Landing pages review,retail marketing key performance indicators,video share tv - Try Out

Now that we’ve covered the fundamental pre-landing page questions, let’s discuss how you can make awesome, persuasive landing pages. Interior design books will often suggest different colors for various rooms and moods – energizing red for a dining room to inspire dynamic conversation, yellow for a cheerful, relaxed kitchen. We’ve got some examples of great landing pages to better illustrate what makes a successful landing page that drives conversions. Short Stack helps companies organize and manage Facebook promotions and other custom Facebook content. Kiss Metrics has a custom landing page for visitors interested in their marketing tools bundle. Social Sprout (featured in our guide to social media management tools) is another example of a powerful landing page. With software similar to Social Sprout, HootSuite is another website that has a strong landing page, although takes a different approach. Pinterest’s approach is different in that they don’t spend much time explaining what Pinterest is, since they can assume most people have already heard of them. Airbnb makes it easy to rent homes or rooms from people all over the world amidst an increasingly share-oriented economy. Really great article - exactly the kind of quality, in-depth coverage I was looking for as a newbie.
This is probably my first comment ever, but I wanted to thank the author for an amazing article.
This article was really great thank you very much.It made me re look at my landing page for my small business with great success. Great insight!I guess providing visitors an awesome offer and creating an outstanding CTA that will make them choose itare the key elements that should be done flawlessly.
Hey John, quite a few of these tips actually deal specifically with landing page copy and deciding how much is too much.
I've felt in the past that landing pages were a waste of time but I appreciate your insight here. Hello, I am going to design my business website, You gave me a lot of new ideas so I canimplement those points in my website. You're welcome Dinesh - I like the wild animal analogy as well :) Very appropriate I think.
Hello, I am making some landing sites for a site, and I was wondering what sites you suggest to make them, and how much do you estimate making a landing page would cost. Landing pages aren’t exclusively reserved for search engine optimization and cost-per-click marketing campaigns. When it comes to email marketing, landing pages are special pages that you create as the destination for links in your email newsletter. Create two versions of your next email newsletter where the only difference between each version is the link to each specific landing page.
After a few days you can use your email marketing software to see how many subscribers clicked on the link to each landing page. Creating and testing landing pages has been shown to increase the number of conversions that email marketers receive from their email newsletters.
We suggest that you use iContact for your email newsletters and Eden Platform to create your website landing pages.
Sign up for the Boostsuite NewsletterReceive the latest news on BoostSuite, tips for improving your website and special offers only for newsletter subscribers. Over 28,000 businesses trust BoostSuite.Build your audience by putting the network to work for you. Drive valuable traffic to your website by combining forces with like-minded businesses to cleverly share customers. According to a pretty scholarly classification you may find in Wikipedia, landing pages fall in two major categories: reference and transactional.
As you will probably agree with me, all landing pages meet both criteria: they inform the visitor upon the offer as well as incite actions from his side.
What needs to be clear before launching any landing page in the www is the nature of the desired visitors’ action. This is a chain of events that we desire to happen once a lead reaches the platform displaying the promoted product or service.
Typically, a landing page has to catch the visitor’s attention in the first 3 seconds of entry.
The landing page has to be consistent with the hints provided by the original ad, or vice versa.
As we have promised, let’s tour some nicely designed and effective landing pages of B2B and B2C. 123RF makes a clear statement of purpose in this landing page with the image slider and the four median boxes. Strong calls-to-action, emphasized slogan and an impressive list of endorsements – this is the right combination for a landing page and this page has it.
This page may be a little too crowded, but it’s in the tradition of landing pages for apps.
La Mission di Studio Samo e sviluppare in Italia una cultura del web marketing attraverso consulenza strategica, servizi alle imprese, progetti originali, articoli, libri, corsi di formazione e workshop sull’utilizzo di internet nelle sue molteplici forme per lo sviluppo del business. La strategia alla base di un qualunque progetto di web marketing e far ottenere al sito la massima visibilita in relazione al proprio target. Attraverso la nostra piattaforma di eLearning Academy Studio Samo offriamo video corsi online di alta formazione in ambito Web Marketing, tenuti dai migliori esperti del settore. Web Marketing BlogAttraverso il nostro blog offriamo risorse gratuite, articoli utili e guide per approfondire i temi piu attuali dell’Internet Marketing. Cosi, per esempio, una landing page potrebbe anche essere la tua home page, dove le persone atterrano dopo aver cliccato su un risultato organico sui motori di ricerca (gratuito).
