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Ironic, isn't it, that just 60 years ago television was considered "new media?" And just 30 years ago cable wore the same badge. During their respective early days, each of these "new media" had to prove their value to earn a spot on the media plan-the same position the Internet finds itself in today. The answer most certainly is YES - regardless of the brand you manage or the category in which that brand competes. The erosion of the network television audience during the 1980s and 1990s changed media plans forever. In the early '80s, television was simple to plan and buy with just three networks to consider. The exploding media landscape of the 90s-driven by increased TV audience fragmentation and the Web's popularity-have put this process into overdrive. Like the 80s and early 90s, media planners are, again, adapting their plans to account for the ever-growing numbers of people spending increasing amounts of time online at the expense of other media.
And, while 24% did admit giving up eating or sleeping to pound away on the PC, the activity sacrificed by over three-quarters of the respondents was television. Shortly after the Forrester findings were published, a study from The Georgia Institute of Technology's Graphic, Visualization and Usability Center (GVU) was released. At the same time, MSNBC noted the fact that Nielsen's ratings sweeps found one million fewer U.S.
Simultaneously, Nielsen and CommerceNet released their Internet study, reporting that the North American online audience had doubled in the past 18 months.
This data is made even more impressive by the fact that Internet users are remarkably upscale. Internet advertising began in 1994, when the first banner ads were sold (Hotwired, October 1994) and the first commercially available Web browser, Netscape Navigator 1.0, was released (November 1994). In a recent study, Mary Meeker, Managing Director, Morgan Stanley, and her team of researchers closely examined the adoption rate of the Internet, contrasted to the three other major "new media" invented this century: radio, network television and cable TV.
As a common metric, they examined the number of years it took or will take for each media to reach 50 million U.S.
Internet marketing isn’t just for consumer marketers or large B2B firms – it’s a powerful vehicle for companies of all sizes. Online advertising offers B2B marketers an opportunity to reach very broad or very targeted prospects to generate leads, communicate a message and raise visibility. While a B2B marketer has a smaller universe of prospects than a consumer marketer, the value of each prospect is typically far greater. Promote a white paper, webinar or demo that can help prospects who are in the early phases of their research. Run a campaign to share a message, promote an event or offer, or raise awareness about your products. You can capture prospects early, provide valuable information, and nurture them throughout the sales process. As with any marketing program, it’s important to develop a good strategy, target your audience, test, measure and improve – especially because it’s easy and inexpensive to test different aspects of your campaigns to generate the best possible results. You’ve advertised on a few sites and generated some traffic, but you don’t have data to show whether your campaigns are successful beyond initial visits. Before you launch an online campaign, it’s important to have a good website that can measure your traffic and convert visitors to prospects or customers.
For example, decide how many click-through or leads you need to generate, then estimate your response rates to figure out how many impressions you’ll need. Your ad needs to generate interest and get people to click-through to your website to learn more – give them a reason, a benefit. When you keep testing in this way, you can greatly increase your response over time – and that can mean a substantial increase in the number of qualified leads and new customers you generate. The exclusive internet advertising services agreement is a formal legal contract between two parties out of which one is an owner one or more internet websites, and the other party is being hired for providing the internet advertising services for the website of first party. This agreement defines the scope of relationship between the two parties by outlining the terms and conditions of their engagement, type of advertising required, the way in which the website owning company will determine the extent of advertisement, the fee offered to the advertising company and the scope of the termination of the contract.
These forms are nonrefundable and non transferable.If you need any alterations or have any queries, please fill out the contact form.


