Local seo audit 2014,social media training courses norwich,what is strategic planning in marketing - For Begninners

Returning home to Idaho last week from a short vacation in Las Vegas, I was confident of two things: it was going to be much colder in Idaho than it was in Vegas, and Google was bound to have made changes to search. Read on to learn more about Google’s changes to the local search results, along with the other top stories from the past week in the world of search engines and SEO.
Brent CarnduffI am an enthusiastic Search Engine Marketing specialist and speaker, former teacher and basketball coach, married with 2 children (Daniel & Ashley), a wanna be author, avid reader, an out of shape cyclist, and a Canadian ex-pat.
Columnist Greg Gifford shows how you can identify major local optimization issues on your own site or a potential client's site in just 10 minutes or less!
As we all know, small business owners  assume that their site is the best and that they should always rank at the top of searches.
Once you have a potential client understanding the general need for local SEO, you’ve got to show them how the services you provide will improve their local visibility. Several years ago, we tried to work up a full audit for every potential client, but we quickly found that the time spent wasn’t worth it.
Once you get the flow of the audit, you can pull the information up as you’re talking to a prospect, discussing each point as it comes up. There are several citation tools out there, but we like to use Moz Local (formerly GetListed) for a quick spot check of the major citations. Enter the business name and zip code, wait a few seconds, and check out how many listings show up for the business. I blurred some data to avoid directly pointing out issues (this dealership isn’t a client), but you can see how there are 8 listings that show up right off the bat. Does the site have its Facebook account tethered to Twitter so it only has to post in one place? Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Greg Gifford is the Director of Search and Social at DealerOn, a software company that provides websites and online marketing to new car dealers all over the country. SMX Advanced, the only conference designed for experienced search marketers, returns to Seattle June 22-23. MarTech: The Marketing Tech Conference is for marketers responsible for selecting marketing technologies and developing marketing technologists. Check as many web pages, as many times, for as many search terms as you like 100% Free!A  Protect or Improve Your Local Seach Position.
The requirements of Search Engines have changed so much in the last 24 months, especially with the rise of Mobile.
If youa€™re a local business and your competitors are above you in the search results it might be as simple as aligning your page with search engine preferences to lift you above them. If their score is lower than yours and they are above you a deeper scan is probably advisable however if you both have low scores ie. Using the SEO Audit tool, you can compare your web pages with those of your competitors for search terms to see how you can come up to par with or get a head start on your competition.

For national and very competitive local businesses it may take a little more than single page optimisation of the basics to take on your competition but a business will see search results improve by keeping up date with the basics.
Providing most aspects of web, print & branding, design and marketing services you could win a A?50 John Lewis Voucher from our quarterly quote draw simply by letting us quote for you?
Local search results have become a critical decision making tool both for businesses and consumers alike. The internet is now more competitive than ever before and executing an SEO strategy is no longer an option; it’s a necessity. Most small businesses are discovering that staying competitive online can is a daunting task and business owners may not know where to start. Maintaining your business blog is a fantastic way to improve your SEO, keyword rankings, and increase your online lead generation lead generation.
Social media takes the cake for being the preferred communication channel for your customers.
Search Engine Journal recently stated that women have a 71% social media usage rate, while men came in at 62% in 2015.
The good news is, a local SEO audit can help you get a baseline to see where your business can improve and help you develop a local SEO strategy. Right on both accounts – Idaho is more than 60 degrees colder than Las Vegas was (with snow!), and Google continued its pace of change by dropping the Carousel display for some local categories. Depending on how large your staff is and how many prospects you have in your funnel, you might not have the time to jump in and do an in-depth local SEO audit for every sales call you make. Some businesses were just shopping around, others were fishing for tips on how they could do their own SEO, and others would get sticker shock at the price. If there are problems on the home page, the site will likely have the same issues on internal pages. After just a few seconds, you can see that the site has 6 phone numbers and 2 addresses out in the major citation sources.
Check the visibility score, and take note of the percentage of incomplete, inconsistent and duplicate listings. Check the overall Domain Authority (or whatever metric your tool uses), the total number of inbound links and the total number of linking root domains. You don’t need to download an Insights report to be able to tell if a business has an effective social strategy. Check its overall rating, and see if a representative of the business is replying to reviews.
Use our FREE SEO tool to surface scan your pages and check that you have the basics in place. This is the process of optimizing your website and content to rank higher for local searches. Together we will go over our recommendations, give you a quote with no add-ons or upselling-we keep it simple and straightforward.

When picking a particular social media channel to base your marketing strategy, first understand which channel is the best fit your customer. Social media is great way to connect with your customers, however, your social media presence will not improve your search engine optimization. Once you dial-in your keyword research, it’s important to track your progress and how your keywords match up to your competitors.
Without a Google My Business (also known as GMB), Google has no direction about what they should show your potential visitors in a search query. Keep in mind that organic search engine optimization takes time, so it’s best to get started sooner rather than later to start seeing results. If you find an area where a prospect is lacking, you can pull up the same area for their competitors to see how they compare. After you’re done with the home page, spot check a few other internal pages and look at the same elements. With 10 minutes of work or less, you’ll find the majority of any major problems or issues with Local Optimization. Give us a call if you have any questions on 01794 521 516 " data-original-title="SEO Scores" title="SEO Scores"> Click here. If for example you only type in “restaurant”, Google guesses your location based on “restaurants” in your IP address area and displays local “restaurants”. When clients are searching, they are ready to buy, if they don’t find your company they will find your competition and buy from them-it is that simple. We let our clients know that SEO is an ongoing job, not done once, but a task that takes upkeep to maintain your results. According to Factbrowser, more than 60% of U.S consumers say they’ve made purchases as a direct result of reading a recommended blog. Ranking reports give a pulse on your digital marketing efforts and if you see a sudden drop in rankings, you may be experiencing a Google penalty. When consumers want to find doctors, plumbers, electricians, restaurants, hair salons, or real estate specialists they look in their local area.
We help build your business through local search engine visibility, increasing your website traffic, while building loyal relationships with your clients, enhancing customer retention, and helping your company grow. Business blogging creates a channel in which your customers can get up-to-date news, promotions, and learn more about your company. Don’t commit one of the top SEO mistakes and skip researching your keywords; it’s a must-do. Let Two Degrees Marketing help you get found with Local search by improving your local SEO.

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