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Marketing can be a challenging part of business, and many times, it takes a decent amount of trial and error to learn the best way to market yourself and your business. The traditional definition of marketing is: Getting the right product to the right people at the right price. After seeking advice from Marcus, owner of a company I did part-time work for, I started the lengthy process of researching back links. Robert Wilkinson’s articles have been a great resource, and his views on twin flames and soul mates started a real flurry of debate on the blog. Most importantly, I wanted the holistic experience to start the moment someone landed on the site. I wanted to be seen as the healer who will work in partnership with my clients, to empower and build a relationship based on mutual trust and compassion.
For an initial email campaign I wrote to advertising, media and banking institutions offering workplace treatments. It’s been vital to educate a client that taking time out for themselves or putting aside some cash for a session is a positive thing to do.
Perhaps where I differ from the other healers out there is I also offer email support after treatments. It’s still a balancing act, but I offer something genuinely different from my competition.
CEO of a leading soft drinks manufacturer, Jonathan Halford is well qualified to discuss the subject.
A guide to affinity marketing and why this strategy will benefit SMEs - if they find the right partner.
Sponsorship is a huge part of the sports business world and a significant portion of most professional franchises’ revenues. In 2006, Major League Soccer became the first American professional league to allow its teams to sell ad space on-jersey. Sponsorship is not only a revenue source for teams, but also allows brands to build a deep connection with “their” team. While most would say I am a traditionalist, as an MBA focusing in sports marketing with a particular interest in sponsorship, I believe the League should have the ability to exercise this option if they so choose. The NBA is a business after all.
As I transition into sports business industry, I am a current MBA candidate at the Warsaw Sports Marketing Center. Whitney Wagoner, the center director, started the event with some wisdom as to the blog’s role in the long-term strategy of Warsaw. In terms of professional development, this can take the form of writing more frequently about the things you’re passionate about. Jacob Rosen is a second-year MBA student in the University of Oregon's Warsaw Sports Marketing Center. I am pleased to share news about a successful campaign by our students from the Oregon MBA and Oregon Law School at the Global Venture Labs Investment Competition (formerly MOOT Corp) this past weekend at the University of Texas at Austin. Airfit – Second year MBAs Cynthia Sandall and Ty Manegold have brought a concept to life. I thank the many staff and faculty members who have helped our teams develop into poised and confident entrepreneurs.
Although their journey ended in the semi-finals (the competition is tough and only 4 of 10 teams advanced) I am 100% confident that we’ll soon have two more inspiring stories of Oregon MBA led student startups. Jenny a current Oregon MBA and Graduate Teaching Fellow in the Lundquist Center for Entrepreneurship.
The workshop started with an introduction to the panel of five: Rich Campbell (Professor of Marketing, Sonoma State), Nicole Kankam (Managing Director for Marketing, United States Tennis Association), Melissa Marchionna (Senior Manager of Digital Programming, New York Jets), Dave Rosen (Senior Director of Marketing, Bleacher Report), and Russell Scibetti (Vice President, KORE Software). There were around 80 participants (students) in the crowd, which made for a more intimate setting—which I really enjoyed.
The most useful golden nugget I took away from this workshop was that LITTLE things go a long way and have the potential to turn into big things. My favorite part of the workshop, besides the awesome free lunch, was the interaction at the end.
Our goal was to find a marketing campaign that would help spread Bleacher Report’s name and image. After each group spent 30 minutes brainstorming we decided on our best idea and presented it to the rest of the group.
Our final recommendation was for Bleacher Report to have a weekend “event” to promote their brand. In the end my group didn’t end up winning the “competition”, but hearing what each panelists had to say about all of four groups was refreshing and a win in my eyes.
The First Annual Warsaw Sports Business Club Action Sports Summit took place on Friday, March 6, 2015 up at Mt. The bus left at 5 AM and was primarily filled with undergraduate students, but 5 brave MBA students ventured forth to participate in the first Action Sports Summit. My biggest take aways from this experience are 1) this industry is quite sexy and cool, but you still have to work your butt off to prove yourself in whatever role you choose to do; 2) passion and expertise are key.
