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No mentire, sus productos tambien destacan entre los mas innovadores, pero hoy en dia, las caracteristicas de un Iphone 6 no son tan diferentes de las de un movil que cuesta un 50% menos. El remarketing es una tecnica de marketing muy util si se utiliza bien, pero tremendamente perjudicial si se utiliza mal. Personalmente recomiendo que el remarketing se configure para un maximo de 2 visualizaciones por usuario unico al dia y se elimine a los x dias segun de que negocio se trate. Hoy oia al presidente de Ciudadanos, Albert Rivera, mencionar el sinsentido de las jornadas de reflexion preelectoral argumentando su opinion en el poder de influencia que hoy en dia todo el mundo tiene desde su propio perfil en las redes sociales. Cada dia mas nos estamos acostumbrando a que despues de acudir a un espectaculo o de haber pasado unos dias en un hotel nos llegue una pequena encuesta para que valoremos nuestra estancia, tanto positiva como negativamente.
Consideramos muy importante tambien que las opiniones sean 100% opiniones reales, por lo que no permitimos que opinen personas que no hayan reservado con nosotros a traves de nuestra pagina web. Cuando organizamos un evento fisico bien sea un concierto, una ponencia, una presentacion de producto o cualquier otro tipo de evento en el que la asistencia de gente sea primordial para su exito deberemos de desplegar todas nuestras armas en marketing digital (Marketing Digital en Logrono). El Marketing Digital (Consultor de marketing Digital en Logrono) se esta convirtiendo en una comodity para las empresas.
Seguro que si te encuentras dentro del mundo de Internet y tus negocios se rentabilizan a traves de publicidad te chocara igual que a mi la enorme diferencia de tarifas existente entre la publicidad en Internet y la de la TV tradicional. A pesar de que la publicidad en TV solo es segmentable estadisticamente (audiencias estimadas, estadisticas de perfiles…) sin llegar nunca a conocer al usuario individualmente como si ocurre en Internet, las tarifas siguen estando a favor de la TV tradiconal. A pesar de que pudiese parecer increible, ninguno de los grandes ha plantado cara todavia a Google en el lucrativo negocio de los anuncios para terceros.
Propios: Lo utilizan todas las empresas para rentabilizar, a traves de publicidad sus plataformas.
Infraestructura para terceros: Permiten utilizar la plataforma y software de anuncios para permitir a otros anunciantes aparecer en webs o aplicaciones de terceros (por ejemplo en tu propia web o en tu propia y pequena app movil).
RTB (Real Time Bidding) en la publicidad digital es una estrategia de compra de publicidad en tiempo real por parte de los anunciantes. Los anunciantes deciden cuanto dinero gastar, en que soportes (webs, webs moviles o app moviles) y por que tipo de usuario, de manera instantanea y por cada vez que se muestra un banner entrando estas ordenes de compra en una subasta informatizada que asigna la impresion en el soporte al anunciante que mas dinero esta dispuesto a pagar. La publicidad digital, tiende en su mayor parte al pago por impresion unica lo que la aleja de sus inicios, cuando las agencias vendian paquetes de impresiones en soportes a un precio fijo o de CPM (Coste por mil impresiones) directamente en soporte sin tener en cuenta a que cliente estaban siendo servidas.
Roman AllonaDesde este blog comparto mi opinion y conocimiento en Marketing Digital, Internet y APPS moviles tras un camino de 14 anos en la direccion y gestion de negocios en digitales (Webs, Blogs, Ecommerce y Apps moviles) que hoy todavia continua. Me muevoPrincipalmente trabajo entre Madrid y Logrono, pero si la causa es buena cualquier lugar puede serlo tambien. Very often companies, whether they be one-person enterprises or large, multinational conglomerates, are concerned with knowing how much to spend on advertising and where to spend their advertising dollars to get the best results.
Besides Developing Advertising Plans Premier Business Experts Can Develop YOUR Ideal Marketing Plan!
