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This also raises the question: Should you write your Executive Summary before or after you’ve written your Business Proposal?
What are the inter-dependencies of this market to other markets, businesses or the government? While this looks like a lot of work, the key is to select the parts that you want to highlight in the Executive Summary and move the rest to the main document.
Use our Social Media Policy templates to control your employees’ use of Facebook, Twitter, LinkedIn, Flickr, Blogs and more. Some business writers prefer to do it first, others write it after the entire document is completed.

Then revise the material and see where you can refine the wording to reduce the word count, for example, by merging points together and remove filler text.
You’ll sharpen the prose in the process and give your document a nice, polished tone. If your clients or investors don’t get past the Executive Summary, then the rest of your document will go unread. Part of evaluating a proposal is checking that the numbers add up but also to see if the project in question is worth investing in. That way, I can digest the document and write the Executive Summary based on what I’ve read.

To be honest, the Executive Summary is the first hurdle you need to master if you want to get investment.

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