International marketing strategies examples,the video editing software,good programs for typing - PDF Books

The organisation produces their product in their home market and then sells them to customers overseas.
The organisations sells their product to a third party who then sells it on within the foreign market.
Another of form on market entry in an overseas market which involves the exchange of ideas is contracting. The ultimate decision to sell abroad is the decision to establish a manufacturing plant in the host country.
To share the risk of market entry into a foreign market, two organisations may come together to form a company to operate in the host country.
Basic marketing concepts tell us that we will sell more of a product if we aim to meet the needs of our target market. The arguments for standardisation state that the process of adapting the product to local markets does little more than add to the overall cost of producing the product and weakens the brand on the global scale.
As you can see both strategies; using a standard product and an customised product can work just as well. As with international product decisions an organisation can either adapt or standardise their promotional strategy and message. Before designing promotional activity for a foreign market it would be expedient to complete a PEST analysis so that you have a complete understanding of the factors operating in the foreign market you would like to enter.
The internet has created further challenges as customers can view global prices and purchase items from around the world. The Place element of the marketing mix is about distributing a product or service to the customer, at the right place and at the right time.
Prior to designing an international marketing mix a business should carry out a PEST analysis for every country they would like to operate in. In 2006, Tourism Australian launched its ad campaign entitled "So where the bloody hell are you?" in Britain.
In the People’s Republic of China a nationwide system of public education is in place, which includes primary schools, middle schools (lower and upper), and universities. In Finland school attendance is compulsory between the ages of 7 and 16, the first nine years of education (primary and secondary school) are compulsory, and the pupils go to their local school. In Uganda schooling includes 7 years of primary education, 6 years of secondary education (divided into 4 years of lower secondary and 2 years of upper secondary school), and 3 to 5 years of post-secondary education. This aspect of Terpstra and Sarathy’s Cultural Framework relates to how a national society is organized.
China’s car market grew 25% in 2006 and it has overtaken Japan to be the second-largest car market in the world with sales of 8 million vehicles. As with many aspects of Terpstra and Sarathy’s Cultural Framework, the underpinning social culture will drive the political and legal landscape. Aesthetics relate to your senses, and the appreciation of the artistic nature of something, including its smell, taste or ambience. Therefore international marketing needs to take into account the local culture of the country in which you wish to market. The Terpstra and Sarathy Cultural Framework helps marketing managers to assess the cultural nature of an international market.


With language one should consider whether or not the national culture is predominantly a high context culture or a low context culture (Hall and Hall 1986).
The nature and complexity of the different religions an international marketer could encounter is pretty diverse.
In China in 2007 (which was the year of the pig) all advertising which included pictures of pigs was banned. In 2005 France’s Catholic Church won a court injunction to ban a clothing advertisement (by clothing designers Marithe and Francois Girbaud) based upon Leonardo da Vinci’s Christ’s Last Supper. Marketing Teacher designs and delivers online marketing courses, training and resources for marketing learners, teachers and professionals. The most appropriate method will depend on the business, its products, the outcome of its Marketing Environment analysis and its Marketing Plan. Here the Licensor will grant an organisation in the foreign market a license to produce the product, use the brand name etc in return that they will receive a royalty payment.
The manufacturer of the product will contract out the production of the product to another organisation to produce the product on their behalf.
The government of the host country may give the organisation some form of tax advantage because they wish to attract inward investment to help create employment for their economy.
The two companies may share knowledge and expertise to assist them in the development of company, of course profits will have to be shared between the two firms. This article talks you through each element of the marketing mix and the arguments for and against adapting it suit each foreign market. In international markets this will involve taking into consideration a number of different factors including consumer's cultural backgrounds, religion, buying habits and levels of personal disposable income. In today’s global world, where consumers travel more, watch satellite television, communicate and shop internationally over the internet, the world is a smaller than it used to be. The right approach for each organisation will depend on their product, strength of the brand and the foreign market that the marketing is aimed at.
Advertising messages in countries may have to be adapted because of language, political climate, cultural attitudes and religious practices. This has increased the level of competition and with it pricing pressures, as global competitors may have lower operating costs. Distribution in national markets such as the United Kingdom will probably involve goods being moved in a chain from the manufacturer to wholesalers and onto retailers for consumers to buy from. This will help them determine what elements of the marketing mix can be standardised and which elements will need adjustments to suit local needs. So if you are planning to take a product or service overseas make sure that you have a good grasp the locality before you enter the market. The $130 million (US) campaign was banned by the British Advertising Standards Authority from the United Kingdom. With just six car owners per 100 people (6%), compared with 90% car ownership in the US and 80% in the UK, the potential for growth in the Chinese market is immense. The political ideology on which the society is based will impact upon your decision to market there. The organization needs to make sure that their products and services are not offensive, unlawful or distasteful to the local nation.


The Franchise holder may help out by providing training and marketing the services or product.
In an overseas market there will be more parties involved because the goods need to be moved around a foreign market where business practices will be different to national markets. It may well be that a business is able to use a standard marketing mix in the majority of cases and only need to adjust it on the rare occasion. The campaign featured all the standard icons of Australia such as beaches, deserts, and coral reefs, as well as traditional symbols like the Opera House and the Sydney Harbour Bridge. For example, in countries with low literacy levels, advertisers would avoid communications which depended upon written copy, and would favour radio advertising with an audio message or visual media such as billboards. For example, the United Kingdom has a largely market-driven, democratic society with laws based upon precedent and legislation, whilst Iran has a political and legal system based upon the teachings and principles Islam and a Sharia tradition. So with a high context culture hidden cultural meaning needs to be considered, as does body language. The ban included pictures of sausages that contained pork, and even advertising that included an animated (cartoon) pig.
McDonalds is a popular example of a Franchising option for expanding in international markets. Brands such as MTV, Nike, Levis are all successful global brands where they have a standardised approach to their marketing mix, all these products are targeted at similar groups globally. Every aspect of promotional detail will require research and planning one example is the use of colour; red is lucky in China and worm by brides in India, whilst white is worn by mourners in India and China and brides in the United Kingdom.
For example in Japan there are approximately five different types of wholesaler involved in the distribution chain. In India where a cow is a sacred animal their burgers contain chicken or fish instead of beef. Many organisation adapt promotion strategies to suit local markets as cultural backgrounds and practices affect what appeals to consumers.
Businesses will need to investigate distribution chains for each country they would like to operate in.
So, culture includes all that we have learned in relation to values and norms, customs and traditions, beliefs and religions, rituals and artefacts (i.e. For example, in France workers tend to take vacations for the whole of August, whilst in the United States employees may only take a couple of week’s vacation in an entire year.
They will also need to investigate who they would like to sell their products and services to businesses, retailers, wholesaler or directly to consumers. The distribution strategy for each country a business operates in could be different due to profit margins and transportation costs.
Whether or not there are strong trade unions will impact upon management decisions if you employ local workers.



Marketing plan for financial advisors
Google io seoul
Free video advertising online prices
Web advertising how it works



Comments to «International marketing strategies examples»

  1. Tiziano_Ferro writes:
    WinDVD Pro 11 by Corel, Total Media Theatre by ArcSoft and need to have one of these.
  2. BLaCk_DeViL_666 writes:
    And video clips, as well as add in your six-pack and blurred-out nether regions obtaining a video.
  3. ROCKER93 writes:
    Those departing sales and advertising and marketing folks will want currently.