Problem: A national, specialty retailer had same store sales that were rapidly declining, despite its competitors with similar merchandise and similar prices tracking in positive directions.
Internet marketing isn’t just for consumer marketers or large B2B firms – it’s a powerful vehicle for companies of all sizes, including small to mid-market companies.
Online advertising offers marketers an opportunity to reach very broad or very targeted prospects to generate leads, communicate a message and raise visibility.
While a B2B marketer has a smaller universe of prospects than a B2C marketer, the value of each prospect is typically far greater.
Promote a white paper, webinar or demo that can help prospects who are in the early phases of their research.
Drive them to a special landing page; provide details about the offer and capture key pieces of data so you can follow up when the prospect is ready. Drive prospects to a special landing page that describes your offer in detail; if you need to provide additional information, create supplemental pages as needed. Run a campaign to share a message, promote an event or offer, or raise awareness about your products.


Timing: Reach business people when they’re actively looking for information, vendors and solutions.
Lead generation and nurturing: You can capture prospects early, provide valuable information, and nurture them throughout the sales process. As with any marketing program, it’s important to develop a good strategy, target your audience, test, measure and improve – especially because it’s easy and inexpensive to test different aspects of your campaigns to generate the best possible results.
You use them to generate prospects and customers, but gaining visibility is also important.
You think you can generate even more traffic, but without better metrics, you can’t divert more funds to these campaigns.
You’ve advertised on a few sites and generated some traffic, but you don’t have data to indicate whether your campaigns are successful beyond initial visits. You don’t create special landing pages – you drive visitors to your home page, and you rarely test your ads.
You cringe at the prices for the sites you’d really like to use, and you think you’re wasting money since you’re paying for impressions not clicks. Sign up for Marketing MO account (free) for step-by-step guidance during your online advertising project. Before you launch an online advertising campaign, it’s important to have a good website that can measure your traffic and convert visitors to prospects or customers. For example, determine how many click-throughs or leads you need to generate, then estimate your response rates to figure out how many impressions you’ll need. Your ad needs to generate interest and get people to click through to your website to learn more – give them a reason, a benefit. When you keep testing in this way, you can greatly increase your response over time – and that can mean a substantial increase in the number of qualified leads and new customers you generate. The Marketing MO planning app is your behind-the-scenes Chief Marketing Officer, a comprehensive resource that will improve your overall business, whether it’s a consulting practice, start up, or mid-size company. There’s no need to reinvent the wheel, there are quite a few free, simple and easy to use marketing budget templates, samples and plans available online. You’ll find that most marketing budget templates out there are in Microsoft Excel, which makes them easy to modify and adjust to suit your particular business needs.
Earlier this year, Simon O’Day Vice President of Responsys Asia Pacific got in touch to share with us a snapshot of how Australian marketing budgets are being spent, so make sure you check out the article How Are Australian Marketing Budgets Being Spent In 2013?. Sally Wood also shared some elements to consider when putting together a marketing budget in her article on The Real Cost of Marketing.
If you have come across any other free marketing budget templates you have found useful, please share them with us below.
Get a free basic business listing for your Australian marketing business or creative agency. Estariamos comparando un movil de 799€ (Iphone 6 de 64Gb) frente a otros como podrian ser el Nexus 6 o el One Plus 2 que rondan los 400€. He ahorrado y me lo he comprado, Y yo te pregunto: ?pero solo inviertes en movil o tu vida en general es igual?
Esto hace participe al cliente (se siente escuchado) y facilita enormemente la toma de decision sobre que bodega reservar a futuros clientes. Hoy es impensable definir una estrategia de negocio en la que no se de cabida al area digital ya sea como core de negocio o como canal alternativo, pero… ?Realmente existen tantos profesionales verdaderamente capacitados para tomar las riendas de tu negocio?
