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Lately, we’ve been producing more custom content for client websites that members will find interesting or educational.
We’ve also focused many ad buys away from traditional media and more toward internet marketing.
Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. The importance of social media can never be overruled as far as Internet marketing is concerned. The study also revealed that most consumers normally prefer shopping from well-designed and managed websites.
This form of marketing has been common in 2012 but just like social media, most companies have not yet realised its full potential.
Tomorrow afternoon I’m going to host my first Webinar to address and educate pavement contractors on the benefits of marketing their businesses on the Internet and having a professional company web site. These statistics point to a profound shift in the way we as a society are doing business and it has happened at lightening speed.
On the down side, this new shift in the way people find products and services means a dwindling number or prospects for those not found on the web. Intuitively, most pavement contractors know their company needs to have a web presence, but most are not willing to make the investment. Don’t get me wrong, those off-line marketing tools you use like company brochures, yard signs, flyers and mailers are incredibly valuable.
By subscribing to our marketing tips you are giving Walkie Talkiepermission to send you occasional emails. Leveraging the power of Business means integrating a full array of business development & marketing strategies to fully optimize your business operations and enterprise value. We can help you every step of the way, starting with a complete assessment of where you are now! Integrating business development systems & marketing strategies for small and medium sized businesses. Our services and strategies are helping small and mid sized companies in Canada and the US. M4 Group services include a full range of integrated, business development and marketing strategies to help companies grow and increase revenues. Working with many businesses over the years, we’ve discovered that many companies struggle to respond to changing technological advances. Creating a level playing field means harnessing the power of the Internet in a more integrated way, each approach empowering the next. On-line advertising strategies to build and maintain a dominant presence within a local area.
Further, if our clients commit to maintaining top page local ranking, we will guarantee exclusivity: that is, we will only work with one industry niche per local area.
In today’s economic environment, the essential foundation to any great on-line marketing campaign begins with a high-functioning website.
Designing and developing a website takes a skilled, creative team with the expertise to translate your vision into a transformational, interactive consumer platform.
When today’s consumers are ready to buy, they are more likely to purchase from a business that they can search for on line from wherever they are.
A mobile website ensures local consumers can find you and take immediate action from their mobile devices. Search engine optimization is the most important long-term investment for any business website. Our proprietary SEO strategies combined with advanced SEO analytics and reporting software ensures we can provide high-quality, enterprise level SEO services for small to medium sized businesses. In our cache of internet tools, social media SEO is becoming one of our fastest growing, on-line marketing initiatives. Recent algorithmic changes by both Google and Bing to validate the quality of the social media content found on websites means social media is growing in importance. While there are some differences in the way Google and Bing are using information from social media sites to adjust their indexes, there are enough similarities to reconsider social media SEO as a serious strategy for business websites.
If you’re looking for an even faster delivery of targeted traffic and conversions to your website, pay-per-click (PPC) advertising will yield results more quickly than an organic search engine optimization can. At M4 Group, we begin by gaining a sound understanding of your industry, goals and target audience. I am ecstatic for the opportunity to write a review for M4Group, and specifically Gwen and Anne Marie. Gwen and Anne-Marie re-developed my website and started the company on an aggressive SEO campaign. January 10, 2015 by JSE Leave a Comment Once upon a time, wellness consultants, personal trainers, and other health industry professionals relied on word of mouth to generate leads and build their brand. Social media is one of the most powerful online marketing tools available to health industry professionals. Use Facebook to create a fan base — Create a Facebook page for your business (this should be separate from your personal page) and invite friends and clients to “like” it.


