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The marketing strategy should be designed in such a way that it increases sales so that your company has a competitive advantage which is sustainable in the long run. Diversification is a high risk strategy which involves diversifying the range of products and services that you offer.
This is the process of developing your current market and could include entering new markets with your products and services. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. This slide deck by Sales Benchmark Index gives some high-level information on how to set a Sales Strategy for 2012. Sales Strategy relates to all SFE drivers (from the next slide) in that, depending on your sales strategy, the other drivers will need to be modified or developed entirely. Sales Strategy will dictate which of the Sales Force Effectiveness (SFE) drivers need to be implemented or improved. Competitive Intelligence is an iterative process that requires understanding of how the market consumes information. Your marketing strategy is therefore a set of rules which direct what you do to promote and sell your products or services. It is high risk in that it is usually a high cost strategy which medium to large sized established companies use in order to continue to grow the business. You could visualize it almost like a pyramid with your overall business aims and objectives at the bottom. Your marketing mix is very simple, it consists of your what product you are going to sell, what price you are going to sell it at and where you are going to sell it.


That is where people interested in setting up an online business of their own can step in and delve into the prospect of offering online marketing services. This can be achieved by finding new customers or getting your current customers to buy more of your product, instead of your competitor’s product. Once this is established, you can write a marketing plan, which is the detail of the specific marketing activities you are going to take action in order to achieve your business aims and objectives. Most online business owners are either not well aware of the technicalities of marketing or are too busy to take up that department into their own hands. That is why you must modify sales strategy with the same diligence as a change in corporate strategy.
You will be able to work from home, at your own comfort and as long as you are able to successfully grab the attention of a healthy number of good customers, you are doing a good job.Online marketing services are not limited to online business companies.
It doesn’t cost anything to sign up, and the well-researched articles keep you up to date on the latest in strategic planning trends and thought leadership. Even business houses set up on the streets of the city benefit from being part of a well-connected network and having its name spread like wildfire over the net.When you are taking up the job of promoting the business, you need to set in mind a target audience right at the beginning. The research tends to be conducted with, and geared toward, larger company CEOs and executives. This helps with the planning and execution of your idea as you are well aware of the tastes and preferences of the group.
It also provides some very interesting feedback from senior executives who rated how their strategies match up against the tests.In its survey of 2,100 executives, McKinsey reports that 65% said their strategies passed three or fewer of the tests listed in the article.
Find ways like incentives to encourage referrals as they are one of the fastest promotion methods and a great way to expand customer base.Do you like this post?


One, it provides a framework and a measuring stick for several key strategy metrics that often get overlooked.
Applying these tests to your strategy helps to keep the plan alive and relevant while bringing up several key points that might otherwise never see the light of day.All 10 of the tests are sure to generate worthwhile discussion.
In other words, doing the same things as last year, only doing a little more of them and doing them a little better.
But in today’s markets, the big winners are those companies that successfully create disruptive (rather than incremental) change.
Plan for changes to occur, both expected and unexpected, by considering multiple scenarios when crafting your strategy.Test #8: Is your strategy contaminated by bias? The biggest danger to most strategies consists of lack of awareness regarding your own attitudes, beliefs, and assumptions about how the world works. What are you constantly telling yourself and each other that”must be so”? about how to add value to your customers? They need detailed action plans that translate high-level goals into specific actions, behaviors, and incremental objectives for the people who will implement the plan.
Unless you provide clear action steps, people tend to get stuck in doing things the way they have always done them. Required fields are marked *Name * Email * Website Comment Check out our store for tools to help you win!Do it today!



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