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Speakers presenting at the conference are chosen from a network of over 400 authors and experts by an independent, international Program committee based on their recognised expertise as thought leaders in their field. Each year over thirty world class Mobile Development experts and authors present technically rich talks without any vendor-hype or marketing spin. The conference setting provides the opportunity to meet and talk with world-renowned speakers face-to-face about your specific development challenges. By the time you finish reading this infographic, there will be 3,810 new devices connected to the Internet of Things. That’s because there are 328 million devices being connected to the internet each month. The connected lifestyle means that there could be 500 devices in each home connected to the web by 2022. Jeff Desjardins is a founder and editor of Visual Capitalist, a media website that creates and curates visual content on investing and business.
Various studies conducted recently indicate that most of the population in the continent is connected, which means more mobile data growth is expected from more devices and most likely, richer content would be consumed through those devices.
The growth in 4G devices and connectivity in UK and Scandinavian countries is expected to dramatically alter the landscape for mobile data consumption, with laptops and desktops being the main losers.
But what was probably the most interesting of all for me was  connecting the dots between some mobile learning ideas related to the diffusion of innovation, and my recent fascination with the Internet of Things. At this year’s Consumer Electronics Show (CES) in Las Vegas, it wasn’t wearables that stole the show, but the Internet of Things; a world in which all manner of devices, from smartphones and tablets to refrigerators and thermostats, can share data freely among themselves via the Internet and offer us unprecedented control over our surroundings. Technologists have been waxing lyrical about the Internet of Things for years, but 2015 looks set to become the year that the seamlessly interconnected world we’ve long been promised finally crosses over into the mainstream. The Internet of Things has enormous potential to transform our lives, but for search marketers and SEOs, the implications are profound. Aside from the obligatory gadgets at this year’s CES, the most interesting development on display was AtYourService, a “commerce and engagement offering” that will be incorporated in certain models of General Motors vehicles. Although OnStar was popular among its limited user base when it rolled out in the mid-1990s, the service was prohibitively expensive, only available in limited models of luxury sedans and other high-end vehicles, and bound by the restrictions of the Internet technologies that were common at that time.
It’s no secret that Google is also eyeing transportation as a potential area that is ripe for disruption.
Sure, GM’s announcement at CES might not seem that exciting on the surface, but it’s the initiative’s potential that should pique local search marketers’ interest.
Given GM’s commitment to leveraging its OnStar service to offer additional value to its customers, it’s only a matter of time before Google, Apple, and the rest of the tech industry’s major players start refining their own offerings to reflect consumers’ changing expectations.
However, SEOs are now battling a war on two fronts; striving to adapt to Google’s near-constant algorithm updates, and staying abreast of new technologies that threaten to force them into obsolescence. Even today, when headlines about how mobile search is poised to eclipse desktop in terms of volume are still making the news, optimizing sites for mobile is a major challenge for some businesses.
For savvy SEOs, developments in interconnected smart devices represent an incredible opportunity to grow their own businesses and those of their clients – but it won’t be easy.
One eventuality that is all but guaranteed to emerge from growing adoption of the Internet of Things, particularly in the local and vehicle space, will not be faced by PPC advertisers or local SEOs, but rather traditional display advertisers such as companies that use billboards. Of course, no post about technological advancements of this magnitude would be complete without mentioning user privacy concerns. Although the bleak future depicted in “Minority Report” is still a long ways off, experiments have already been conducted into how users would respond to increasingly invasive advertising.
In 2012, a startup called Renew London (which has apparently since joined the legion failed startups in history’s technological boneyard) installed Wi-Fi packet sniffing technology in trash cans around London’s Cheapside in the prelude to the 2012 summer Olympic Games.
During the course of the experiment, data sensors installed on the receptacles tracked and monitored the MAC addresses of as many as 4 million individual mobile devices in a single week, with the ultimate goal of tracking users’ movements and delivering targeted advertisements based on their behavior. Aside from being a valuable lesson in how not to conduct an experiment in disrupting real-time advertising, the Renew London program demonstrates that users may not be ready for a world in which everything is interconnected. Five years ago, the Internet of Things was little more than an ambitious idea and a talking point at SXSW. Virtually every major technology company is investing in services and products that leverage the increasingly interconnected world. Even beleaguered smartphone manufacturer Blackberry is jumping firmly on the Internet of Things bandwagon.