Esto exigira un cambio del tipo de publicidad ofrecida que impactara tanto en la publicidad tradicional de TV como en la publicidad digital para este tipo de contenido. Google sigue con su red Adwords en paginas web y moviles y Admob exclusivamente en movil caminando en solitario. Lo hace Google con Adwords para busqueda, lo hace Facebook Ads cuando entramos en Facebook y lo hace Twitter con sus anuncios integrados dentro de su contenido. If a company has historical records of its sales and its advertising efforts, very often Premier Business Experts can perform advanced statistical analyses to determine the effectiveness of the various programs and make recommendations for future efforts.


Focusing on the promotions, Premier Business Experts can tell companies how much to spend on their sales forces, trade shows, public relations, and the aforementioned forms of media advertising. Thus, Premier Business Experts decided that it would be best to begin afresh and set-up a series of experiments with controls.
With a targeted campaign and a good offer, you may only need to generate a handful of highly qualified prospects to generate substantial revenue. You calculate ROI so you can compare the return of these investments versus your other programs. Since you use cost per click to measure success, you can’t accurately calculate ROI, but you’re satisfied with what you’re paying for traffic. It’s also helpful to address your online campaigns in your annual marketing plan and budget. You can reach a large audience with your ad, but that doesn’t mean you should – narrow targeting means you can speak more directly to their needs. Don’t drive prospects to your home page; instead, create unique landing pages that focus on the topic you used to generate their interest. You can test the offer, the design of your ad, the size and location of the ad, or the sites you choose.
When tackling any new marketing task, have confidence that we have your back – with the structure and detail you need to get things done right. It is important to make your estimates as realistic and accurate as possible to ensure your marketing budget is effective.
We decided to share with you 7 free templates that we have come across to help you take that first step and plan for your businesses marketing activities. You might even decide to create your own marketing budget template based on a combination of different elements you like from the examples below. Cuando has entrado a una pagina web a consultar sus productos, por ejemplo hoteles, y luego, cuando sigues navegando por otras webs sigues viendo anuncios con los hoteles que has consultado.
Esto puede ocasionar que en todas las webs donde vaya o que en todos los videos de youtube que vea, SIEMPRE vea el mismo anuncio del hotel. Y cierto es tambien que existen otros tantos que por saber lanzar tweets o definir anuncios en Facebook se consideran validos para dirigir la estrategia digital de otras empresas… ?Dejarias la imagen de tu empresa en Internet en manos de una persona sin conocimientos en informatica?
Specifically, recommendations can be made in terms of when and where to run promotions, as well as how large a given promotion should be and for long it should be run. In other words, Premier Business Experts tested the following promotional programs, and compared the results for each to its control: (1) BOGO – buy one get one, (2) GWP – gift with purchase, (3) tiered discount – spend $50 get $10 off, spend $100 get $30 off, (4) six different types of coupons, (5) a tie-in with the leading magazine read by its customers, (6) radio ads with and without celebrity endorsers, (7) TV ads, (8) billboards, (9) different frequent-buyer card programs, (10) BBs – bounce backs where on receipt it would print things like come back within the next month and you will save 15% on your purchase, (11) special offers sent via snail mail versus email, and (12) special events held after normal business hours for the retailer’s best customers, etc. Start with the element that’s most important – for example, the offer – and create two versions of the ad. They can also help to reduce risks associated with impulse decisions which can prove to not only be costly but ineffective.
Pues dejemos de intentar poner puertas al campo y adecuemos nuestras leyes a la realidad tecnologica que vivimos. Moreover, recommendations can be made in terms of how much to spend on newspaper versus magazine versus billboards versus radio versus TV versus online advertising, etc.
Below you’ll find 7 free marketing budget templates and examples to help get you started. Then, once those decisions are made, Premier Business Experts can make recommendations on how much to spend on say conservative talk radio versus more liberal radio programs! Even so, it should be noted that if the retail company had used the services of the professionals at Premier Business Experts when it opened its first store, it would have avoided a lot of financial pain and been much more economical for it to have started off on the right foot rather than having to reinvent itself at a later date!



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