While disappointed we did not win the competition, all of AirFit’s founders and team enjoyed the experience for what it was – a tremendous learning opportunity and one of the many rite-of-passages most new ventures must undergo. After graduating from Dartmouth College with a degree in applied mathematics, I worked in the non-profit world as a group facilitator and program manager for experiential education programs. Earlier this month, three fellow Oregon MBA and Warsaw Sports Marketing Center second-year students joined me in attending the National Sports Forum in Cincinnati. The format of the competition involved a first round of three flights, each with three universities.
After passing into Kentucky and continuing down the highway for an hour, we came to a halt at Kentucky Speedway, where we were given a tour and a presentation by the staff.
At 10:30 the next morning, we were given a packet that contained the case, a flash drive, a printer, and an empty room. Our goal as a team was to strategize early and set a point of no return, where we would move forward together and create as holistic a presentation for our panel as possible in the remaining time.
Even before the case was handed to us, our team knew we would rely heavily on each other’s strengths to produce the highest quality product possible while under such a strict time constraint. After a grueling 24 hours of fantastic ideas, intense work, and an hour or two of sleep each, we were dressed and ready for our presentation. Together, we were lucky to take part in an unforgettable experience that led us from Kentucky Speedway to Paul Brown Stadium (Cincinnati Bengals) and the Great American Ballpark (Cincinnati Reds), which were only the tip of the iceberg in what was an incredible conference with many great insights from professionals in all corners of the sports world.
Jake is an MBA '15 student from Boise, Idaho, and is part of the Warsaw Sports Marketing Center. Last Monday, the media-centric niche of the Twittersphere blew up with a post from Fusion’s Felix Salmon on his advice to any curious young journalist. The response from Klein – and arguably everyone else since – took on a largely more positive approach. Similarly, there’s no particular reason to believe that the advice I’d give five or six years ago, which was basically “start a blog and get discovered”, still works. That still shouldn’t impact you, the young impressionable networker who needs to build your own brand and identity.
When I was 14, I really hated the Bowl Championship Series, that old college football ranking. I started sending my emails to the editors of the Cleveland sports site Waiting For Next Year and they invited me to join in spring 2009.
This was also a point that Rich Campbell, marketing professor at Sonoma State University, emphasized during last week’s Warsaw Workshop event. A college newspaper friend of mine, Stephanie Vermillion, gave a list of 15 different reasons why folks  should start blogging in 2015. 4) And while you’re at it, read and blog some more. The best companies and the best thought-leaders in sports write for the public eye frequently. Jacob invites fellow University of Oregon sports business students to join him over at the Warsaw SportsBlog, where he is serving as a co-editor of the site with first-year MBA classmate Kurian Manavalan. Two weeks into our winter term, the first year Warsaw Sports Marketing Center students had a “deadweek”.
After having a very intense workload during our first term in the MBA program, things started off a bit slower this time around. Obviously, instructors and admin from the program have their ideas about what to do during this week and you can take a wild guess as to what those may be.
Our cohort of business minded individuals, that after traveling around the world together and many late nights in the Lillis Business Complex, I now call my friends, just returned home from our last trip. It was a capstone to our travels but a beginning to our “re”-entry into the professional world. It’s unique to walk into businesses that have different functions, products, consumer uses and experiences and have all of them repeat the same notion, “not selling is never an issue.” It was reiterated time and time again that in the New York City Market, selling out wasn’t a goal it was an expectation.
As a student of business and a professional that will be relaunching my career, learning and familiarizing myself with unique markets is invaluable. While I suggest the uniqueness and power of the New York market, I still believe it to be the perfect representative of American enterprise. Add to the mix the uniqueness of every business, industry and target audience, and you’re looking at a lot of trial and error before you find a successful set of marketing activities. I’m am all to often guilty of breaking rule #11 and have likely lost out on potential business becuase of it. I also took suggestions from close friends and those I knew who already ran their own businesses to see what worked and what was not needed.