Questo annuncio Facebook porta i visitatori a una pagina di destinazione specifica per il contenuto promosso.
Ecco invece un esempio negativo, questa inserzione di Walmart di T-shirt di squadre di football porta ad una landing page che non ha nulla a che fare con esso.
Utilizzare questi suggerimenti per assicurarti che sia ultra-facile per i visitatori compiere l’azione che desideri che compiano. Rimuovi la Site-Wide Navigation – lasciare i link di navigazione al resto del tuo sito puo distrarre i visitatori. Capire come le persone si comportano su diversi tipi di landing page puo darti un grosso aiuto nel lungo cammino per aumentare i tassi di conversione. Correggere questi errori comuni puo aiutarti ad ottenere i risultati desiderati. I get questions all the time about landing pages and what are the best ways to create them.
Now that we have a base design, all we need to do is modify the design to match the NiteTrim offer and make it appeal to the visitor. I already showed you how to make an awesome landing page out of a template design, now it’s your turn.
My name is Zac Johnson and I have been an online entrepreneur for the past 18 years and blogger since 2007. You can create all of these sub pages with information, but you can also add a blog to your landing page as well. Although the page is basic, it should work well since the call to action is soooooo BAM in your face.
You already know that highly optimized landing pages are crucial to the success of any paid search campaign.
In today’s post, we’re going to examine what cognitive bias is, look at several examples of these behaviors in action, and outline how you can overcome (or at least account for) them with your landing pages.
Cognitive biases are ways of thinking about and perceiving the world that may not necessarily reflect reality.
Simply put, cognitive biases are the distortions of reality through which we view the world. So, now we know that we’re all completely irrational, let’s look at some of the most common cognitive biases in action and what you can do to mitigate their impact on your paid search campaigns. Obviously, covering how to account for all known cognitive biases with landing pages is impractical for the purposes of this post. Confirmation bias is when a person looks for and interprets information (be it news stories, statistical data or the opinions of others) that backs up an assumption or theory they already have. Mainstream news outlets are often guilty of manipulating viewers’ confirmation bias (Fox News is an excellent example of this). If you’re trying to compensate for confirmation bias when selling to customers, you’ll have to make your prospects doubt the strength of their beliefs. Reach out to your current clients and ask them if they weren’t entirely sold on your product or service to begin with, then ask them to provide details about how they came around. Resist the temptation to badmouth your competitors – this is unlikely to have the desired effect.
Another tactic you can use to overcome confirmation bias is by offering a zero-hassle, no-strings-attached money-back guarantee. Realizing that some customers might be negatively biased about the effectiveness of identity theft prevention services, LifeLock goes one step further than the competition by offering up to $1 million in legal assistance, private investigation services and anything else you need in the event your identity is compromised while subscribed to the service. Sometimes referred to as the “relativity trap” or “focalism,” the anchoring effect is when consumers focus on a single aspect of a product or service to the exclusion of all other considerations. Many businesses actively exploit the psychology behind anchoring, particularly restaurants. Although the anchoring effect can present unique challenges to marketers hoping to overcome cognitive biases with their landing pages, it’s a double-edged sword – since prospects experiencing the anchoring effect are only focused on one thing, it’s easier to address and deal with their primary objection.
Firstly, let’s say that, for the sake of example, that your prospects are indeed solely focused on pricing. Also, be completely honest with your pricing – include all surcharges, fees, taxes and anything else that could drive up the price. Although they might not realize it, many consumers experience some degree of the ambiguity effect, a cognitive bias first identified by Daniel Ellsberg (one of the key figures in the Pentagon Papers scandal) in the early 1970s.
This cognitive bias can be best summarized as the decision to favor a choice with a known outcome, rather than “take a chance” on a choice with unknown probabilities. For example, many investors choose to put their money in “safer” investments such as government bonds, as the perceived return on investment is relatively certain due to bonds’ strength and safety as an investment vehicle.
From a consumer perspective, the ambiguity effect can be a powerful motivator when it comes to customer loyalty. To some extent, all businesses have to overcome the ambiguity effect when attempting to entice certain customers, especially startups and very new businesses that do not have an established reputation. One way to overcome this cognitive bias is by borrowing techniques from great FAQs and incorporating them into your landing pages. An excellent example of this principle in action is a landing page for Unbounce’s landing page conversion course.