At the heart of the discussion surrounding the emerging Internet of Things is the not-inconsequential problem of supply versus demand.
However, tech companies and appliance manufacturers are going to have to do a lot more to persuade the average consumer. Although consumers remain largely skeptical about the Internet of Things, interest is generally on the rise. Whether you think a smart diaper is the greatest idea in the history of mankind or a gimmicky way for Pampers to make a quick buck, there is no doubt that smart devices and an increasingly interconnected world are the future – the only question is how search marketers, advertisers, and consumers will adapt to the rapidly changing technological landscape.
Mobile Advertising Watch is a leading technology media property dedicated to covering the rapidly evolving world of mobile advertising, reviewing new solutions, giving reliable and actionable tips and breaking important technology news. That comes via a new forecast issued by International Data Corporation (IDC), which suggests the market could grow by as much as 19 percent in 2015. This latest forecast is unique in gauging global spending across a host of IoT ventures, including smart appliances, automated public transit, remote health monitoring, digital signage, connected vehicles, and air traffic monitoring. IDC’s next forecast update is planned for November, 2015 when the company will release additional vertical-specific use cases, including IoT opportunities in smart agriculture. I am in Birmingham this thursday giving a keynote at the Lucid project about the Internet of things, mobility and context aware new services. Devices that comprise the Internet of Things typically transmit small amounts of data related to their particular function – such as temperature or moisture information, or industrial machines that can alert HQ when they need servicing. Most industry observers agree that the Internet of Things will touch nearly every aspect of our lives over the next few decades.


Nevertheless, the technology is experiencing rapid adoption, with research firm IDC predicting there will be more than 200 billion Internet-enabled objects generating more than $7 trillion in sales by 2020.
The Internet of Things will have a monumental impact on all our lives giving better access to more relevant information, as a direct result of ubiquitous connectivity to the Internet.
It will enable you to better avoid the rush hour traffic on the way to work, and tell you on the way whether your car needs a service, while also receiving alerts from video monitors at home to see if your kids have left for school yet. A recent survey in the UK found that much of the population has already used an IoT device, such as an in-car GPS system, smart meter or fitness tracker.
IoT devices are also expected to bring benefits for public health – for example by enabling us to keep in close contact with doctors, or helping farmers improve yields based on weather and crop information.
In the past few months, there have been some interesting developments in IoT products and technologies.
The furniture has network connectivity and touch screens built-in, and uses a new service by SK Telecom – users can browse the Internet, listen to the radio and use all manner of applications (as well as the ability to make and receive calls from their furniture), besides linking to door bells, doors and room temperature controls. Another more high-tech gadget has been developed by Haltian, a Finnish design company that has teamed up with ex-Nokia employees – it builds specialist connected hardware such as the innovative crowd funded Thingsee One. The device can be used outdoors and allows the user to configure all manner of sensors to build their own hardware project without needing to be a programmer – connecting to a mobile phone app, it lowers the cost of entry for anyone to develop their own IoT applications.
Even though the Internet of Things looks like being an unstoppable force, security conscious consumers are already expressing concerns over how the information the devices gather is going to be used. Usage of data these devices generate is of obvious concern to security experts, governments and consumer groups. There is no doubt that the Internet of Things represents a real opportunity for businesses of all kinds to develop innovative applications and services. Among the industries that seek to capitalise on the data generated by the plethora of devices will be advertisers, so they can sell us products tailored to our individual preferences – but will this lead to us becoming even more bombarded with ads than we are now via the likes of Google?
Even now, thousands of motorists allow insurance companies to check their driving through in-car smart devices, so it would come as little surprise if similar requirements were eventually imposed on health and home insurance policies – either voluntarily or more worryingly on a mandatory basis. With new information sources coming from devices and connected appliances all around us, there are bound to be novel applications that enrich our lives in ways we can’t yet imagine. In the next decade, we can expect the Internet of Things to become part of our everyday lives – but security and privacy will be the main considerations for companies (and users) as everything around us becomes smarter and connected to the grid.
Roland has lived in Asia for the past 5 years, and tries to indulge his other passion for riding motorcycles whenever possible.
It’s also why researchers estimate that there are going to be 50 billion devices connected by 2020.