I trawled the web looking for websites that had content I felt resonated with what I was offering.
So far I have been told by clients and visitors they find the site user friendly, welcoming and relaxing. I did not want to be seen as the healer who offered quickie healing in a lunch hour with the promise of making it all better.
I tailored the treatments to be shorter and more intense, and never entertained offering discounts such as buy one get one free. For me it has been important that I have the clients and the practice where healing is respected.


To cater for those who find themselves short of cash and in need I also offer a sliding scale of fees and these are always discussed privately before I book someone in. Now I try and tailor the time I give to my clients in extra support to suit my other commitments.
Outside the United States, it is commonplace to have the team’s sponsors’ branding on all team apparel, especially game jerseys. Brands sponsoring a team seek to build an association with the fans between its brand and the team.
As a compromise, the NBA will not allow merchandise with the new corporate logos to be sold except in official team stores at the team’s discretion. When I was a freshman in high school, my history teacher said I was one of the worst writers in the class.
Effective communication skills are essential and a difference maker in today’s age of Internet slang, emojis and constant connectivity. For business majors, whether you want to work in social media, finance, accounting, marketing, entrepreneurship, or anything, you can’t merely just be a passive fan of that subject.
You’re only going to improve as a writer and a thinker if you commit to writing (and reading) every single day. To put that in perspective, there were 33 teams that started the competition on Thursday, with 10 advancing to the semis. Specifically, I want to thank Allan Cochrane, my co-instructor for MGMT 625 and the Venture Startup courses. Success at these competitions shows the depth of research they’ve done and their commitment to making their ideas real. It was fun to participate in an event that my fellow Warsaw MBA classmates helped put together and run. We should all be thinking about what we stand for, who we are, and  making sure we are being compassionate and genuine. After the Q & A period and lunch, the remaining students (some had to leave for class) were divided into four different groups. Bleacher Report found that as people go through different stages of their lives they have different amounts of time to dedicate to looking through sports articles.
There are so many times during our MBA classes we are required to go over case studies and hypothetically problem solve for issues that have already been solved.
They all seemed impressed with the different ideas each group came up with and all of them said that they hadn’t thought of many of these ideas.
Four were from the Warsaw Sports Marketing Center and there was one lone Entrepreneurship student.
During my time working for private and public organizations, we well as small and mammoth universities, I simultaneously acquired startup experience as I founded sub and side project departments under the greater umbrella of my larger employer. Seth Bohne, Ryan Malleus, Char Zoller, and I (and  Warsaw Center staff member Craig Leon) made the trip with to the twentieth iteration of the conference to compete in the NSF Case Cup Competition against eight other master’s level programs.
Though we could not be certain, we believed our case would revolve around the speedway and the information we were provided. This space would be our office, dining room, exercise grounds, and (if we chose) sleeping area for the duration of the 24 hours.
The case was long, involved many prompts, and raised many questions without specifically delineating the most important to address. For this to be feasible, it was essential for the entire team to buy-in and remain focused on the direction we were heading.
One of the many benefits of the Oregon MBA is that our small class size has allowed each of us to work extensively with one another over the past year and a half. We delivered a polished 20 minute overview to a panel of judges, including representatives from Robert Morris University, the Columbus Crew, and GMR Marketing. Jake completed his undergraduate degree at the University of Colorado, Boulder, where he studied Business Operations and Information Management.
The well-known finance blogger said he was lucky to move up in the journalism ranks as he did and when he did.
Klein encouraged aspiring writers to seek out their desired field of interest and start doing work in that field directly. And why is a first-year sports business MBA student blogging about journalism and giving advice? With the death of RSS, blogs are quaint artifacts at this point, and I can’t remember the last time I discovered a really good new one. Just because you can’t build a blog behemoth doesn’t mean blogs aren’t a pivotal force in creating your own voice, honing your craft and proving your competitive advantage in any industry.