The page’s copy makes the time commitment necessary to complete the course abundantly clear, further reducing ambiguity about the amount of effort involved. This cognitive bias is closely related to a psychological phenomenon known as herd mentality. The bandwagon effect is such a common cognitive bias because of people’s deep-seated need to conform and fit in. If your business operates in a highly competitive or crowded market, the key to overcoming the bandwagon effect is how you frame your product or service. In the video, young, attractive people use their iPhones to perform a range of tasks that, in all likelihood, most iPhone users would never bother with (such as using an app as an amp controller for an electric guitar and the phone itself as a virtual violin as part of an art installation), but that’s not what makes this marketing so brilliant.
Of course, it’s difficult for some businesses to effectively emulate Apple’s marketing efforts. Ministry of Supply makes and sells high-end dress shirts and other clothing made from “phase change” materials – fabrics that store or release heat depending on the body temperature of the wearer. Admittedly, Ministry of Supply is missing some opportunities to increase conversions as their PPC ads lead directly to their homepage instead of a dedicated landing page, but the same principles used by Apple to exploit the bandwagon effect are being used in a highly effective way by this small business. One of the biggest hurdles to overcome when selling to a prospect with status quo bias is the “if it ain’t broke, don’t fix it” mentality. In his best-selling book, “The Ultimate Guide to Google AdWords,” marketing expert Perry Marshall explains that writing ad copy that promotes a feature of your product is a mistake. If you want to overcome status quo bias with your landing pages, you’ll need to focus heavily on the benefits of your product or service. Of course, these are just a handful of the various cognitive biases your prospects may experience, and it’s impossible to account for all of them. Hi Columbia,Thanks, I'm glad you enjoyed the article.To answer your question, I am active in the area of net neutrality, though it's not a topic I write about extensively.


A landing page is the page a visitor arrives at on your website after clicking an ad (for example, a Google text ad or display ad).
A landing page should offer all the necessary information, but not so much as to overwhelm (and as a result, drive away) the visitor.
We just discussed how you don’t want to information-smother visitors, but this isn’t to say you should be cheap with your content – on the contrary, provide rich, useful content, so long as it is relevant. The goal is to make it as easy as possible for visitors to convert, providing as little distance and as few barriers as possible between points A and B. Information architecture comes into play here, as it’s important for a landing page to have a clear, crisp design that leaves all questions answered without inspiring any new ones. Call to actions can be present in the headline text as well as the button text (example: “submit” vs.
Don’t bore the visitor by talking too much about yourself (this rule can apply to so many areas of life). Video landing pages can make complex products more accessible and entertain your visitors at the same time. It’s absolutely vital that you visitors can capture the essence of your offer with a quick glance.
Bright, eye-catching images make for a more attractive page and a better user experience overall. Great landing pages use the same keywords from the PPC ad text – the connection should be obvious and the continuity reassures visitors that they’re on the right path. The more fields you ask visitors to fill out in your form, the less chance you have of them completing your offer. Many people are more than happy to post about a recent purchase or share a resource they have found helpful. The thank-you page is a great way to guide visitors to other related material on your website that they may be interested in.
Trust signals, like logos of well-known companies you’ve done business with, awards you’ve won, and associations you are a member of, build trust in the mind of the visitor. It sounds crazy but it’s true – your page visitors are frantic creatures looking for a quick and easy meal.
At WordStream we talk a lot about the importance of conversion tracking, and it’s one of the best practices we advocate in our new Landing Page Grader. Instead, a different example of Pinterest’s value is shown with each visit to the site, with a broader explanation of Pinterest (find and save all the things that inspire you) that sits below the main headline. Because if there is an irresistable offer going with an attractive "push" to accept this offer there will be no doubt to choose it.
The general rule is you only want to provide the key bits of copy and info that will help visitors convert and nothing extra.
You need to consider them for all online marketing opportunities, for instance, email marketing.
If you’re promoting a specific product in your newsletter, you’ll want to make sure that your landing page is relevant to that particular product and offer. The easiest way to do this is to export your list into Excel, move half of the list to a new Excel file, and then upload the files into two new lists.
For example, this might be a link or button with the text “request a free information packet.” Make sure to keep the rest of the newsletter identical including the subject. Divide the number of form submissions that each page generated into the number of clicks that it received from the email newsletter to determine the conversion rate for that page.
