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Lately, we’ve been producing more custom content for client websites that members will find interesting or educational.
We’ve also focused many ad buys away from traditional media and more toward internet marketing. Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. The importance of social media can never be overruled as far as Internet marketing is concerned. The study also revealed that most consumers normally prefer shopping from well-designed and managed websites.
This form of marketing has been common in 2012 but just like social media, most companies have not yet realised its full potential. Tomorrow afternoon I’m going to host my first Webinar to address and educate pavement contractors on the benefits of marketing their businesses on the Internet and having a professional company web site. These statistics point to a profound shift in the way we as a society are doing business and it has happened at lightening speed.
On the down side, this new shift in the way people find products and services means a dwindling number or prospects for those not found on the web. Intuitively, most pavement contractors know their company needs to have a web presence, but most are not willing to make the investment. Don’t get me wrong, those off-line marketing tools you use like company brochures, yard signs, flyers and mailers are incredibly valuable.
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Local businesses trust us to develop highly effective and profitable online marketing strategies. As a full service internet marketing firm, HelpALocalBusiness offer many different aspects of website promotions.
Our business philosophy is to take our internet marketing experience and make it available to local businesses and business to business (B2B) companies.
HelpALocalBusiness first step towards a successful internet marketing consulting campaign starts with an evaluation of your existing internet marketing strategies. Once these steps are accomplished, we start creating a proper internet marketing campaign for your local business.
We know that everybody would like to receive the most affordable price for quality services.
Our unique combination of technological cognition and marketing expertise can help you gain strategic advantage over your competitors. We are proud to have this team of experts as internet marketing consultants for more than 2 years now.
Whether your goals are narrow or strong-growing, implementation of a solid internet marketing strategy is the key to your local business success.
January 10, 2015 by JSE Leave a Comment Once upon a time, wellness consultants, personal trainers, and other health industry professionals relied on word of mouth to generate leads and build their brand. Social media is one of the most powerful online marketing tools available to health industry professionals.
Use Facebook to create a fan base — Create a Facebook page for your business (this should be separate from your personal page) and invite friends and clients to “like” it. Run contests or giveaways through your Facebook page — Reward your fans with prizes or use your social media platform as a tool to motivate your clients.
Advertise, advertise, advertise — Use Facebook advertising to spread the word about your business (you can customize your ads to your target audience and set a daily or weekly budget for advertising). Get on Twitter — Use your Twitter account to share tips and nuggets of information with your fans and to gain the interest of new clients. Create a LinkedIn profile — Network with other health industry professionals to see if you can do some cross-marketing and to find new clients. In addition to using social media to gain new clients, there are other online marketing tactics you might try. Provide additional value — Use your website to provide your clients and fans with valuable information through a blog or a similar venture.
Encourage membership — Once you’ve established a client base, you can add a membership element to your website (give your members added benefits, like personal coaching or motivation, email series, e-book giveaways, etc.).


Get published — With online publishing being as easy as it is, there is no reason why you can’t publish your own e-books to promote your brand and to give or sell to clients.
Unless you are willing to put in the hours and to make an effort, you will never fill your appointment book. Some of it is pop culture related with a financial tie in; other content is focused solely on basic financial education. Not just online web ads, but we’ve seen great successes come from utilizing Pandora and retargeting. Whether it’s someone taking a look at your loan rates, or a long-time member wanting a new loan, retargeting is a great opportunity to make sure when the window shopping is done that YOU get the business! Analysts predict, mobile, conversion rate optimisation, personalised search and rich snippets becoming increasingly important factors, but domain authority or brand still out in front in terms of importance. Here are some of the greatest Internet marketing trends that are expected to dominate the year 2013 based on their importance and compatibility with the product or service under promotion.
This is mainly because most consumers are now enjoying the benefits of shopping directly from their mobile devices compared to visiting offline stores. This system has been in use in 2012 and according to market analysts, its full potential perhaps even it’s peak, is set to be realised in 2013. So many people forget the SMS they read while others cannot even remember what they read in their local newspapers some few hours ago but when it comes to watching videos, most people normally keep the visual memories for months.
However, most businesses make mistakes of abandoning their email alerts after a specified period, especially when the potential customers fail to respond.
I’ve wanted to do this for some time as I’ve watched web marketing change from being a good strategy to an absolute necessity for any business.
People are now turning to the internet to find products and services not only to purchase on-line but also off-line. Sure you’ll still have your word-of-mouth referral’s, but referral’s alone aren’t enough these days if you really want to grow your business. Meanwhile, every day, new prospects searching for pavement work are walking right into the welcoming arms of their competitors. Our role as internet marketing consultants is to help you to plan, select and deliver the best solution to fit your local business needs. These online services are all meant to help boost your website’s popularity, bring in new customers, and make you more money. A successful internet marketing consulting campaign integrates strategies that generate more customers, sales and profits through an existing website, create better search engine ranking results, render more leads and follow-up them, create better content for visitors and search engines, gives tips to integrate an affiliate program, delivering cost effective PPC, make use of video files, and integrates these processes in a flowing manner… all these to helps a local business evolve to the next level. Investing in this type of internet marketing services can be intimidating and exciting, but true online marketing is an essential commitment for any local business or b2b company to make. We concentrate our efforts entirely on the ROI and the actual business objectives of the occurring project.
If you share the same philosophy, I invite you to use the below form and request a proposal. That’s why we have created an offer that combines our most popular services at business-friendly prices! Because we have a deep understanding of the internet marketing reality, we can help you develop an effective strategy to maximize the returns on your investment.
We are very selective with our new customers and reserve the right to reject any requests from websites that contain offensive, pornographic or otherwise distasteful content. The online strategies from HelpALocalBusiness team have helped spreading the word of our roofer services by writing articles, SEO, blog posts, PPC, video marketing and more.
Discover what you are doing wrong and what you could be doing better – and ways to push forward your business to the next tier. While this may still be applicable, modern health professionals also have the benefit of social media and other online marketing avenues to promote their businesses.
Whereas it was once merely a tool used to connect with friends, it is now a powerful platform for brand-building and online marketing. Not only is it a great way to grow your fan base and to connect with potential clients, but it also helps to build your personal brand.
Finding new clients is a numbers game — the more people you reach, the greater your chances are of finding new clients. Retargeting is a tool designed to help brands reach the other 98% of users who don’t convert right away. Smart phones make it easier to search and find various products, finding the right price and finally, buying the product.