I was sending regular rankings updates and writing about my random thoughts on the sports statistics world. To inspire yourself to think of innovative solutions for your industry, read the best of what is out there.
While other Centers went on experiential trips to either Seattle or New York, we had a week to ourselves.
There are fewer classes and you have more options about which ones you’d like to take, which ultimately means you get to take classes that are of more interest to you. I played my first game of golf since getting to Eugene (if you can even call what I did playing golf), and I was able to check out parts of Eugene I haven’t seen yet.
Before joining the program he worked as an Email Marketing Coordinator at Maple Leaf Sports & Entertainment, the owner of the Toronto Maple Leafs (NHL), Toronto Raptors (NBA), and Toronto FC (MLS). We have walked the hills of San Francisco, the streets of Mumbai, the high speed trains of China and survived the muggy commute in Singapore. From nonprofits to the Major leagues, every business identified their greatest asset was that, they were in the “best” market in the world. Although New York stands for American business it is safe to say that it is not representative of the challenges that other markets face. So many times it seems like Twitter and even Facebook are just full of people shouting there message at you. I also found that as I worked on my website and improved its content, the sites I was reaching out to were more willing to enter into an exchange. I trawled the internet and looked for online advertising sites where one could post for free.
For many years, however, US sports have resisted this trend (and resulting revenue) by banning on-jersey sponsorships. Signs that the four major sports leagues might allow on-jersey ads have been apparent for years: the NFL allowed practice jerseys to be sponsored in 2009 and the NBA put the Kia brand patch, the official automotive partner of the NBA, on the 2016 All-Star Game jerseys. This year, I’m taking more of a backseat role as just a contributor because of my responsibilities as a Career Services graduate teaching fellow.
You should practice your pitch at rationalizing why you want to work in that industry and what intrigues you about it. A February blog post that I wrote about what I wanted to do in the sports business industry made its way into the hands of the Charlotte Hornets business office. Learn about what you enjoy from other writers and see how you can incorporate that into your work.
The execution of the concept and the actual market launch of the concept is quite complicated. How about a half dozen or so orders from judges and other competitors over the past 2 days? At the end of the day, that’s why we (faculty and staff) do what we do – to inspire students to be the best they can be and reach higher than they might think they can. The students were mostly undergraduates, but there were a few graduate students sprinkled around as well. Each group was able to brainstorm and solve a real issue one of the panelists was currently facing. As someone goes from college student to full-time career to potential wife and kids their time to research sports articles gets smaller and smaller.
Case studies definitely provide their own unique learning experiences, but there is a different feel when you have a chance to be part of a solution to a problem that hasn’t yet been solved. I have presented a number of times in class, but usually these are cases we have spent time prepping for outside of class with the ability to refine our presentations.
Each campus has a unique focal point where the majority of students “hang out”; we decided that the new recreation center would be Oregon’s focal point. They each said they would take at least one idea back to their respective work places and pitch it to their superior. The problem solving experience made the Workshop more than just a “talking head” telling us about their experiences, but more about interacting first-hand with sports business professionals and learning new skills from them.
I grew up playing against my four older brothers, which helped me become a decent athlete as well as toughened me up in order to be confident in my ability put up a fight and battle in almost any situation I am put in. The undergraduate club assisted by faculty member Whitney Wagoner decided that the idea of sports marketing is expanding far beyond the traditional team and ball sports, which has been the main focus.
But that is okay, since this is right up my alley with my passion for the outdoor industry. The case was indeed related to Kentucky Speedway, and while it combined current issues affecting the property, the case boiled down to creating an integrated marketing strategy for the speedway to be implemented over the next 2 years. It was clear to us that we would need to be on the same page and make some of the largest decisions of the entire process early on. When we needed something created quickly in the middle of the case, we knew we had a teammate who could deliver. Shortly after the presentation, we learned that we had been selected the winners of our group and would be competing in the finals against teams from the University of South Carolina and University of South Florida.
Jake worked for Titleist as a Golfer Insights intern between the first and second year of his MBA, and aims to continue working in golf.