By the time 2019 rolls around, over half of the revenue brought in by Australia’s advertising market will be from internet advertising. Each year thousands of domestic and overseas travellers will visit Australia searching for adventures and experiences that will offer them unforgettable memories of their holiday. Australian Explorer provides your business access to the lucrative international tourism market through a low cost, effective, means of advertising on our very high traffic website. We are so confident that our online advertising packages will increase your sales; we offer a 60 Day Full Money back Guarantee on all Banner, Full Page and Page Sponsorship Listings (should you be dissatisfied in anyway during the first 60 days and let us know within this period we will refund our advertising fee in full).
Australian Explorer is an extensive online travel guide for visitors to and from Australia, with tens of thousands of pages of travel information. Our online advertising packages, outlined below, start from a low $99 per year, which is fantastic value for money considering the exposure your advertising will receive on Australian Explorer. Australian Explorer offers an extensive range of advertising options from our popular banner listings to several full page advertising listings that have been specifically designed to suit a broad range of customer requirements and budgets. Banner Listings start at the low price of $250 per year and includes your business name, address, up to 400 characters of information about your business and an additional 85 characters to add special offers, plus an area to add a photograph or logo to compliment the information, a booking request form and a link to your website as well as a link to a location map. Full Page Listings are the next step up from our Banner Listings and allow you to include more in depth information about your business on the Australian Explorer website.
When looking for an internet marketing and advertising company, you will find that you have many to choose from.
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As audiences migrate, media plans follow, acknowledging that the ultimate goal of any brand is to reach its target audience effectively and efficiently.
The researchers asked PC users which activities they were giving up to spend more time on their computers. This study, conducted on the Internet, asked users about their television viewing habits and what impact the Net might have on them. Taken alone, this migration of the television viewing audience to the Internet is particularly striking. So, not only are we witnessing a fundamental shift in media habits, the Internet audience represents that hard-to-reach, well-educated, high income population most coveted by marketers. With a targeted campaign and a good offer, you may only need to generate a handful of highly qualified prospects to generate substantial revenue. Drive them to a special landing page; give details about the offer and capture key pieces of data so you can follow-up when the prospect is ready.
Drive prospects to a special landing page that describes your offer in detail; if you need to give more information, create supplemental pages as needed.
You use them to generate prospects and customers, but gaining visibility is also important. You don’t create special landing pages – you drive visitors to your home page, and you rarely test your ads. It’s also helpful to address your online campaigns in your annual marketing plan and budget.
You can reach a large audience with your ad, but that doesn’t mean you should – narrow targeting means you can speak more directly to their needs.
Don’t drive prospects to your home page; instead, create unique landing pages that focus on the topic you used to generate their interest. You can test the offer, the design of your ad, the size and place of the ad, or the sites you choose. This agreement is entered when the first party (owner of internet website) is looking forward for internet based advertising for their website through SEO, pay per click, or by generating traffic for the website.
The major focus of this contract is on the exclusivity f relationship between the two parties, which implies that both parties possess the exclusive rights to their intellectual properties.


While planning their Australian trip, tourists will look to Australia's unrivalled tourism industry to offer them unique and unparalleled experiences but to reach these travellers, businesses in the tourism industry need to have exposure on internet sites frequented by both international and domestic travellers.
Our packages offer excellent targeting capabilities that allow our advertisers to reach their target audience in a very effective manner. Unlike other travel websites Australian Explorer covers the whole country thoroughly, offering everything Domestic and International visitors require all in one place.
With tens of millions of page views every year from across the globe, we are certain our low cost, effective, advertising packages will build your business's profile, increase online bookings and build brand and product awareness. The following pages offer information about the various advertising packages available on the Australian Explorer website. For added flexibility, we also offer page sponsorship options which are available as a straightforward graphic with a link to your website for just $99 per page or an animated graphic that will catch the eye of anyone browsing your sponsored page for $250 per page.
All Full Page Listings packages include a Banner Listing as outlined above as well as up to seven paragraphs of textual content including an Overview and Location guide plus up to 5additional paragraphs together with 5 complementing photographs and a logo.
Brand managers are asking their agency account managers and account managers are asking their media departments. With television, cable and radio included for historical context, the growth of the Net is nothing short of remarkable.
You calculate ROI so you can compare the return of these investments versus your other programs. You occasionally test and tweak your ads, but it isn’t a priority.  Since you use cost per click to measure success, you can’t accurately calculate ROI, but you’re satisfied with what you’re paying for traffic.
You cringe at the prices for the sites you’d really like to use, and you think you’re wasting money since you’re paying for impressions not clicks. Start with the element that’s most important – for example, the offer – and create two versions of the ad. Reception opening hours, current specials and awards are also a feature of the Full Page Listing packages. Marketing is basically the whole approach you take to sell your product or service, while advertising is just one part of the marketing pie. The other pieces of the pie include, but are not limited to, market research (researching your target market and competition), media planning, public relations, product or service pricing, distribution, customer support, and involvement in the community.
Market research is a key activity that needs to be performed by yourself or another company that specializes in this. It is crucial that you do this and also very time consuming so it might be one of the tasks that you do outsource to someone else. Distribution, customer service and community involvement are often the kinds of duties that management likes to be involved in personally in order to be in touch with their customers and their needs. But you can also pass this on to another company.While one firm may be an internet marketing and advertising company all in one, it is often the case that the two concepts are split.
An internet marketing company may perform tasks such as developing a website, doing all the SEO, establishing your brand, providing content, copywriting, public relations, and ad creation. Before handing your business over to someone else, think about what you really need and how much you want to spend. While you can do a great deal of the online marketing for free on various sites, this kind of stuff can take up a lot of time. If hiring extra staff to take on this task isn't what you had in mind, then yes, an internet marketing company can be a good fit for you. People just throw their phone books out these days, and they don't go to online yellow pages either. They just use their simple search engine, like Google, Yahoo, or MSN, and type in what they want to find.



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