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Reinvention is the process by which a brand, its core essence, and its key attributes are examined, and through the rigorous application of market-based data (as well as applied findings and customer and consumer insights), the next phase or evolution of the brand that capitalizes on those qualities and optimizes profitable revenue is determined—all while staying true to the essential core nature of the product or service.
Republicans and Democrats are more divided along ideological lines – and partisan acrimony is deeper and more extensive – than at any point in recent history. Today it’s harder than ever to manage people but you can become a better manager simply by treating your employees as valuable people instead of numbers in a spreadsheet. Marketing Quotes“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” ~ Peter F.
Tell stories.  Storytelling is another overused term, but at its core, it means packaging information into meaningful and entertaining narratives to forge stronger emotional bonds with customers.
If you find our thought pieces on brand strategy and brand management insightful and would like a deeper understanding for yourself, your marketing teams or leadership teams we can develop a tailored learning solution for you. Brand Education is a core competency of The Blake Project, the brand consultancy behind Branding Strategy Insider. Branding Strategy Insider helps marketing oriented leaders and professionals build strong brands.
Subscribe to Branding Strategy Insider Now and get regular updates and two FREE Chapters of Brad VanAuken's best selling book Brand Aid direct to your inbox. Brand Against the Machine by John Morgan should be a mandatory marketing textbook read by all business students and marketers. The marketing industry is changing very rapidly and the only way to stay on top of it is by a philosophy of continuous learning. All templates include bleeding for press printing.  The templates are configured for WHCC printing. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Assistant Brand Manager, xx Brand 2008 – 2009 Developed fundamental skills in consumption analysis, P&L management, budget management, forecasting and volume tracking Assisted with the development and presentation of annual brand planKey Accomplishments Initiated proposal for x innovations to differentiate xx brand from yy brand and justify its premium positioning. Clipping is a handy way to collect and organize the most important slides from a presentation. And these trends manifest themselves in myriad ways, both in politics and in everyday life.
An e-commerce client of ours recently noticed that millennials represent their largest  and fastest-growing customer segment. And the best stories aren’t just splashy entrepreneurial chronicles, like Steve Jobs’ life or Richard Branson’s latest exploits.


Employees, in fact, can be both a rich source of stories and a powerful channel through which to tell them. Staking out a position on a topical or important issue and offering insights or ideas can yield far-reaching brand benefits. As practitioners and educators we deliver interactive brand education workshops and keynote speeches designed to align individuals and organizations on essential concepts in brand management and empower them to release the full potential of their brands. Army and Wyndham Worldwide are some of the organizations that have turned to The Blake Project for help in meeting learning objectives. We focus on sharing thought provoking expertise that promotes an elevated conversation on brand strategy and brand management and fosters community among marketers. Include 3-4 sentences that summarize what makes youunique and ensure to customize your bullet point list of key strengths to the ones outlined in the jobprofile you’re applying for)Dynamic, results-focused Associate Brand Manager with 4 years of Tier 1 CPG experience at XXX. That simple fact, backed by the right data and company history, qualifies them to build content and create speaking platforms around what they’ve learned about marketing to millennials.
The most persuasive might be closer to home; they can be customer testimonials, community happenings, or employee exploits.
The essence of good PR is having someone else talk about your brand rather than the company itself. One of our clients, McGraw Hill Federal Credit Union, has embraced a campaign around financial wellness.
We hope you find this list of key marketing conferences helpful as you search for meaningful marketing insight. BSI is a service of The Blake Project, a leading brand consultancy based in the United States, serving marketers around the world. Upon the completion of payment, Paypal will redirect you back to our web page to download the templates. Skilledin P&L management, business analysis, brand activation, innovation and creative development. US counterparts decided to pick up Canadian innovations due to strong off-take & performance.
There are many ways to use classic PR strategies to add depth, color, and cohesion to the building blocks of brand identity.
When we placed a local newspaper story about an employee who lost 50 pounds and regained her health with the help of the fitness and wellness resources available to her at work, it added depth and credibility to the client’s reputation. The third-party endorsement – either implied or explicit – is often very effective, sometimes more so than paid media.


It’s an example of thought leadership around a key issue relevant to many customers that has nothing to do with coffee or social networking.
It sponsors a series of Financial Learning Seminars, underwrites research about the cost of financial stress in the workplace;  and raises funds for financial wellness causes. An email with the download instruction will also be automatically sent to you via the email address you enter at checkout. Strongleadership and communication skills with a reputation for instilling enthusiasm in others and leadingteams to achieve shared goals. Created best-in-class market share report, now used by all corporate brands, to uncover deeper market insights and opportunities. It helps when the publicity results include “proof points” that reinforce a brand proposition or identity. Led cross-functional team to maximize sku assortment (over x skus) to improve operational efficiency and profitability of overall business.
A customer testimonial is an obvious example, but third-party endorsement can also come with content sharing and social media community-building. Managed all project timelines and worked closely with R&D, Finance, Supply Chain, and Consumer Insight. Initiated summer media program, partnering with x and y, to build awareness of xx during peak consumption months. Innovation planned to deliver over $xxMM in net sales volume (in 2010) and change category dynamics. Worked with North American agency partners to develop 2010 xxx campaign, using both traditional and non-traditional channels, to educate and build an emotional connection with consumers. Successfully sold in 2010 innovation to xxx customer resulting in $xMM of incremental business. Developed 5 year launch plan, including P&L and innovation roadmap, to introduce a new xxx brand into North America.



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