The odds of creating the next Gawker Media, BuzzFeed or Huffington Post are incredibly unlikely now unless you have a boat load of capital. Maybe the workload isn’t actually much lighter, but you enjoy it more so it seems that way. I took in what was quite nice weather for this time of year to bike around and give my mind a refresh.


He would like to continue a career within the sports industry after graduating; focusing in marketing, partnerships, or consulting.
With all of the miles under our belt, there was simply no better place to end our world travels as MBA’s than in the city that defines american business, New York.
This seems haughty when comparing to the boom of Silicon Valley or the emergence in popularity of the Pacific Northwest, but for anyone who has been or is from New York, you have experienced this ethos, that New York is to some, quite literally, the center of the universe. It recalls the infamous Mad Men episode in which the New York ad executives spend time with a major client in southern CA.
This month the NBA approved a three-year pilot program to begin in the 2017-18 season allowing on-jersey advertisements. Nonetheless, it remained unclear whether the owners would approve the on-jersey ads for regular season games. Silver cites the changing media landscape and the fact that “people are watching far less commercials” as the reason why companies need additional opportunities to connect with their consumers. For either type of person, the process of writing about your feelings and working through the sentences can be a very powerful internal tool.
A few weeks later, they emailed me about an internship opportunity and invited me to apply. I applaud their tenacity of research and the way they’ve leveraged every possible LCB class project to gather amazing customer research and build a great plan. Additional thanks goes to Michael Crooke and John Hull who have given these teams countless tips and spent a good deal of time coaching them individually and as teams.
The theme “technology in sport” was very useful and informative, especially since I am still in the beginning stages of leveraging my own social media outlets for career purposes. I was very impressed with the range of panelists and the positions they held in their current careers. They want Bleacher Report to be their main source of information when they only have a chance to browse for 5 minutes as a dad, instead of 45 minutes as a student. This was a much different experience to only have 45 minutes to brainstorm and put together a “presentation”. As we brainstormed it became very apparent that college students LOVE free stuff, especially shirts. I took away a lot from this experience and was proud of my classmates for putting together, and running, such a smooth and fun event. Whitney and the WSBC did a great job organizing this event with the panelist representing DaKine, Mahfia.tv, Evo and Mt. Together, the three schools had accounted for the last three championships at the competition. It needed to be designed in such a way that would attract more millennials to the events on-site and sell more tickets without alienating the core NASCAR fan.
This was particularly evident when we were given twenty minutes to speak with Kentucky Speedway’s Marketing Manager, Alex Perkins. The direction we chose revolved around a multi-faceted approach to attracting sub-segments of the millenial population. We knew who would be leading the way with strategizing sponsorship opportunities, and who would be taking the lead on establishing metrics that the client could use to evaluate our strategies’ success. It’s because I think my fellow young sports business professionals can actually learn a thing or two from the trends in the media industry.
As a 20-year-old junior in college, you’re looking for worthwhile opportunities, not a get rich quick scheme.
For example, talking about sports and how they relate to business for three hours a week doesn’t sound like a stressful class, it’s more like what I’d enjoy to do on any given night with friends.
In his free time, James is usually playing, watching, or reading about sports and relaxing with his guitar and his friends. The biggest challenge wasn’t fear of competition or unforeseen threats but rather the challenge of growth.
Although our country is unified around the same language, government and founding values, the business environments are just as foreign as traveling to southeast Asia.
Long a subject of debate in and around the league, the program was approved 28-2 by the NBA team owners. Commissioner Silver projects the pilot program will generate over $100 million for the League. I should also recognize the contributions of Randy Swangard, who was in attendance as the head of the GVLIC rules committee and without whom the program to do all of this wouldn’t exist.
The workshop covered using technology and social media for bigger brands, as well as ways to leverage your own personal media image to propel and sell yourself.
Each panelist had at least one “golden nugget” I was able to take away from the experience as a point to remember in my journey going forward. One story was told about a fan having their beer spilt by another person sitting next to her.
