Market research companies gurgaon,web template for video production equipment,top ten marketing research companies in the world - 2016 Feature

We at Anregen, aspire to work closely with developing companies in the Pharmerging regions and help them with enhanced  knowledge and innovation to enhance their capability.
Innotech: A program that will promote commercialization of research based projects through co-development or in-licensing. GreenBook Blog provides original insight into the challenges faced by the market research industry today. These are the Top 50 firms submitted by GRIT respondents as the most innovative in the industry.
Since so many folks are interested in this section of the GRIT Report specifically, here is an excerpt on the 50 companies that are perceived to be most innovative. Beginning in 2010 we decided to start tracking which firms were perceived as most innovative within the global market research industry. Using an unaided awareness verbatim question, we asked respondents to list the three companies they considered to be most innovative.
Finally we asked another verbatim as to why they considered their number 1 ranked firm to be most innovative.
Using the aggregate of the 1-3 ranking question we developed a list of 84 companies that received multiple mentions. Last year we presented this list as a rank ordered analysis, and in prepublication releases of the findings we initially did the same. During the analysis we encountered the need to develop a framework to guide our coding scheme due to the complex ownership relationships between many of these brands, their marketing positioning by business units, the visibility of key individuals associated with the brands, and merger and acquisition activity within the industry. If a company has two trade names used within multiple markets, both brands will be counted.
Since this question is meant to understand how market research firms are leveraging the brand attribute of innovation within their marketing efforts it’s instructive to look at how the most highly rated firms achieved this feat.
Of course, BrainJuicer remains the master of this art; at every turn they make innovation the underlying. Based on a quick review of press releases and news articles about these firms in 2011 they maintained a steady flow of announcements about their own innovation efforts (particularly around mobile and social media) and obviously those efforts are paying off in how the industry perceives them. Thanks to the input of several colleagues, especially Renee Smith, Global CRO of Kantar, we’ve been looking at the data a few ways and that has informed our analysis of what the story (or stories) are regarding this list. As we did in the 2010 report, we conducted a discriminant analysis plotted on a quadrant map to look at the relationship between attitudes around market research by those who selected a company as being most innovative.
Where multiple companies were mentioned, the company that was mentioned first was selected as the target variable. How to read the chart: For example, those who selected Anderson Analytics (OdinText) were more similar in their attitudes toward market research to those who selected GfK, Nielsen and Millward Brown. Affinnova was viewed as firmly quantitative as well as experimental, although not so much that respondents with a more traditional bent could not understand and embrace their offering. Those who selected Kantar, Communispace, Insites Consulting and BrainJuicer tended to be open to experimentation and were more qualitatively oriented. Overall, this type of attitudinal analysis should be considered directional in how brands are currently perceived and may offer some insight into how they can more effectively target their brand messaging from their established perceptual base. As a follow-up to the company listing exercise we asked GRIT respondents to tell us why they selected their personal first ranked company as innovative.