Most people have not yet discovered the real potential of social media sites such as Facebook, Pinterest and Twitter as crucial marketing tools for 2013. You can always take advantage of this fact to draw your business closer to your customers by creating visual advertisements. The fact is marketing your business on the web – specifically through a company web site – should be the central focus and hub of all of your companies marketing efforts.
By marketing your business on the web with a professionally designed web site (built to convert visitors to customers) you can tap into a new found stream of prospects for your business. But you have to also be where people are looking for the products and services your business offers — and that happens to be the internet. We specialize in helping local businesses plan how they can operate successfully on the Internet and integrate their offline advertising with the power of online marketing. Our internet marketing consulting services are based on practical experience and information that’s continually updated to stay ahead of a constantly changing market.
We are proud to supply our clients with crystal-clear online marketing strategies which delivers a higher level of ROI.
In other words, we don’t stop our strategies at a certain number of ranking results or links, a certain amount of content or leads, a certain amount of affiliates, and so on.
Take a moment to fill out the following form – this simple process will help us learn more about you. Their services are really the greatest we found and allow us to clearly dominate our local area. Whereas one satisfied client might give your name to a handful of friends, a well-designed online marketing campaign has the potential to reach hundreds or thousands of potential clients. Utilizing social media and other online marketing strategies is the perfect way to build your brand and to find potential clients. However, every time a new visitor comes to your site, the code drops an anonymous browser cookie.
As an Internet marketer, you need to ensure that your website is ready for 2013 by optimising it to increase its compatibility with mobile phone devices, therefore making it easier for customers to buy your services and products wherever they are. Take advantage of social media to create content and set a specific date when it will be published depending on its relevance to the readers. If the video is of good quality, it will soon become viral, therefore creating more traffic to your business. According to a recent study, 26% of online consumers are always willing to find more information about a particular product or service after receiving frequent messages from the company. If you’re not 100% convinced of this fact, read the most recent marketing polls below and you are sure to have a change of heart.
Business professionals – and consumers are now doing their research on mobile devices on the spot. The ironic thing about the web is that by having a large internet presence in your market, you can appear to be the biggest most successful business around… even if your doors have only been open 6 months. Get on board and you will be astounded at the new business that comes surfing to your door. Below you will find a list of tips for making the most of social media and other online marketing venues to fill your appointment book. Later, when your website visitors browse other sites throughout the internet, the cookie will let your retargeting provider know when to serve ads. If email marketing failed to work for you in 2012, it is now time to embark on serious email re-marketing and you will reap the benefits in 2013. And not only that, but 68% of search engine users do not look past the first page of their results – meaning you need to be in the top 10 rankings for your products and services to be found. I’ve seen it happen before and many first and second year contractors are kicking the pants off the old timers because of that one simple fact.
It ensures that your ads are directed only to people who have previously visited your site. A well managed and designed website is the crucial key for Internet marketing as you usher in the year 2013 with greater business resolutions.



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