversation and offer insightful and helpful answers to questions.  Forums are also a great source of links to your site too. Join Mailchimp and create an email list – include your email signup form on your blog and offer incentives such as a free e-book or whitepaper to encourage more signups. Offer a set of “free tips” to people who have given you their email address, this is another great way to get more email subscribers. Business networking is a great way to expand your knowledge, learn from the success of others, find new clients and tell others about the great work of your business. Run an event and promote it online, this great guide from Kane Jamison has some excellent advice on ways to get lots of free PR for your events.
Offer a testimonial to your suppliers for use in their marketing materials or on their website. I hope this list of ideas has given you some inspiration for marketing your business in 2013. If you have any more free marketing tips please them in the comments below, the best one’s I will include in the article above and I will link back to your website. Chris Dyson is a Freelance SEO Consultant and currently blogs about Social Media and SEO at Triple SEO. Nice post Chris, below is a tip that is great for getting some targeted local leads which works in many verticals. Eilidh Macrae recently posted..What is the fundamental difference between PR and journalism?
You might want to look at your Raven Tools account as they are pulling Keyword ranking metrics early 2013! I would recommend Microsite Masters or Authority Labs as a good alternative for that particular service, but I do love all the other tools I have access to with my Raven Account. Doing these is also a good way of really getting to know what you want from your business and clients. You don’t need to send them after all, and as a clarification exercise, always worth the time. A whole host of awesome free marketing tips to market your business that will get you more customers for free and increase your profits…. Gain access to country commercial guides, industry overviews, market updates, regional reports and more.
These can include online webinars or in-person seminars on exporting fundamentals, information about trade missions and find out about counseling opportunities. Reach out to your local Export Assistance Center – there are more than 100 across the country – to get linked up with a federal representative today. The SBA Community is an interactive extension of the site and features a variety of discussion boards and blogs that allow business owners to connect with their peers, industry experts and government representatives to ask questions, share best practices and get advice.


It is depressing that a lot of small businesses owners skip this step just to start getting sales. In today’s environment of restrained finances, savvy business women must know how to market and grow their business with little to no financial expenditures.
She will share secrets of the trade, tried and true, cost-effective marketing techniques and provide Q&A so you can ask specific questions about your business. A lot of people ask me for things they can do themselves that don’t require any additional costs to their business so that they can begin to see what works and then decide whether to invest more resources in those activities.
It seems today everyone is a publisher so there is a high demand for interesting and engaging news.
Hubspot have compiled a great list of 50 Local business directories, that you can begin to register your business listings on. Citations are very important, so sign up to getlisted.org for free to find some great places to submit your business online. Use your blog to build relationships, promote your brand and get customers into your sales funnel.
Custom Google Maps are a great way to get links and traffic to your website just like this one or this one. It’s very easy to get started and doesn’t require you to have to hire an expensive expert to get you going.
If you need some advice on how to avoid looking stupid on Twitter then read this article by Gaz Copeland. Make it easy for visitors to your site to share your content on their social networks.  Use a free WordPress plugin like Sharebar. If you’re in the clothing, beauty, food or a similar lifestyle business, your micro business is a natural fit for image sharing on Pinterest and it currently brings more referral traffic than Google+, Linkedin or Youtube. For very little effort you can get hundreds, even thousands, of extra visitors to your site quickly. This is a great way to let people know you are not just a robot and are adding value to your network.
Use this research to create content for your blog or website that your potential customers are looking for. They are also an excellent way to show people you are knowledgeable about your area of expertise. A lot business networking groups can be quite expensive which can be hard to commit to if cash flow is tight but there are lots of “free” ways out there to connect with other business people in your area.
You may also want to use Copyscape with which is great for checking your content is unique as Google really doesn’t like duplicate content. It’s hard to write a PR release unless you know exactly who you want to reach and why.
Trade fairs and shows allow you to introduce international buyers, distributors or representatives to your products or services. What they don’t know is that research will always be a necessary step for it can help you track everything and can eventually help you increase your sales. If you are UK based then you may want to look into Free Index, which has a great system for finding B2B service providers. Free guest blogging communities, like My Blog Guest, are a good starting point for finding bloggers who want to connect. There is no reason why you should not at least explore overseas opportunities and with the resource that our government provide – they make it very easy.
RELIABLE RESOURCES - A list of must-have vendors and key websites to help you get more work done in less time. CUT THE CHAOS - A tutorial on how to ignore clutter and mix & match marketing like a seasoned pro.
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