Already, 71% of Americans using wearable technology claim that it has improved their overall health and fitness.
Every lightbulb, lock, thermostat, appliance, and item with an electronic circuit could be networked together, finding synergy. Also, the supply chain management and manufacturing sectors across Europe, together with in-car communications that is taking shape, could end up contributing significantly to the growth of mobile data traffic that was machine led. One of the studies conducted in western European countries of Ireland, France, UK, Germany, Holland, Spain, Belgium and Italy has predicted the mobile data traffic to increase at a compound annual growth rate of 36% to 0.100 exabytes within the next three years. The fast growing 4G smartphones data traffic is expected to reach 1 gigabyte per month this summer, compared with an average of 250 megabytes for 3G smartphones. Ironically, it's only been since leaving Adobe that I can again focus on all of the technologies that are most likely to determine where learning - and elearning- are headed. The illustration above comes from a report from the International Telecommunication Union entitled Ubiquitous Network Communities: Their Impact on the Telecommunications Industry, April 2005. GM has partnered with several well-known brands and websites, including Dunkin Donuts and online coupon site RetailMeNot, to offer in-car incentives in real time based on a user’s location. Aside from Google X’s driverless car initiative, Google Now has long offered responsive real-time information to users on everything from local parking availability to traffic updates. Location-based ad targeting is nothing new, but the interconnectivity between devices that has been promised to us could create a wealth of new opportunities for smart advertisers to get their ads in front of the right people, at the right time, in the right place – even when prospects’ mobile device is (or should be) out of reach. The explosion in smartphone adoption – and the accompanying tectonic shift in location- and device-dependent services – has brought with it a wide array of challenges for SEOs, but it has also been a major boon for small businesses and consumers alike. Every few years, a technology emerges that naysayers claim will “end” the SEO industry, but few developments have the potential to change the SEO landscape as irrevocably as the Internet of Things.
Google has certainly made things easier by introducing a slew of features from mobile click-to-call extensions and offline call tracking to hyperlocal distance information and mobile ad sitelinks, but far too many businesses are struggling to keep up with these features, much less optimize their sites for responsive display across multiple devices or make sure they’re adhering to Google’s guidelines for Google My Business.
User experience design is already crucial – and according to Barry Schwartz over at Search Engine Land, could soon be an important ranking signal in Google – but in the coming years, it will be nothing short of essential if small businesses are to survive. And before you say it, no, I’m not claiming that something as seemingly pedestrian (pardon the pun) as a slight revamp of OnStar spells immediate and certain doom for billboards across the country – but it’s coming.
Dick’s classic novel “The Minority Report” hit theaters 12 years ago (man, has it really been that long?), advertisers have been fantasizing about the eerily prescient advertisements that targeted individuals based on retinal scans and vast databases of personal information.
Not only did news of the program send Londoners into apoplectic fits of rage, the former CEO of Renew London, Kaveh Memari, poured gas on that fire by casually stating that since London is the most heavily monitored city in the world, it was essentially no big deal. That’s not to say that users don’t want smarter devices that can seamlessly communicate with one another – quite the opposite, in fact – but ubiquitous, highly personalized advertising (which, let’s face it, is what this technology really promises) is still viewed with suspicion. Now, it has finally become a reality, albeit one that will take many more years before adoption reaches the mainstream. Google’s acquisition of smart home device manufacturer Nest Labs in February last year (for which Google paid a cool $3.2 billion) raised some eyebrows in tech circles at the time, but given the predominant focus on the Internet of Things at this year’s CES, maybe it wasn’t such a risky acquisition after all. In its own statement at CES, Blackberry confirmed it was investing in data asset tracking, in the hopes that its reputation for security will give the struggling company an edge in the nascent connected device market.
During his CES 2015 keynote address, Samsung CEO BK Yoon said that by 2017, 90% of Samsung’s products will be designed to leverage hardware interconnectivity. In a recent Nielsen Affinova poll, most American respondents said that interconnected smart devices seemed more of a gimmick than a genuine revolution, and indicated they’d need a great deal more evidence that such products would truly make their lives easier before parting with their hard-earned cash for them.