If you’re promoting specific product in your newsletter, you’ll want to make sure that your landing page is relevant to that particular product and offer.
Aaron is passionate about building software that helps make small business owners more successful. We all know the basic facts – that these are the pages a visitor reaches after clicking on a banner ad or a promotional link, and that they play a crucial marketing role by converting leads into customers for the business.
If they are to be called reference, pages have to display information that is both appealing and relevant to the visitor (text, multimedia). If the landing page has virtually no navigation option except for the CTA button, visitors will force their exit. Visitors have to find on the landing page what they were first promised in the ad they clicked.
You understand in an instant what the service is and how you can use it (Search, Sign Up, Pay-As-You-Go, Buy Subscription). There is contrast, good slogans in each section and it brings a lot of information without forcing you to read everything (the small font does it all). Plus, it includes a minimum amount of text and uses a demo video, as it’s a known fact that people prefer watching a short film than reading. However, the decision to divide the page in segments makes it easy to navigate through all the elements. I personally like that this page doesn’t tell you everything right away, but invites you to discover. You understand the message in a split second, as your line of sight quickly scans the first row and arrives at the CTA button. A bold slogan, CTA buttons that you can’t resist clicking and a very good endorsement, this is the combination to success.
Laura has a bachelor degree in Communication Science and spends most of the time pursuing her passion for design and writing. Coerentemente con gli obiettivi di business, utilizziamo tutti gli strumenti che il web mette a disposizione per garantire la massima efficacia e ritorno sull'investimento. I nostri corsi, di stampo pratico, sono rivolti ad aziende e privati (con borse di studio per non occupati) che intendono accostarsi o approfondire le principali tematiche del Web Marketing.
I nostri docenti forniscono lezioni su misura per le tue esigenze specifiche, individuali o per piu persone della tua azienda, in date ed orari che scegli tu.
Gli utenti lasciano semplicemente il tuo sito se non rendi il processo di contatto estremamente semplice e immediato. The site is in no way affiliated with coloring page authors who remain the copyright owners of their respective works. Instead of writing a post on what you should focus on, I will simply take an existing ad campaign from MarketLeverage, and made a real landing page out of. What I did was create a default landing page that can be used for almost any offer you want to promote.
After I would go live with this ad campaign, it would be smart to build several other landing pages with a different picture of images. What text are you going to use to convince your users to click further and hopefully convert them into a sale. Using the suite of tools provided by Thrive Themes is the fastest way for you to create your own website or blog that is fully optimized for maximum conversions.
It is better one picture than 1000 words and having a real and visible landing page is the most solid base to start designing our own ones.
Link up the categories of the blog on the bottom of the landing page and it will appear as more content. We may think we experience the world around us with perfect objectivity, but this is rarely (if ever) the case.
Before we go any further, it’s worth noting that there is no single definitive “list” of cognitive biases.
We will, however, look at a few of the most common and how you can try to account for them with well-crafted landing pages. For example, if you presented someone with hard evidence that gender bias exists, and they are already convinced that it doesn't, they're much more likely to dismiss the evidence rather than reconsider your opinion. As a result, people don’t choose one media outlet over another because of its impartiality or journalistic integrity – they watch the same news channels regularly because their programming appeals to the viewer’s preconceived ideas and opinions. Include specific details, such as concerns about pricing, tempting offers from your competitors, and anything else that could dissuade biased customers from converting. By resorting to the marketing equivalent of a political smear campaign, you’re positioning yourself in a negative way, which could actually reinforce the very bias you’re trying to overcome.
Online identity theft prevention service LifeLock does this incredibly well with its $1 million guarantee.
This not only offers customers a considerable financial safety net, it also speaks volumes about LifeLock’s confidence in its services.
For many consumers, price is the most important part of the decision-making process, often understandably so. By including a wide range of dishes at varying prices (some very expensive, some much more affordable), they manipulate most customers’ tendency to choose the mid-priced option.
Now we’ve established what obstacle you have to overcome with your landing pages, let’s take a look at how you can actually do it.
That not only means actually including pricing information on your site, but putting it on your landing pages, too. We’ve all been in situations where we “agree” with ourselves to buy something while under the impression it costs one amount, only to be unpleasantly surprised when the price rises due to hidden costs (major airlines, anyone?).