Leonard “Lenny” Murphy has been in the Market Research industry for over a decade in various senior level roles, most notably as CEO of full service agency Rockhopper Research, CEO of tech-driven start-up BrandScan360, and Senior Partner of strategic consultancy Gen2 Advisors.
A major aspect of his work focuses on collaborating with multiple organizations to help advance innovation and strategic positioning of the market research industry, most prominently as the Editor-in-Chief of the GreenBook Blog and GreenBook Research Industry Trends Report, 2 of the most widely read and influential publications in the global insights industry. He lives in Atlanta, GA with his 5 (yes, 5!) children, Should- be-Sainted wife, dog and a clinically insane cat. It is said that a ruthless combination of Innovation, Knowledge and a smarter way of working will be the future hallmarks that will drive such organizations to the next higher levels.
Contributors from both sides of the table share their expertise and offer unique perspectives on a wide variety of issues, both strategic and tactical.
The goal of this avenue of inquiry is to glean insight on the drivers of perception around what makes a firm innovative in order to understand how MR firms are capitalizing on the idea of “innovation” to grow their businesses.
Last year we came up with a list of the Top 50 Market Research Firms Perceived to be Innovative to much fanfare by the industry. However, upon consultation with multiple industry colleagues, most notably the Chief Research Officers of several firms represented within the analysis, we have decided not to assign a rank. We consider these guidelines to be dynamic and flexible to an extent, but in general we found that we were able to apply them successfully in most cases. In this iteration of GRIT we saw the prevalent mention of several client-side organizations including Procter & Gamble and Coca-Cola.
Since this question was posed as a verbatim response, spelling concerns occasionally came into play. These firms really drove the conversation across multiple channels in 2011 and their branding continues to pay dividends for them in the minds of the industry.
We keep coming back to one central theme: the companies listed are masters of social marketing, and this idea helps explain how relatively small, new entrants onto the list compete effectively for mind share with large multinational firms. The goal of the analysis was to determine if attitudinal predispositions impacted how brands were perceived when it comes to the “innovation” attribute.
Discriminant analysis was run to understand how best to predict the profile of respondents who would consider firms as being most innovative. We interpret that as while these respondents are open to research innovation they tended to favor more traditional, validated methods and were somewhat more likely to favor quantitative approaches. Additionally they seemed to feel speed of deliverables was of greater importance than other factors. Murphy is a key consultant to numerous insight-focused organizations on both the supplier and client side and an advisor to several technology focused start-ups via his consulting practice. Submissions & Voting Are Open for the Insight Innovation Competition at IIeX North America 2016! We believe that this list, developed by our peers within the industry, is a true measure of how successfully these companies are leveraging this brand attribute. That list was compiled by a simple open-ended unaided awareness question: which MR firms do you consider to be most innovative?
We are simply going to report the findings in descending order from most mentions to least. We suspect this may have to do with senior leaders from those brands being highly visible within the industry promoting research innovation.


While in almost all other cases it was fairly easy to reconcile these issues, in the case of one firm it was not: InSites Consulting.
They were listed almost twice as often as the next highest ranking firm, making them the clear owners of the “market research innovation” message. A total of 19 firms debuted on this list in 2011, with many of them being small strategic consultancies that owe much of their DNA to advertising agencies more so than traditional market research firms. Factors which were more important include speed of deliverables, importance of quantitative, importance of qualitative and general value of research to name just a few. A full quarter of respondents state that offering innovative or new methodologies was the primary driver of perception, followed a by a diverse mix of stated reasons that focused on various techniques, services, and brand strengths—of which no single mention garnered more than 10%, with most being less than 5%. Can it be that is what customers want now, either more qualitative or more experimental research? He is involved with numerous organizations including the Insight Innovation Exchange, The ARF, NY AMA, NewMR & MRGA. We believe that this list, developed by our peers within the industry, is a true measure of  how successfully these companies are leveraging this brand attribute. We believe this decision will allay some of the “horse race” aspects of this question while allowing all interested parties to clearly see the strength of their brand within the context of innovation. A more challenging example was Google, which would have been in the lower tier had we counted them. These newer players are akin to Generation Z consumers; they are “digital natives” who understand how to leverage various tools and channels to promote their brand. Labels which most closely reflect those variables that loaded more heavily on the respective X and Y axis have been added. He also Chairs and produces conferences globally in collaboration with other leading organizations, and speaks about the future of insights and how to deliver maximum business impact at many events annually. Millward Brown) but others that were listed seprately last year may have been coded under Kantar this year. We also believe this decision will give us freedom in the future as we refine the method used to collect these data. Ultimately we decided that although Google has been making some inroads into the market research space we would not include them until that offering was more clearly defined. We also had Insight Consulting listed 10 times, and since there is an MR firm known as Insights Consulting we had no choice but to list them as well. It will be interesting to see how these firms grow in both brand recognition and market share in the future. This begs the question for future surveys of how we define market research, as we fully expect to see more new entrants that may not fit the classical definition of MR entering into the consciousness of the research marketplace.
It is entirely possible that spelling played a role here and that InSites may have actually garnered more mentions, but we have chosen to accept respondent answers at face value and are reporting both in their corresponding position within the list.



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