According to a survey conducted by the Acquity Group last year, 69% of consumers polled said they planned to purchase a connected smart device at some point during the next five years, suggesting there is enormous potential for the right devices. The forecast should help vendors clearly understand the industry-specific opportunities currently leading in IoT technologies. The technologies required, such as low power microchips, sensors, and energy efficient networks, have all become small and inexpensive enough that everything from smart watches, light bulbs and even heart monitors can connect to the Internet to send and receive data more easily than ever before.
There is no strict definition of the Internet of Things, but it’s generally accepted that it includes embedded computing devices that use the existing Internet infrastructure, yet goes beyond normal machine-to-machine (M2M) networking with new protocols and applications. But in a sense it’s already here, as consumers are increasingly buying devices that connect to the Internet in novel ways. The IoT will be more personal and predictive, in terms of making life more comfortable and efficient with new ways to interact with everyday objects and the world around us. The chart below shows that, while many people have experience of such devices, there is still a sizeable proportion (38.2%) who have yet to have any experience of the above. Even furniture manufacturers are teaming up with mobile telecom companies to combine smart home tech with network-connected household goods. It might seem rather outlandish, but it’s just one example of the type of practical applications that are starting to make their way to market. It’s basically a sensor-laden device for the home enthusiast that contains umpteen sensors and technologies like Bluetooth, cellular connectivity and Wi-Fi, GPS, light and pressure sensors, an accelerometer and a screen. Could the information be used to hack into our bank accounts, secretly inform our insurance companies, or even be hijacked by spy agencies? What novel applications and services can we expect in the next few years, and are you concerned about security? He started his career at British Telecom's research division working on collaborative virtual reality environments, before becoming a video streaming specialist at 3 UK where he helped launch some of the world's first mobile video services. The mobile world's finest conversation featuring Ben Smith from Wireless Worker, Rafe Blandford from All About Windows Phone and Ewan MacLeod from Mobile Industry Review. Imagine what will happen with more immersive analytics, a preventative mindset, more metrics of useful health functions, and integration into the health system.
As strange as it may seem, by 2020 researchers even expect 100 million lightbulbs and lamps to be connected to this grid.
It’s already expected that street lamps could save energy costs up to 80%, so why can’t that be the case in the home as well? According to that study, the share contributed by machine-to-machine devices is expected to grow to 43%, second only to smartphones with 67% share, and well behind laptops with 27% share. One of those areas happens to be mobility: ubiquitous mobility, the mobile web, and mobile learning.
However, expansion of 4G LTE networks has meant that OnStar is now much more technologically feasible, not to mention more appealing to today’s consumers.
If you’re a frequent Dunkin customer, AtYourService could send promotional offers directly to your car long before the next exit, or offer coupons for stores at the mall you’re heading to.
We may still be some ways off from that particular dystopia, but the demand for such services is there, meaning it’s only a matter of time before these technologies become part of our everyday lives.
But what does it mean for consumers and business, and how will it affect our lives in the next few years?
Much of that is already possible, but it’s only going to become more common with almost every electronic device online. It seems quite far-fetched, but personal information can easily be misused and abused by third parties. More recently he enjoys writing about his obsession, and developing software that helps mobile operators analyse their subscriber data. Self-adjusting thermostats, lights, and appliances will increase the efficiency of homes to make a big impact on net efficiency.
So I have been watching the news about Adobe and so many other contributors to the mobile industry with much interest. The illustration makes the point that over time the computing power of mainframes have passed on to PCs.
We are well on the way to seeing mobile phones and smart phones become our uber-computing tools of choice. General Magic's personal intelligent communicator operating system had just been released, while Apple Computer had just introduced the Newton. It is just now that after 5 years of active pursuit of a mobile learning agenda in the US that one can see signs of growth (although mobile learning today has as much to do with video, games and podcasts as it does with mobile telephony).
Beyond that, what will it take to preapre us for teaching and learning in a completely distributed, mobilized and networked environment?? Technologies like Flash and Dreamweaver started showing people the possibilities for creating rich engaging Web experiences on the Internet. Smart companies cut back on sales and marketing and started investing in whatever they thought their next big thing was going to be when the economy turned around.
This was right around the time that Macromedia started the research and development to make Flash ubiquitous.
Not just on computers but also on mobile phones, and game consoles and screens of all kinds. It was great to see all the announcements about the Open Screen Project, and the next version of Flash Lite, and the new partnerships with Palm and Nokia.



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