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Lucas Walker, the company’s chief marketing officer, explained that once Venngage users have connected their data sources to the platform, it will continue to create reports automatically on a daily, weekly or monthly basis without further input.
The service is currently being beta-tested by three ad agencies, and Walker said the company conducted interviews with an additional 20 agencies about the reporting process. Venngage is the rebirth of another startup,, which created infographics for a roster of clients including Facebook, theScore and several marketing agencies.
Having worked as an account coordinator at High Road Communications and as an account manager and sales consultant at Sysomos, Walker knew first hand that crunching social data was a pain for many agencies. Google is aiming to shift more of its digital marketing budget into programmatically traded campaigns, and has set its sights on a 60 per cent target, according to its global chief marketing officer Lorraine Twohill.
Speaking to The Drum at the Web Summit in Dublin, Twohill revealed that Google is in the process of moving all of its campaigns, such as for its Chromecast product, over to programmatic “one by one”, and is working to overcome the current limitations of programmatic, which doesn't currently cater for skippable ads. Twohill predicted that all advertising will eventually become programmatic, including outdoor billboards, and voiced her surprise that all billboards across major cities are not yet digital, and called for innovation in the space which “sorely needs it”. Speaking about the marketing focus for Google over the coming months, Twohill said the company will look to push forward consumer awareness around some of its search functionalities such as voice and knowledge cards, and focus on telling stories around those capabilities.

When asked about how Google might look to market driverless cars, Twohill commented that it is “too early to have that conversation” but revealed that it is looking at creating tools and teaching modules around the cars for those who want to learn more and understand the technology. Another focus for Google is to communicate the shift from desktop to mobile and to highlight some of its hardware products, like Chromecast, something Twohill admitted has been challenging for the brand. Twohill brushed off the suggestion that the ‘right to be forgotten’ has placed a strain on the search giant’s resources and said that its staff’s day jobs haven’t changed as a consequence, “I don’t think it has an impact on the business, we just get on with the day job.
Agencies’ approach to pitching and creating work was called into question by Twohill, who accused the industry of holding onto a “comfort blanket” of continuing to follow past behaviour. Venngage, a Toronto-based startup, has created a new product that aims to ease the process.
Venngage, a Toronto-based startup, has created a new product that aims to ease the process. After learning that several of its early users were using to create data visualizations for internal purposes, Walker and his business partner, CEO Eugene Woo, decided to shift its focus. If you are an existing print subscriber and you have not yet created an account and password for your digital access, please select “Create an Account”.

Sometimes it’s hard to disrupt existing campaigns because you worry about what could happen if you turn stuff off.
So my team works a lot on how the brand appears in the physical world and that was a new challenge for us as a company. In July 2012, a year after launching, the pair enacted a new business model based on analytics and reporting.
4, the company’s new platform creates reports automatically by pulling data from a number of sources such as Google Analytics, Facebook Insights, Twitter and Radian6.

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