We had a group of around 10-15 students and our goal was to figure out how to market to college-aged students. He pushed us to provide recommendations that would deliver detailed, actionable strategies not only to be used over the next two years, but as a platform for a long-term vision. Our recommendations sought to leverage current Kentucky Speedway partnerships, incoming opportunities to increase awareness by using other local sports events (2015 MLB All-Star Game), a revamped mobile app with enhanced ticket purchasing ability and a mobile fantasy sports component, and the creation of a concert series to build on the festival atmosphere and camping component the speedway prides itself on. By playing to our individual strengths, we knew we could rely on a product being produced as efficiently as possible, and that we would be able to carry these strengths over into our presentation.
Finally, at the end of the first day of the conference it was announced to NSF attendees that the University of South Florida had won the competition. Anecdotally, I believe certain websites are seeing a decrease in direct traffic and an increase in referral traffic. But I’ve had a pretty fun crossover with the blogging and journalism worlds for the last decade. I blogged about politics, I blogged about my Dayton Flyers and I kept blogging about my rankings. Through writing for a respected website about a niche you want to work in, you’ll soon become a go-to resource for knowledge in that area.
I believe it is just as important to take care of your body and mind as it is to stay caught up with work and networking. To make the deal more attractive to the League owners in smaller markets, half of the revenue generated from this ad space for each team will be put in the revenue-sharing pool and half will be kept by the team.
Every faculty member who has taught any class to these fine students should give themselves a pat on the back, as the overall education of our students is outstanding and it shows when we’re up against some of the brightest minds in the world and come out successful.
This fan had posted something on social media about it, and this sports team saw the post and came and brought her a new beer. So we obviously recommended giving away free shirts, as well as promoting different competitions and events to kids focused on what the recreation center has to offer. All brought a different perspective and presented new sets of challenges facing this industry.
Not long after learning who we would be competing against, we were loaded onto a charter bus.
We were disappointed to learn that we had not won, but I could not be more proud of our team. Perhaps people view blogs now as an ending point to a link they saw elsewhere, not a beginning point for value and entertainment.
It was a humble start, but combined with writing for my college newspaper, got me more comfortable with putting my thoughts into words and writing for an (albeit meager) audience. At the same time, having this platform allows you to strategically connect with industry professionals for Q&As. So my advice is to take full advantage of the free time you are given while you’re in the Oregon MBA program. The 2017-18 season will also bring the beginning of Nike’s exclusive apparel deal with the NBA, an eight-year deal with an estimated value of over $1B. Many over the years have suggested that writing everyday about something, anything, can be a great way to practice.
It’s always reassuring to hear from industry leaders that they were once in my shoes and with a little perseverance and hard work you can (and will) make it in the industry. This gesture isn’t huge in the grand scheme of things, but made a huge difference to that ONE fan and she bragged about her experience on social media which helped give this team a better brand image with their customers.
We thought of doing a three-point contest, and a contest of who could climb the rock wall the fastest, among other competitions.
While the snow was a little depressing (everyone do your snow dance now!) the environment and discussions were absolutely amazing and I am glad I survived the hairpin turns on the back roads avoiding the accident on 36 to make it up there. Reflecting on it all, we had the opportunity to represent the Oregon MBA and the Warsaw Sports Marketing Center on a national stage, were able to meet and connect with many other future members of the sports industry, and we gained invaluable experience along the way.
Oregon is a beautiful place and you could have less than two years to take it all in, so do just that. Besides, all work and no play makes James a dull boy.
We would use social media to promote these competitions, possibly featuring the winner on the Bleacher Report website, since everyone wants their 15 minutes of fame.
Overall, this inaugural event was very successful and I hope it continues for many years to come. She is not only a woman entrepreneur (male dominated field) but also does women action sports (which is often overshadowed by the men).
Instead of just reaching out to a 15-year veteran in marketing for an informational interview, now you have this website where you can not only learn about this person, but also, share his or her story with a wider audience. Its hashtag and overarching theme is “killinitsoftly,” which as Kim put it “embodies the female persona.



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