Unlike many similar agencies that hide their pricing behind “free consultations” and other smokescreens, Caliber openly displays its rate card on its site – and even admits that it doesn’t work with just anyone. Stocks and shares, on the other hand, often result in significantly higher ROI, but many investors shy away from these investments due to the unknown (or ambiguous) outcome of this type of investment strategy.
Even if a consumer is dissatisfied with a service provider, the perceived risks of switching to another company are often greater than the potential gains of making the switch.
It presents a summary of information about the course in a conversational way (“What’s in the course?”), goes into greater depth about each of the course modules, and includes information on the type of people who will benefit from taking it. It also includes a simple form and strong call to action (essential for increasing conversion rates), clear directional cues, and a clean, appealing design. Individuals experiencing the bandwagon effect place much greater value on decisions that are likely to conform to current trends or please individuals within their existing (or desired) peer group. Many consumers’ devotion to Apple products is a great example of the bandwagon effect in action. In fact, you may want to view the bandwagon effect as a state of mind you can capitalize on, rather than an obstacle. Again, using Apple as an example, the marketing materials for the iPhone don’t just focus on what it does (though features are important) – they promote an ideal; that the iPhone is far more than just a smartphone, it’s an indispensable part of your modern digital life. The secret to this video’s success is that it sells the lifestyles of the people in the video – it manipulates consumers’ desire to be cool, to be in a band, to embark on an exciting road trip to a far-away place. Our fifth and final example, status quo bias, is a prime example of how our need for stability and routine can influence our behavior. Individuals experiencing status quo bias often perceive any deviation from the “usual” as negative or a loss, resulting in a strong aversion to change.
People with this cognitive bias may be extraordinarily reluctant to part with their current service provider – even if they’re unhappy as a customer – simply because they don’t want to disrupt the status quo.
According to Perry, people don’t care about what your product does – they want to know how it will solve their problems. Remember, if a potential customer has already clicked on your ad, then they do want to explore the possibility of using your product or service, even if they may be hesitant to embrace change. As in our anchoring effect example, the pricing information is made clearly available from the outset (including Basecamp’s highest pricing tier) which helps to establish trust through transparency, and there are several frequently asked questions provided to enable prospective customers to learn about Basecamp and take action without leaving the landing page.
However, it’s worth bearing consumer psychology in mind when making landing pages, as even subtle changes can have a big impact on your conversion rates. Rarely do I see this type of thought and detail in articles online.Landing pages are so important in building a business. I support the work of organizations such as the EFF and Free Press, and I'm very passionate about the open web and freedom of information.
Inexperienced marketers often direct all of their PPC traffic to their homepage, but this can be a big mistake. Really it’s three questions: Who am I competing against, how are they succeeding, and how can I copy their success? Consider changing your message depending on where your users come from – a different message might be appropriate for users who arrived at your landing page coming from Google vs.
Provide the essential info that will interest your audience and nothing more (check out this post for some landing page inspiration).
Navigation should be obvious and simple, all required information should be provided, and nothing should come between the visitor and the conversion (aka no pop ups!) If at all possible, visitors should be able to convert in one click.
Using the word “you” makes your copy feel personal to visitors and allows for intimate conversation.
Make sure your offer is enticing enough to users and that it is something they actually desire.


It’s estimated that you have about 8 seconds to convince users to stay on your page, so value proposition needs to be quick and convincing. Why is it that an attractive man can hit it off with a woman using the same line that might dub a less aesthetically pleasing guy a “creeper?” The truth is that, despite what we teach children, appearance alters perception. If your conversion requires a form, get the bare minimum of what you need – you can always ask for more info on the thank you page once the deed is done.
Many marketers claim that certain button colors like green or red increase landing page conversions, but ultimately you want to focus on the contrast of the button color in relation to your background color.
Adding share buttons increases your chances of getting your content shared across the social space, and great landing pages make generous use of these buttons. Virtual word-of-mouth comes in the form of Likes, +1s, and online customer testimonials (preferably from trusted sources like big brand names). Providing this added info in the initial landing page would have been distracting and could have led visitors away from making a conversion.
