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Before you even consider undertaking marketing activities such as advertising, the publication of press releases, SEO and online marketing, you should focus on market research. As with any piece of research it requires several elements, from designing the study, to collecting, analysing and interpreting the data.
If you haven’t undertaken market research before, it can be difficult to know where to start.
Making yourself aware of your competitors and their strengths and weaknesses can allow you to find a niche market to cater to. Once you’ve completed your market research, this can give you the insight you need to begin with any SEO company and marketing campaigns. The most important aspect of running a great email marketing campaign is understanding the unique nature of your audience. Research has consistently shown that keyword choice has a major impact on how responsive readers are to email newsletters and other forms of marketing content. After launching a new email marketing campaign, take a moment to check analytical data to uncover more helpful information about your success rate.
Part of your research as an email marketer is to also study the best practices of other successful marketers. Just as in other forms of online marketing, research is a critical aspect of being more successful.


Without an understanding of your market, any attempts to sell your product or service will rely entirely on luck – research will give you the business insight you need to get the most out of your marketing efforts. Try undertaking a SWOT (strengths, weaknesses, opportunities, and threats) analysis, as it is a great place to start developing an understanding of the business environment in which your company operates.
Ensuring that your offerings are different to (and better than!) others on the market gives you a huge competitive advantage.
Having analysed the market, you should now have a better idea as to what consumers are looking for, and how best to cater to this. Any email marketing campaign worth its salt has been carefully researched before one word has ever been written. These are the folks on the receiving end of the email, who in an instant will decide whether to read or delete your message. From the sign up landing page copy and the email title to the internal copy included in your email marketing newsletters, you’ll want to make sure you are using the most search engine optimized keywords throughout. Create two versions of the same email newsletter and send out to a select number of your subscribers. Look for the number of emails that have been read, the amount of time spent reading them, and the results of the link campaigns you included.
This means that your research should provide clarification of variables such as market size, market trends, pricing and demand.


Consider which political, economic, ecological, social, legal and technological factors should influence your decision making at each level of the business.
The basic precept is that your message needs to address the needs of the market you are targeting; therefore you need to do your research first in order to get the best return on investment. Try to consider their habits, where they hang out, what they like to read, when and how they digest information before sending out an email blast. Note how each group responds and then tweak your email campaign to produce fewer bounces and more opens. Getting started with marketing research for your email marketing campaign involves several key steps. This is part of researching the overall reader persona that will make or break your email marketing efforts. Sign up for email marketing tutorials through your email distribution service to learn of important updates. This industry is constantly evolving, therefore the more you do your homework, the better you will become at email marketing.



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