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Tourists may know Seattle for its spectacular scenery, vibrant downtown, great coffee and (unfortunately) abundant rain, but it also has another reputation – as a “brain gain” city, able to attract educated workers from throughout the U.S. Researches, designs, develops and maintains software systems along with hardware development for medical, scientific, and industrial purposes. Diagnoses visual disorders and prescribes and administers corrective and rehabilitative treatments. Treats physical problems by manipulating various parts of the body, especially the spinal column. Diagnoses and treats hearing problems by attempting to discover the range, nature, and degree of hearing function. Related to careers in portfolio management, the financial planner offers a broad range of services aimed at assisting individuals in managing and planning their financial future. Plans and directs treatment to improve mobility and alleviate pain in persons disabled by injury or disease. Creating and maintaining layout, navigation, and interactivity of intranet and internet websites. Develops individualized programs of activity for mentally, physically, developmentally and emotionally impaired persons, to aid them in achieving self-reliance.
Collects and evaluates data to make recommendations to businesses concerning trends in consumer purchasing. Organizes and lists the instructions for computers to process data and solve problems in logical order. Each year Jobs Rated researchers survey 200 jobs – from Accountant to Zoologist – scoring them according to five key criteria: Physical Demands, Work Environment, Income, Hiring Outlook and Stress.
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If you are a marketing professional, it seems that demand and opportunities for market data and market research specialists are increasing, and will continue to increase over the next eight years. The position of Market Research Analyst does qualify as an H-1B specialty occupation even though it does not require a baccalaureate degree in that single academic discipline, according to a recent decision by the United States District Court for the Southern District of Ohio, Eastern Division (Residential Finance Corporation v. Residential Finance Corporation (RFC) filed a petition seeking an H-1B visa to employ a prospective employee in the position of a Market Research Analyst.

The Court said that the USCIS approach was too narrow, and that the prospective employee’s knowledge is what is relevant, and not the title of the degree.
The Court noted that a market and survey researcher is a distinct occupation with a specialized course of study that includes multiple specialized fields, that the prospective employee had completed such specialized study in the relevant fields of marketing and finance, and that RFC sought to employ him in such a position.
With the boom in the retail sector, the opportunities for market research analysts have grown manifold.
A couple of months back Horlicks launched a brand of noodles, Foodles, which was projected as a healthier alternative to the Maggi brand from Nestle. So understanding the pulse of what the customer wants is very important for a market research analyst.
A market research analyst has to consider internal and external factors affecting the product. Many consumers are now shifting to environment friendly products, though they may come with a higher price tag there is definitely a growing market which can be tapped. A market research analyst will be hired in all types of companies to identify problems, if any, in the current approach and secondly to increase the market share. For getting an entry in a market research analyst profile, the candidate should be a graduate with good quantitative skills. A lot of field work is required for collecting the input data which will need good communication skills along with creative thinking.
Some factors remain relatively constant from year to year, but others fluctuate greatly due to changes in the job market, technological innovations or current events. The Court held that diplomas rarely come bearing occupation-specific majors, and that what is required is an occupation that requires highly specialized knowledge and a prospective employee who has attained the credentialing indicating possession of that knowledge.
The Court held that it was enough that RFC provided evidence that the position required a baccalaureate degree, and there is no apparent requirement that the specialized study needed to be in a single academic discipline as opposed to a specialized course of study in related business specialties. Let us learn more about the exact work profile and the qualifications required for a market research analyst. A market research analyst will have to analyze and come up with suggestions for maximizing profit.
Maggi has been a brand which is synonymous with noodles in India, but it was market research which identified a segment for healthier options which led to the birth of Foodles.

He has to keep looking for signs and trends about changing customer preference and based on that come up with strategies to maintain and increase the market share of his offering.
So a market research analyst needs to be well aware of the different factors which affect consumer psyche. There are different techniques used such as customer satisfaction surveys, brand valuation, estimating demand, market segment research, effectiveness of advertising campaigns and price sensitivity analysis. Preference will be given to candidates with specialization in marketing, statistics, economics or psychology.
Starting as an analyst who designs questionnaires and runs routine statistical tests, you can grow to the position of President, Market Research who serves the top management team and is accountable for the entire marketing research effort in the company. Among the most-educated metro areas in the nation, the city’s many technology, healthcare and engineering companies offer plenty of opportunities for skilled workers. The USCIS concluded that the occupational category was not a specialty occupation because the OOH did not specify that a specific specialty degree is required for the position. Market research involves collecting and analyzing information about products and service offerings to find insight into customer preferences.
He will have to sift through data not only from his own company but also from that of competitors to find out where his product stands relative to peers and if competitors are faring better then what differentiates them. The external factors include the economical and political situation, cultural preferences, laws and regulations and technological changes. The work involves analyzing market data and hence some familiarity with programming will be needed. With the increasing emphasis on environment conservation, this has also become an important parameter. In Seattle, hiring by firms like Microsoft and Amazon – not to mention one of Google’s largest offices in the U.S.

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