A great landing page puts its best foot forward to comfort and reassure visitors so they can convert with confidence. An excellent landing page is built like a bullet, so get out your stop watch and get your landing page moving at a healthy clip. They key is to make your page easily scanable with your main point in your headline while using sub headings, bullet points, and various fonts and colors to indicate information hierarchy. If the goal of a landing page is to get a visitor to submit an information request form then the unique landing page that generates the most form submissions will be the winner. After a while you can delete the page with the lower conversion rate and link to the page with the higher conversion rate from future email newsletters. When it comes to designing a landing page yourself however, matters seem to be far more delicate than you would have expected after going through how-to documentation. Watch out for the following in the gallery below: visual communication, branding and trust indicators, content effectiveness, calls-to-action. As for this one, it’s very effective in terms of endorsement (see the bold testimonials) and truly speaks the language of the audience with figures and trust indicators (number of community members, amount of money they earned). The light grey background is unobtrusive and puts the highlight on the essence, that being the image. It does have navigation, but a vertical one, by scrolling, which considerably reduces bouncing rates.
Notice the two calls-to-action, at the top and bottom – this is a foolproof method to make the message persistent without overcrowding the page. You can find everything you may be looking for: features, benefits, testimonials and even a guarantee of a refund if you are not happy with the result. What I don’t find so enjoyable, however, is a video that starts automatically (a feature I generally avoid) – even if Andrew Powers is not only skillful but also handsome! The paragraph arrangement resemble a newspaper layout and is quite suggestive for the purpose of the CMS.
I also like that they put their context of use in the center of the page, with a screenshot of the way their pages look and infographic-like indications.
She works for 123ContactForm, an online form and survey builder that helps users create beautiful forms for any web page. Knowing how many guests will attend means you know how much food to prepare, how much wine to buy and how many chairs to set up. Ha un’esperienza piu che decennale in ambito web ed e consulente web marketing per molte piccole e grandi aziende italiane.
I also made the base template design for the landing page, so you can save it and use it for any future campaigns you want to test.
Possibilities include, actual product, other weight loss pictures, different girls and more.
If you aren’t already an affiliate with NeverBlue, join now, then grab any affiliate offer and start promoting the program using the landing page I created, or change it up and test what different image and text changes can improve your campaign performance.
In full disclosure, it is safe to assume that I am benefiting financially or otherwise from everything you click on, read, or look at while on my website. Additionally, if you build up the blog with related posts, you may get some free search engine traffic and listings as well.
Each and every one of us sees things differently based on our preconceptions, past experiences, and environmental or social factors, but this doesn’t necessarily mean that the way we think or feel about something is truly representative of reality. Since the term was coined by Daniel Kahneman and Amos Tversky in the early 1970s, more than 100 separate cognitive biases have been identified, and psychologists continue to explore new behaviors that could be classified as cognitive biases. People do this because they tend to fixate on the relative savings or difference in price between two options, not the actual prices themselves. Don’t make a prospect hunt for pricing details – the longer you make them wait (or work), the less likely they are to trust your business. As a one-two punch, Caliber also displays a customer testimonial alongside its pricing information – a shrewd move.
However, by including some skilfully worded questions and answers into your landing page copy, you could fill the gaps in your prospects’ knowledge about your product or service and make your offers seem more appealing. From a consumer perspective, this can be summarized as making purchasing decisions out of a desire to have and be seen with “the next big thing,” or to increase their perceived social status by owning a particular product.
Apple has the kind of following that many businesses are envious of, and through skilful marketing campaigns and very clever branding, Apple manages to manipulate consumer behavior like few other companies – resulting in overwhelming demand for the next iPhone or iPad, and the perception that choosing Apple products is a lifestyle choice, not merely buying a new phone or tablet. With this in mind, use stylish imagery to promote your products on your landing pages, and heavily emphasize how your goods will enrich the lives of your customers.
This unique selling proposition, combined with the site’s effortlessly stylish imagery, appeals to their ideal customer’s desire for hip clothes that most people haven’t heard about. However, if someone with status quo bias has clicked on one of your ads and ended up on a landing page, you’re already part-way toward overcoming their fears and converting them.
Highlighting the emotional payoff in your ads can convince even the most hesitant prospect to click, and this principle can also be applied to your landing pages.
Similarly to the FAQ approach in our ambiguity effect example, use language that can directly answer any questions your prospects might have during their first experience with your company.