Run contests or giveaways through your Facebook page — Reward your fans with prizes or use your social media platform as a tool to motivate your clients. Advertise, advertise, advertise — Use Facebook advertising to spread the word about your business (you can customize your ads to your target audience and set a daily or weekly budget for advertising). Get on Twitter — Use your Twitter account to share tips and nuggets of information with your fans and to gain the interest of new clients. Create a LinkedIn profile — Network with other health industry professionals to see if you can do some cross-marketing and to find new clients.
In addition to using social media to gain new clients, there are other online marketing tactics you might try. Provide additional value — Use your website to provide your clients and fans with valuable information through a blog or a similar venture.
Encourage membership — Once you’ve established a client base, you can add a membership element to your website (give your members added benefits, like personal coaching or motivation, email series, e-book giveaways, etc.). Get published — With online publishing being as easy as it is, there is no reason why you can’t publish your own e-books to promote your brand and to give or sell to clients. Unless you are willing to put in the hours and to make an effort, you will never fill your appointment book. Some of it is pop culture related with a financial tie in; other content is focused solely on basic financial education. Not just online web ads, but we’ve seen great successes come from utilizing Pandora and retargeting. Whether it’s someone taking a look at your loan rates, or a long-time member wanting a new loan, retargeting is a great opportunity to make sure when the window shopping is done that YOU get the business!
Analysts predict, mobile, conversion rate optimisation, personalised search and rich snippets becoming increasingly important factors, but domain authority or brand still out in front in terms of importance. Here are some of the greatest Internet marketing trends that are expected to dominate the year 2013 based on their importance and compatibility with the product or service under promotion.
This is mainly because most consumers are now enjoying the benefits of shopping directly from their mobile devices compared to visiting offline stores. This system has been in use in 2012 and according to market analysts, its full potential perhaps even it’s peak, is set to be realised in 2013.
So many people forget the SMS they read while others cannot even remember what they read in their local newspapers some few hours ago but when it comes to watching videos, most people normally keep the visual memories for months. However, most businesses make mistakes of abandoning their email alerts after a specified period, especially when the potential customers fail to respond. I’ve wanted to do this for some time as I’ve watched web marketing change from being a good strategy to an absolute necessity for any business. People are now turning to the internet to find products and services not only to purchase on-line but also off-line. Sure you’ll still have your word-of-mouth referral’s, but referral’s alone aren’t enough these days if you really want to grow your business. Meanwhile, every day, new prospects searching for pavement work are walking right into the welcoming arms of their competitors.
Their knowledge of the asphalt business was invaluable and allowed us to keep focused on running our business.
Business owners today are looking for a way to leverage their opportunities with Internet commerce.
Their websites are often fragmented and under-performing assets, a “stand-alone,” silo marketing approach rather than a fusion or integration of traditional media to on-line resources.
With no conflicts of interest, our clients know we are behind them 100% so they can flourish in their own locality. Our web and SEO developers work together to create sites with aesthetic appeal and SEO-friendly code structure. Mobile websites and mobile marketing (using proprietary texting software) are two strategies that can easily handle these consumer preferences. Unlike most traditional advertising, this mobile texting platform tracks and measures traffic and conversion results and targets consumer preferences for future marketing campaigns.
SEO is the most cost-effective way to drive visitors to your website by building up your website’s organic search engine ranking. We get great results by extending your business reach deep into the digital world of Internet commerce! A few years ago, it would have been unthinkable to even use search engine optimization (SEO) and social media in the same sentence.
Successful PPC marketing programs offer incredible revenue and brand-building opportunities. M4Group has the technology and experience to manage a wide range of PPC campaign styles to drive quality traffic and encourage quick conversions, while decreasing the cost per acquisition. Every project and strategy we recommend is based on an in-depth discovery and market research of your local market niche. While this may still be applicable, modern health professionals also have the benefit of social media and other online marketing avenues to promote their businesses. Whereas it was once merely a tool used to connect with friends, it is now a powerful platform for brand-building and online marketing.
Not only is it a great way to grow your fan base and to connect with potential clients, but it also helps to build your personal brand.


Finding new clients is a numbers game — the more people you reach, the greater your chances are of finding new clients.
Retargeting is a tool designed to help brands reach the other 98% of users who don’t convert right away. Smart phones make it easier to search and find various products, finding the right price and finally, buying the product.
Most people have not yet discovered the real potential of social media sites such as Facebook, Pinterest and Twitter as crucial marketing tools for 2013. You can always take advantage of this fact to draw your business closer to your customers by creating visual advertisements.
The fact is marketing your business on the web – specifically through a company web site – should be the central focus and hub of all of your companies marketing efforts. By marketing your business on the web with a professionally designed web site (built to convert visitors to customers) you can tap into a new found stream of prospects for your business. But you have to also be where people are looking for the products and services your business offers — and that happens to be the internet.
As more and more of total media ad spending migrates to the Internet, small and mid-sized business are demanding effective strategies to claim to their stake in this energized, emerging market. SEO practices applied to websites feed search engines that will drive qualified traffic to your website and ensure that you hit the ground running at launch. With mobile, the search and the discovery of your business is always in one place–right in the palm of their hand.
Social media sites like Facebook were considered a social not a business venue with limited application or value to business operations. Those that make the grade are being rewarded with improved search engine rankings—even for regular searches.
Mismanaged, however, PPC can blow a huge hole through your valuable advertising budget in no time flat. We take time with you to plan each project with training, consulting and reporting as required.
Whereas one satisfied client might give your name to a handful of friends, a well-designed online marketing campaign has the potential to reach hundreds or thousands of potential clients.
Utilizing social media and other online marketing strategies is the perfect way to build your brand and to find potential clients. However, every time a new visitor comes to your site, the code drops an anonymous browser cookie.
As an Internet marketer, you need to ensure that your website is ready for 2013 by optimising it to increase its compatibility with mobile phone devices, therefore making it easier for customers to buy your services and products wherever they are. Take advantage of social media to create content and set a specific date when it will be published depending on its relevance to the readers. If the video is of good quality, it will soon become viral, therefore creating more traffic to your business.
According to a recent study, 26% of online consumers are always willing to find more information about a particular product or service after receiving frequent messages from the company. If you’re not 100% convinced of this fact, read the most recent marketing polls below and you are sure to have a change of heart. Business professionals – and consumers are now doing their research on mobile devices on the spot. The ironic thing about the web is that by having a large internet presence in your market, you can appear to be the biggest most successful business around… even if your doors have only been open 6 months.
Get on board and you will be astounded at the new business that comes surfing to your door. We utilize a wide range of tools and resources and proven strategies, integrating processes into your project, ones best suited for your business and that offer the most engaging experience for your type of consumer.
Below you will find a list of tips for making the most of social media and other online marketing venues to fill your appointment book. Later, when your website visitors browse other sites throughout the internet, the cookie will let your retargeting provider know when to serve ads. If email marketing failed to work for you in 2012, it is now time to embark on serious email re-marketing and you will reap the benefits in 2013. And not only that, but 68% of search engine users do not look past the first page of their results – meaning you need to be in the top 10 rankings for your products and services to be found.
I’ve seen it happen before and many first and second year contractors are kicking the pants off the old timers because of that one simple fact.
It ensures that your ads are directed only to people who have previously visited your site.
A well managed and designed website is the crucial key for Internet marketing as you usher in the year 2013 with greater business resolutions.



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