Specific landing pages tailored to different offers are essential for providing a quality experience for visitors and driving conversions with a targeted message that matches each user’s need. Imitation is the sincerest form of flattery, so if your competitors are doing something that works, you should go ahead and follow likewise. As silly as that sounds, it’s true to some degree – the better you understand your audience, the more you can cater to their wants and needs. The goal is to funnel visitors down a desired pathway, and if links serve as points of departure from the funnel, they should be used sparingly. Let every additional click weigh on your conscience like a heart beating beneath a floorboard. There should be no question as to what next steps are necessary – tell your visitors exactly what you want them to do in big, bold text. The word “imagine” encourages readers to visualize using your product and increases desire. When building a landing page, make it easy to scan by highlighting your main point in the headline while using sub headings and bullet points for added info. You can go the obvious route with arrows, or try something more subtle such as making a bright button the focal point of the page. And don’t send them to a generic page and make them search for the product they were looking for.
While most users don’t have a problem providing their name and email address, asking for info about phone numbers and date of birth can cause your drop off rate to skyrocket to 50%.
It’s also smart to add social buttons to the thank you page, since users will be more likely to share your great offer with others after they’ve signed up themselves. If your business has received some shinning compliments in the past, be sure to showcase them. However, now that you’ve sealed the deal, the thank-you page is the perfect place to suggest related products, guides and information your audience may find helpful, or links to other parts of your site, such as your company blog.
Reduce load times by not making your images files any larger than they have to be, using cache tools, and using a speedy web host (some are a lot faster than other). There is definetly a lot to consider, and you can see in some of the examples towards the end that many brands choose to focus on some strategies while ignoring others.
I've read about what makes a good landing page in theory but have had a hard time actually visualizing how they can look.
Marketers often make the mistake of directing all of their email newsletter links to their website’s homepage which can easily lead subscribers away from their intended focus.
Testing is very important because it lets you get more results from your existing marketing campaigns.
Once you’ve determined the best performing landing page you can link to it from all future email newsletters.
This is why today, we have chosen to share a collection of actual landing page examples for inspiration. What I personally think they can improve on is the list of stock photography categories, it’s a bit stuffed. Highlighting the benefits for the customers instead of the product’s features is another vanquisher. The CTA buttons are a bit too weak, though, and the lady in the bottom right corner causes a mild distractin; with too much surprise on her face, does she look like she is able to negotiate a business matter? Fail to include the RSVP and you have to plan in the dark without the information you need to throw a successful party.Landing pages for your inbound marketing campaigns work like an RSVP for a party. E’ docente di diversi seminari di web marketing presso l’Universita di Bologna (“Web Marketing Strategies and Analysis” presso la Scuola di Economia, Management e Statistica) e docente del corso SEO online di Academy Studio Samo. The campaign that this landing page is going to focus on, is for NiteTrim, which is currently paying $25 per lead through NeverBlue, and you get paid on the user paying for shipping and handling. Well, because people are unpredictable, and sometimes, consumer behavior defies all logic – frequently due to cognitive biases. Use the same language your prospects would to avoid alienating them with terms they may not understand. These concepts are also applied to Ministry of Supply’s social media presence, resulting in strong brand consistency and high community engagement among its customers – just like Apple. All you have to do is present them with at least one compelling reason to leave their comfort zone. This spares them the effort of having to seek out additional information once they reach your landing page – a crucial step for people with status quo bias, as any obstacle (no matter how seemingly minor) could be perceived as a loss and dissuade them from converting.
Unless you know who your ideal customers are, it will be very difficult to write persuasive copy in the voice of the customer. Businesses with more landing pages (30+) generate 7x more leads than those with only a handful, so there’s no denying their value.
For Kajabi, changing their button text from “See Plans and Pricing” to “Get Started Today” increased conversions by 252%!
The rule of thumb is not to include more than seven fields in your lead gen form on your landing page. As an added bonus, showing your “likes” and follows can also serve as a word-of-mouth endorsement.
Each specific landing page lets you know exactly how many customers saw your inbound marketing invitation and replied by clicking through to your website.
Ideally you want a tailored landing page for each ad group, but that’s a pretty hefty operation, so start where you can. As Jakob Nielsen notes, your page visitors are wild, frantic animals looking for a quick meal, so serve it up fast! Building landing pages specific to each marketing campaign reduces confusion and in result increases conversions.
Generally speaking, the essential recipe is to make your landing page express this offer as clearly and as enticingly as possible.
And just like party RSVPs, the information you get from these landing page “responses” helps you plan for your marketing campaigns.What is a Landing PageA landing page is a specific page on your website with a unique URL. Try beginning with one custom landing page per campaign, and add from there for individual ad groups when resources allow.
Add a Twitter contest, too.Landing pages help you analyze the results of your inbound marketing efforts and plan for the future.




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